maybe you need a nice relaxing hobby out in the sun Big A POSTER Al Scully, art director Al Scully, George Elliot, designers George Elliot, photographer William Backer, copywriter McCann-Erickson, Inc., agency New York Racing Association, client
MAGAZINE ADVERTISING
F. Paul Pracilio, art director William Weinert, designer Arthur Beck, photographer Eli Silberman, copywriter J. M. Mathes, Inc., agency Canada Dry Corporation, client
Give the gang our best.
36
EDITORIAL SECTION
Allen F. Hurlburt, art director/ designer Robert Freson, photographer Cowles Communications, Inc., publisher LOOK, publication
Tosurvi,•e,abahyhastousereflexinstea<lof reason
The dramatic story of the first days of life l11hi1fint.eicuntlo£lif1:,thi•O.Lyi1.aillJepeu<leutoi1hi,modlf'r.UnaLle1uLre.1ht:, hei1 keptaliveby theoxygen1tedbloodthatroul'lleilfromhi1 mother'1bodythrough
the birth cord. Butevenwhenthecord i11cut,thelNILywillcontinue1ohedependen1. Thia i1 a time of drama and 1u1penK. He will not be aLle to lta.nd alone for many months. Hit nervou1 1yilem hat to develop more before he can reach fo r a toy, dutch
hi1 blanket or watch hi11 molher w1lk 1 round the room. Pediatrician. will make use of what i11 called developmental diagn011i1 to determine if thi11 child i11 progr~ ing nor· nt.11lly. lney M.uJy hi11 reRexes, movement-. pu.iture, 11et1...-.i, IK"hnior 1111d new 11pti· tudea, and compue them wilh the uer11ge. Tuni the p.ige tu
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wh11t the doctor lltt5.
PHOJ'OGRAPHEO BY ROBERT nf.:soN
IOOl.t-11.- $ )
EDITORIAL SECTION
Allen F . Hurlburt, art director/ designer Irving Penn, photographer Cowles Communications , Inc. , publisher LOOK, publication
a a Is l I~
.,
in July! "This eye had had the skill to arrest for all time the motion of the hours at this luminous instanl" said Marcel Proust in Remembr1111ce of Things Past. He referred to Claude Monet (Elstir in the novel), leader of the French Impressionist school. Proust's words apply equally to the eye of Irving Penn, whose impressions of Paris are shown on these pages. They are his vision of a city where the quality of light is as though the sun had suddenly sifted down. Andre Gide wrote of "the simple rapture of light .... The air shone .. .as if the blue of the sky was liquefied." These brilliant shadows, vibrations of colors, the impression of thingsleft, where did the chi ldren go?- stirred Penn to try and catch the flash of the moment with his cameras as the painters had caught it on canvas. This man and this boy rowing on the Marne of a Su nday morning (above) are as time- 1 less as any of Renoir's boaters. " It is the science of photography ~T confirming art," says Penn. " If Seurat could have stood at my elbow when I took this picture, I am sure he would have whooped." .. "11111
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PHOTOGRAPHS BY IRVING PENN TEXT BY PATRICIA COFFIN
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NEW YORK MERIT AWARDS 2
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NEW YORK MERIT AWARDS
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2 A Psychiatric S tudy or Jokl'S A.bout Psychiatrists
Who Kill«..'Cl Kennedy':
Wh y arc psychhurist_s t~e target of so manv n~ly canoons and jokes'! One answer: nte1t lnRuence on ouf society h(b b<come
so po~l!rful that poople,j, lmlc rri.ghtcncd, are trying to cut them
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The Dtadlit>st Game of All
The Aniericao press insi nuated lhat he was mentally distur~d Read his stale.meat and make up your own mind
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