© 1971 The New Yorker Magazine , Inc .
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© 1972 The New Yorker Magazine . Inc .
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© 1973 The New Yorker Magazine , Inc .
© 1974 The New Yorker Magazine, Inc .
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The Zoo symbol. The Zoo trail map will be displayed throughout the park and will appear in folders and the Zoo Guidebook.
:zt:O TRAILS
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TRAIL TOTEm
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OLmSTED WALK
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CROWnED CRRnETRRIL
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ZEBRA TRAIL
ELEPHAnT TRAIL
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POLAR BERR TRAIL
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,. LIOn TRAIL
DUCK TRAIL
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PETE TURNER
Univac makes Now the new time zone.
Ad for Univac. N. W. Ayer, agency. Avianca ad . Doyle Dane Bernbach, agency. Jack Piccolo, art director. Right: Massai profile for " God's Ears, " Esquire article, from an idea of Harold Hayes, editor. A & M Records album cover, " Soul Flutes, " Sam Antupit, art director. Ballerina for Talon Zipper ad . DKG, agency; Mike Withers, art director. Photograph for Houbigant (Chantilly) direct for Enrico Donati; Bill Weinberger, art director. Photograph in Africa shot on assignment for 1964 Esso annual report; Harry Diamond, art director.
The world needs a new time to do business in, and Univac has it for sale or lease. The time is Now-the immediate present-provided by UNIVAC<~> real-time computer systems that constantly gather, process, update and communicate information. For one coast-to-coast manufacturer, Univac has abolished time zones. Some 300 plant and office locations are linked in the Now for message switching and order handling, procurement and distribution.
This is management with minute-to-minute knowledge of all operations, and minute-tominute ability to react Constant information means constant control. You can start planning for it by calling Univac, the pioneer in systems that make Now the most profitable time to manage any business in. Write for our booklet on real-time technology: UNIVAC, Dept 611, Blue Bell, Pa. 19422. UNIVAC First in real-time computer systems. +SPE~RAI\0
Photograph for South African Airlines ad . Gaynor & Ducas, agency; Carl Stewart, art director.
GO TO GREEN HELL. Avianca has made a visit to the Amazon easier than ever. There is a town at the far corner of Colombia that is one of the most remote outposts in the world. There are no roads to Leticia. Almost everyone and everything gets Down in. Eve n s o, to fl y th e r e from Colombias capital of Bogota takes over four hours. Still, you ought to go . For L e ticia, population maybe 4000 and a couple of hotels, lies on the worlds mightiest river in the worlds greatest jungle and is one of the worlds richest travel experiences. !tis where trees sL""< stories high shade lily pads that measure five feet across. It is a river marketplace where they sell fish you can't see anywhere els esome of th e m we ighing hundre ds of pounds. It has the most brilliant birds, and the most. fantastic animal exotica- the Q!!.pyhara, a kind of mouse that weighs up to 100 pounds, th e Coati-Mundi , part
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raccoon, part monkey, or a sloth who moves so slowly and seldom that some times plants grow in its fur. It is also th e hom e of tw o Indian tribes , one in which the girls fil e their teeth to simulate the alligator, the other with blow gun experts who can h it a s itting bird at 100 y ard s. (It tak es a sharp eye to even see the bird.) Then too, theres the Rio Amazonas itself. Of all the rivers in the world, it accounts for 1/6 of all the water they empty into the oceans! You have never seen such scale. And now alI this is not hard to see. You can includ e L e ti cia on one of our tours of South America. Or, you can take a new special GIT package for 10 days and visit just Bogota and Leticia. Price for this new package from N ew York, for example, including first class hotels and a lot of otherthings is just *469. $469 for this experience? OhHell , go!
Forestry exhibit for Weyerhaeuser corporate headquarters, Joe Maricich and Gary LaComa, project designers . Photographs by Sherman Lile and Marshal Johnson, illustrations by Jim Hays.
Us¡ang the rarest
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Clippings
3 1975:
1976:
Mid¡summer rebound marks 'off' year
Experts see slow growth, possible boom
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