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J:1MELIN_E _ _ _ The following sixteen pages provide
PSYCHO
a brief overview of the evolution of creativity in visual communications and its relationship to society,
Intern ational Paper logo: Lester Beall
culture and technology.
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While never intended as a compre-
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hensive history, we've included
Saul Bass designs title sequence and directs shower scene for Alfred Hitchcock's film , Psycho
projects and campaigns that were either noted as influential in our magazine, other published sources or by individual creatives. Our
Communication Arts f irst issue ,!.2.UI
selection, of course, is open to Parisian Bakeries identity: Marget Larsen
debate as each creative professional will certainly cite different projects as having an influence on their career.
NASA "meatba ll " logo (revived in 1992): James M odarelli
Litton ann ual report: Robert Miles Runyan Associates
States. Work from the most recent
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Space constraints limited our coverage to work from the United
Think small.
CLAUDE MONET
SEASONS & MOMENTS LOS ANGELES COUNTY MUSEUM JU E 14 TIIROUG H AUGUST 7¡ ADMISSION 50< ¡ Z5'
years was chosen solely from our Westinghouse logo: Paul Rand
Annuals due to lack of corrobora-
SEND FOR YOUR FREE EAG L E SHIRTKER C HIEF (S HIRTKI ?) (NAPC HI EF?)
Exodus film logotype: Saul Bass & Associates
tive sources. The positioning of work is approximate. Accurate dates are difficult to locate due to lack ofpublic documentation, conflicting dates
Monet exh ibition poster: Norm Gollin
Eagle Shirtmakers print ad : We ine r & Gossage
found in multiple sources and project durations that span more than a year before completion. "Around the World" ad for IB M: Benton & Bowles
power
Barbie introduced
Xerox photocopying machine
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Kennedy and Nixon debate on television
Frank Lloyd Wright dies
U2 spy plane shot down
France : DeGalle becomes president
Ornette Coleman releases "Free Jazz"
Hawaii becomes 50th state
John F. Kennedy elected
George Grosz dies
IBM 401 computer
Hunt Foods print ad: Young & Rubicam
Robert Noyce creates planar integrated circuit, allowing commercial development
U.S . nuclear sub circumnavigates earth under water
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HOLi DAY
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Commemorative postage stamp for the centennial of the Emancipation Proclamation : Georg Olden
United Parcel Service logo: Paul Rand
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Eros : Herb Lubal in, art director
Hillside Press logo: Keith Bright
to love Levy's ra•I J.whh A)W
Levy's Bread print ad : Doyle Dane Bernbach CBS Television Network print ad: Lou Dorfsman/AI Amato
Show magazine: Henry Wolf, art director
American Broadcasting Corporation (ABC) trademark: Paul Rand
Wolfschmidt vodka print ad : Papert, Koenig, Lois
Avis is only No.2 in rent a cars. So why go with us?
Chun King TV commercial: BBDO, agency; Freberg Ltd ., production company
Wt•tryd.unncdhard.
etica® DEFGHIJKLM efghijklm 1234 Helvetica (Linotype). a reinterpretation of existing Grotesks by Edouard Hoffman and Max Mied inger in 1957, becomes one of the most widely specified typeface families in the U.S. during the '60s and '70s . Redesigned and expanded as Neue Helvetica"' in 1983
Newton M inow, FCC chairman, lambastes TV as a "vast wasteland, " calls for more federal regulation; the same day, Hubert Humphrey ca lls TV "the greatest single achievement in communication that anybody or any area of the world has ever known ." First manned space flight, Yuri Gagarin orbits ea rth Thal idom ide birth defects
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Oln·iuui.ly, thc thing "'c Ir) h.;H'tlc'l for iii ju.s1 10 he nin·.To !il.lrt l°" 0\11 righ 1 with a nt'W car, like a li,~I) • 1ou1)('r.t1tnp.cl." Forti, anti a pkalt.lnl ~mile. Tu know, ny,
Whybecolor-' Whoncolor,,,.i.t....,n1mop:chl ference int~ m drama and sports.. comedy and
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National Broadcasting Company ad : Chermayeff and Geismar, designers; Mccann-Erickson, agency
Campbell 's Soup Cans: Andy Warhol
Amnesty International formed
Seattle World's Fair: Man in the Space Age
Berlin Wall constructed
Cuban Missile Crisis
Ernest Hemingway kills himself
John Glenn becomes first American to orbit earth
MIT develops first timesharing computer
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Alan Shepard first American in space
Assassination of Dominican Republic president Rafael Trujillo Molina
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Marilyn Monroe dies "The Jetsons" Anthony Burgess's novel A Clockwork Orange
Avis Rent-a-car ad campaign : Doyle Dane Bernbach
First interracial network commercial: Wisk detergent Roper poll shows 36% of Americans favor TV as an information sou rce. vs . 24% for print John F. Kennedy assassinated, Lyndon B. Johnson becomes president Edith Piaf dies Army-Navy football game: first instant replay in television sports
Martin Luther King gives " I have a dream" speech
Digital Equipment Corporation introduces first minicomputer
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TrMELINE
United States Holocaust Memorial Museum: Ralph Applebaum Associates
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The Document Company Xerox trademark : Landor Racism poster: James Victore
Little Ceasar's Pizza " Training Camp " TV commercial : Cliff Freeman & Partners, agency; Propaganda Films, production company
California Fluid Milk Processor Advisory Board "Got Milk?" TV commercial: Goodby, Silverstein & Partners, agency; Propaganda Films, production company
World Cup Soccer '94 environmenta l graphics: various design firms
THE CURIOUSLY STRONG MINTS. Altoids "The Curiously Strong Mints" poster: Leo Burnett Company
Seven movie title : Kyle Cooper
Consumers buy corals. soft ye llows an d yellow-greens. Effects such as pearlescent, iridescent, hologra ph ic and metal lic are chang ing the futu re of color
Time print ad: Fal lon McElligott
The Public Theater poster: Pentagram Design
FedEx corporate identity redesign : Landor Associates
Olympic skater Nancy Kerrigan attacked
Republicans take control of Congress
Mexican ruling party presidentia l candidate Luis Donaldo Colosio assassinated
Criminal trial of O.J. Simpson opens in California
Rwandan tribal warfare kills thousands Jacqueline Kennedy dies Major League baseball players strike, no World Series Richard Nixon dies
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MARCH /
APRIL
1999
Mandela elected president of South Africa Northridge earthquake
U.S. Shuttle rendezvous with Russian space station Mir Kobe earthquake Singer Selena slain in Te xas Oklahoma City federal building bombing
Fighting escalates in Bosnia and Croatia Israeli Prime Minister Yitzhak Rabin slain by Jewish extremist
Turner Classic Movies Director of the Month title sequence : R/Greenberg Associates Rock and Roll Hall of Fame and Museum Rock Facts handbook: Pentagram Design Apple Computer, Inc. "Think different" poster: TBWA ChiaVDay
Mercedes-Benz "Service" print ad: Lowe & Partners/SMS
Conductus annual report: Tolleson Design
Triangle Theatre poster: Luba Lukova Studio
Budweiser Beer "Clydesdales" TV commercial: DDB Needham, agency; Propaganda Films, production company
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Polaroid "See what develops" print ad: Goodby, Silverstein & Partners
Senate ratifies major arms reduction treaty Bob Dole wins primaries Britain alarmed by deadly "mad cow" disease Jazz great Ella Fitzgera ld dies
Volkswagen tradeshow booth: Mauk Design
The English Patient sweeps the Academy Awards
Bill Clinton reelected Olympic Park bombing in Atlanta
TV commercial: BBDO, agency; @radical.media, production company
Tiger Woods wins the U.S. Masters at age 21 Edinburgh researchers produce the first clone of an adult animal, Dolly the sheep Princess Diana dies Titanic released, becomes highest grossing movie to date
Mother Teresa dies
Dial-A-Mattress TV commercial : Dweck & Campbell, agency; hungry man, production company Volkswagen New Beetle outdoor poster: Arnold Communications, Inc.
Huge explosions detonated within minutes of each other in Nairobi, Kenya and Dar es Salaam, Tanzania at the American Embassy, kill hundreds and wound thousands more Theodore Kaczynski sentenced to four lifeterms in prison ending the Unabomber saga Florida wildfires burn over 40,000 acres, hundreds of buildings damaged or destroyed
House of Representatives approve two articles of impeachment against President Clinton "South Park" pioneers toilet-mouth TV
Frank Sinatra dies
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Relieves gas pains. Left: Bob Levenson, writer; Helmut Krone, art director. This page: Outdoor posters. Bernie Rowe, writer; Si Lam, art director. Janet Boden, writer; Stan Jones, art director; Bernard Gardner, photographer. Ed Bigelow, writer; Si Lam, art director.
Two can live as cheaply as one.
Mass transit.
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