10%
20%
30%
50%
70%
100%
30% 10%
20%
30%
50%
70%
100%
CA COLOR CHART
COPYRIGHT 1963 BY COYNE &
BLANCHARD INC .
PRINTED IN U . S . A . BY LITHOGRAPHY USING 150-LINE SCREEN
NEW YORK
I
ADVERTISING DESIGN
Just like Grandma used to make
Not everyone has a Ch.nese grandmother, so maybe you 've never tasted real fme old ·fash ioned Ch inese home cooking . BUt you don 't need a Chmese grandmother to do that. All you need is frozen Chun King. It's made the same
WJY, from fme, fresh ingred ien ts and authentic Cantonese recipes . And Chun King flash -freezes it, so it arrives in your kitchen exact ly as fresh as it leaves our stoves . Your grandmother will love it, whether she 's Chinese or not .
E&l foo youn& is an omelette a Ch inese accent. Put a few ·
w1th
patties onbreadandhaveaneu fooyoungsandw ich, u a snack.
•
ART DIRECTORS CLUB MEDAL Magazine ad , single page, 3 or more colors
Marvin Mitchneck, ar t director/ desig-,.er Irwin Horowitz, photographer R ober t Oksner , copywriter McCann-Marschalk, Inc. , agency Chun King, advertiser
Fried rice isacrny·mixed ·updish of rice and fried euand pork. It may put potatoes out of business!
Marvin Mitchneck has been a senior art director at McCann-Marschalk for the past three years. He graduated from the Philadelphia Museum School in 1951, has worked as a textile designer, free lance illustrator, spent six years at Young & Rubicam before joining McCann. At the moment he devotes most of his time to Sprite, Sabena Airlines and Chun King.
54
NEW YORK
I
ADVERTISING ART
___ ..... '""'.,_....,. ._ . _ ............ ... ,.,....,........._...,...., ....... ..........,_.......,._.. ... ___.....,....._,_,_,_ ..... ... .......
EACH DAY HUMBLE SUPPLIES THE lfNIIRGY
_.._._,
• _...., . . . _
__,., ........,
... .._.,._..._ •
•.......,. ... _..__ ........ ..,.._.H....,...._ ... _
74
_....,....._
_..
......_,...,.,..~H...W...V
_&..
..., ... ........,w-..: ..........W.n...a..!
.......
OF 10,000 MILES OF OCEAN SURFI
....... _..
HUMBLE Amerin'• Lodlnc I
co m~ny
..._..,..._.ij....__
Magazine advertising art, 3 or more colors
Steve Chan, artist Michael N. Pellegrino, art directo'r Ross McKee, copywriter Bozell & Jacobs, Inc. (New York), agency Texas Gas Transmission Corp., advertiser
•
ART DIRECTORS CLUB MEDAL Magazine advertising art, 3 or more colors
Kay Tagawa, photographer Anthony J. Capone, art director/ designer John Blough, copywriter McCann-Erickson, Inc., agency Humble Oil & Refining Co., advertiser
Magazine advertising art, 3 or more colors
Irving Penn, photographer Kurt Weihs, art director Renee Barek, copywriter Papert Koenig Lois, Inc., agency Dansk Designs, advertiser
75
Designers Rod Keitz (left) and Bert Rodriguez with Ruth Byers, Director of the Teen-Children's Theater of the Dallas Theater Center. Keitz is executive vice president of Keitz and Herndon, Inc., Dallas film production firm. Rodriguez, formerly assistant art director at Keitz and Herndon, is a partner in Visual Presentations_
i
Sc.l-\wf >. ~T'2.. fâ‚Ź{2(Zo
. *
Sc-~vJ"\'Z.'\" 2.
f~(.Zo
~ M o&U66()e
& tJ..o~~a
~ ~' . . " {
.
.
1
"'
~
i
.
M~u6&ul3
~1-\..V"'\'Ziz.
g fqz\2-0
'
~
Illustrations by Paul Coker, Jr., for a promotion booklet. Below: promotional film art directed by Fred Mogubgub, designed by Jon Aron.
MO
105
?