PACCIONE
Just off the press, these packages for men's toiletries were created by combining two Paccione photographs, seashore and sky, and given different color treatments to change the mood
36
51\E joumol
CONTENTS
July 1964
" DYNA-STAR " DESIGN SHRINKS PISTON -ENGINE mzE
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tho material from which ~r&l..... lbaet, and ulnwio:aa an 11111allr &IICIIIeqt~ipmmt. !Didl. Thapartido.U.IItttrlbutiOll Go'O'erll-lt&l;ehCie.andlt.....--1. uwl doemico.l 00111pooidool ara the •niceonppon.dladll&lrial,_..u, -lmportr.at•ariahlalallacdllfjlbe the-.lanr~theatt.entl ...
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BERYLUUM AND RBERGLASS NEW GAS TURBINE UGHTWEIGHTS? TwolightweightsofferuniQuecharacteristlcsand an opportunity to reduce component weights. Test andstudypn:~~ramsareaforecastoftheMure.
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t.ha~i"'ca.n liN& wldequality
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aft~ tcoraplllp in tha cyllndu-b...od....dblod<oiU..a.uomobile •&ina ~n r.,a.o..l wid. bno• con: plllfl- n.. HComobile uJve par .... ~ w\tlo plated
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.ateral accelera._ _ 9d ) both show some ... ~g~ ~~ vJ. sho.ot. The response times of both modifications compare well with the reference vehicle, even though total
FOR FURTHER INFORMATION The following publication was development of th.io artiele:
used
in
the
640616 (893D) Correlation of Fatigue Design Data on Springs of Many Types, by George W. Kurasz and William R. Johnson, Associated Spring Corp.
~----------------------w )()IM'W.. ORDER ILAHK JULY 1964 lV: Sedlfrll ................
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To order the publication listed above, elrele the appropriate 6-digit number on the order blank at the end of the yellow pages section.
Volume 72, Number 12
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49
GEIGY
GEIGY
NEW EVIDENCE CONFIRMS THE MARKED EFFICACY OF TANDEARIL IN PAINFUL SHOULDER
NEW EVIDENCE CONFIRMS UNIQUE EFFICACY OF TANDEARIL IN OSTEOARTHRITIS
(PERITENDINITIS, CAPSULITIS, BURSITIS, ACUTE ARTHRITIS OF THAT JOINT)
GEIGY
Inside the obese diabetic a slim one signals to be let out
release her with
Geigy
Preludin® brand of phenmetrazine hydrochloride Ettect•ve Appettte Suppressant Avotds Excess•ve St•mulat•on Dosage One25mg tablet two or three 11mes datly, or one 75 mg Endurets., prolonged· action tablet once daily Contramd•cat•ons Severe coronary d•sease, hyperthy· roid•sm , severe hypertension , nervous instability, and ag•tated prepsychottc states Precaut•ons ; Use w1th caution in moderate hypertension andcardtacdecompensalion . Do not usedurmg the first trimesterofpregnancyunless potent•al benef•tsoutwe•gh possible nsks . Do not use w1th otherCNSsttmulants includingMAOinh•b•tors Excessiveusemayresultin restlessness . mood changes . behav1or changes . halluc•nattonsor delus•ons Side Effects . Dryness or unpleasanttasteinthemouth , urt1car1a, and (rarely) overstimulatiOn , 1nsomma. diZZiness , nausea or headache Under hcenselrom Boehrmger lngelhe1m G m .b H. Ge1gyPharmaceut •cals DIVISIOn Of Getgy Chem tcal Corporation Ardsley , New York
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Official Graphic Art in Svvitzerland A sequ~l to Graphic Art of a Swiss Town (CA Oct. '64) has just been published. This handsome new volume presents nearly 400 examples of the "official" graphics of Switzerland with accompanying text in French, German and English. Walter Bangerter SWB and Armin Tschanen also authored this book, with Bangerter designing. To represent the tremendous variety of work done in this area of graphics, the editors divided the book according to specific government offices and programs, all federal, semi-official or federally funded concerns. An interesting discussion of the character of Swiss graphics is provided in the introduction by Werner Kampfen, General Manager of the Swiss National Tourist Office. Excerpts from the book, shown here, include: divider pages; symbols for the Swiss National Exposition, Swiss Central Office for Refugee Aid, Swissair, Swiss Radio Corporation, Pro Radio-Television; postage stamp and poster by Hans Erni for the Federal Department for the Protection of Water; poster for the Inter -Cantonal National Lottery. Official Graphic Art in Switzerland is distributed in the U.S. by Hastings House, 151 East 50th St., New York 10022. Price is $16.
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..SRQ
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5
4
Blue
Cross pro!ects
the fanners <twghter I
Blue Cross keq>s 'em down on the farm!
What to do when company drops in (td.<.lfttiM>t.t.kel'fi'U'I!b4<Mdtbo:lo)
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7
In 1901, the newsp.opers pub/lslted in this IJulldfn• r ...ched more /llflnne.opolls !tomes titan all otlter f:ntlllslt d.olly publlc.otfons combined. In 1964, the /llflnn. . polls Star and tile Minneapolis Tribune (now published In • modern, blocl<·squ.ore bulldlne) reach ne.orly 9 out of 10 households every day. We hate to pry behind your f•c•de, but how m.ony /111/nne.opolls homes does your TV commercial reach on a •lven day7
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