sum mer upset? cool it!
28
ADVERTISING DESIGN
3
Federal law forbids re-use of this bottle. Hutthlr
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Art director I designer: Gennaro Andreozzi Photographer: Horn-Griner Copywriter: H arry Gittes Agency: Gilbert Advertising Agency, Inc. Client: London Fog 2 Art director: Rick Levine Photographer: Saul Leiter Copywriter : Carole Anne Fine Agency: Doyle Dane Bern bach, Inc. Client: Warner's
ptrlt
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lk .. :,!t... 11 clqe...n 1 j,.,.,j ;md~oth '-,,, td1"' \\h.n \•'II m.tlt 1t \ nd '''u' ,n-z m.tlt· 1 1
\I.:.Jr•·ld t:.ulu .. IJChnhHt ,,,,,~!J !Jlt• llu\.t"' g._ ... ,) '•Ut HI .m\ t>tlatt " •l!dt '" hi h th~.: Jt:t·mpt lllJ\ )Jl S·• d \t'llll nt·r h:mptul t" n hll ,, ( lm:t hottk d('•n r It \H•ui,J 1-.· ~n t>mpt\ ~~ tun
3 Art director : Bert Steinhauser Photographer: Donald Mack Copywriter: David Herzbrun Agency : Doyle Dane Bernbach, Inc. Client: Seagram's-Chivas Regal 4 Gold medal Art director I designer : Robert Wilvers Photographer : Mike Cuesta Copywriter: Gene Case Agency : Jack Tinker & Partners Client: Gillette
4
1903.The.Gillette
Razor Blade.
1965.The Gillette
Razor Band.
The band idea i the basis of our newTcchmaric Razor. It replaces the whole blade-chan!Jina routine. Gillette. however, docs not judge a razor by how handy it.is. We/"udge it by how well it haves. There i a ight feel to this shave, a heer comfort about it that cannot be compared to an ·thi11g else in , ha ing. Thert i ai!IO much less chance of a nick. We believe the Razor Band i, here to stay. Thoollh in a11other ajle or two 1 civilization may hit on a better idea.
33
SALES PROMOTION DESIGN
Art director: Sheldon Cotler Designer: Walter Lefmann Artist: Paul Davis Copywriter: Strome Lamon Client: Time, Inc.-Time Magazine 2 Art director: Mort Rubenstein Designers: Mort Rubenstein/David November Artist: Edward Sorel Copywriters: Mort Rubenstein/ George Bristol/ Edward Sorell Robert StrunskyI William Wurtzel/ Lois Caffall/ Dan Taylor Client: CBS Television Network
3 Art directors: Herb Lubalin/ Aaron Burns Designer: Herb Lubalin Artists: Richard D. Juenger/ John R. Scotford/ Vladmir M. Andrich/ Ronald Arnholm/ Tom Hollingsworth/Thomas J. Nevison/ Marcus J. Low I Jay H. Schechter I Arthur Baker/Wayne D. Stettler/Louis Minott/ RobertS. Maile, Jr. Photographer: Toby Hyde Agency: Herb Lubalin Inc. Client: Visual Graphics Corporation (3 of 15 posters shown here) 4
Gold medal Art director: Sheldon Cotler Designers: Sheldon Cotler/ Walter Lefmann/ Ron De Vito/Herb Quarmby/Judith Perry Copywriters: Robert Fisler I Velma Francis Client: Time, Inc.-Time Magazine
_
THERE'S A TIME TO SERVE YOUR EVERY PURPOSE
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41
NEW YORK
\(~ I~S ()I~ \1 \ '
2
42
4
6
5
8
ARNOLD VARGA
A bunch of geese is a gaggle Throw a goose some corn and he's yours. Any goose. They all run with the gaggle,and they all like the same things. People are different; they like different things. Did you ever wonder why stores don't realize this? why they all seem to stock the ame tuff? why they don't seem to notice you're there or hear what yon ay? (You could honk like a goo e, and they'd ay,;ca h or charge?") At Cox's it's different. We specialize in clothes-different 0 clothes for different ta te -and in individual service. So when we listen. Why not you talk, o give us a gander?
For female readers only: One of the most difficult jobs we have at Cox's is assisting women in tJ,e selection of a ValeJJtine gift for tl1e men in tl1eir llves. First ofT, we know that women know more about love and gifts than auybody. And we know that the women who come imo Cox's Men's Store k:now more about the meu they love than
So sometimes, when a woman picks out Valentine gift that might not be ideal thing for a man, it takes a lot of psycbology to suggest something more appropriate. We don't have to do this often because we have a wide selec· tionofexcellentgif~formenat
Cox's Men's Store. But some· times it comes up. For in· stance, if a lady insisted on giving her man a red vest,
Ever notice how most stores seem to belong to one bunch? It's a bright bunch, alright: brightly and brightly lighted and filled with bright, flashy merchanclise that New York
with pink silk lining, and a little cupid emblem over the heart, we would apply psychology and show her some other possibilities. But if she still insisted, we would scrap the psycbology and vest like that specially made for her. Some man might be mad at us later, but it's our rule at Cox's that no customer
Boston The Art Directors Club of Boston recently held its 12th annual Exhibition of Advertising and Editorial Art. Judges were: Robert M. Jones, RCA Victor Records; Onofrio Paccione, Leber Katz Paccione, Inc.; John Massey, Container Corporation of America; William Taubin, Doyle Dane Bernbach, Inc. 190 pieces were chosen for exhibition from 1650 entries submitted. Show chairman was Lester Boyce.
Wooder wtwt he meant by thai?
Boston's only lion tamer saves by mail at the Charlestown Savings Bank. Says he panics at the sight of a teller's cage.)
Why does the cymbal player at the '"Pops" have a savings account at the Charlestown Savings Bank? We hear he JU t get
a
ng out of the d v dcnds
37Boston surgeons saveatthe Charlestown Savings Bank. Ke01ps "em operatong.
They like our curfent d1vkMnda.
A couple of Boston trapeze artists got their mortgages .at the Charlestown Savings Bank.
96
(Our mortgage people are real swingers.)