mayjunpreview1978 by Commarts

The Expansion Arts Program

Artists participating in the Festival Tour Events program have been chosen by local sponsors in an effort to encourage public partid pation and awareness of the community and neighborhood arts activities in selected regions of the country.

of the National Endowment for the Arts-Festival Tour Events 1976, a new approach to touring, brings

community-based arts and artists to regional festivals nationwide.

NapoleonYile.L.rusiano Apr! 23. 24. 25 May 2 Sponsored by lhe Modewood Ms FO<.ndalion

Garoen State Ms c....... Holmdel. New.Jer.ey May 19.20. 21 Sponsored by lhe New .Jer.ey Gatden State Ms FLnd and lhe New .Jer.ey State Cloportment o( EdJclltion

c....... c.-

NewO!Ieans. L.rusiano ..uly4-13 Sponsored by lhe l.ouisiono Slme Ms Council incoopenltionwiththel.rusianoCound for Music and Pelonning Ms. Inc.. the State Ooportmenl dEdJclltion. the French Coo..nd Goneral and The New Orieans Bic<r<errial Commission

Seattle . W~

August 28. 29 September 4 . 5. 6

Sponsored by the Seattle Ms Commission. Seattle Ooportmenl d Porks f. R~ . Seattle Center

Brooldyn. NewYOik New YOlk. New YOlk .July24. 25

Sponsored by lhe 0. ColdcNa Muse..m

Sponsored by lhe Milwoukeelmer Cly Ms Coo..nd

.UCOSANn .UTf FISnYAl Cortes .Junction• .Mzono October 29. 30. 31 Sponsored by the c....,..; FO<.ndalion

E March 1957

In this iss!U!:

Quandary at the Crane Co. How Good Is the State Department? Belligerent Penn-Texas The Biggest Oil King ofAll

Color version of mark for the University of Denver. It is also used in black and white . Barbara Brown , designer. Fund-raising book for the University of Denver, 11 x 11 . It opens with statements by the chancellor and members of the Board of Trustees of their feelings about the university. This was followed by a 24-page text on the history, present and future objectives of the university and new definitions of what a contemporary education should accomplish and how it could be structured. Edwin Gold and Barbara Brown , designers.

The Commlbnent to the Independence of the University of Denver

The freedom to choose in higher education has never been easy to attain. It is even harder to keep. Such freedom demands vision and thought, vigor, action and toughness of mind. This requires a genuine commitment of all members of the University community-particularly that ofthe Trustees and the volunteer leadership. Never in the history of the University of Denver has there been stronger evidence that such a commitment exists.

~~~ Dr. M.-kt i . Mitdltll CMJV:tlWr

â&#x20AC;˘~o.Â vcMi""a"oftM Boo.rd.o{Ailalttie RielifUld Comp011~. tltt rii;lttJtlarptstpetroltvm compa'lty iK tM U~tikd Statu Ht at.o owue ifllttworlci~tg

'1"0-IIC.UtiKNrwMttxiaJ.

Terw aMColorado. Hit tdwmtioftal and cvltvnlliltUTt&UittelMdt.iltadditiollto ltU 'T'nutusltip at tM Urtit>erwityoj.I:Ntnw, tMCitai rmo.nMipQ/tltt Atpnt/'ltMit-wUfor HIHrtll ltiaticSt'IUI.it&

EiMMowtr E:relta~tgt Ftllo'W!.JiiptJaMtJtt Lovtla.ct F01tMatioN.

"In my company's advertisin&, we speak of the contrasts between the ideal and real, the point being that in a society, a gap will always exist. I value my relationship with the University of Denver

because I believe the University is genuinely a place that is attempting to have it both ways, to be realistic in an idealistic way. There must be, in a humane society, institutions that attempt this mission."

CHARLES SAXON

THE

June 9,1973

Price so cents

N[WYORKER

ept.3,1973

THE

Pricesocents

N[WYORKER

Oct.J5,1973

1973 The New Yorker Magazme , Inc .

THE

Price 50 cents

N[WYORKER

1973 The New Yorker Magaz ine, Inc .

COLORPEDIA

The jacket for The Random House Encyclopedia was designed by Robert Scudellari. Below left: this illustration, along with a caption , explains the working of gas or absorption refrigerator from a series of spreads on everyday machines. The illustration from the spread on polar regions shows the polar bear who feeds chiefly on seals and young walruses but can itself fall prey to the killer whale. The arctic foxes feed mainly on carrion left by the bear. Right : along with the Colorpedia , The Random House Encyclopedia contains an atlas , in color, and two other sections in black and wh ite. These are the Time Chart which orients events chronolog ica lly and the Alphapedia with alphabetically referenced informat ion .

THE WORLD'S BASIC KNOWLEDGE ILWMINATED WITH THOUSANDS

OF COLOR ILLUSTRATIONS

AMIL GARGANO

THE TRAVELERS TlllNKS THAT srAYING AUVE SHOULDN'T BEAN OPTIONAL EXTRA ON YOUR CAR. Us< year, ~.000 Arn<rians died in ar a<ridcnts. Another 1,800,000 wen: intt. The an thingslilo: AM/F~~:::-=~.J·

illuminatcdda.hboards. Yet a rcccnt DepartmcntofTransport:arion s<udy oondudcd that other picaosofs=dardoquip-

;';,d::.~;;r'j!f !Catbdts.,itsaid,~sa.vt

Marshall McLuhan says the printed word is "Obsolete!' To prove it, he wrote

All ofus come from someplace dse. PicturethisifyouwiU. A man who's spent all his life in the United States gets onaplanr:,crossesagreat ocnn, lands. He walks the same streets his family walked centuries •SO· He .sees his name, which i.srareinAmerica, filln'3 three pag.. in a phone book. He speaks haltingly the language he wishes he ~ learned bette< as a child.

fifleen books.-nufitonols~MoauJ~

mon:dun9,000livcs

h.~~

a:.c.

injuries every year. AJaninsur.ux:e

A:s~ica'sairlineto

the world, Pan Am does a lo< of things. We help business trav· elen make meetings on the o<bet side of the world. Our planes talo: goods to and from six cominenu. We take vaca· tioners just about anywhere theywamtog<>. But nothins we do seems

company, The Tnvden abo realizes that automatic crash proo:ctiondcvia:snorooly saY< liva and suffering. but abo n:dua: the cos< of medial an: aud thcinsuranccthatpaysfOrthatcare.

prouaion""';~~ :~ ~otrer;~!s~:~j~~~~ury

.iif.!,

with the air bag protecting Jeat occupants. An approp.Ua: cliocoonrwill b<Oifcn:d IOrdriver-oolyairbagsysc=scouplcd with pmive ramint systems that meet current govanmcnt szandirds. And ifrh< s<udy ~an: borne our, additional savings may be possible. We lilo: to find '"'Y' 10 n:dua: losses. . , . . For humanitarian rea50f'IS. And aOO to reflect .the savings. when we an, in your ntcs.

rrJ

meaning as •~-~. . . . . . . . . . . . . . tohaveasmuch when ....., help somebody dixover the second betitage that every American has.

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THE TRAVELERS R.aarcour\IOICt, not)UStourratcs.

IT'S NOT THE EXPLOSION

American business is in the com·puter age when it comes to collecting and processing information. And, for the most part, in the pencil age when it comes to communicating it. The time it takes to sort and process the most complex information has been cut from weeks, even years, down to minutes and seconds. But it can still take a man and a secretary working with pencils and a typewriter the better part of the morning to get a ridiculously few pages of normal business communication written and out the door. American business can't afford the extravagance of pencils and typewriters alone to do its paperwork. There's simply too much of it. And the price is too high. What It Costs To Write It Down Right now it costs $2.49 to get one business letter from one businessman's head to another businessman's hands. Maybe thatdoesn'tsound like a lot. But if you have 100 people in your office, each writing five letters a day, it sounds frightening. Because then it's costing you $298,800 a year. $298,800 a year. This year. In twenty years it's going to sound twice as frightening. Because it's probably going to cost you twice as much to have the same number of people write the same number of letters. In 19SS,forexample, a secretary to type those letters cost $4,539 in salary and overhead. Today it's $6,396. At this rate, in 1978 she'll cost almost $10,000. It's been happening like that in offices just about every twenty· years. Salaries double, productivity doesn't. Why Because people, working with pencils and typewriters, can't produce anymore for$10,000a yearthan they can for $4,000. A secretary who types and retypes a man's longhand notes or rakes his thoughts in shorthand, then types and retypes them, is still producing usable words at the same basic rate she was twenty years ago. A fact which really makes the question of cost academic. Because 1948 productivity just isn't enough. At any cost. There is so much paperwork to be done today, and so much coming, that it's actually going to reach a point where no matter how much you're willing to incroase your salaries, or pay overtime, or pay part-time help, you're just not going to get the work out. We are running out of people to process paper. The Point Of No Return It can't be too far away. Between 1960 and 1965, the number of professional, technical and managerial people creating paperwork increased by 22% over the number of people to do it. By 1975, this gap will have grown to 57%. Which makes it vital that American business find a faster way to process paper. IBM has the way.

The Return From o Return Right today, one man using IBM dictation equipment can get his thoughts recorded four times faster than he can by writing them in longhand and very nearly twice as fast as a secretary can by writ in~ them in shorthand. And with a remarkable IBM magnetic tape typewriter, the MT/ ST, a secretary can get those thoughts our the dooc in final fnrm, including your revisions, in half the time. (On the MT/ ST she can type at rough draft speed , type right over mistakes, then press a few buttons to get back a page of error-free final copy in two minutes-automatically.) Used systematically throughout an office, these two pieces of IBM equipment alone have increased people's productivity by SO% . Which means that at a time when paperwork is increasing faster than the numher of people to do it, a company can handle the increase with the people who are available. Which also means that at a time when the need for conceiving ideas is as critical to business as the need to communicate them, people can have the time to think. Call, don't write (not at 2.49 a letter !) your IBM Office Products Division Repre entative. He's ready to talk in derail about yo ur particular proble{lls. And opportunities.

~~~-~'!~s~.~~~!~ :~~~!~?E~~~. ~~~v~!~ !~i.'!~;

IBM l.ISM~skTopTranscribi naUn i t :and

2. Cord leas Oict:atio n Unit.

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