31
CHEESE RDZ EXPLAINED: i
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Everyday of every year, Mr. Salty has to face the knotty problem of pretzel making. "Do I knot today. And please the traditional pretzel lovers, the ones who love Mr. Salty knotted pretzels. Or do I not knot. And please all the pretzel lovers who have gone straight and who think Mr. Salty straight pretzels are best:' Well, it never fails that after much deliberation and soul searching. Mr. Salty daily decides in favour of Pretzel Diplomacy.
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First, he starts up his pretzel knotting machine and knots a whole bunch of pretzels. Then, a bit later, hestartsuphisstraight
46
pretzel machine and makes a whole batch of straight pretzels. And, when the day is done. Mr. Salty opens himself a beer, sits back and considers, "With the quality ingredients I use, be it straight or knotted, if a beer is worth its salt, it's worth
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Communication Arts May/Jun 1979
MR.SALMi PRETZEL PARADE f---------------------------------- - ---------r------~: ----r--------------------- --------------- -------------------
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PretzetRings. i Next to her : wedding ring.
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AU Mr. Salty clid here is forget to tie it in a knot.
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55
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Chartreuse for the World
65
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TeleJjlooe Mall Cllrency Exchange First AD lost and Found
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Baggage lockers Elevator Toilets, Men Toilets,Vbnen
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p 67
Magazine ads for new gourmet foods line and Heller ¡Rainbow' Dinnerware have photos by Dennis Menarchy. Employee Kit is in box with step-cut dividers holding information . Inside cover copy is letter from owner Gordon Segal. Photos by Richard Tomlinson . Christmas promotion in form of die-cut shopping bag holds gift items inside. Backs of item s have descriptive copy. Gift box opens to become order blank and return self-mailer. Illustrated by Alex Murawski .
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Communication Arts May/Jun 1979