mayjunpreview1980

Page 1


Hal Riney

HOW A MALL BREWERY I OREGO AME~PRODUCEWHAfMAYBEAME~~

Fl ESTP "MJUM BEER. J,, qua/,tl• stcms, rw~mr"nlS cm J ta\Vnu, ptorJtarraskmgforat~ummtal

lwrralltJ 1/mry ll fmhorJ 's Pm\ltt Rtun'f I fm~)' 's, as tt H oftm rallrJ, IS notpwar~otbtrmwburOtttht

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~~l~.,·r~:;'~~~:::·~-~:·i~~~~- ~:·r·~~-rlllJklllk!. ,tnd b,.,T, of truh· umqu; and tndtvl,iual l'harJl't.:r ha\t.' all btu d.,apf""-'ar.:d. And '' hd .: dw few br.md, dl.lt do n:mam a\atbblt' an: l't'I'Ltml\' mo~t ' at .,fJCIOr\' from th~;.· ,;andpOint of 'lua lrt y' and ~"fll't', t'\t'n b...t"r .:XJ~fb wdl .t~l'l'\' th.:~· art• :~ II pn:tty much th,· ':1m.:. CorKt'fll\'d .tbout th 1 ~ tr.:nd, w.: a,kt'd our....-h·..-, 1f. m'rt·ad of contmum~ on thh .tlrt'.h:h · too-\\dl -worn p.11h. \\t' co n,tdt·r hrt'\\111~ l-'lt't·r a' 11 w ;h brt•,,..-J I:~:ICm: thl' da\'' o f rn ,,, , _ rnark,•ttn\! ,1nd l-.,rt'\\t.'n . ,lutom.•tlo n. Ow ~o.tl ''·" tn t'rOliu l't' till' finl" ' t L"-·,·r po" lhl,·. " 11 hmu l'on l'l'rniOr,o lunll'. tlmt•, nrt'\'l'n ( 0 , 1.

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P I HATIO N IHO~IfHI:PA S I

\\'l' ,wd 1,-.. J tlw nwtho..h our tOunda, lll:l,tt'r hrt'\\l' f H t• nrr \Vt>m h:~rd. u"·d en prodtKin~ :111 T H £ RL I T I

If ypu knew the secret ingredients in some beers you'd know why theyre secret.

l' \1.." \'f'lhlll.tl J'l'l'llllllllll"-'t'f ht• O tll.l' l'l' ' l' T\l' J ~~)I till' \'11)0\'llll'll( ol 'f"'l. " l.tl ~ U ''' " .md fnl·nJ ,, Thl·n. in 1974. our hr.:'' m.h tt'r

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ABOUT OUR BREWERY

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prt.'mt u m t\\ O-nl\\ m.tlt 111~ b.1rlt'\', and -.(:trl't' C " '-"·ldl· ho r "· Amon~ brewmg ~;.' 'f"'-' fb , two-ro\\ b:~rll' \' .... r,·~.ml.- d ·" 'u r~ nor to dw mnn· t'Ommon ' I' rO\\ \ ,ll'lt' l\', whde dtt' Cl-.(,ldt• ho p 1' t'Oil .... dt•rt·d t' llu.tl [(), ,tnd r"·)"lhh· lx·lll' l' th,tn . thl· LmlOU ' Hal lat,Hil'l' ho i' nf B,l \ .tn .l Ion~ r.mkt.·d ,,, dll' hl''t 111 thl· wor ld. \Vl· knm' ot'ml otht' l h11.'\\\'f\' whtdl II ' '-" dw -.-.· ,·o, t h tnk!l'l',il l'llh ..... l' \ll'll ' l\d\' ·' ' \\t' d~).

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\\' l I N H A K 0

B H. E \\' I ' G C 0 M P A '.: Y 0

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A big brewery spills

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22

Communication Arts Ma y/June /980

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David Wilcox

Unpublished jacket illustration for Atlantic Records . Bob Defrin , art director. Illustration for a record jacket , "Multiplication xEric Gale:¡ for CBS Records . Paula Scher, art director/designer. Right: illustration for an article about spending money for peaceful purposes as an alternative to heavy military spending , The Rockefeller Foundation Illustrated. The art was also used later as a poster. Jack Beck, art director.

34

Communication Arts May/June 1980


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64

Communication Arts May/June 1980


Louis Grubb

The river didn 't seem wide enough in this photograph for an Air Canada ad so more river was added . This was done in the lab and called "stripping :¡ A four-negative composite was delivered to Grubb. " In that composite , the river current was going in two or three different directions and reflecting a god-awful number of different colors and shades. It became a painting job, a work of illustration:¡ Grubb also turned the lights on along the river and changed the color of the sky to give a nightfall effect. Warwick , Welsh & Miller, agency; Mary Gray, art director. In this photograph for ArtCarved Inc ., the reflections were so bright as to be confusing and the jewels did not show well . Grubb toned down the reflections and , working from the actual jewelry, painted in the diamonds and highlights. Leber Katz Partners, agency; Norma Gardner, art director.

65


The.· Grc.·Ail'r Dall.ts

Yt'>mh Orc.hesrr.t

10600 Presron Road. Dallas, Texas 7~2~0

73


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