MIADROOM llN t THI IAMI AT ALL UIQUIHClll , AND HlltHll AH UH DIMANDI DP MUllC . IA · I II INO INllllD fO MAtCH llUL •WOILD MU .. C NllOI .
4
C 0 M M U N I C AT I 0 N
A RT S
51
C 0 M M U N I C A T I 0 N
A R T S
63
Baule cuisine. ramous peo_ple wherever you look. Jl quarterback being
f cl force· e
clumps of socl. Clienls love lhal stuff.
i ~
When YoUre on aliquid diet, mops on YoUr outrru ore pretty handy.
I0
fumbling with the buttons on your jumper. furhmatcly, Gymboree has a store ful l of outfits tliat are a snap for parents to gel on and off. Which will come as a big re~ef for those who enjoy tl1e chal lenge of drinking their weight in juice.
~
~ ~
W hen you've got to go, you've got to go.
~
G~ UJOREE.
lou. •1 11• nhfl.M •Hlq
And if you were a toddler, U1e last thing you'd want is some big dwnsy adult
ONE OF OVER l50 STORES AT SUN\l\LLEY SI IOPPING CENTER. (5 10)825-20~2.
ll! AO."ES'°"'W>Y-SA., R1'Hl"RPi!EES-M."t"ES50llYPW'E-W» "-'OTi...""C""R
11111,111'' i'l •A.< FRA."'1!;COMl'flC
u•
•bl. . u
\ll<t
O U •i.at:• lle elMli.nt htd H•ii .. . - u u
::.::::::~ ::::::.~:.;.::~:::::::~::::s::~:.::::::::::::.·:~:::::·:...~ ~::.. CJ.OB QVJ:t SEATS STILL JlVJllJ.ABLE. CllU l·a00-949-26:16.
"~.~~,,~~!."
~
llOX<"Cl-U FEl''IFC<>l-THEAIBl.ETFS
f()OT->IACYS~
AFTER YEARS OF LOSING MARKET SHARE TO DELL, IT SEEMS IBM AND COMPAQ WANT TO PLAY HARDBALL.
SO FAR, WE'RE
AHEAD EIGHT TO NOTHING.
CUSTOMER SATISFACTION SURVEY Source Re h a~hty Ra11ngs-- 1992 PC Vendor Survey
SERVICE
TECHNICAL SUPPORT
PRICE
1. DELL
1. DELL
RELIABILITY
1. DELL
(873)
1. DELL
(8.31)
2. COMPAQ
(895)
2. APPLE
(7.64)
2. COMPAQ
(8.45)
2. APPLE
(8.06)
2. COMPAQ
(8.45)
(6.56)
3. APPLE
(858)
3. COMPAQ
(7.48)
3. APPLE
(8.40)
3. COMPAQ
(7.60)
3. APPLE
(8.1 4)
(6.01)
4. IBM
(854)
4. IBM
(6.91)
4. IBM
(7.96)
4. IBM
(7.38)
4. IBM
(7.89)
(8.06)
2. IBM
(7.99)
2. COMPAQ
(662)
3. IBM
(8.01)
3. APPLE
(7.72)
3. APPLE
4. COMPAQ
(8.00)
4. COMPAQ
(7.71 )
4. IBM
81Nd
1. DELL
(8.52)
2. APPLE
0
MONITOR
FUNCTIONALITY
1. DELL
(8.63)
(8.09)
UPGRAOEABn.llY (8.96)
1. DELL
(8 62)
1. DELL
(8.77)
°" CUt1°""*"""'91 from•'°'"'* of lhe5001at9Ht COfllOl9'- PCaltn In A"*"Cll,
What can we say! Our compet 1 tor~ keep throwing their hcst !tlllff at
1 u~r
us, and we keep himng i' o ut of 1hc park .
Rating~
thm we've been doin~ for ~·cars.
PC <i 1es in the country, Dell rook fir r
pk11n be tter m 1r. In the mos1 recent Rd1ahiluy
in all eight cri cegon~.
We al-.o came out on cop in eight
Ir' nm rh:u they :ircn 't tryi ng.
sep::m ne PC \Veek cusrnmcr s:J ti fuction
It's JUst tha t they're trying 10 play the game we invcmeJ.
uddenly they're •II out 1herc hu'\rling to lower thei r prices,
sec up J1recc support line!'t, and upgrade cusromer serv ice. tuff
sun•cy drawn from the 500 brgl!~t corporate
And a cuswmcr o;:nisfoction <;urvey1; show, we're
I
4~~ ~ 1r•
$1,lof')
.iSi...11;.
14 ~··
lt,?~Wt:.
_.,_, ,
IW~·•
-'l'f~\\.o\l'1H
t41'!6tr<, l 1\tlt: 1-to;6 l"l.Sl' MU:
4 \1!'
17C~• ll
l 'L1 M,...';,:A/lo"' 14'
$ 2.?':N $1.7•.P
B•ll'
170Mll Zl('l i.111 (1(1 ~1 11
\ it111'\.." ""' l~ r-
"'.\Hu-.. u11
SlWJ :s?.NQ
14~ 1,, 2, bb~ t:
Uko:~.1..,.Nl"Jft h"
L:.=:'"'\"' '""'"
i'IM~
1\l(tl'•
1l"6'l4l-Si.11t:
•w•
~"''"-:.:::,•- - ·-
--.i...__....,. ..... .._.... _ .... :_.............. .....,.,
polls. An unprecc'tlcn1ed foot. t.) we mt cnd to st ick with our w.1mc plan. Low pri c-s. Dumhle computers. And the he<r service anywhere. We'll als<1 contmuc to keep
Like mtroducmg rhe only wriuen Compai 1bilicy, Service' and Reoponse G uamntl'CS m the mcl~rry.• If you wnnt a computer from a
C<lmpany 1hor, nme and again, ha• been proven to be number one, give us a call. You'll ""°n <cc why we're in a league of our own.
HOUH7AM~C1""°"'"ftl.IAM.dMCTSAl.1~CfM.N ~C»w>A,CAU~.J0111NMCCICOCITY.7.SO.-?lll
C 0 M M U N I C A T I 0 N
A RT S
71
C 0 M M U N I C AT I 0 N
A RT S
81
C 0 M M U N I C A T I 0 N
A R T S
97
CENTENNIAL
PUTTING TH E
DREAM
W I T HI N
YOUR
REACH
r==v
AT&T
C 0 M M U N I C A T I 0 N
A R T S
103
South America Left: Outdoor board for San Antonio Water, reminding consumers that the body is three parts water. Ricardo Mares/Jose Arce, art directors; Gustavo Rodriguez/Jose Arce, writers; Jose Meza/Gustavo Rodriguez, creative directors; Carlos Rojas, photographer; Tania Gonzalez, producer; Quorum Publicidad (Callao, Peru). ad agency. Vinos de Orfila Fume Blanc wine label, a fruity, dry white wine. Carlos Avalos, designer/illustrator; Avalos & Bourse (Buenos Aires) , design firm. Two spreads from tipoGrafica, a design magazine. Ruben Fontana, designer; Fontana FVS diseno (Buenos Aires), design firm/client. This page: Signage for Raza (the people). a restaurant specializing in ethnic food. Gonzalo Berro, art director/designer/illustrator; Gonzalo Berro Diseno (Buenos Aires) , design firm ; Leo Sanchez, client. Cover from Mujeres & Compania, a magazine for working women. Angela Vassallo, art director/creative director; Angela Vassallo/Walter Davenport/ Carlos Peralta, designers; Vassallo Diseno (Buenos Aires), design firm. Shopping bag for Essencial, a men's shirt store. Irene Peixoto/Marcia Cabral, art directors/designers; Tira-Linhas Studio (Rio de Janeiro), design firm.
C 0 M M U N I C A T I 0 N
A R T S
123