D P~BLEM
Heh•me,ma!"oneoflhecubowoJied."Ma,hehllme!Lookwhere-"
'Wilbur. hush!"" the old bear u.id .. ~VinoenL. 1.op vuvehna and.tell ~"
'He hit me too• .. Vux::ent moaned ... Hehlt me all O\ler'" He bcpn to
wa1l; the she·bcar drew back. a forepaw, and they both scrambled back a tep or two and tood there. ready to duck. e old bear from them and reprded the stranger
C
The top two of these editorial spreads are from Post. The illustration is by Murray Tinkelman and the photograph by Art Kane. Lubalin designed the logo and 45 spreads for Post. One of these, "The Peacemakers," was so well liked that he was asked to adapt it to a cover design. Below is a spread from the new quarterly, Eros. This entire publication is being designed by Lubalin.
o creature
in the forest could create
I
more ha"YOC
than terril* Rare~ IF
the raffish wolvel"ine. • • • by • • •
l.obat Mu.rplv'
"When:'syourmolher?"she~~>ked
''How dtd you aet here?.. •·she ran off and left me. I he old baa... the httle creature sa1d m a raspmg
votee ... What's
1t
to you,
~~h:d:., looked 11 hom for 1
k>na moment . .. It's "cry lmle to
me."shesaidfinally,"bulol mu\1 be somethma to you. Aren't you hunarY?"
At the mention of hunaer the
fiaht went out of the stranger
hk.e air departs from a pncked
The two bear cubs came upon him m a tamatlck swamp, an uJ.Iy, fuzzy tittle cruture stumbhna~ around and complamina tn a snarhna wait He Wll much smaller than they were and dilfer· ent; and. lib all bad IJttk boys enc:ountenna an alien lhallhey tfUnk they can handle, !he < cub& looked at e.ch othtr and feU upon t11m. IL wu a mLStake; for his eye ht wath areemsh firt, he &Ol his back apm t a stump, used at to push and catapulted himself upon them like a ball ma fury full of claws and teeth. They couldn't aet hll1l or away from hun, and the three of them about, roarina with nae on his pan and surprise and onthein The shoc:klna uproar brouaht the blue JI)'S screamma m from all about and the okl she· bear on the run She scattered them WJth a full-armed swina. The cub& ran squaUmato the1r mother, and the Uttle stranaenquared off'as thouah to take on the three of them ..Stay there," the old bear said, rllstna one like a tnfflc pobceman. ..Justbythere.Nowthen.what'lllllh~IDCOUI.:;_. . . . .
balloon ...Am I honlf)',iheuys! .. e yelped •rm nonary.a aba .. · o'.. the old bear sa•d qutekly "Yeah, hongry.• "'That" bcucr,'"theoldbearsaid .. Well,
rm
we'll feed you Come along."
A the okl bear staned to move. the cubs ran up to her. "Ma,1s he comma wuh u~' What as
he,ma' Do we have to have him w1th us, rna'• ·He's a baby woherine,"' the old bear said And •f you ever sec a b•l one, )'ou'd bc:uer let h•m alone He's com•na With u for now_"' •·aut,ma'" -Ma,what aba 'Ma.l'mnotaom'ifhecomes" "'All ri&hl. dear. You tay here, but tf you aet you can come look for us." tarted to walk again. and the cub tood shll for a moment. As he saw them lea'<'\08 h•m, he bqan to bawl and. then ran after them He and h1s hrother ~ept to one tde of the old bear and the -.ohenne kept to the other; the two facuons e)'ed each other w•th disfavor and deep m ptc&on Ma.you'regom'tobesorry,"thecubw..d.c;tall mv·
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M¥tfhtppenecluntilithaPI*'*!to UI.Ourbtlna:Ntllf'O'Iisn'ttolmpor-
tant,t:J~Ctptforthattlmtwhtnwtw.it.dforthem~nto
ookupfromthtbookendenswerws,tndbeceUM,befnc llththeededandqueerfromWNrinas,lfeftthet(fffwhole ~tat.donwh.thewoutd...,. Forwhenyouauflw
suchelritf, youtant.rltHyoueanfindsomefnllno lrtlnltAnd'rsoddwtletlitUithircatan~youftnd
•:"!~:7:~~~~~:w':'l~rd~
onthlfourthftoorofec»operatiwlap~rtmentl'loule.Bob l'leswortled lnthe~officel'l'lrlinc:ehewaabor, tnd
hehasn'IO'tedriahtupellthlttlme,sothetnowiMhn therankofpost~Jlnspector. Wthe'ilhtdehlpp,.lift.
Wt'wtrwel«i.'flll'waonttothetheltlr, andlisWntdto ptmusk.AndWI'Whedenlcthomlwt.r.OUfton Damonc:oulllbtproudtobrlrchilfritndlenytlme. ln SPittofthtdusty, crowdedsu.etoutslde.
Whtnewer'flllhldenol.llhmoneyputbyendtwc months' lerftpi'-dup.U..th,..ofuswouldFona trip. One,..,WiwenttDCtfifomle, enothel",..,.toMIIIco Cit)'.And inl947,whtnDimonwasthlrtlwi,Wiwtnt toEurope. Wewtntfil'lt toSouthempton, [npnd, one bMut.Nibla liner, end ~t.doneofthoM lfttltcarsand dnM throuah Southwest Enpnd, actOaS the mootS er'ldalontthtc:oest.Wtwenttol.and'sEndar'ldstood lootdnaovt~thti"YWittrtowardhomt.WedNM
thf'OUihthtfishlncvllt.,..onthtBmto'Chenntlwhtrt thejtttiesar'ld . . wtlbwtrtstilltwistedendbtokenfrom
llooGennanbomblnp,WOomooo ..
ld."l""""""""'
lt wouldbtliketobt ineWftl," lndBobMkt,"lhopt )'OU'II nt¥Wknow." Wthldtwoda)'lofslcht·..-naln London,endthtnwentecrosstheEncfishChann.lto Frenc:tendbylraillthrouchtht rotllrtfarmcountrytoPerls.Wt lr..dina littlahotalontheltftBank of!htSeint. Wthldawholtweek bebtwt hed tDFhoml. and WI welkedowrrtttY incftolthtdty, tf'lroulhtheprdtnsendthtpl~_
"Le Floren tin" Plat~Orrds
:s:~~..Si! 'i"•~ " SfE:'".=--::.::.:: frmchan.bcPauJ.f.m iLcBkllto pa.inlald.ofl"!unillurackpictinl f'lormtinc life durin1 the Ren- • 1lw.nce. Theminilluretwento bewedMillwlnliontforlded:. ofplayin1carcbth•t Philiben planncdtoprodua:laalimhcd edition ol 1weJ~ thouund d«lt. Bkal took four yean to PftP&tC lhc pictura. finally, in 19S5 , thecartb~IIW'Iulactui;Cd Tlk:rwclvc t.howand decb, which~ widely disfributed in Europe, lOki out aiGIOIC iauacdi~tt:ly. The few hundred that reached thb country nowtclliortcWr"altnaesthdrorlJ'nalprice:
•
tft'lwhkbthemonkS.YOIUI'Ola ,had cwdtted dcwoycd in 1496 bc'CIIlM: lhcy rnulcd too much of Lhe intripeandtonUdne.~ol BorJUfamilylife.Savonuolawu p-e•tlybchokkntolhclkqiaa. DetaileddcKriptioatofthcac
paintinphadbempraavcd.~. Mdit
-from them that Blat -lbLc to paint I numbcrolhU miniature. Tbcbalana:ofhd picturohebaKdonotbttllormtinethaMS. On the followin1 paca 1n: reprodi.Kcd the ac:a., tinp. q u«na and jKb o( Bkal's " Le f'lormtin " dcd,withtbcartill'sown titla.
CA,May'62
33
40
EXHIBIT Experimental photographs selected from a print exhibit of the Professional Photographers of Northern California. These three particularly caught our fancy with their provocative composition. Above: Dennis Hodgson Right: Wynn Bullock and Bob Hollingsworth
CA, May '62
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JANUARY 1962
HARDER
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MIUTARY SECRET EXERCISES TO STRAIGHTEN THE SHOULDERS. (These will also help firm your upper arms.)
on back, with legs together. Bend knees to chest. Now drop knees to floor, first to left, then to right, as shown. Return knees to chest; then straighten and lower legs by sliding heels down on floor. Do 6 times. These two exercises will tone the muscles of the abdomen and lower back, which tend to become weakened when the pelvis is habitually tipped out of position. EXERtiSES TO STRENGTHEN THE FEET
(n~t illustrated).Weak feet can cause poor posture, and poor posture can weaken your feet. Here are simple exercises that will feet in two ways: They will arches and muscles and elongate shorteeelleg tendons, which affe<: the comfort of your feet and the lightness of your step. 1. Barefooted, walk briskly around room, taking 4 steps walking on toes, then 4 steps on heels. Take a total of 20 steps. 2. Stand with feet 12 inches ~art. Curl toes under as far as possible, and point feet toward each other. Hold toes under as you take 20 steps, walking pigeon-toed. After exercising, relax feet by shaking each one twice. Both these exercises help stretch tendons, which contract when you wear high heels regularly.
1. Kneel on the floor, and place your palms on floor in front of you, directly beneath your shoulders, hands pointing toward each other. Holding your head up and yout b&<;k straight, let yourself down slowly, by bending your elbows, until your chin touches the floor, as shown in the photograph above. Return the first position by straightening ~arms. Do this exercise a total of 4 times. h 'll('ill help straighten your shoulders and tone up flabby arms and, in addition, will give you a prettier throatline. 2. Stand with feet about 12 inches apart, right hand, with the palm turned up, on your hip. Keeping your head up, feet and knees straight, back straight, and derriere tucked under 1this also pulls in your stomach I, bend body forward from the waist, and swing left arm down across your body to the right •as shown above •. Then fling your left arm up and out to left •as shown at right>. Do 3 times. Rest. Reverse arms; repeat 3 times with right arm. This will help you achieve grace and coordination. It will also strengthen the back muscles and firm the pectoral muscles.These six exercises are planned as a good beginning. With daily practice, you can comfortably increase the number of times you do them.
t~I
do not think that typography is an end in itself, but that it is a component part of the whole message. Therefore, for me, idea, copy, art and typography are inseperable. ((There are not many hard and fast rules that cannot be broken. No one can say that type should or should not surprint a picture if it is done successfully. No one can say that a headline should be handlettered or set in type or that it should be large or small. No one can say that a headline must always be on the top or bottom of the page or that it must fill a horizontal or a vertical space. These considerations must be met by the person building the layout with his experience and judgement of what is good and his degree of effectiveness as a communicator." CA, May '62
ADVERTISING AND EDITORIAL
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DENVER'S
8
6TH EXHIBITION ART DIRECTORS CLUB OF DENVER
»-1.0&Pb.JVII.:Ioutl1wNd<*ll*bo)'CIIII &.:a--thlu,_--'t• "II*W'--" •.t-.tn. I"'". Ou:rwl~aniPiendldwilhdilpl.,..lnt.Mr-~ ... Biu.•ndY•IIow. A!Iv/u.atW:.,..Duar.b.,.,.to...aaom.)'llll... ..,..-dlhat.J'D'I'__... ~~NTIIMutillaldt)'fot)'OW'GWo._..doll.!_,.llhopal!d-...u-v/tbe~tM..,.-D•Paoni.•t)'IIW'-w._aad...,---..-
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__............... .......................... _,. -....................... """" MAY-
Denver's 6th was open to 14 states in the Rocky Mountain region. Entries were screened and judged by a committee from the Art Directors Club of Chicago. 182 pieces were selected for exhibition. Nine gold medals and 29 awards of merit were given. The entire exhibition was hung at the Living Arts Center, and will be reproduced in a case-bound annual.
b-.pl-'onU..Inlud-.l&.:n...W.daup~will'-~,....tlb'by~....--t.u..deu.V..,tblred_,..iiCNt .•. tbe
a. Newspaper ad, 1000 lines or more, color
50
Arlen B. Morton, art director/ artist MAY-D&F, client/agency b. Design of integrated program
Bob Jones, art director Bertha Carter, artist L. A. Lucas, photographer Art Directors Club of Denver, client
D~t~
c. Design of integrated program, direct mail
Ozzie Sons, art director Lynn Sweat, artist Ozzie Sons Advertising Art Studio, client Zimmerman Advertising, agency d. Poster, all other
B. R. Neale, art director/ artist Competizone Veloce, client
CA, May'62
d
GYMKHANA
CHINESE ART TREASURES The Art Institute of Chicago February 16 Aprilt d
53
e
CA, May '62