Design Annual 47
des ign ANN AL November 2006 Twenty-four Dollars www.commarts.com
1
Packaging 1 (series) Jerome Bérard/Slava Frimerman/Olivier Sada, designers Jerome Bérard, creative director Jerome Bérard/Slava Frimerman/Olivier Sada, illustrators Bérard Associates (New York, NY), design firm mark., client “Hello Pretty is a bath and fragrance collection by mark. targeting a young customer. Illustrated through Japanese Pop type graphics, one illustration moves from one product to the next capturing the moment two birds meet on the cherry blossom tree.” 2 (series) Petros Dimopoulos/Rodanthi Senduka, designers Rodanthi Senduka, creative director Giannis Andonopoulos, writer Gina Senduka, managing director Studio Phobia, photographer Red Design Consultants Ltd (Kifissia, Greece), design firm Apivita Natural Products, client “Shopping bags designed for Apivita Bath & Body Works, Greece’s leading company in natural products since 1979. The products they create reflect their relationship with nature.” 2 3 (series) Alex Rice, designer Thomas Dooley, creative director tda advertising & design (Boulder, CO), design/ad agency Bliss Organic Ice Cream, client “Bliss is the most amazing ice cream ever and is 100% organic. We decided to go completely away from standard natural food packaging. The idea was to make modern packaging that made you long for what was inside the container whether you were into organic food or not.” 4 (series) Stacey Benham, art director/designer IZZE Beverage Company (Boulder, CO), design/client “This package was created for Target. Due to competitive offerings on shared shelves, the 8.4 oz. can and chipboard four-pack were designed with a bold color palette in order to increase shelf appeal and ensure legibility, while still maintaining the design simplicity the brand has become known for.” 5 (series) Mary Lewis, designer/creative director Lewis Moberly (London, United Kingdom), design firm Waitrose Ltd, client “Waitrose Mustards are larder essentials but must also be table-setting savvy.”
18
Design Annual 2006
Š Jacob Pritchard
3
4
5
Communication Arts
19
4
1
7
8
2
5
6
3
9
Trademarks 1 Ryan Durant/Kyle L. Hildebrant, creative directors OVO Creative Group (Phoenix, AZ), design firm Sticks, Stones & Dirt, client “Sticks, Stones & Dirt is a land development company offering exclusive properties located in the desert foothills of Arizona.” 2 Art Lofgreen, designer/creative director Jonathan Arvizu, illustrator Catapult Strategic Design (Phoenix, AZ), design firm Zwick Construction Company, client
4 Sloan Cooper, art director Brian Borgman, designer Ben Johnson, design director Trace Hallowell, creative director Tactical Magic (Memphis, TN), design firm Lunar Productions, client “Lunar specializes in creative, smart and clientfriendly video production.” 5 Geoff Allen, designer Landmark Affinity (Columbia, SC), design firm American Cooking Society, client “The American Cooking Society needed a corporate identity that captured the organization’s enthusiasm for culinary art in the United States.”
“This commercial construction company wanted a logo identity that communicated their brand position for providing outstanding personal 6 Brian Owens, designer service in an industry that often overlooks the RBMM (Dallas, TX), design firm need to build human relationships instead of Williamson Printing Corporation, client just brick, mortar and steel.” “Williamson Mailer Magic developed by 3 Mike Nicholson, art director Williamson Printing, combines offline/inline processes and automates handwork.” Rod Hunting, designer Source/Inc. (Chicago, IL), design firm Dunewood Condominium Association, client “Identity for a community of beachfront townhomes and condominiums on Lake Michigan.”
58
Design Annual 2006
7 Chris Froeter/Daniela Markova, designers Chris Froeter, creative director Froeter Design Company (Chicago, IL), design firm Tenley Property Group, client “Originally built by The Tailoring Corporation in 1908, the Tailor is a condominium rehab project in Chicago’s West Loop area.” 8 Brigitta Bungard, designer John Farrar, creative director David Israel, executive creative director Desgrippes Gobé (New York, NY), design firm AOL Red, client “RED, the AOL service for teens. The logo reflects the ever-changing moods of its audience.” 9 John Anicker, art director Holly Craven/Leo Raymundo/ Andrew Wicklund, designers Jack Anderson, creative director Hornall Anderson Design Works (Seattle, WA), design firm Schnitzer Northwest, client “Schnitzer Northwest, a commercial real estate development company, needed an identity for one of their new office buildings.”
1
7 4
5
8
2
3
9 6
1 Anneka Cerny, designer Claudia Huber Tompert, creative director Raygun Studio, photo-illustration Tompertdesign (Palo Alto, CA), design firm OsteoCorp, client “OsteoCorp develops novel drugs that reverse the effects of osteoporosis by stimulating regrowth of new bone tissue.” 2 Lee O’Brien/Andy Trantham, designers Elephant In The Room (Winston-Salem, NC), design firm Doglogic, client “Doglogic is a canine training facility where the curriculum goes above and beyond traditional obedience training.” 3 Brad D. Norr, designer/illustrator Zan Ceeley/Rebecca Lowe/Brad D. Norr, creative directors Brad Norr Design (Hugo, MN), design firm Augsburg Fortress, publisher/client “This mark was created to promote the book Transforming the Powers. The book deals with the potential of transforming oppressive totalitarian governments into peaceful, sociallyjust global entities.”
4 Ken Sakurai, designer Dan Olson, creative director Duffy & Partners (Minneapolis, MN), design firm Bob Tinsley, Good Day Café, client “Good Day Café will feature favorite breakfast entrées, sandwiches, salads, cocktails and snacks all served in an inspiring environment.” 5 Steve Krone, designer Matt Rose, creative director Judith Garson, writer The Marlin Company (Springfield, MO), ad agency Starbucks Foodservice, client “Identity for internal Starbucks Foodservice music festival-themed sales force promotion.” 6 Thomas Fuchs, designer Felix Sockwell (Maplewood, NJ), creative director Goodwill, client “Created for the ‘Donate your car to Goodwill’ campaign.”
7 Scott Arrowood, designer And Design Capitalists (Salt Lake City, UT), design firm Bikes for Kids, client “Every kid should have a bike. At least that’s what this nice nonprofit group figures. They organize a charity ride with cycling star Dave Zabriskie and donate 1,000 new bikes to disadvantaged children.” 8 Dave Muller, art director/designer Rich Silverstein, creative director Goodby, Silverstein & Partners (San Francisco, CA), ad agency Eddie’s Billiards, client “Eddie’s is a billiards hall that hosts tournaments and leagues.” 9 Brian Eagle, designer/creative director Unreal UK (London, United Kingdom), design firm Imperial Laundry, client “An old laundry factory in east London outfitted into an interior furnishings complex.”
Communication Arts
59
Self-Promotion 1 Jesse Hart/Fritz Klaetke/Gary Pikovsky, designers Fritz Klaetke, creative director Dorene Dzuiba, Soapbox/Fritz Klaetke, writers Brian Aderer/Maria Arabbo/CJ Heyliger/Jackie Munoz, photographers Susan Battista, Topic 101, consultant Visual Dialogue (Boston, MA), design firm The Art Institute of Boston at Lesley University, client “The previous admissions materials for the Art Institute of Boston didn’t reflect the quality of the school or the type of students they wished to attract. We partnered with research firm Topic 101 to survey high school students online and then incorporated their feedback into the design. The result: a 200-page book shot entirely by AIB photography students giving a sense of what the school is really like and a 20% increase in applications.” 61⁄ 2 × 81⁄ 2, perfectbound, 4-color, foldout front and back covers. 2 Craig Clark, designer/illustrator Steve Tolleson, design director David Peterson, photographer Rene Rosso, production manager Tolleson Design (San Francisco, CA), writer/design firm Gmund, client “Gmund announces the modernization of a classic line through an updated color palette, new swatch collection and engaging ad campaign. The Ever promotional volume tells a story of timelessness through photography reproduced on the stock’s warmest hues interlaced with flowing typography. This finely textured paper lends itself seamlessly to the reproduction of high-quality imagery, allowing Ever to perform as a versatile commercial stock with a nostalgic streak and an appeal to an international market.” 48 pages, 81⁄ 2 × 111⁄ 2, perfect-bound, 4-color and PMS.
158
Design Annual 2006
1
2
Communication Arts
159
fresh
Daniel Chang
1
© Noah Chang
2
Location: Orange County, California, and www.danielchang.net. Duration:
Four years.
I am a staV of one and am represented by Frank Sturges.
Staff:
Education: University of California, Irvine, Westminster Seminary California, Art Center College of Design. Cultural Influences: Eighteenth- and nineteenth-century botanical illustration, used bookstores, public radio, This American Life, Ernst Haeckel, film, McSweeney’s, old maps, mythology.
A cramped garage filled with everything I need: desk, flat files, books and my dog Scout.
Environment:
Keep things simple, stay curious and have fun.
Philosophy:
196
Design Annual 2006
3
4