TIM JESSELL
by Anne Telford
ART ON THE WING N
painted Charles Barkley wrestling Godzilla, and ot every illustrator has a walk-in cage in the backyard populated by two falcons, his Oklahoma State University Spirit Rider but for the past two decades the art of astride a rearing stallion exemplifies the heroic falconry has been as much a part of Tim Jessell’s nature with which he imbues his characters. life as the art he creates. The sport brought him “Tim comprehends the broader context of the to Stillwater, Oklahoma, where he frequently flew project. He understands that we are creating somehis tiercel imprint Gyr/Peale’s hybrid falcon, Spike. thing together, and he comes along as a partner Considering it a good place to raise a family, he striving for excellence and the overall commuand his wife Ragan and their three children nication of the message. Every project we’ve done Abby, 16, Ben, 14, Molly, 11, two Shiba-Inus and together has won design awards,” says Dwayne a Shiba-Inu/Miniature Husky mix settled there, in Cogdill, creative director at Saint Dwayne a comfortable home a short distance outside town, Associates in Charlotte, North Carolina. down a gravel road, surrounded by green fields. It’s clear that Jessell has abiding affection for his Inside a warm, paneled room off the living room animals, although he is also pragmatic about of his home, he works at a computer station, nature and its often-cruel devices. His art is meticulously painting—pixel by pixel—complex infused with a sly sense of humor, an awareness of images of sports, animals and people, for a variety the pecking order of those on whom he has focused of clients including Miller Brewing, Dr. Pepper, his attention. Given his background, it’s no surSeattle’s Best Coffee, Nike, at&t, Lands’ End, prise that he paints extraordinary birds although he Hasbro Games, Time, Texas Monthly, Scholastic, appears able to paint just about any creature. Random House and Penguin Books, among others. He grew up in Terre Haute, Indiana, a fragrant His realistic “with a twist” style has been used in Rust Belt town redolent with the odors of editorial, advertising, book and institutional industrial solvents, railroad ties soaked in creosote categories and has won awards in all of them. and a paper factory. “One of those places you have His illustrations are highly detailed and contain humorous elements—small insights into his often- to live in to love it,” he says with a wry smile. anthropomorphic characters and their actions. He also creates really scary dragons. For Nike he
Jessell, 46, was drawn to art, and to the love of nature early on. “In first grade, I remember I had
Right: “Opening spread for Falcon, a picture book about a boy imagining he is a falcon: ‘I would ride the north wind to faraway places.’” Jan Gerardi, art director; Tim Jessell, writer; Random House Publishing, client. “Smart Money magazine article on protecting one’s investments in a ‘bull’ market.” Sue Ng, art director; Smart Money magazine, client.
56
Advertising Annual 2011
Communication Arts
57
1
2
84
Advertising Annual 2011
3
Consumer Print Ads 1 (newspaper) Jorge Pomareda, art director Carlos Bretel, writer Maria Bernal/Pablo Ferrari, associate creative directors Laurence Klinger, creative director/chief creative officer Glen Gyssler, photographer Harry Archer, production designer Alethya Luiselli, agency producer Lápiz (Chicago, IL), ad agency Procter & Gamble, Bounty, client 2 (newspaper) Camilo Ruano, art director Julian Gutierrez, writer John Raul Forero, executive creative director Juan Jose Posada, chief creative officer Javier Crespo/Dario Mora, photographers Ogilvy & Mather Bogotá (Bogotá, Colombia), ad agency Carulla Knives, client “This ad from the campaign was published in real classified ads using the spaces between columns to demonstrate the accurate cut of our knives.” 3 (newspaper series) Stephanie Simpson, art director David Schermer, writer Dave Derrick, associate creative director Mylene Pollock/Derek Sherman, creative directors Susan Credle, chief creative officer Jason McKean/Alisa Wolfson, designers Jessica Hische, typographer Kimberly Cyrille, agency producer Leo Burnett Chicago (Chicago, IL), ad agency Kellogg’s Corn Flakes, client
Communication Arts
85
TV Commercials
1
1 “American Family” :60 (Clips from past popular family TV shows. Actors wear digitally-altered Super Bowl garb as they gather in anticipation of the big game) Richie: All right, it’s party time. I got three different kinds of pretzels. I got six different kinds of soda. Brenda: Chocolate ice cream, vanilla ice cream… (Cut to Jerry and Kramer) Jerry: Forty-eight pack of waffles? A gallon of barbeque sauce? Andy: Twenty seconds to go time. Dwight: Got it. Carb up. SFX: Doorbell. Paulie: I’ll get it. Jerry: Hello, Newman. Bar: Norm! Mike: Hi there, how are my girls? Rose: We’re ready to serve the appetizers. Uncle Jesse: Great, we’ll be down there. Luke: We got ya, Uncle Jesse. Peter: You’re already here? No way! Ahhh! Ernie: Hey, come on in guys. Karl: No…don’t…don’t, Steve! (Football crashes through a window) Marsha: Ow, my nose! Steve: Did I do that? Barney: Everyone, everyone. If I may direct your attention to the television… TV Anncr. 1: It feels great to have you all here for Super Bowl forty-five. TV Anncr. 2: The air is electric here in Dallas. Gloria: This is my favorite day in America. Homer: (Trying to find a place to sit) Excuse me. Pardon me. Fonzie: It’s a beautiful day for anything and everything, right? Super: Best. Fans. Ever. Stan: Hurry, we can’t miss the commercials! Cartman: Ah! Ahhh! Martin Peters, writer Lars Jorgensen/Eric Segal, creative directors Tor Myhren, chief creative officer Alison Horn, agency producer The Mill, production company Grey New York (New York, NY), ad agency National Football League, client 2 (series) “Goat Milk Machine” :30 (Open on a shepherd from biblical times—Abraham— working the concession stand at a movie theater. A man from modern times approaches to buy a drink) Employee: May I help you? Customer: Yeah, I’ll take one medium soda please. Employee: One medium goat’s milk, coming right up. Customer: Uh, no. Um... (There’s a goat on the countertop instead of a fountain pop machine. The employee places a medium cup under the goat’s belly and begins to milk it. After a few squirts of milk the tap runs dry. He tries flicking the udder, but it doesn’t help) Employee: Sorry, but I have to change the goat. Changing the goat! (He picks up the goat and puts it behind the counter and lifts up another one and resumes milking) Employee: She brings milk. (Cut to black) Super: The Chosen Festival. The Toronto Jewish Film Festival logo. TJFF May 7–15.
188
Advertising Annual 2011
2
“Parting of The Cola” :30 (Open inside a movie theater lobby. Suddenly, a man walking with his girlfriend drops his big gulp of soda on the lobby floor. The festival janitor—Moses—approaches. He pushes a mop bucket with a staff-like mop and stands beside the puddle. Raising his arms, mop staff in hand, he summons the power of God) Moses: Wind, earth, fire, cola! I command thee! (Wind blows through his hair and beard. The lights flicker, as the sound of thunder rumbles through the theater when all of a sudden, the little puddle of soda begins to part. The whole scene is anticlimactic as the woman, unimpressed, walks through the parted puddle. Moses holds his pose and nods) Moses: My lady. (He turns his head, checking her out) Moses: The land of milk and honey. (As she walks through the parted cola, her boyfriend tries to follow. Moses drops his mop staff and releases the soda onto the boyfriend’s loafers) Moses: Loser. (Cut to black) Super: The Chosen Festival. The Toronto Jewish Film Festival logo. TJFF May 7–15.
3
Shawn James/Greg Kouts, art directors Anthony Atkinson/Sean Atkinson, writers Pete Breton/Dave Douglass, creative directors Dylan McLeod, director of photography Aaron Dark, editor Eggplant, sound design Craig Brownrigg, director Elvira Labate, agency producer Miriana DiQuinzio, executive producer Radke Films, production company School Editing, post production company Dare (Toronto, Canada), ad agency Debbie Werner, Toronto Jewish Film Festival/Helen Zukerman, Toronto Jewish Film Festival, clients 3 “Comeback” :60 Music: Thoughtful piano music starts and continues throughout. (Cut to a string of failures: a knocked-down boxer; a failed rocket launch; Popeye falling limp-armed into the ocean; a dejected Jim Belushi from Animal House; Evel Knievel falling off his bike. A shift in the music comes as the picture fades. Cut to Evel Knievel getting up with the help of his crew; Jim Belushi crying out, “Not me! I’m not gonna take this!”; Popeye getting a second wind from his trusted can of spinach; Truman triumphantly holding up a paper with the headline “DEWEY DEFEATS TRUMAN”; a rocket soaring into the atmosphere; a boxer, weak and bloodied, getting up off the mat…and the picture fades) Camera Card: We all fall down. Thank you for helping us get back up. GM logo. Jamie Barrett, writer Rick Condos/Jeff Goodby/Hunter Hindman, executive creative directors Norman Bonney, director of photography Kevin Bagley/Dave Becker/Erik Johnson, editors He Ain’t Heavy, He’s My Brother, music Bob Russell/Bobby Scott, music composers Dave Baker, sound engineer Rob Sondik, agency producer eFilms, production company SpyPost, post production company Goodby, Silverstein & Partners (San Francisco, CA), ad agency General Motors, client
Communication Arts
189
Back Issues
available online at www.commarts.com
March/April 2011: Interactive Annual 17
May/June 2011: Illustration Annual 52
July/August 2011: Photography Annual 52
© 2011 Owen Freeman
© 2011 Mark Katzman
Single Issues
Visit www.commarts.com for a complete list of back issues
May/June 2008 $8 Westside Studio; Eulda; Yuko Shimizu; Aesthetic Apparatus; Online Advertising; 2008 Olympic Games; Exhibit; Fresh: Kim Rosen; Rod McLean; 72andSunny
January/February 2009 $8 Elixir; Jim Krantz; United Airlines; International Poster Design; Verve; Social Causes & the Web; Exhibit; Fresh: Jon Reinfurt; Sarah Wilmer; Bilder Branding
July 2008 $16 2008 Illustration Annual; Fresh: Mutt Ink; Eric Kiel; WAX
March/April 2009 $24 Herman Miller; Milton Glaser; 50 Years of TV Graphics; 50 Years of International Coverage; Monster Type; 50-Year Timeline; Tim Mantoani; Exhibit; Fresh: Noumeda Carbone; Steven Wohlwender; egg
August 2008 $16 2008 Photography Annual; Fresh: Jan Feindt; Tara Donne; Ferroconcrete September/October 2008 $16 Howard Schatz; Design in New Zealand; Red Nose Studio; mono; Exhibit; 2008 Interactive Annual; Fresh: Jay Taylor; John Fulton; Catherine Lepage November 2008 $24 2008 Design Annual; Fresh: Christine Berrie; Joseph Llanes; Think Studio December 2008 $24 2008 Advertising Annual; Fresh: Annick Poirier; David Strohl; Isobel
September/October 2011: Design Annual 52
May/June 2009 $24 ˇ c; Bruketa&Zini ´ Mark Holthusen; David&Goliath; Sam Weber; Exhibit; Evolution of Interactive Media; 2009 Interactive Annual; Fresh: Lorenzo Petrantoni; Fernando Decillis; EightHourDay September/October 2009 $24 Stamen Design; BooneOakley; John Hendrix; Principle; Exhibit; 2009 Photography Annual; Fresh: Femke de Jong; Sean Williams; Hucklebuck Design Studio November/December 2009 $24 Kate Brooks; SS+K; Jason Holley; Exhibit; 2009 Design Annual; Fresh: Frank Stockton; The White Room; Shaun Fenn
March/April 2010 $24 Tim Flach; Sustainability; Brian Stauffer; Sid Lee; Exhibit; 2010 Interactive Annual; Fresh: Lisel Jane Ashlock; Matthew Turley; Molho
January/February 2011 $24 Michael Osborne; McGarrah Jessee; Tronic Studio; James Day; Christian Northeast; Exhibit; 2011 Typography Annual; Fresh: Shannon May; Reed Young; Delicious Design League
May/June 2010 $24 Energy BBDO; Zachary Scott; Design in Portugal; Firstborn; Exhibit; 2010 Illustration Annual; Fresh: Rachel Matts; Christopher Wilson; Pomme Chan
March/April 2011 $24 Diseño en Buenos Aires; Erik Almås; Underware; Colle+McVoy; Jillian Tamaki; Exhibit; 2011 Interactive Annual; Fresh: Nate Duval; Elizabeth Weinberg; Nivard Thoes
July/August 2010 $24 72andSunny; Odopod; John Cuneo; Enterprising Designers; Exhibit; 2010 Photography Annual; Fresh: Karen Klassen; Bryce Pincham; p576
May/June 2011 $24 Mucca Design; Downtown Partners Chicago; Factory Design Labs; Lauren Greenfield; Exhibit; 2011 Illustration Annual; Fresh: Mike Byers; Maren Caruso; RoAndCo
September/October 2010 $24 Mark Zibert; Anna+Elena Balbusso; AKQA; Exhibit; 2010 Design Annual; Fresh: Lotta Nieminen; Timothy Devine; FUNNEL
July/August 2011 $24 Hello Design; Penguin; Marco Ventura; WAX; Exhibit; 2011 Photography Annual; Fresh: Yuta Onoda; Typejockeys; Claire Rosen
November/December 2010 $24 HUGE; Mimi Haddon; hat-trick design; Kako; Exhibit; 2010 Advertising Annual; Fresh: Eolo Perfido; Justin Allen LaFontaine; Yulia Brodskaya
September/October 2011 $24 Jessica Hische; Creature; Olaf Veltman; Bluecadet; Exhibit; 2011 Design Annual; Fresh: Rory Kurtz; Dominique Lafond; Jason Ramirez
Package Deals Interactive Annuals Sep/Oct 2004, 2005
$24
Design Annuals November 2004, 2005
$36
Advertising Annuals December 2004, 2005
$36
Illustration Annuals July 2004, 2005
$24
Photography Annuals
$24
August 2004, 2005
You can order back issues of Communication Arts online at www.commarts.com, by phone at (800) 258-9111 in the U.S. and Canada or (650) 326-6040 in all other countries, or by mail using the form at left. All orders must be accompanied by payment. For shipping within the U.S., please add $5 (U.S.) per issue. All other countries, please add $6 (U.S.) per issue. California residents, please add 8.25% sales tax. Canadian residents, please add 6% GST. Allow up to three weeks to receive your order. International orders 4–6 weeks. All back issues are subject to availability, we will refund your money on any issues that may have sold out. For an up-to-date listing of available issues, please visit www.commarts.com. Communication Arts
229