novdecpreview2013

COMMUNICATION ARTS ADVERTISING ANNUAL 54

Jam3 Non-Format Blaise Hayward Raquel Aparicio Exhibit

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igitally speaking, Toronto is a great place to be these days. You may not like the winters (the summers are beautiful) but you can’t argue with the city’s support for interactive art and documentary. Without it, Jam3 would surely have been a great shop. But with it, the firm has created groundbreaking sites like Waterlife and Bear 71, speeding its rise from an obscure freelance team to one of the world’s elite production studios.

By Joe Shepter

For all its success, the studio’s story starts humbly. Ten years ago the eventual partners—Adrian Belina, Mark McQuillan and Pablo Vio—traded in design, film and advertising careers for a one-year, interactive multimedia program at Sheridan College in Oakville, Ontario. They entered as traditionalists and emerged as coders.

Their first projects together went largely unnoticed. Without a reputation or many connections, they began working for a string of mom-and-pop businesses in the Toronto area. Vio focused on design, McQuillan coding and Belina ideation and motion.

“We were like a super freelance team,” says Belina. “We started doing small projects, whatever we could find. A lot of the stuff was websites for interior designers and law offices, things like that. When we think about it, there’s nothing we haven’t done.”

But regardless of the client, Jam3 brought an amazing attention to detail to its projects. It didn’t matter if the team served a plumbing company or a housing contractor; if it was a Jam3 website, it had to be perfect. And it often was.

“We joke,” says senior developer Mikko Haapoja, “but the project that made me want to join Jam3 was a real estate website. That’s not a place you normally find anything interesting, but the polish and attention to detail made me

Captions were supplied by Jam3.

Right: “The Defector is a timely and gripping online interactive documentary. The site was built to give users a first-person glimpse at what it’s like to be defectors on the life-threatening journey to escape North Korea as they navigate a long and dangerous path toward freedom. The hidden-camera footage and photography were animated into one singular narrative that puts the user in the shoes of a defector. All the stories, images and footage are real, and are based on true accounts of North Korean defectors we interviewed. The site draws attention to a crucial issue and the harsh reality of North Korea.” Psyop, animation; Fathom Film Group, production company.

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Advertising Annual 2013

experience.thedefectormovie.com

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CONSUMER MAGAZINE ADS 1 David Glen/Malin Holmquist, art directors Dhaval Bhatt, writer Chris Hirsch/Nellie Kim, creative directors Stephen Jurisic/Angus Tucker, executive creative directors Matt Barnes, photographer Alisa Pellizzari, agency producer john st. (Toronto, Canada), ad agency Corby Distilleries Ltd., client

2 David Albardonedo/Juan Carlos Paz, art directors Eugenio Sanz, writer Félix del Valle/Carlos Jorge, chief creative officers Contrapunto bbdo (Madrid, Spain), ad agency Joaquín Garralda/Rocío Poggio/Oscar Rubira/Elena Steiner, Mercedes-Benz, Smart Car, clients As the reader pulls the pre-folded page, a smart car is revealed, parked between two cars. Headline: Open your mind. Fits Anywhere.

3 (series) James Rothwell, art director Larissa Kirschner, writer Larissa Kirschner/James Rothwell, creative directors David Corr, executive creative director Rob Feakins, chief creative officer Happy Finish, retoucher Publicis Kaplan Thaler (New York, ny), ad agency Procter & Gamble, Bounty, client

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TELEVISION COMMERCIALS 1 “Butcher” :30 “Open on a butcher’s counter. A woman orders a steak. And a Jetta.”

Liam Johnstone, art director Sarah Di Domenico, writer Christina Yu, executive creative director John Houtman, director of photography Paul Jutras, editor Rooster Post Production, editorial company Eggplant Collective, sound design Jean-Michel Ravon, director Tom Evelyn, line producer Anna Tricinci/Terri Vegso, agency producers Untitled Films, production company Red Urban (Toronto, Canada), ad agency Volkswagen Canada, client

2 (series) “Band” :30 “The manager of the ‘world’s most dangerous band’ is livid that they’ve been photographed schlepping golf clubs through the airport.”

“Check In” :30 “A boss who has shipped his clubs to his hotel room inadvertently makes his underlings think they’re in trouble for bringing their clubs.”

“Arnold Palmer” :30 “A golfer shipping his clubs ‘like a pro’ has delusions that he actually is a pro.”

Gianfranco Arena/Justin Bilicki, art directors Peter Kain/Alex Taylor, writers Gianfranco Arena/Peter Kain, creative directors Greg Hahn/Mike Smith, executive creative directors David Lubars, chief creative officer Larry Fong/Mott Hupfel, directors of photography Mackenzie Cutler/Rock Paper Scissors, editorial companies Jim Jenkins, director Elise Pavone/Amy Wertheimer, executive agency producers O Positive, production company bbdo New York (New York, ny), ad agency FedEx, client

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R DESIGN VERVE SOCIAL CAUSES & THE WEB JON REINFURT SARAH WILMER BILDER BRANDIN AN MILLER MILTON GLASER 50 YEARS OF TV GRAPHICS 50 YEARS OF INTERNATIONAL COVERAG TER TYPE 50-YEAR TIMELINE TIM MANTOANI NOUMEDA CARBONE STEVEN WOHLWENDER EG ETA & ˇZINI C ´ MARK HOLTHUSEN DAVID&GOLIATH SAM WEBER EVOLUTION OF INTERACTIVE MED ZO PETRANTONI FERNANDO DECILLIS EIGHTHOURDAY STAMEN DESIGN BOONEOAKLEY JOH RIX PRINCIPLE FEMKE DE JONG SEAN WILLIAMS HUCKLEBUCK DESIGN STUDIO KATE BROOK JASON HOLLEY FRANK STOCKTON THE WHITE ROOM SHAUN FENN TIM FLACH SUSTAINABILIT STAUFFER SID LEE LISEL JANE ASHLOCK MATTHEW TURLEY MOLHO ENERGY BBDO ZACHAR T DESIGN IN PORTUGAL FIRSTBORN RACHEL MATTS CHRISTOPHER WILSON POMME CHA DSUNNY ODOPOD JOHN CUNEO ENTERPRISING DESIGNERS KAREN KLASSEN BRYCE PINCHA MARK ZIBERT ANNA+ELENA BALBUSSO AKQA LOTTA NIEMINEN TIMOTHY DEVINE FUNNEL HUG HADDON HAT-TRICK DESIGN KAKO EOLO PERFIDO JUSTIN ALLEN LAFONTAINE YULIA BRODSKAY AEL OSBORNE MCGARRAH JESSEE TRONIC STUDIO JAMES DAY CHRISTIAN NORTHEAST SHANNO REED YOUNG DELICIOUS DESIGN LEAGUE DISEÑO EN BUENOS AIRES ERIK ALMÅS UNDERWAR +MCVOY JILLIAN TAMAKI NATE DUVAL ELIZABETH WEINBERG NIVARD THOES MUCCA DESIG TOWN PARTNERS CHICAGO FACTORY DESIGN LABS LAUREN GREENFIELD MIKE BYERS MARE SO ROANDCO HELLO DESIGN PENGUIN MARCO VENTURA WAX YUTA ONODA TYPEJOCKEY E ROSEN CHRISTOPHER WILSON MOMA TIM JESSELL TAIWAN DEBBIE POWELL CHRISTIA WYK LUCID INC. SARA REMINGTON TOOL OF NORTH AMERICA COLORADO POSTERS JUST RIA DESIGN RANCH RAQUEL APARICIO WAYNE LAWRENCE FRÉDÉRIC TACER MARC & CHANTA N ZINA SAUNDERS COMMERCIAL TYPE CHRISTOPHER WAHL DUNCAN/CHANNON ARTS AN ATION JUNGYEON ROH RYAN HEFFERNAN ANDREW ZUCKERMAN HELMS WORKSHOP JUNIPE METHOD ËLODIE; DEEPLOCAL TY COLE NICOLETTE CECCOLI NATIONAL FILM BOARD OF CA CHEN DESIGN ASSOCIATES DROGA5 EDWARD MCGOWAN JILLIAN FREY PETER DAWSON LEDA QUES TOKY CHRIS BUZELLI SHINE RIKKA SORMUNEN MATT CHASE DAVE MEAD KAREN KLA BREAKAWAY STEVEN WOHLWENDER SWEDISH DIGITAL NICK LU ERIN DREWITZ JORDAN GRA K POIRIER DAVID STROHL ISOBEL ELIXIR JIM KRANTZ UNITED AIRLINES INTERNATIONA R DESIGN VERVE SOCIAL CAUSES & THE WEB JON REINFURT SARAH WILMER BILDER BRANDIN AN MILLER MILTON GLASER 50 YEARS OF TV GRAPHICS 50 YEARS OF INTERNATIONAL COVERAG TER TYPE 50-YEAR TIMELINE TIM MANTOANI NOUMEDA CARBONE STEVEN WOHLWENDER EG ETA & ˇZINI ZINIC C ´ MARK HOLTHUSEN DAVID&GOLIATH SAM WEBER EVOLUTION OF INTERACTIVE MED ZO PETRANTONI FERNANDO DECILLIS EIGHTHOURDAY STAMEN DESIGN BOONEOAKLEY JOH RIX PRINCIPLE FEMKE DE JONG SEAN WILLIAMS HUCKLEBUCK DESIGN STUDIO KATE BROOK JASON HOLLEY FRANK STOCKTON THE WHITE ROOM SHAUN FENN TIM FLACH SUSTAINABILIT STAUFFER SID LEE LISEL JANE ASHLOCK MATTHEW TURLEY MOLHO ENERGY BBDO ZACHAR T DESIGN IN PORTUGAL FIRSTBORN RACHEL MATTS CHRISTOPHER WILSON POMME CHA DSUNNY ODOPOD JOHN CUNEO ENTERPRISING DESIGNERS KAREN KLASSEN BRYCE PINCHA MARK ZIBERT ANNA+ELENA BALBUSSO AKQA LOTTA NIEMINEN TIMOTHY DEVINE FUNNEL HUG HADDON HAT-TRICK DESIGN KAKO EOLO PERFIDO JUSTIN ALLEN LAFONTAINE YULIA BRODSKAY AEL OSBORNE MCGARRAH JESSEE TRONIC STUDIO JAMES DAY CHRISTIAN NORTHEAST SHANNO REED YOUNG DELICIOUS DESIGN LEAGUE DISEÑO EN BUENOS AIRES ERIK ALMÅS UNDERWAR +MCVOY JILLIAN TAMAKI NATE DUVAL ELIZABETH WEINBERG NIVARD THOES MUCCA DESIG TOWN PARTNERS CHICAGO FACTORY DESIGN LABS LAUREN GREENFIELD MIKE BYERS MARE SO ROANDCO HELLO DESIGN PENGUIN MARCO VENTURA WAX YUTA ONODA TYPEJOCKEY E ROSEN JANUARY/FEBRUARY CHRISTOPHER WILSON MOMA MAY/JUNE TIM JESSELL TAIWAN DEBBIE POWELL CHRISTIA 2013 MARCH/APRIL 2013 2013 JULY/AUGUST 2013 SEPTEMBER/OCTOBER 2013 TYPOGRAPHY ANNUAL 3 INTERACTIVE ANNUAL 19 ILLUSTRATION ANNUAL 54 PHOTOGRAPHY ANNUAL 54 DESIGN ANNUAL 54 WYK LUCID INC. SARA REMINGTON TOOL OF NORTH AMERICA COLORADO POSTERS JUST RIA DESIGN RANCH RAQUEL APARICIO WAYNE LAWRENCE FRÉDÉRIC TACER MARC & CHANTA can order back issues of Communication Arts at commarts.com, or by phone at (800) 258-9111 from the United States and Canada N ZINA You SAUNDERS COMMERCIAL TYPE CHRISTOPHER WAHL DUNCAN/CHANNON ARTS AN and (650) 326-6040 from all other countries.

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