novpreview1992 by Commarts

ANNUAL R EPORTS

Dana Arnett, art director Curtis Schreiber/Dana Arnett designers Michael Oakes/Anita Liskey, writers Frangois Robert/Wayne Cable/Randy Tunnell, photographers VSA Partners, Inc. (Chicago). design firm Chicago Board of Trade, client 48 pages, 10 x 11, die-cut and embossed gatefold jacket.

2 Sara Bernstein, art director/designer John Sargent, writer James Rudnick, photographer Sara Bernstein Design (Brooklyn). design firm American Maize-Products Company, client American Maize makes products from corn and tobacco, both of which were introduced to the world by Columbus. The company marked the 500th anniversary of his landfall with short histories of corn, cigars, snuff and chewing tobacco, illustrated with images from their archives . 32 pages, 8% x 10%.

MAIZE- Tt"'E INDIAN WORD I'"OR CORN -

HEMISPHERE~

TO T"E

HAS BI:E:N CALLED "THE GRAIN THAT BUILT THI:

01'" CORN ACRI!:AGE." .

CORN IS NOW THE NATION'& NUM B ER ON I!: CADI" IN TER M S OF AC RE S PLANTED , OOLL.ARS,

FOR ITS ROLE IN THE SURVIVAL AND ECONOMY 01'" THI!: NEW WORLD . NATI'IE

AM ERIC AS·

MAOU WAS SYSTEMAT OCALLY CULTOYATEO • • •••LV

C ROP YEAR

•

T OO A Y"S

OS NOT THO SAME ORAON T"AT T•• INCAS

AS 3400 B C, AND WAS A STAPI..II I'"OR AMIUIIICAN I NDIANS, INCAS, AZTE:C S, AND M AYANS, ALL 01'"

WHOM WOI'tSMIPPEO CORN DEITIES

IN I"ACT, THI!I: I NCAS WERE OUITE SOPHISTICATED GROWERS, PRACTISING

CONTOUR FARtoiiNG, AN IMI"OI'tTANT SOIL CONSER'JATION MI:THOD

•

CORN'S MODI:RN HISTORY I!IEGAN ON

l' •-· ll •'II tl l'.JJ • -:~-

INTO FLOUR"

WITHIN TWO GII:NIUtATIONS 01" ITS DISCOVERY, IT HAD BEEN

pLANTED

~';""

OUSONESSON I OOO.SOMEO>TH<MOSTOM.-oOTANTUPEOOMENTS

ONO

HyBRID

ONYOLY·

COON HAO YET TO BE CONOUCTEO. ANO M OOE • • •

"APPENED SONCE THAN ON T•E PREYOOUS 0 0.000 YEARS o• THE PLANT"S

IN EUROPI, A I'"RICA, INDIA, AND TtBET . AND

WHEN EUROPE"N SHIPS BEARING SI:II:DS ltEACHEO CHINA, THEY FOUND

THE CROWN o• THE «RNELI. os NOW THE STAPLE o• THE COON

THAT CORN WAS ALR£ADY BEING GROWN THERE (AND ALREADY BEING TAXED BY THE

E,_.~EROR) •

•

R E F IN IN G

oNOUSTRY

NORTH A,_.ERICA, COLONISTS SUBSISTt[O ON CORN, ADO~TING MtETHODS FOR I"L.ANTI NG , GROWING,

RECEI'II:D

MA IZE FIGURES JORO,..INENTLY IN THE: FIRST THANKSGIVING FEAST OF SOUANTO AND THE P ILGIIIIMS IN

PL YMOUTH ON

1021

•

~ATIII:NTS

P'OR NIEW

GENETICALLY-ENGINEERED

THE CORN REFINING I N DUSTRY GOT STARTlED IN

STRAINS IN

1991

1842 WHEN THE ,.RST COMMERCIAL CORN STARCH WAS

IT-AT OUSONESS ABOUT TH< TUO'EY OS MALAO<Y- CORN

WAS THit ENTIIIEE). AND IN THE SUIII¥1'1AL. OF THE JAME STOWN COLONY BECAUSE

u n o THE w•<•T

E¥:.0RY FAMILY TO ~UN; COlliN

C R0 PS

••oLoo JOHN SMOTH OODEOEO

THE IM~ACT 01'" CORN WAS SUCH THAT, AS ONE HIS TORIAN WROTE, .. DECADE

SYRUPS, AND OILS

•

OUR COMPANY'S CORPORATE "00TS GO

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STITUTIO AL BROCHURES

1 Steve Wedeen. art director/designer Steve Wedeen/Richard Kuhn/Jane Prancan/Dick McKnight, writers Elma Garcia/Don Getsug/Valerie Santagto. photographers Vaughn/Weeden Creative (Albuquerque). design firm US West Foundation. client

Rural Economic Vitality Initiative (REVIVE) is a program of the US West Foundation which funds individuals and organizations with solutions to the economic problems of rural communities. Vaughn/Wedeen also named the program . 24 pages. 8 x 8. vellum cover.

2 Pat Samata. art director Pat Samata/Greg Samata. designers Patrice Boyer. writer Marc Norberg, photographer Samata Associates (Dundee. IL). design firm YMCA of Metropolitan Chicago, client The report features children from various nations with accounts of how their own YMCAs in tandem with the Chicago Y. had improved their lives. Accordion folded. 6Y4 x 12.

COMMUNICATIO

A R T S

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'GhecommonCATTAJLthrivesinmarahy ground throughout the United States, and tt bas close relatives all over the tropical and temperate world. A very graceful plant, with leaves three or more feet tall and even taller Bower spikes, and stemming from creeping rhitomea, its habitat ia iden• tified by its family name typha, akin to the Greek word for "swamp." The ripened fruits of the cattail are tiny seeds enclosed in fine hairs, all tightly ao· sembled along the stalk to form the dark brown "tail," familiar to the winter land· scape and almost a required setting in ar· ttstic reoderings of ducks migrating in the

fall.

n,.

old herbaliats described medtcinal virtues ofthe plant. Dodoens, cribbing from Dioscorides, tells us that "The downe of thia herbemingled with Swynes grease well washed, bealeth burnings and scaldings with 6re or water." Gerard reports that

"Some pr::t.ctitioners by their experience have found, that the downe of the Cats taile beaten with the leaves of Betonie, the rootes of Gladiole, and the leaves of Hippoglosson into powder, and mixed with the yelks of egs hard sodden, and so eaten, is accounted a most perfect medicine, a~ gainst the disease in children , .. when the gut called intutmum ca<eum is fallen into the cods .. .. " The first time a youngster picks a ripe cattail bediacovers the down-like seed hairs --explosive at the touch of fingers, wafted distances upon the slightest bree~ quite like the seeds of dandelions. This property, ages ago, commended the "down" for mat· tress and cushion stulf'tng, a use continuing today. The leaves ar< used in thatch and mat· making. American Indians have made bas·

.All the other subjects of this forbal have some utility to man or to the animals he

uses. Dut human economy seems not one whit bettered by the PRICKLY-POPPY.

One authority, in fact, warns us that "the plant ia poisonous to cattle," then rt35SUI'es us that "its prickly nature prevents its he· ing eaten." (How be verified the first state• ment, assuming the truth of the second, must runain a mystery.) A tropical relative, the Mexican prickly• poppy, is sometimes cultivated in Kansas, and appears, though rarely, as an escape. In the Badianus manuscript this variety,

"argemon or herb of the groin," is recom· mended for use, with other ingredients, in the treatment of pain of the groin. And from Curtin we learn that this "cardo santo" or "holy thistle" is used at Cuya· mungue in the Santa Pe region, that" ... the entire plant ia boiled in the preparation of baths for rheumatism, dropsy, and swell· ings, or the dried roots may be powdered and applied to the alllicted pares for the same ailments." Certainly a Kansas farmer thinks of hia native prickly-poppy as a thistle (though it is a true poppy), but it ia unlikely that he thinks of it as holy. Por if hia pastures arebadlyinfested,hemustmowthunhefore seed formation to inhtbit the spread of the

weed. Yet, despite its pcskiness and seeming inutility, the prickly-poppy remains a most outstanding forb, its erect stems, full of sticky yellow juice, terminating in showy white Bowen of rare beauty. For its beauty alooe it is needed in this book. Anditsbeauty,alone,isuseenough.

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kets from the split flower stalks, and have used the yellow pollen to decorate their bodies, and for bal<ing into a sweetish cake. The roots and tender stalks are ncb in starch and may be eaten raw or milled and washed into a flour for baktng. Sho~anwa·hu IS "gum weed" to the Win· nebago, but it ia not the common gum weed

of Kansas. ln the praine regions it is usu· ally called COMPASS PLANT. Consptc· uous for its height of five feet or mor<,tts yellow bloom marks the advent of mid· summer, resembling, without close inspec· tion, the common sunflower. Compass plant shares with gum weed its e.• tremely resinous property, and all chndren familiar with the plant soon lea rn that its exudation makes a good chewing gum. So its other common name, rosinweed, is

not surprising. The name itself derives from the curious fact that most of this forb 's leaves face east or west, that is to say its leaves stand fair· ly vertically, with their edges set north· south. A superstition of the Omaha-Ponca has it that the compass plant attracts lightning, so they avoided its terntories in making camp. And as a pooitive charm against lightning stroke these Indians burned its dried roots during electrical storms. These same lndtans also prepared a de· coctton from the pounded root and gave it as a tonic to their sick horses. There is evidence that the Dakota used it as a worm medicine for horses. The Pawnee esteemed the tonic for human use. And the forb is palatable to livestock. Forty odd years agoa medicine made from compass plant was used in the treatment of recurring fevers and persistent coughs.

eoMMON EVENING · PRIMROSI! is named for its blooms, which open in the evening and have the same pale yellow hue as the English primrose. Thisforbisofthegenusoenatltaa,aname given by Pliny to a plant having sopori6c properties but which we cannot identify. An early treatise oo American wild Bow· ers says of the evening· primrose that "in a dark night, when no objects can he discin· guished at an inconsiderable distance, this plant, when in full flower, can he seen at a great diatance, having a bright white appearance which probably rna y ariae from some phoophoric properties of the flower." A biermial, theseedsproutsthefirstyear into a rosette of leaves, above a deep tap· root. In the second year a tall stun appears, rich in tannin and mucilage, two or more feet high, with flowers occurring in ascend· ing series. Pound all over Kansu, the plant flour· ishes in waste ground and on undisturbed roadsides. The bank of the Little Arkan· sas River, where it flows past the Owl's Nest, was reformed by dredging a few years ago. The nut season evening"Prim· roses appeared and now thrive, in colony, in sharp sand. When introduced into Europe early in the 17th centutytheplantwas put in culti• vation, not only for its ornament but also for food. Its thick taproot, dug at the start of the second year's growth, serves as a cooked vegetable or a raw salad. Sweetish ta•ting, the roots resemble parsnips. R. E. Griffith, in his Medical Botany (1847),statesthatoneofthecommonnamcs for the evening-primrooe ia "Cure-all." A decoction of leaves, twigs and bark was prescribed for dressing wounds and open sores, and for treatment of tetter. An oint·

mmt was made, for the same purpose, by bot1ing herbage in lard or tallow. Taken internally, the drug was used as a stomach demulcent and astringent, was credited with antispa•modic properties and so used for whooping cough and asthma.

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I 9 9 2

lnbeauty, youohallbe

myJIIctl!re.

In beauty,

iohallwalk.

In beauty, you shall be my song.

In beauty,

you oball be

my!Mdidne, In btouly,

my holy muli& i,..

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