novpreview2002 by Commarts

Design Annual 43 • •

November 2002 Twenty-Four Dollars www.commarts.com

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Product/Service Brochures Frances Chen, designer Vanessa Eckstein, creative director Antoine Bootz, photographer Blek Design (Toronto, Canada), design firm The Nienkamper Store, client "Nienkamper, a manufacturer and retailer of high-end furniture, needed a brochure to spread awareness of their growing product line. Our solution was to extend the functionality of the specification catalog by creating a piece that also worked as a set of promotional postcardseach tear-away features a different Nienkamper product. The clean design and subtle typographical details reflect the quality and originality of the store's products." 111/2 X 4,

32 pages, perfect-bound with two rivets, 4-color on uncoated stock fits inside transparent 4-color envelope.

2 Jared Eberhardt (Long Beach, CAl, designer/writer/design director/design firm Peter Line, contributing artist Four Star Distribution, client "The annual dealer catalog is the cornerstone of a snowboard company's business. It shows more than what is for sale this year; it delivers the personality and voice of the brand. Snowboard retailers and consumers tend to make purchasing decisions based on a price, brand feel and aesthetics over technical specifications and construction features. In a year where most snowboard companies are looking back at their first or second decade of business, Jeenyus had to break into a saturated market with a limited product line and new name. It was important to create a piece to entertain, and deliver a brand position as well as an aesthetic. The Jeenyus voice is intended to confuse and entertain the reader by providing detailed descriptions of products that aren't really for sale, like dogs and stupid string, a totally false company bio-to make fun of Jeenyus's lack of history and a completely false construction story. The obvious shortcomings of the brand are addressed head-on before the reader/customer gets a chance to question them. The format of a children's book, with nearly quarter-inch thick pages and colorful friendly design, seemed like the most

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appropriate way to create substance where there were obvious shortcomings." 8 1/2 X 8 1/2,

20 pages, perfect-bound, circle shape 4-color and PMS on chipboard with clear spot varnish .

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Letterheads Mike Coffin, designer/writer RuffCoffin (Austin, TX), design firm Mickey Giles, client "Should any of the fine folks at the Internal Revenue Service happen upon this, they should know that this design is in no way meant to ridicule, belittle, slander or otherwise impune the heroic efforts of that wonderful organization. And besides, it was all my ex-wife's idea ." 2 Jen Halski, designer Eric Tilford, creative director Marc KempterlWade Paschall, strategy Core (St. Louis, MO), design firm Gallery Ramsden Morrison, client "We needed to help the Gallery Ramsden Morrison look and feel like a world-class art gallery that happens to be located somewhere other than London or New York. The logo and identity needed to express the Gallery's forward-minded intentions without overshadowing the art."

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Books (book cover) Ellen Lupton (cover)/James Bullen (pattern), designers Princeton Architectural Press (New York, NY), publisher Cooper Hewitt National Design Museum, client "The book is about the proliferation of artificial skins in contemporary designs. It looks at how our bodies have become more like a product, while the products we use become more and more like us-responsive, soft, intelligent. The cover is printed on synthetic paper, with a soft foam padding behind it. The pattern was designed by the British textile and print designer James Bullen. The pattern gives an optical illusion of depth, but the surface is completely smooth . Touching the book gives you another surprise, as the surface is soft and yielding." 7'/4 X 9'/4, perfect-bound/hardbound 4-color cover. 7'/4 X 1 5/8 2-color band wrap-around attached inside front and back cover. 2 (dustjacket) Stefan G. Bucher, art director/designer Peggy Roalf, writer Mark Heflin (New York, NY), project director Craig Cutler, photographer 344 Design, LLC (Pasadena, CAl, design firm Amilus, Inc., client "American Photography (the book) showcases the winners of American Photography (the competition) . The photographs are the stars of this book, and I wanted to keep them pure . Placing the graphics on a physically separate layer that overlays the image also illustrates the process of (a lot of) graphic design in a sort of before-and-after

way. I saw it as my main job to create a space for the shots and then get the hell out of the way. " 9'/2 X 12'/2, hardbound 4 -color cover, printed plastic dustjacket. 3 Christian Funfhausen, art director/designer/ writer/client 5haus Design (Minnetonka, MN), design firm "Endomorph

I ectomorph,

a 'serialized novel in

nine volumes, is a reinterpretation of Mikhail Bulgakov's classic of Russian literature, The Master and Margarita, which itself is a retelling of the Faust tale. The underlying idea I had behind both the writing and design of the book, is that if there were more writers who could design, or more designers who could also write, then maybe the world of so-called serious or literary fiction wouldn' t be relegated to its current ghetto-niche of semi-irrelevance in the larger culture. These first three volumes of the novel are available for free to anyone at the 5haus .com Web site. Imagine that." 5'/4 X 8'/2, 3-book series in hard case . Printed 4 -color paper attached to front covers. Spine printed metallic ink.

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Rachel Salomon

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Location: I just moved from Los Angeles back to my hometown, Park City, Utah . I plan on moving to New York City in late 2002 ... and www.rachelsalomon.com

2 Duration: I began my illustration business in June 2001 . Staff: Just me. Education: B.A. in visual arts from Brown University, 1997. B.FA in illustration from Art Center College of Design, 2001 . Cultural Influences: I am intrigued with concepts of disorder hidden beneath exteriors . I look for unintentional communication in how people interact, their body language, the way they dress. I love furniture, everyday objects, architectural elements and the decorative arts . I like to imagine what people's rooms would look like if they never had to let anyone inside. Environment: My studio is rather migratory. However, I prefer to work indoors, alone, with loud music. Philosophy: Growing up as a downhill ski-racer, my ski coaches told me not to stay in my comfort zone, and when something wasn't working, I should "go back to the basics." I approach art in a similar fashion . Quite a bit of work goes into drawn studies and research for a concept. But in the painting itself, I let myself explore and make mistakes . I don't like to get things right the first time, and when I do, I'll paint over it and begin again.

All paintings are acrylic and pen . 1. American Tourist, illustration for an article about the "anti-tourist" - the American tourist who loathes/recognizes his role as a tourist. Alissa Levin , Point 5 Design, art director; The American Prospect, client. 2 . Portrait of June Jordan. This painting was a eulogy portrait of authorlliteraryactivist June Jordan . Nick Jehlen, art director; The Progressive, client.

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