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Farrell Grehan
The photographs on this page and the three on the top row and left center of the facing page are for a feature on the country of Henry David Thoreau, scheduled for a future issue of National Geographic and are shown here with the permission and courtesy of that magazine . 0 . Lewis Mazzatenta , art director; W. E. Garrett, associate editor; Charlene Murphy, picture editor; Robert Gilka, photography editor. Unpublished photograph from New York's west side . Photographs on the beaches of Rio de Janeiro, Pepsico 1977 annual report . Stanley Eisenman, art director; Eisenman & Enock, design firm .
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Communication Arts September/October 1980
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Williamson, Picket, Gross, Inc.
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Communication Arts September/ October 1980
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Diana Graham
Williamson , Picket , Gross , a young but rapidly growing New York real estate firm , asked what she could do with their map of Manhattan. At the time , their needs were being served with plain Xeroxed sheets . Diana conceived of maps that would offer a height relationship of the buildings as well as their location . After flying over the city in a regular helicopter, she found that she could not achieve the right viewing angle so she had Hank Ganz photograph from a bubble helicopter. Albert Lorenz converted the two images , Midtown looking down and Downtown looking up , into line drawings and they were reproduced black on grey with white identifying numbers as 30 x 42V2 wall charts . Spread from an institutional brochure for Wi lliamson , Picket , Gross . Bill Farrell , photographer.
Leasing Formed originally as a leasing firm, Williamson, Picket, Gross continues to regard this activity as the foundation of its business. By maintaining constant, energetic contact with the marketplace, the firm acquires vital information on current real estate values which significantly enhances its ability to locate appropriate space, negotiate a lease, sublet outdated offices, or arrange buy-outs of existing leases. The landlord's respect for the tenant's broker is often a crit¡ ical element influencing the outcome of real estate negotiations. In the role of tenant's broker, Williamson, Picket, Gross believes its responsibility includes submitting as detailed a proposal as possible, in order to minimize the number of debatable points and facilitate completion of an agreement. Two office locations, at 70 Pine Street and 555 Fifth Avenue , place Williamson, Picket, Gross at the heart of the two most important real estate market$ in the city: the financial and insurance district, downtown, and the midtown Manhattan area . E. F. Hutton leased an entire floor at 650 Fifth Avenue to serve as its new midtown branch office. Andover Togs, Inc., a children's wear manufacturer, leased a floor at I Pennsylvania Plaza near 34th Street for its sales and executive offices. In the Wall Street area, the Standard Otartered Bank Ltd. required new headquarters after it was formed through the merger of the Standard Bank of South Africa Ltd. and the Chartered Bank of London. Following an extensive study by Williamson, Picket, Gross, the bank leased 80,000 square feet at 160 Water Street, and three existing leases were cancelled. With more than 800 branches, primarily in Africa and Asia, the bank is making an important contribution to the business renaissance in New York City. The tandard Chartered Bank Ltd. , l60 Water Street E. F. Hutton , 650 Fifth Avenue Andover Tog~ . Inc., I Pennsylvania Plaza
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los Angeles 1984 Olympics
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Joel K Rubenstetn
10100 Santa Mon1ca Boulevard, S1xth Floor Los Angeles, Caldorn1a 90067 Telephone 273 557 7984
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Light and Action
Whether you describe banners and neon as " ideas" or " cliches " may depend on whether it's yours or someone else 's. They are both popular devices with exhibit designers who use them with seemingly endless variation . Left: John Follis , Gordon Ashby and Frederick Usher utilized a huge (18' x 12') neon flag at the entry to "Texas Cultures " at the San Antonio Hemisfair. Barry Howard & Associates outlined and color coded environmental messages with cold cathode sculpture in the United States Pavilion at Expo '74. The Burdick Group combined a tape-controlled, flashing sculpture with a voice-over audio system to wJ.rn us about the energy crisis in " Electricity", an exhibit sponsored by Southern California Edison at the Los Angeles County Museum of Science & Industry. General Electric is appropriately promoted electrically in the Harbor Point Sales Pavilion by Larry Klein and Dean Alexander with Chicago Associates , Planners and Architects . Nicholas Sidjakov executed elegantly and dramatically in only neon and plexi for Hewlett Packard .
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