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LAST YEAR, THE READERS OF
[!rJ
AND,, s:l
J SPENT 734
MILLION DOLLARS
ON ENTERTAINMENT. AND THAT DOESN'T EVEN INCLU DE POPCORN. Advcnlsers who buy matching space In both US and Rolling Sto ne wUI receive a IS% discount In boch publications. fo r detalt.. call Mr. Leslie Zclfman at (212)
~·l.fl55 .
THE ENTERTAINMENT MAGAZINE
C 0 M M U N I C A T I 0 N
A R T S
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C 0 M M U N I C AT I 0 N
A R T S
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Ton rei/ me rend Mir6. A f'beure du rayon l'l!rl l'eiours (fard Nuit Lumiere d 'Orlane), /Ill
rel'e d 'or
1!11
(Stendbal) et
paillettes 1111
brun
de nostalgie (Ombrelisse de j eanne Gatineau).
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S E P T E M B E R I 0 C T 0 B E R
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Y:iY::t lllf¥tiJI~ - fiiiU '89 198911:3J!J17B-+198911:9J!J3B
ASIAN-PAI:IFIC EXPOSITION: FUKUOKA '89 FUKOOKA. JAPAN.
96
MAR. 11~ SEP.
S E P T E M B E R I 0 C T 0 B E R
3. 1989
I 9 9 4
EXHIBIT
<'li<>eW.Jr~
z..., ~
'nla lovely cr.-m, ivory, pale orange, yellow, and qold beepeak ~he colon of the aunri . . , lllilking • carpet of undulating huea.
Long,large,tulleenareftnt lavender,t.h.ot= to deep alate blue, ua.t drl..S to cu.ka blue con1 --.1, may be .. e.n fraah at u.rly lavender acaga.
THIS PAGE: A SUPPLIER OF HIGH QUALITY TOOLS AND
gardening supplies, Smith & Hawken developed their own line of seeds. They were committed to untreated seeds with high germination rates and wanted a package that would have high impact within the store. Designer Sandra McHenry of San Francisco commissioned the illustration from Thorina Rose. Since the budget was somewhat limited, the 150 different varieties were organized by categories. Each seed variety was assigned to a category and twenty illustrations were created. "During the printer selection process," McHenry said, "we found only one printer (The Dot Printer) who would guarantee to keep the conversion process within a reasonable tolerance. This was a specification because of the bleeding border. Because this job was all consuming, I dreamed that the packages were in the store, the glue was coming apart and seeds were falling on the floor (needless to say this was a nightmare). The client loves them and the response in the stores has been good."
~~~
An excalhnt dicing t~ with aweet, bright, 1a. green fleah . 'l'be pe.le gre.n akin haa huaa of gold atd~ with dark green.
An ualapoaing plant with intanaaly !ragra.nt, 1111&11, crHnY-white ftot.Mra, • long-tilM cottaoe gardanfavorlteinD10landandPranc:e,
Bonnie Dahan/Gaylen Blankenship, creative directors; Georgeanne Brennan, writer; Theresa Scripps, project coordinator.
RIGHT: DESPITE BEING AN INDUSTRY PIONEER IN
terms of technology, Pro•Flex Mountain Bikes in Rhode Island was an unknown David among industry Goliaths. WongDoody, Seattle, was charged with cranking the attitude a bit in this magazine ad. While most high-end bikes have front suspension, few employ full suspension. This gives the rider greater control.
3:~~
A favorite Victorian parlor plant with lobed l"v" and bright yellow flowera on vin. . that twist -.nd twin11 it thrive• both indoors and out.
~<U\.1\W..... An old-hahiOI\.d favorite1 in thia veraion. full· fac.d flowen a\lrtound. laye.n of golden petall with dark brown centers ~ qrow an a dngle at...
Tracy Wong, art director/creative director/designer; Craig Hoit, writer; stock photograph.
"THE NORTHERN CALIFORNIA UNITED STATES
Tennis Association wanted a boost in their membership and felt the most promising segment to go after was 6- to 10-year olds," said Cordell Jeffries, writer and associate creative director of San Francisco-based advertising agency Darien & Kilburg. "We had to think of a way to make tennis sound cooler than baseball, football and soccer. Since kids don't buy many magazines, we had to reach them through their biggest influences-their parents. We wanted to get back to the basic reasons why adults play tennis-to get some exercise, sweat like pigs and deal with the stress of everyday life. Stress that, unfortunately, even finds its way into the lives of children in 1994. Membership is up, the USTA has gotten a lot of requests for reprints, and best of all, my net game has improved big-time." Paul Norwood, art director; Bob Kilburg , creative director; Gary Nolton, photographer.
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~..,;......,..Ar 'Thb old-fuhionecS favorite t.l.CI'IO* in attt cott~ garden. Unuaual, dark. aatiny , dn;h•pat&lad ftcwera,~C:J~Mti.Jiuc:alledthe • Bl.c:kHollyhoclc.. ·
~..,;......, ..Ar Tbie old-fuhioned favorite bel.CirlQ8 in aqy cot:~ garden . Unuaual, 4ar1t, aatiay. aingle-'*taled cal,l~ the •Black Holl,ybadc:. •
fkMer•, aa.d••
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SEPTEMBER/OCTOBER
1994