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Interactive Annual 8: Advertising

Starbucks: On Good Grounds Overview: Produced in partnership with Conservation International, this online marketing campaign is the first of several to promote Starbucks's coffee origin countries. The presentation focuses on Chiapas, Mexico, where shade coffee is grown. Divided into three sections, it seamlessly integrates interactive content and beautifully blends education, entertainment and commerce in a sophisticated letterbox format. Visitors can navigate in a fun, creative way while learning about the growers, the species that thrive in the region, the global perspective of biodiversity and (of course)

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about Starbucks. To accommodate the broadest audience possible, both Flash and HTML versions were created, and although they vary technically, the presentations pleasantly mirror one another.

Kevyn Smith, creative director Dan Riley, interactive director Dennis Harrington, technical lead Kevyn Smith/Dan Riley, Flash designers Troy Yung, Starbucks, senior design manager Cathryn Buchanan, executive producer Byron Ricks, writer/editor Sam Hemenway, copy editor Sara Ball, Starbucks, content manager Fulvio Eccardi/Darryl Peterson, photographers Bud Peen, illustrator Chris Scotese, map animator Matthew Bennett, Temporal Arts/Bill Wolford, Vivid Sound, sound designers/composers Hector Sidoine, voice talent Michael Teppner, A.C.E. Infotech, voice talent casting Tania Aleo, studio director Peel Interactive Media, site design and development Starbucks/Conservation International, clients

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excellent site about Starbucks Shand in conservation efforts around the world. Strong graphics and beautiful photos engage viewers and good info architecture keeps them moving along deeper into the site.))

- Margaret Bossen

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www.starbucks.com/ongoodgrounds

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Interactive Annual 8: Advertising

Sleeping Giants Overview: AMARC (Aerospace Maintenance and Regeneration Center), in the Arizona desert, is an outpost for retired military aircraft-where they go for rest, recycling and rehabilitation. Through a visual collage of images, the acoustic sounds of slide guitar and audio interviews of AMARC employees, this site for Eastman Kodak presents life inside the remote aviation center and follows the rejuvenation process from arrival to Right out. A subdued color palette and a discriminating use of Flash help to create a visual design and interface that never overpowers the content. But it's the slideshows that pointedly portray the majesty of the million-dollar machines and contrast their size against

www.kodak.com/US/en/corp/features/sleepingGiants

the vastness of their desert home.

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all mUlllmlflcltion prot.cll I~e electrollcs nd cockpit cuopies. IEDU CIM' • EAT IV UP TO 15 DE&lEES .

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most excellent tale ofaircraft storage in the desert-engaging from the very first screen to the very last. Informative, well-designed, riveting (no pun intended). I wish I'd built it!"

- Margaret Bossen

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Interactive Annual 8: Business

McNett Country Overview: Created as the first in a series of Web documentaries focusing on the stories of regional country music heroes, this site deftly chronicles the musical journeys of brothers Bob and D ean McNett. Through archival photos, audio interviews and choreographed sound, it presents a combined total of the brothers' 95 years of life in a single interactive experience. The platform is elegantly used to present the story and make it accessible to visitors with varying levels of computer literacy. The visual presentation provides users with a rich, cinematic experience while allowing them the option of either sitting back and watching or taking control over the linear nature of the narrative.

Ben Kaplan, creative director/interface designer/programmer/ graphic designer/writer/producer/sound editor Bob McNett/Dean McNett/Archie Campbell/Arthur Smith, music composers act3 designing the story, site design and development/client

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www.act3i .com/mcnett

Interactive Annual 8: Business

NikeGoddess Overview: With this site, Nike brings a powerful combination of products and athletes to the table. It targets 18- to 24year-old active women with a clear interface of spare graph ics, carefully-edited content and a simplified navigation. Site features include inspirational question-and-answer interviews with Nike-sponsored athletes and an online mannequin that provides the means for visitors to see the~ intended fit of the company's products. In contrast to the technologically, over-the-top sites that Nike's known for, this understated offering presents products simply and pleasantly and never gets bogged down in trying to become a venue for entertainment. It's a useful, efficient source of information with a link to N ikeTown for product purch ases.

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BUDGET SLEEPS Up the Creek Campground. Cottonwood trees shelter you from the bustle of the outside world , while hot showers, picnic tables, ice and a pay phone provide all the creature comforts of home, http://www . moab.com/hotels/ campspecs, asp? campid=17

SUPER-COMFY SLEEPS Sunflower Hill. A full country breakfast, locked bike storage, guest laundry and an outdoor hot tub are just a few of the amenities included at this beautifully restored B&B , http://www.sunflowerhill.com/

Kris Kiger, art director

MOUNTAIN BIKE TRAILS Gemini Bridges, Bartlett Wash, Flat Pass, and the four-day White Rim Trail, are a mere sampling of the rides Moab has to offer. The degree of difficulty varies significantly, 50 be sure to double check a guidebook or ask around at the local bike shops (see below) before you head out,

Scott Prindle/Raymond Vazquez/George Matthes/ Stan Wiechers/Kit Thahong , programmers Yzabelle Munson, graphic designer Pat Stern/Chloe Gottlieb, information architects Jean Railla, writer Afua Brown, R/GA/lisa Morgan, Nike, producers

LOCAL PROS Chile Pepper Bike Shop. For personalized trail advice, quality rentals, same-day repairs or a post-ride debrief on the big blue couch, visit their shop at 550 1/2 North Main ,

Johanna Langford, production artist Amy Weidberg/Justin Wasik, quality assurance R/GA, site design and development

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Interactive Annual 8 : Entertainment

No! Songs for Children Overview: They Might Be Giants (TMBG) , one of alternative rock's most enduring and innovative bands continues their musical odyssey with this enhanced music CD. Each of the sixteen songs is accompanied by an animated "short" that consists of characters, that the user can interact with, and a sing-along interface to follow the lyrics. The sometimes educational-and always unique-musical compilation is TMBG's first album intended solely for children, but the innocent silliness of the music, the lyrics and the presentation is cleverly designed for mass-market appeal. The result is a disc on wh ich children and adults can easily find humor, entertainment and easy-to-remember songs.

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Thomas Romer, creative director/art directorlinterface designer Thomas Romer/Chandler McWilliams, programmers Thomas Romer/Matthew Richmond/Rob Reed, graphic designers/animators John Flansburgh/John linnelllThomas Romer, writers Thomas Romer/Matthew Richmond/Rob Reed/Charles MicheletlHaik Hoisington/Adam lipton, illustrators John Flansburgh/John linnell, music composers The Chopping Block, project design and development They Might Be Giants, client

((The most multidimensional and stimulating interactive work to come along in ages.))

- Lee Feldman

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Interactive Annual 8: Self-Promotion

Shawn's Folk Art Overview: This is an autobiographical journey into the world of folk art through the eyes of urban artist Shawn Murenbeeld. By delivering the rustic and primitive qualities of the folk art medium using Flash as the platform, this site successfully combines hand-crafted and electronic art. More importantly, it brings the artist's wooden creations to life on-screen. A hand-drawn quality successfully conveys the whimsy of the craft while properly-titled sections guide visitors to a small portfolio, images from the workshop and information about the artist. The animated, collage-like interface requires sound and user interaction for the full, intended effect; without them visitors won't hear the ambient polka music or the effective rollover sounds that provide the

www.shawnsfolkart.com

site's distinctive character.

Shawn Murenbeeld, creative director Ed Apostol, developer/programmer Tony Lei/Jacqueline SiWincent Kwok, animators Touchwood Design, site design and development Shawn's Folk Art, client

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Location: Pasadena, California .

Duration: Two years.

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Education: The school 0' Mom and Dad, a S.F.A. with honors in illustration from Art Center College of Design in Pasadena and a B.A. in sociology from Denison University in Ohio.

Cultural Influences: Average day-to-day things like signs and trees and peop le walking down the street - the going-about-your-daily-business stuff most folks don't see anymore. It is fun to imagine the crazy stories behind it al l, and Los Angeles is a supersonic place to do this . Being from Philadelphia , I find this place magnificently insane.

L.A. is a giant idea factory. I am also obsessed by old magazines, catalogs from the 1960s and '70s (especially the underwear sections). Loretta Lynn, other people's scrapbooks, sparkly things, lobsters, and outsider artists . This list changes often . There is also a very long list of excellent, kind people who have influenced and helped me, but I must mention Rob and Christian Clayton without whom I would still be stuck trudging away in a cubicle somewhere.

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Environment: Surrounded by curious things that make me happy.

Philosophy: Each morning I get up and pinch myself and am thankful because I get to make art for a living. That makes me a very lucky dog. Here is my ph ilosophy list: Do unto others as you would have them do unto you . Don't copy, steal or cheat.

It doesn't make sense to eat nonfat ice cream . Be honest most of the time . Don't take yourself too seriously. Try something new. You can't control it.

Don't paint boring stuff.

1 . Untitled, personal piece about what it is like when your mother has cancer. Acrylic, ink, leaves and collage on wood. Owned by a private collector.

2 . Benecio, personal piece because I have a crush on him . Acrylic and ink on paper.

3. Girdles 'n' Wigs, part of a book I did exploring the need to be liked and approved of by everyone. Acrylic and ink on paper.

6 . Illustration for an article on corsets in Nylon magazine. Kathleen McGowan, art director. Acrylic, ink and collage on paper.

4 . Beulah . This was an image I used for my holiday card. Acrylic on wood .

7. Illustration for the fiction section of Jane

5. Nina Simone, part of a group show at La Luz de Jesus Gallery in Los Angeles . She is a fascinating woman. Acrylic, ink and leaves on wood. Owned by a private collector.

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magazine. Brant Louck, art director. Acrylic and ink on paper.