1 minute read
Action - Destination
Not enough events celebrating our town and Island culture more colour to buildings, pavements Decorations, bunting, flags, lights, attractive signage
I don't think Newport has its own identity or brand and community spirit suffers as a result
Keep the character, keep it unique & not like every other town in the uk! Dress it up with more floral arrangements, encourage tourism, make people want to visit!
Brand Identity and Promotion (Identity and Belonging) begin the process of re-identifying Newport with its historic, cultural, technological and environmental content, using facts, locations and stories consistently on all channels of communication, social media platforms, #wdyt; develop the gazetteer to become a resource for all organizations and businesses promoting the town and the parish as a destination. Commission a set of high-quality photographs through the year in 2018 to provide a freely available marketing and promotion resource for IWC, NPC, NBA, and other organizations. Begin to theme promotion – the town by the forest, the meeting of 3 rivers, the Medieval heart, the patchwork of neighbourhoods, a city of music (i.e. total population swells to citysize during the IW Festival) and so on.