If you don’t tell your story who will?
‘From the Dawn of Aviation’ was a superb publication and an excellent corporate relations tool. So when it came time to celebrate the 50th anniversary of the Kangaroo route there was no question that a Focus book would meet all our requirements. Gary Pemberton, former Chairman, Qantas
Custom books A powerful marketing tool Every company has different corporate marketing needs. Focus creates unique, relevant and targeted books to meet your company’s strategic marketing objectives. Drawing from a wealth of experience, the Focus team offers a turn-key service, from concept development, interviewing, writing, editing, design and production to funding solutions, marketing and distribution. With access to many high-profile specialist writers, Focus is able to ensure each corporate book is a distinctive, targeted, high-quality publication. Focus has earned an outstanding reputation for creating, not only corporate histories, but also industry books, international trade books and co-funded corporate books. Focus delivers cost, quality, performance and certainty.
Strategic marketing through books
Nothing celebrates, commemorates and leverages a major
In the commercial environment where background
milestone within your company as effectively as a corporate
noise from standard print and electronic media is the
book. Corporate custom books can be a history, commemorate
norm, Focus books provide a way for companies to stand
a major event/achievement, record the completion of a major
out from the crowd and build real relationships.
project, provide a tool to market specialised IP, a brand, product or service.
A Focus corporate book: • commands attention
Corporate books command more credibility and
• has integrity and credibility
respect than any other medium. Their ability to change
• is respected, prestigious and valued
stakeholders’ perceptions is unmatched. A Focus
• can deliver several messages
custom book has the power to persuade.
• reaches a defined target audience
A well-planned and delivered corporate book can deliver real access to decision makers across business, government, the media and selected stakeholders, thereby transforming cost-per-thousand sales into true cost-per-contact effectiveness.
Custom books blend content with commerce They allow you to deliver several key messages at once to specific target audiences. This enables you to use your book to: • enhance sales presentations • support employee engagement programs • strengthen export contacts • lift/shift/change market awareness • reinforce brand campaigns • leverage major events/anniversaries • educate and inform key stakeholders
The power of telling your story in a book The quality and substance of a Focus corporate book makes a powerful statement that delivers impact and increased awareness to both existing and potential clients. Working closely with you, Focus can help build a specific marketing and distribution program around your book that will deliver access and high exposure to your target audiences. A well-planned custom book database is 100% related to what you want to sell and a custom book delivers the ideal vehicle to sell it. A custom book’s value is based on purchase potential per thousand (PPM) not cost per thousand (CPM).
We have published books for many of Australia’s Top 500 corporations, including:
Family and brand clients have included:
Australia’s most powerful books are not in bookshops The strength of a Focus corproate book is that it is created to appeal to specific target audiences with clear and consistent messages in a format designed to appeal. A Focus corporate book’s greatest advantage is providing companies with a credible and unique way of accessing and engaging their customers and clients on a more personalised basis.
If you don’t tell your story, who will? Focus has a 22-year record in creating high-quality corporate books. Focus Publishing provides a turnkey service tailored specifically to the requirements of each project, from concept development, interviewing and writing through to editing, design, production, print management and distribution. Our service includes: • Planning • Content development • Format selection • Design and artwork • Production and print management • Distribution and marketing • Web-based applications • Project management
The development of the Myer corporate book was a significant milestone in restating the history of the company. Bernie Brookes, CEO, Myer
The books were a fantastic way to give various interest groups a better understanding of the company. J McKrill, former Co. Secretary, Coal & Allied
Every company has different corporate marketing needs. Focus creates unique, relevant and targeted books to meet your company’s strategic marketing objectives. Jaqui Lane, Publisher
Australia’s leading corporate book publisher Level 12, 99 Walker Street, North Sydney NSW 2060 Phone: 02 8923 8000 | Email: jaqui@focus.com.au www.focus.com.au