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Improve SEO & UX to curate a better web design
In fact, a study found that users highly rated websites which looked more appealing than those which didn’t, regardless of how the performance was. Truth be told, search engines are more evolved than ever. Their algorithms are much smarter and they collect, analyze in-depth data of your site for SEO; considering on-page SEO & off-page SEO factors and determine how your site will rank on search engine result pages. That means factors like bounce rate, conversion rates, internal linking, time spent on your website, all play an influential role in the outcome of that result. And since that completely depends on your user’s journey and their likeability of the website, which would determine if they stay or don’t. Thus affecting user engagement metrics in your favor or maybe not- considering how you play it out.
1. Mobile-friendly
The amount of mobile users in the world are on a continuous rise. Currently, there are more than 3.5 billion smartphone users and that figure is only bound to increase sooner than later.
More so, since people are quick to snap on sites that don’t offer a seamless experience throughout all devices, making it optimized for all devices is also important. You’ll need a great UI/UX design for that.
2. Loading Speed
Speed plays an important role not only influencing the user’s experience but even has an important role to play for SEO. No matter how great the visual design is, it won’t matter if the site isn’t quick to load.
You might need to bring on-board specialties from a well-known web design & development company who can simply provide quick solutions to all your site problems.
3. Typography Typography is another element, whose influence on the audience cannot be underestimated. Some quick things to keep in mind: ● Proper alignment is necessary ● Text size matters ● Use less typeface but choose the best ● Right appropriate content
4. Better Navigation A crucial aspect of user experience design web is navigation. When the user lands on your site, navigation links help direct your visitors to explore the content of the site. If your visitors have a difficult time searching for what they need, they might get confused or feel frustrated and ultimately decide to leave.
5. Colour Combinations There’s whole psychology on how colours drastically can affect the way people perceive a brand. Different shades of colour bring alive different emotions in a person. Combining the right shades of colours can convey or set the right mood for the audience.
Visuals matter the most. You should be thinking of having happy customers on your site. That should be the goal and only that should influence the design decisions you make.
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