fiftyplus advocate
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Eastern Edition
Vol. 49 | No. 2 | February 2022
Worcester is growing page
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Media expert warns of stereotyping Misconceptions apply to both young and old By David Wilkening Contributing Writer
Media tend to stereotype as a kind of shortcut, says Julie Dobrow, a senior lecturer at Tufts University in Medford. PHOTO/ALONSO NICHOLS, TUFTS UNIVERSITY
MEDFORD - Julie Dobrow, one of New England’s bestknown media experts, has done considerable research on how media impacts children. But media stereotypes and other misconceptions for younger audiences also apply to the elderly. And while she is not yet a grandmother, she has some suggestions for achieving media literacy, grandparent-style. “Some of the same principles apply to older people. The stereotype picture is of ‘doddering’ old folks. They’re often not seen at all or depicted as irrelevant or in a limited number of occupational roles,” said Dobrow. Media portrayals matter, of course, because they impact what people think and believe about all groups ― young and old. Dobrow’s educational philosophy as a college teacher and writer is “media literacy” or to educate others to be more careful and critical of media portrayals. That means “not to believe everything we see or do but to ask critical questions about it… such as who is producing it and what were they thinking?” according to Dobrow. Background includes various media connections Dobrow, 61, is a senior lecturer at Tufts University in Medford, and is director of the Center for Interdisciplinary Media expert | 4