CBN Case Study 1 - WEXPO Blacktown

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Blacktown News Benefits

Blacktown News and Community Broadcast Network (CBN) Through The Blacktown News, CBN delivers a market-leading media product where businesses can advertise their products, services, events and networks - reaching the population of western Sydney like no other media source. The Blacktown News partners with local businesses and organisations to deliver proven results.

The WEXPO story WEXPO held its first event in 2022 at the Blacktown Workers Club. This landmark event attracted thousands of people and launched the region’s first community leader’s forums resulting in a presentation at NSW Parliament. It was essential that we developed a valuable relationship with a reputable local media channel to promote our event. As a startup event post-COVID it was important that we pressed home to readers the unique benefits WEXPO Thankfully the Blacktown News had the readership and connections to make this happen. We developed a relationship that is responsive and delivers benefits based around communication and shared values. The Blacktown News was the perfect fit for our needs. “WEXPO was launched as a start-up event where business meets community.”

• Create awareness in the Blacktown region about WEXPO and its attractions. • Promote specific WEXPO workshops and speakers. • Advertise exhibitor opportunities and sponsorship options. • Create a series of articles that highlight the benefits of attending WEXPO workshops in health, marketing, law, business and mindset. • Design and produce the official event program that includes timetable of events and exhibitor guide that is published in print and digital formats. • Take control of the post event coverage with a four-page spread of photos and articles produced in print and digital formats.

CONTACT WEXPO 0407 783 413 events@wexpo.com.au www.facebook.com/thewexpo/ info@greaterblacktownnews.com.au

www.wexpo.com.au


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