FAMILY MATTERS APRIL 30 - MAY 6, 2015 THE VOICE |27
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FAMILY MATTERS
APRIL 30 - MAY 6, 2015
INSIDE
DREAMS COME TRUE - page 28 ARTISTIC VALUES - page 29 CHILDREN’S BOOKS - page 30
Photo by: Thierry Lagrin
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ART RULES
28| THE VOICE APRIL 30 - MAY 6, 2015
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Picture by Tunde: Photography
Dreams come true
Dr Clare Eluka, founder of the award winning luxury Premae Skincare brand is a role model. Her path has been one of determination and taking the positives from negatives
C
lare Chiedozie Eluka has worked hard for her success and yet it can be traced back to developing a rare and undiagnosed illness as a 17 year old and the quest to find a solution. The journey would take her around the world and to her first store in Bayswater. It would develop her artistic creativity and contribute to dreams fulfilled and those she hopes will come such as franchising or availability on the High Street. SYMPTOMS It was during her first year at college that her skin problems worsened and she felt ill. At first, Eluka thought it was related to the pressures of leaving foster care and learning to live independently while negotiat-
ing work and university. It was not. Although given antibiotics by the doctor, they did not work. “They would surpress the symptoms and then triple them. They would affect my mood and self esteem,” explains Eluka. “I’m trying to perform with my group and work in a beauty shop and my skin looks horrible and I’m trying to study and attend college and can’t get out of bed.” She was eventually diagnosed with Candida Albicans (yeast allergies). CHANGES A friend’s mother suggested she became her own doctor. She did and started developing skincare products using shea and cocoa butters as bases. Her brothers, noticing significant changes in her now “fresh
looking skin”, encouraged her to sell the products. In April 2009, Eluka took 20 tubs of the cream to Spitalfields Market. They sold out in two hours. “People wanted good quality natural skincare products,” she says of the cream that had “shabby chic” packaging, “and it was my lightbulb moment”. The cream, known as Harmony Creme Balm, is the company’s best selling product. Her brothers, noticing significant changes in her skin, encouraged her to sell the products. In April 2009, she took 20 tubs to Spitalfields Market where they sold out in record time despite the lack of sophisticated packaging. She realised that people were looking for good quality natural organic skincare products. It was her “lightbulb” moment and the start of her ethical business.
Thank you mum!
“She brings so much joy to my life, so much happiness.” Susan, Coram adoptive mum Our mums come from different walks of life, but they have one thing in common. They have all transformed the lives of children who had an uncertain future. As one of the UK’s most successful adoption charities, we’ve been working with parents like you for over 30 years.
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AWARDS Premae Skincare has become one of the leading ethical skincare brands in the country and its initial success was via social media. The brand continues to win awards and accolades in the media. It has been featured in Vogue, the Sunday Times and national and international magazines. Some members of the Royal family use the Pharma100 products. As an individual, she is the recipient of a number of accolades including selection as one of Forbes’ Africa’s Top 5 most influential women of West African Heritage (2013) and an Inspirational Woman of the Year 2014 award as a role model and inspirational woman. Trinity College, Dublin awarded her an honorary doctorate for her work and contribution to the organic skincare industry. RICHES Eluka lived in a mansion courtesy of being a looked after child where her neighbours included Sade and Denise Van Outen. It was a mansion decided on by the state and one where, statistically, as a child of the state, her chances of success were not expected to be high. She never felt comfortable despite the riches around her in the form of successful neighbours. Years on, with the support and belief of her family and steely determination, Clare Eluka has created riches of her own. It is called called Premae Skincare.
APRIL 30 - MAY 6, 2015 THE VOICE |29
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Artistic values Sudbourne Primary School
Teach your children to ALWAYS STOP, LOOK, LISEN AND THINK!
Young artist: Seryne’s award winning poster
G
raphic designer Thierry Lagrin and daughters Seryne and Selma are avid drawers. it is an art they incorporate into their daily lives thanks to their dad and his interest in history and social observation. Lagrin says: “My daughters are always drawing. They draw everywhere, so they need little encouragement. I believe that drawing opens a child’s mind to creativity, enabling them them to be flexible and expressive the use of colour enables them to do this too.” “When children use colour, they’re learning about coordination and matching. They’re learning about the emotions.” “I think the value of drawing with children is sometimes underestimated as it is often used as a distraction tactic. It is much more. “ “I encourage my daughters to be creative by observing what is around them and visualizing it just as a writer would a story. Drawings tell stories and they’re endless. Your personality is contained in them. “I’m more than happy that my children draw and I’ll be keeping the best drawings as souvenirs.” Seryne, aged 7, won a local schools competition to design a road safety poster. “I express myself painting. I always draw because I like it. I draw in school, at home and in my room. I draw in museums too because we go there. My dad teaches us about history.” “I won a competition to design a road safety poster for children. I did it using Photoshop and by scanning in images that I drew of children crossing the road at the zebra crossing. I wanted it to be visible. I was surprised when I won. It was great winning because I had to stand up in front of the whole school and
so they knew I was the winner!” “Red is my favourite colour because it is shiny and many of the flowers I like are red. I like blue too because my eyes are blue and so is the sky. I think I’m good at drawing because my dad is a graphic designer. Drawing makes me feel confident.”
Martin Luther King in a booklet. I’m going to get it for my poster.”
Selma, aged 6, likes history and it often forms the basis for her art. “I really like drawing because my dad teaches me to draw. I do colouring in books as well but I don’t do it well. I am getting good by practicing.” “Yellow is my favorite colour because It is the colour of sunshine. I like purple too. I go to the museum sometimes when I draw and I learn a lot.” “Do you know that a place with Martin Luther King is called Selma? I’m going to draw a poster of Martin Luther King. There is a place called The Ritzy that has a picture of
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“I encourage my daughters to be creative by observing what is around them and visualising it just as a writer would a story”
The Lagrin family explain why art rules in their household and what it can teach
Drawing Projects for Children by Paula Briggs, published by Black Dog Publishing (2015) A book packed full of ideas for drawing with children. It contains information on materials to use and methods to provide various results. The activities test children’s skills, creativity, imagination and boldness. Some of the materials that can be used stretch the imagination. Draw by torchlight, draw to music, draw in museums, draw on plaster, draw everywhere!. Paula Briggs has done a great job in showing how valuable and accessible art can be not only for fun but educational purposes too. Welcome to the world of endless possibilities and self expression.
Paula Briggs
FOSTERING LONDON - a new child focussed Independent fostering agency in the process of registration with Ofsted. We seek professionals who are value driven with a passion for fostering.
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Closing date: 14th May
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FAMILY MATTERS Jamaica and the UK. Over the Hills is a must have book that should inspire children to read, draw, recite, learn and have fun interpreting the rhymes.
brown girl dreaming Jacqueline Woodson, published by Nancy Paulsen Books (2014) Multi award winning author Jacqueline Woodson shows us what dreams are made of in this memoir in verse recording her family history from slavery to the post civil rights era and childhood memories from the 1960s and 1970s. Born in 1963, her birth certificate says “female negro”. Woodson describes the aspirations her parents had for her and those she had for herself. In a household full of oral stories, it is no wonder she chose to become a storyteller, fulfilling her dream in ways she may not have imagined while preserving histories. This book will mesmerize teens and adults alike for it is about inspiration, aspiration, resilience and facing challenges. The idea of living one’s dream and fulfilling one’ s potential should stay with the reader long after the last chapter is read. Brown Girl Dreaming won the American National Book Award (2014) Over the Hills and Far Away: A Treasury of Nursery Rhymes from Around the World, edited by Elizabeth Hammill, published by France’s Lincoln Children’s Books (2014) A wonderful book of nursery rhymes from across the globe. Delight in verses from Africa and the Caribbean and stunning images from illustrators that includes legendary children’s illustrator Jerry Pinkney whose drawing Noah is featured in Who Built the Ark?. Over the Hills, which is destined to become a classic, shows the universality of rhymes and often, there are equivalents in other countries rather like the Brer Rabbit and Anancy Stories. Enjoy the four versions of Little Miss Muffett from America, Australia,
15 Things Not To Do With a Baby, by Margaret McAlister, published by Frances Lincoln Children’s Books (2015) The do’s and dont’s of welcoming a new baby in the family is the focus of this picture book centered around a sister and her baby brother. Suited to older children, it would make the perfect gift for first time parents who would immediately appreciate the humour and grandparents.
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Children’s books Ebony Reads provides a round-up of the latest books
The Adventures of Obi and Titi by Oyemi Begho Obi and Titi is a children’s book series, set in 15th Century Benin, that highlights African history. On the strength of the trailer, which incorporates music into the story, we’ve placed Obi and Titi on our waiting to read list but we hope the author will consider an animated cartoon series drawing on the richness of oral stories. It was captivating.
ADOPTION AND FOSTERING Black Children in Care, Health, Hair and Skin, by Denise Lewis and Flora Awolaja, published by PositiveImageoroject (2014) A practical and informative guide to caring for black children in transracial placements, that is a quick read with strong visuals. It is a welcome addition to the literature in this area.
I.d.e.a.l for Young People with Disabilitiesa magazine Individuals with Disabilities Express About Life is a lifestyle magazine that draws on the realities of living with a disability, dispelling many of the myths often associated with it Founded by Philadelphia based Zarifa Roberson, in 2004, its strength is its commitment to inclusion and highlighting the experiences of young black people whose voices are seldom heard. With an increasing international focus, I.DE.A.L magazine is all about living one’s best life. www.itsanidealworld.com
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