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Programs
Member Engagement
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Professional development is the heart of developing value for a successful paid membership level. Developing an educational component will support many of the key benefits of hosting a member community and serve to cultivate additional ongoing engagement for a subset of community members.
Certification programs offer significant value to the community by educating and then recognizing that new expertise and providing the certifying entity with a revenue opportunity. Course participants will proudly display earned badges within the community and in wider social media, in performance evaluations, on resumes, and in recruitment advertising.
Successful professional content offerings find strength when based on clear needs analysis and feedback from target “students”.
Professional Development Content Best Practices
Important criteria to assess for potential professional development/ certification content includes answering the following questions with market research and analysis:
1. Does the community have an educational home? Is there a one-stop authoritative source or organization that covers education in a way that is meaningful and supportive of individual career success?
2. Is the educational programming that exists today unbiased?
3. Is there an existing collection of best practices or are best practices typically held by individual businesses? 4. Would peers be willing to contribute best practices to others? For example, how willing do the customers seem to be in sharing in discussion groups, newsletters, or webinars?
5. Would someone pay for this education? Is it an end user who will pay or is it content that owners’ might use to speed onboarding of new employees, such as health department regulations and practices or customer service?
6. Will delivering an educational curriculum meet the expressed needs of the individual employee, business owner or vendor team?
New educational programs can be developed specifically or achieved through re-selling partner offerings or even developing the courses in collaboration with other partners, as necessary.
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