Media Kit 2023

Page 1

Mercer County’s #1 hyperlocal news source 2023 Media Kit CoMMunity news serviCe LLC Est. 2001

coMMittEd to coMMunitY

Since our founding in 2001, we have been committed to the communities we serve. We want to do more than just report on the news. Our mission is to keep communities connected. Our publications and digital platforms connect businesses with their customers, organizations with their members and neighbors with one another. We are the source that our readers turn to when they want to know what’s going on in their communities.

Our communities are based in Mercer County, NJ which constitutes the Trenton–Princeton metropolitan statistical area. With a thriving economy, robust commercial activity, a rich cultural scene, and an ideal geographic location between Philadelphia and New York City, Mercer County is a great place to do business.

The US News ranks Mercer County as the #5 best place in the USA to live for quality of life. As of 2020, Mercer County, had a population of 368k people with a median age of 38.7 and a median household income of $87,662. With an educated, wealthy and diverse population, Mercer County is where you should be advertising.

in print

We publish US1, a regional, weekly publication, and nine monthly hyperlocal newspapers. Full of color and beautifully designed, our publications cover the news and information that our communities want. They attract a broad and loyal readership. Whether you are looking to reach a specific town, a group of towns or the entire area, our newspapers are one of the most cost-effective ways to reach your target audience.

onlinE

In addition to our print publications, we also offer two engaging and well trafficked web sites - communitynews.org and princetoninfo.com. Our sites attract over 600,000 unique, local users per year.

digital

We also offer our advertising partners advice on and access to digital advertising options - including email marketing, programmatic advertising, local SEO and web design. Visit community.digital for more info.

hoPeweLL exPreSS 10,000 circ

LawreNCe Gazette 15,000 circ

DowNtowNer 3,000 circ

borDeNtowN CurreNt 9,000 circ

PriNCetoN eCho 3,000 circ

wwP NewS 11,000 circ robbiNSviLLe aDvaNCe 8,000 circ

haMiLtoN PoSt 40,000 circ

uS1 20,000 circ (monthly)

• News &
• Dining,
Community News Service | 2023 Media Kit -2- sales@communitynews.org | communitynews.org | (609) 396-1511 coMMunitY nEWs sErvicE
We provide hyper local info:
politics
arts & entertainment • School & education • Local sports • Real estate & development • Public safety • Health & wellness • Home & garden
hoPeweLL PriNCetoN
haMiLtoN
robbiNSviLLe LawreNCe weSt wiNDSor
ewiNG
borDeNtowN
ewiNG obServer 18,000 circ treNtoN
our coMMunitY papErs Total Circulation = 111,000 copies per month | USPS Mail = 104,000 copies | Demand Distribution = 7,000 copies Our Community Papers are the hyperlocal resource for each of the seven communities we serve. We mail each community newspaper via the USPS using saturation mail in order to reach every resident and business! Publications % FEMALE Data Sources: Census reporter (censusreporter.org) MEDIAN HOUSEHOLD INCOME HOME OWNERSHIP MEDIAN HOME VALUE EDUCATION: BACHELOR OR HIGHER Community News Service | 2023 Media Kit -3- sales@communitynews.org | communitynews.org | (609) 396-1511 TOTAL MONTHLY DISTRIBUTION TOTAL POPULATION MEDIAN AGE HAMILTON POST 40,000 91,605 44.1 50% $92,605 71% $280,600 41.3% EWING OBSERVER 18,000 36,150 37.9 51% $74,795 68% $227,600 41.0% HOPEWELL EXPRESS 10,000 22,377 43.7 50% $136,004 85% $461,197 66.5% ROBBINSVILLE ADVANCE 8,000 14,518 41.2 53% $151,938 86% $416,600 65.1% BORDENTOWN CURRENT 9,000 16,672 41.5 53% $92,386 70% $282,321 41.3% LAWRENCE GAZETTE 15,000 32,551 40.5 52% $110,215 69% $340,700 57.7% WWP NEWS 11,000 51,002 39.4 50% $144,541 60% $586,558 80.9% Current Bordentown Express Hopewell Hamilton Post Advance Advance Robbins v ill e
our MEtro papErs
Community News Service | 2023 Media Kit -4- sales@communitynews.org | communitynews.org | (609) 396-1511 Publications % FEMALE Data
MEDIAN HOUSEHOLD INCOME HOME OWNERSHIP MEDIAN HOME VALUE EDUCATION: BACHELOR OR HIGHER TOTAL DISTRIBUTION TOTAL POPULATION MEDIAN AGE US 1 5,000 weekly 385,898 39.8 51% $87,662 63% $311,900 45.9% PRINCETON ECHO 3,000 monthly 31,161 31.8 50% $146,127 56% $872,400 84.5% TRENTON DOWNTOWNER 3,000 monthly 90,458 38.3 48% $41,715 41% $95,400 17.5% DOWNTOWNER
Total Circulation = 26,000 copies per month via demand distribution throughout the Greater Mercer County area Copies are available at high-traffic locations throughout the region as well as our extensive network of newspaper boxes. Our Metro group of papers includes US1, the Princeton Echo, and the Trenton Downtowner. US1 was first published in 1984 and is the source for business and entertainment news in Central New Jersey. US1 joined the CNS family of publications in 2012. All of the Metro Papers are focused on arts, entertainment, business, and redevelopment.
Sources: Census reporter (censusreporter.org)
our rE gional s E ction-si X09 Total Circulation = 117,000 copies USPS Mail = 104,000 copies Demand Distribution = 13,000 copies Six09 Buy (9 community newspapers) Six09 Regional Buy (9 community papers + US1) Full $4,557 1/2 $2,480 1/3 $1,732 1/4 $1,369 1/6 $1,017 1/8 $798 SIX09 Pre-payment is required for all initial ad placements. Contracted advertising will be billed and due upon receipt, provided credit has been established. No ad will be published if a previous invoice remains unpaid. Six09 is a regional section that is inserted in the center
our monthly publications. It gives advertisers
cost-effective
to reach
our suburban audiences with one placement. With full mail saturation
7
our papers and extensive bulk distribution at high-traffic locations,
SIX09 thesix09.com MARCH 2021 ARts > food > CultuRe Chris Gethard talks about his newest project an ode to New Jersey. Page 4. Garden State golden boy Community News Service | 2023 Media Kit -5- sales@communitynews.org | communitynews.org | (609) 396-1511 $5,464 $2,977 $2,071 $1,610 $1,165 $935 $6,792 $3,700 $2,589 $2,041 $1,521 $1,193 Contract Open Contract Open Full $3,661 1/2 $1,995 1/3 $1,388 1/4 $1,079 1/6 $781 1/8 $626 Current rates as of January 1, 2023. 30% multi paper discount included
of all 9 of
a
way
all of
in
of
Six09 offers the biggest reach of any publication in the Greater Mercer County area.

EMAIL MARKETING

AFFORDABLE WEBSITE DESIGN & HOSTING

The Mercer County Area’s LOCAL ONLINE NEWS SOURCES — Having served our area for 20+ years, we are the #1 trusted, local news source for area residents. In addition to our print publications, we publish all of our news and more online. Our well-designed websites offer residents, workers, and visitors the most up-to-date event listings.

our digital MarKEting sErvicEs
PRINCETONINFO.COM Community News Service offers a full range of digital products to help you achieve your goals Community News Service | 2023 Media Kit -6- sales@communitynews.org | communitynews.org | (609) 396-1511
COMMUNITYNEWS.ORG
Securely deliver your message to specific consumers using hundreds of targeting options via a dedicated email blast.
Look professional, build credibility, and reach more local customers with a beautiful new website. OTHER DIGITAL SERVICES
* Programmatic Display * Local SEO * Geo Fencing & Device ID * Search Engine Marketing * Native Advertising * Creative Services
Visit community.digital for more info.
o ur s p E cial s E ctions January 1st February 1st March 1st April 1st May 1st June 1st July 1st September 1st October 1st November 1st December 1st Winter Wellness Early Bird Summer Camps Summer Camps House & Home Women’s Health Fairs & Festivals (Summer Guide) Health & Fitness Back to School Preventative Healthcare Senior Living Seasons Greeting Holiday Community News Service | 2023 Media Kit -7- sales@communitynews.org | communitynews.org | (609) 396-1511 US1 Special Sections Monthly Special Sections January 11th January 25th February 15th March 1st March 29th April 5th April 26th May 3rd May 31st June 28th July 19th July 26th August 23rd August 30th September 6th September 27th October 4th October 18th November 1st November 29th December 20th Winter Wellness Early Bird Summer Camps Women in Business Summer Camps Doctors Day House & Home (Improvements) Women’s Health Spring Dining Fairs & Festivals (Summer Guide) Health & Fitness Farm to Fork Summer Fiction Back to School (regional) Back to School Fall Arts Preview Preventative Healthcare Harvest Dining House & Home Senior Living Seasons Greeting Holiday Helping Hands Passage Theater’s Brishen Miller on theater and community, page 6; Judith Brodsky and other regional artists in ‘Reemergence’ at NJSM, 20. 609-452-7000 PrincetonInfo.com © SEPTEMBER 7, 2022 firstbanknj.com Dream Home and Dream Vacation? It’s possible with a First Bank Home Equity Line of Credit or Home Equity Loan! Mercer County Branches: Hamilton Ewing Lawrenceville Pennington 877-821-2265 Contact your local First Bank branch or visit firstbanknj.com/HEinquiry for details! scan me with your phone camera! FALL ARTS PREVIEW U.S. 1 CONSULTS ITS CRYSTAL BALL TO HIGHLIGHT THE BEST IN THEATER, DANCE, ART, MUSIC, AND FILM THIS FALL. PAGE 6. PICTURED: AILEY II, COMING TO THE STATE THEATER THIS NOVEMBER. PHOTO BY NIR ARIELI. SIX09 Arts > food > culture thesix09.com MArch 2022 A Facebook group is doing its part to keep restaurants going through tough times, page 6. Get Lucky St. Patrick’s Day fun for all ages, page 2. Summer camps for all interests, page 8.
our p rint a dv E rtising rat E s Open Rates Pre-payment is required for all initial ad placements. Contracted advertising will be billed and due upon receipt, provided credit has been established. No ad will be published if a previous invoice remains unpaid. PriNCetoN eCho Full 1/2 1/3 1/4 1/6 1/8 LawreNCe Gazette hoPeweLL exPreSS ewiNG obServer $371 $241 $185 $147 $129 $110 treNtoN DowNtowNer $2,094 $1,104 $754 $580 $406 $318 haMiLtoN PoSt $1,127 $621 $432 $339 $245 $197 robbiNSviLLe aDvaNCe wwP NewS borDeNtowN CurreNt uS1 $1,610 $862 $593 $459 $326 $258 $1,336 $724 $514 $434 $353 $256 $371 $241 $185 $147 $129 $110 $1,127 $621 $432 $339 $245 $197 $1,127 $621 $432 $339 $245 $197 $1,610 $862 $593 $459 $326 $258 $1,610 $862 $593 $459 $326 $258 • Cover Ad costs = $250 per insertion (no additional discount for 9 paper buy) • Prices are per insertion • Published at the beginning of the month. See schedule for exact release dates. 12x Contracted Rate Per Month $1,079 $578 $397 $308 $218 $173 $69 $249 $161 $124 $99 $86 $74 $69 $1,403 $740 $505 $389 $272 $213 $69 $755 $416 $289 $227 $164 $132 $69 $249 $161 $124 $99 $86 $74 $69 $755 $416 $289 $227 $164 $132 $69 $755 $416 $289 $227 $164 $132 $69 $1,079 $578 $397 $308 $218 $173 $69 $1,079 $578 $397 $308 $218 $173 $69 Rates PriNCetoN eCho LawreNCe Gazette hoPeweLL exPreSS ewiNG obServer treNtoN DowNtowNer haMiLtoN PoSt robbiNSviLLe aDvaNCe wwP NewS borDeNtowN CurreNt uS1 Full 1/2 1/3 1/4 1/6 1/8 AYS $895 $485 $345 $291 $237 $172 n/a Color Per Publication *Color optional Full: $200 1/2: $100 1/3: $75 1/4-1/6: $50 1/8: $25 Community News Service | 2023 Media Kit -8- sales@communitynews.org | communitynews.org | (609) 396-1511 Current rates as of January 1, 2023. Multi pub discount: 5% for the first, 10% after (max 10%)

FuLL PaGe

Monthly Dimensions (Width x Height)

Full 9.375”x 10.375”

1/2 v 1/3 v 1/3 h 1/6 r 1 /12 r 1/2 h Cover 1/8 v

1/2 v 4.625” x 10.375”

1/2 h 9.375” x 5.125”

FuLL PaGe

1/3 v 4.625” x 6.875” 1/3 h 9.375” x 3.375”

1/12 aYS 1/6 h 1/8 h 1/4

1/4 4.625” x 5.125”

1/6 h 4.625” x 3.375” 1/6 r 3.0” x 5.125”

1/8 h 4.625” x 2.5” 1/8 v 2.25” x 5.125”

US1 Weekly Dimensions (Width x Height)

Full 10.25”x 15.65”

1/4 v 1/4 box 1/2

1/4 v 5.0” x 7.75” 1/4

1/12 2.25” x 3.375”

1/12 r 1.5” x 5.125” aYS 2.25” x 1.875” Cover 2.75” x 1.5”

our print advErtising spEciFications
b 6.0” x 6.67” 1/2 10.25” x 7.75” Jr. FuLL Jr. Full 8.0”x 10.00”
v
h
1/16 1/8
1/8
Community News Service | 2023 Media Kit -9- sales@communitynews.org | communitynews.org | (609) 396-1511
1/16 4.0” x 2.5” 1/8 v 4.0” x 5.0” 1/8 h 6.0” x 3.34”
v
1/3 h 10.25” x 5.5” 1/3 v 6.0” x 10.0” 1/3 h 1/3
1/6 v 1/6 h 6.0” x 5.0” 1/6 v 4.0” x 7.75” 1/6 h
Community News Service LLC | Media Kit 2023 sales@communitynews.org | 609-396-1511 | communitynews.org ECHO DOWNTOWNER Hamilton Post Advance Robbinsville

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