Depew Courier/ Friday, December 12, 2014
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DECEMBER 12, 2014
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CPOWNY, Buffalo Zoo pair up to welcome giraffe calf By Lizz Schumer THE SUN EDITOR
There is a new face at T h e B u ff a l o Z o o , a n d Community Papers of WNY Inc. is partnering with the Zoo to welcome its first Zoo-born baby in some time: A baby giraffe. The male calf arrived in the middle of the night on Oct. 24, to first-time parents A.J, 5, and Moke, 3. Community Papers of WNY has planned a year of events and promotions, in conjunction with the Zoo, to welcome the newest addition to Western New York. A formal press release will be released by the Zoo and CPOWNY on Dec. 15, announcing the stillanonymous baby’s name, as well as the reasoning behind its new moniker. The newspaper group and the Zoo are working together to host a series of events and contests, to coincide with the calf’s first year of life, and CPOWNY readers will be the first to know, and participate in, these promotions. Baby giraffes tend to remain with their parents until they are around about 22 months old, so the organization has plenty of time to spend with the new little one. Special events will include a coloring contest, in which children in grades K-4 color a drawing of the baby giraffe and mother from a drawing template included in all community papers. A winner will be selected from each of
A formal press release will be released by the Zoo and CPOWNY on Dec. 15, announcing the still-anonymous baby’s name. CPOWNY’s 25 community newspapers by random drawing and each winner will receive a family pass for the Buffalo Zoo; two parents and two children. Next will be a contest for winning a named, baby giraffe plush animal, for sharp-eyed readers. A series of eight billboards by Lamar of Buffalo are located throughout the Buffalo metropolitan area that feature the photo and name of the new Buffalo Zoo baby giraffe. The first family from each of the 25 community papers to correctly submit all eight route and crossstreet billboard locations will receive the collectible baby giraffe. Outdoor bill-
boards will be in place for six weeks, starting Dec. 15. According to CPOWNY Director of Marketing Dr. Janet Gane, the baby giraffe’s arrival will be heralded by a year-long calendar of events, distributed by the 25 papers, as well as WNY Health Magazine, with a article focused on conservation and preservation of the animals’ natural habitats. “There’s a real concern about poaching of giraffes, and other animals are also in danger,” Gane explained, “So, we want to make sure our readers are aware of that, as well as the first to know about this precious little one.”
First-time parents A.J, 5, and Moke, 3, with the baby giraffe. The Buffalo Zoo will be releasing its calendar for the year, including special events to celebrate the new baby giraffe’s arrival, and CPOWNY will also be sharing the calf’s milestones with its family of readers.
“We’ll be a big part of this baby’s first year of life,” Gane concluded, about the efforts. “He’s part of our family now, too.” For more information about the Buffalo Zoo’s newest little one, keep an
eye on The Sun wand keep checking back for news, clues, events and promotions surrounding the latest addition to the Zoo’s, and community papers’, growing family. Jeffrey Barnes /Staff photographer.