South Cheektowaga Courier/ Friday, December 12, 2014
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CPOWNY and Buffalo Zoo pair up to welcome giraffe calf By Lizz Schumer THE SUN EDITOR
There is a new face at The Buffalo Zoo, and Community Papers of WNY Inc. is partnering with the Zoo to welcome its first Zoo-born baby in some time: A baby giraffe. The male calf arrived in the middle of the night on Oct. 24, to first-time parents A.J, 5, and Moke, 3. Community Papers of WNY has planned a year of events and promotions, in conjunction with the Zoo, to welcome the newest addition to Western New York. A formal press release will
be released by the Zoo and CPOWNY on Dec. 15, announcing the still-anonymous baby’s name, as well as the reasoning behind its new moniker. The newspaper group and the Zoo are working together to host a series of events and contests, to coincide with the calf’s first year of life, and CPOWNY readers will be the first to know, and participate in, these promotions. Baby giraffes tend to remain with their parents until they are around about 22 months old, so the organization has plenty of time to spend with the new little one. Special events will include
a coloring contest, in which children in grades K-4 color a drawing of the baby giraffe and mother from a drawing template included in all community papers. A winner will be selected from each of CPOWNY’s 25 community newspapers by random drawing and each winner will receive a family pass for the Buffalo Zoo; two parents and two children. Next will be a contest for winning a named, baby giraffe plush animal, for sharpeyed readers. A series of eight billboards by Lamar of Buffalo are located throughout the Buffalo metropolitan area that feature the photo
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A formal press release will be released by the Zoo and CPOWNY on Dec. 15, announcing the still-anonymous baby’s name. and name of the new Buffalo Zoo baby giraffe. The first family from each of the 25 community papers to correctly submit all eight route and cross-street billboard locations will receive the collectible baby giraffe. Outdoor billboards will be in place for six weeks, starting Dec. 15. According to CPOWNY
Director of Marketing Dr. Janet Gane, the baby giraffe’s arrival will be heralded by a year-long calendar of events, distributed by the 25 papers, as well as WNY Health Magazine, with a article focused on conservation and preservation of the animals’ natural habitats. “There’s a real concern about poaching of giraffes,
and other animals are also in danger,” Gane explained, “So, we want to make sure our readers are aware of that, as well as the first to know about this precious little one.”
“See Giraffe, Page 4”