Case stor y client case
WOW of Inholland
The connection of Inholland University of Applied Sciences Sophie is part of the communication team of the Delft branche and explains how the project originated. “Last year, we organized the Inholland Summer Week. All social media activities were bound to each location and I envisioned an overarching concept. We made that happen and wanted to repeat it this year!”. Jorinde is responsible for Inholland’s social media content and also finalizing her last year of studies. She mentions: “Each location comes up with their own plan. This particular project shows that a cooperation is indeed possible!”. The project, a card game with compliments printed on it, was handed out to students and colleagues of Inholland. “Actually, the idea was to repeat the Summer Week idea in the last months of the year: Inholland Winter Week. This time, we wanted to add a gift concept. However, the situation around corona and lack of time made that impossible.”, Sophie explains. “Jorinde came up with the idea
to safe that budget for a gift concept in 2022. We chose Compliments Day as great moment.” “We chose Compliments Day because we’d all been dealing with corona and lockdowns lately.”, Jorinde elaborates. “Luckily, that situation changed, but we used to communicate online all the time. People really needed an extra act of kindness.” After the girls decided to go for compliment cards, Rosalie became involved. She is also part of the Inholland communication team, but is an illustrator as well. She was the one designing the card game. What did she have to take into consideration? “The core values of Inholland are ‘personal and close’. It was important these were visible within the card game. There are multiple ways to do this. Think about adding a leaflet to explain more about these values.”, Rosalie explains.
About Inholland Those that studied in one of the big Dutch cities know the name Inholland. This university of applied sciences has branches all over the country and offers education for students and professionals and conducts practical research. Rosalie, Sophie and Jorinde all work within the communication department of Inholland and specialize in social media. They’re all based in a different office, but teamed up for a valuable project. After the lockdowns late 2021, they wanted to rebuild the connection between students and employees and came up with a pack of compliment cards. Compacon helped them realize this great idea.