Compacon global trendbook 2022. Trends in Marketing & Procurement and the role of promotional items
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Dear marketing or procurement expert, The past couple of years have been challenging. The corona pandemic has changed our lives within a matter of days. We experienced the pros and cons of working from home. We had more time to reevaluate our priorities during lockdown. And we changed our consumer behavior forever. Those who work in the marketing- or procurement department have seen these changes emerge right in front of their eyes. Online shopping exploded, transportation is under pressure, daily communication digitalized and the need for more sustainable products became more important than ever before. At Compacon, these changes in both personal- and working life were visible as well. Getting used to creative brainstorms via Teams, the elimination of live events like exhibitions and a booming demand for logistic solutions as promotional products were sent to the homes of the receivers instead of clients handing them out in person. However, one thing became more important than ever before: personal attention and recognition. Digital Christmas celebrations, working-from-home giftboxes and personal office supplies to increase the level of hygiene. It is just a few examples of the many trends we experienced within the promotional product industry. In this Trend Book, we will inform you about the biggest marketing- and procurement trends for 2022 and the role of promotional products in this. Become inspired and prepare for another year full of opportunities. Our experts are more than ready to help you with a customized proposal that fits your brand. Enjoy and we hope to see you soon! Sincerely,
Compacon
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sustainability Marketing Procurement Last summer, the IPCC, the UN’s Intergovernmental Panel on Climate Change, published an alarming report. Global warming is developing faster than expected. Organizations have been developing their sustainable activities continuously in the last years. However, the report made all of us more aware of their global footprint and the need to reduce it. The time to make your promotional portfolio more sustainable is now. This does not mean you have to lower your standards in brand perception, design and product diversity. Sustainable products come in many shapes and forms. Become inspired on how your eco-friendly products represent your brand in a high-quality and responsible manner. Brand on Demand & GroupBuy Especially for corporates with a large number of employees, it can be difficult to purchase the exact amount of needed premiums or promotional products. In our efforts to reduce waste, Compacon offers multiple solutions. Among them are our online purchasing modules Brand On Demand® and GroupBuy®. Read more about this in chapter 7.
Here’s a gift box helping you improve your gardening skills and brew your own fresh cup of coffee.
This recyclable bottle made of sugar cane enables you to bring your favorite beverage anywhere you go.
Reduce waste with this special trash bin for in your car. The bin is made of old plastic bottles.
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Always keep your pencils on you with this wooden pencil case.
Make notes and boost your garden! The paper contains seeds from which different color flowers will sprout after planting.
Bring more ‘green’ to your home or office and personalize it with an engraving or card.
This candles serves two purposes: being warm and cozy ánd reducing waste! Why? It’s made out of used cooking oil!
Surprise your relations with this special wine-filled giftbox that you can turn into a minigarden afterwards!
hybrid marketing Marketing Procurement Digital marketing is still rising strong. Look for ‘marketing trends’ and you are already well equipped to conquer the online world. However, offline media still proves to be highly relevant. Promotional products reach 89% of people who are fourteen years or older. Brand recognition is positively affected by the fact that a promotional item is often useful, original, fun and of good quality. Including promotional products into your overall marketing strategy can be highly beneficial. Combining digital marketing activities with more traditional media is often known as hybrid marketing. When using this into your marketing strategy, keep in mind that all media – digital and offline – should represent your brand or campaign in a consistent manner. We can help you find a solution fitting you and your clients’ needs. Corporate Premium Program A complete portfolio of promotional products increases your brand awareness. With our Corporate Premium Program solution, we help your brand stand out with the right office supplies and sales materials.
Support your favorite team during the 2022 soccer world championships with branded active wear! Ideal for sales promotions or business gifts.
wow! The World Championship of soccer is taking place this year. With these toy bricks your customers could save up for their teams stadium.
Increase offline sales with a digital activation. Hand out unique codes and have customers enter theirs in our online portal GiftCode®.
Stand out during your next fair! How? Hand out something surprising like these branded tea bags or peppermints in customized packaging, like your company’s car fleet.
Did you know branded bags are seen about 5.000 times? Increase your brand awareness with this sustainable mesh bag!
Your corporate premium portfolio most likely contains a notebook, pens and coffee cups. Reach your sustainability goals by choosing green materials like… elephant poo? Or go for materials like wheat straw and cork!
A pen is still one of the most successful materials to hand out during fairs and exhibitions. This pen is made out of recycled paper!
Car wrapping, branded bicycle seat covers… just a few examples of how we can use means of transportation as marketing tools. Take it to the next level with branded cycle bags!
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A new job, new house, new year. There are multiple occasions that require a giftbox filled with necessities. You just name it! For Carnext we created the ‘new car’ giftbox!
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outstanding content Marketing Procurement As an experienced marketeer, you face the challenge of standing out from competition on a daily. Original and personal content is far more likely to trigger engagement compared to more generic messaging. This does not only apply to digital marketing. Promotional products are one of the top performing media in offline marketing. Its reach is greater than television and radio with 89% of people over the age of fourteen come across these items every day. Besides, a brand using promotional items is remembered more often. Why? Just open your handbag and see how many promotional products are there. Branded pens, keychains, Pop-Sockets, lanyards. You name it! A good promotional product should be original and fun. It’s a product the receiver finds useful. These elements have a positive effect on the brand’s recognition. We believe a promotional product can be most valuable when the product resembles your brand or campaign and fits the target audience perfectly, but still trigger that element of surprise. Become inspired with the most original, surprising and fun products that make your brand stand out!
Useful meets smart with this backpack. Show your brand name or style with the LED on the backside.
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No emissions and no traffic jams. The electrical scooter are the newest trend in commuting.
Offer your colleagues working from home a moment of appreciation with these personalized boxes filled with delicious or relaxing products!
There is a risk to taking a hot cup of coffee or tea with a portable flask. You drink it too hot! This smart flask tells you the exact temperature of your drink!
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Relax! This garden set including glasses fits every size garden or balcony.
Promotional products are a success when they’re both fun ánd useful. This laptop and phone stand are perfect for any (home) office!
Make sports fun! This set of dice combines improving your health with playing a fun game.
This fancy beverage cooler is more than you think! It is also a trendy lamp and speaker. Perfect for long summer nights.
responsible supply chains Marketing Procurement If you have a good knowledge of your company’s supply chain, you most likely know where it is most vulnerable. It is nearly impossible to fully protect your organization from errors. Before the pandemic started, most disruptions were managed by long-term contracts or other agreements. However, the last months have shown that external factors can have a huge effect. In 2021, there was a 50% increase in Force Majeur declarations of contract obligations compared to 2020. Our local teams and in-house Sourcing Manager and Quality & Compliance Manager advise on both internal and external factors to minimize disruptions in your promotional product supply chain.
Our local sales teams are supported by our Sourcing Manager and Quality & Compliance Manager on a daily. This experienced team makes it possible to comply to global and local rules and regulations.
Sustainability is a topic that is becoming more important every day. That is why we are also actively improving our CSR policy. At this moment, we ask our suppliers to sign our Code of Conduct before we start our cooperation. This means we don’t partner up with organizations taking part in child- and forced labor. Our suppliers support freedom of speech and humane working conditions.
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Our Dutch office received the EcoVadis Platinum rating for a second year in a row. Yearly, EcoVadis rates sustainable activities of thousands of companies worldwide. Our efforts to improve the environment, labor and human rights, ethics and sustainable procurement policies were all rated higher than the year before. It makes us proud, but we are far from ready to stop improving. People and Planet ask for our help and we’re very aware of our global footprint. We’ve only just begun!
impact collection One of our key suppliers offers the Impact collection. Thanks to a special measuring tool, it is possible to reduce the amount of water used during the production of everyday items such as caps, towels and bags. With every purchase from the Impact collection, a great amount of water is saved during production!
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eco-friendly suppliers
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A large number of suppliers offer solely products made of sustainable materials and made by local and social makers. It is no secret that choosing locally produced items instead of mass produced items from the Far East reduces emissions. However, it also provides humane working conditions and equal salaries for our ‘neighbors’ who need it most.
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going mobile Marketing Procurement We digitalized our ways overnight. Working from home, not being able to visit physical stores or offering face-to-face services made all of us adapt to the digital world quickly. Many organizations adopted this change without too much trouble. Hospital appointments via Facetime, talking to your bank via a chatbot and ordering your groceries via an app. Witnessing the creativity and technological developments the pandemic caused was quite impressive. Also consumers are happy to adopt a more digital way of using services. However, this change in lifestyle requires a number of tools to make life easy and fun. The time saved when not having to travel to work every day, can be used for self-care. However, the communication and connection to colleagues might fade away resulting in feelings of loneliness. Be prepared for any occasion with the right items fitting your renewed lifestyle.
Working from home requires a good home office. Flexible stands for your laptop or phone are definitely part of this.
Charge your phone with this charger shaped like your logo, company van or office dog! Cardboard USB
Keep your friends close, but your work files closer! This USB stick made of cardboard is both useful and sustainable!
This speaker made of bamboo helps you enjoy your favorite tunes and charge your phone!
Coffee machine conversations: they’re not that common anymore! Start up the chat again with a DIY coffee brewer you can sent to the home of your clients or relations.
Show your colleagues some appreciation, even when you can’t physically shake their hand. This giftbox offers the solution!
Digital christmas market
Handing out your company Christmas gift might not be possible on location. Organize a fun digital Christmas market instead filled with gifts and fun activities. Right from your home office!
For a lot of us hosting meetings via Skype or Microsoft Teams became the standard. Look your absolute office-best with this webcam including ring light.
Digital meetings, listing to a podcast while on the road or a moment of concentration while your kids are at home. These wireless earphones help you out!
This powerful power bank charges your phone or laptop wherever you are!
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We all know someone who could use a little appreciation these days. Think of people working in care homes, hospitals, the elderly, parents who juggle work with taking care of kids at home, you name it! This box helps you boost some moods.
This recycled terrarium is the ultimate gift promoting a more green way of living!
purpose marketing Marketing Procurement Nowadays, great marketing goes beyond bringing a decent product to the market and pricing it right. The organization needs to be aware of its purpose and commit to this from every department. Purpose-related factors differentiate your organization from competitors. Price and product are nothing more than commodities. While an organization’s purpose should be authentic and based on the company’s origin, consumers believe that they can make a change. A perfect combination between your core values and the demands of stakeholders holds the key for a purpose-driven strategy. Communication, in this case, should be managed with great care. You are talking about the greater good of your brand. Don’t boast about it, but make sure its heartfelt. Your promotional portfolio should also resemble your brand’s believes.
toll! These trendy glasses are made out of old wine bottles. Support the recycling of any type of product while enjoying a cold drink.
If you can delete all the notes you don’t need anymore, you could use your notebook over and over again. This erasable notebook made of stone paper makes it possible!sible!
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waste!
Waste is a material! At least, that is what one of our suppliers Interall thinks. A lot of the products they offer are made of materials that most would simply throw away such as coffee grounds, apple pulp, milk-carton, grease and much more!
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Grow the most delicious strawberries yourself and reuse the pot as a drinking cup afterwards!
These beautiful towels are handmade by Turkish women who, in another case, would not have had an income earned in humane working conditions.
Hand out these branded fruits during your next fair or exhibition and support a healthy lifestyle!
enabling self-ser vice Marketing Procurement The digital transformation has improved user experience on a large scale. Speed, convenience, selection. Today’s stakeholders also expect that they can control their digital experiences in both business and personal live. Your promotional supply chain is no exception. Compacon offers a number of solutions that enable authorized users to order their promotional product online, pick their own Christmas gift or brand and deliver items on their own terms.
Manage your promotional portfolio in an efficient and effective manner. We built a personal webshop fitting your brands needs and respecting your brand identity. Authorized users can access the webshop at any time and wherever they are, to order your brand’s promotional products. The webshop tool includes a dashboard enabling us to track product performance, manage orders and develop your promotional strategy.
Have authorized users order their promotional items together and save time. Our purchasing module GroupBuy® is a digital platform that is accessible for a specific time period. Authorized users are given access and requested to order their required number rand selection of your brand’s promotional products. After the timeframe closes, the highest volume is reach and price per product will be recalculated. This not only saves money, but enables efficient production. You only buy what you really need, limiting waste and production pollution.
With Brand On Demand, authorized users are able to select their selection of promotional items at the time they need it. Whenever an order is placed, the product will be branded and sent to the customer.
With GiftCode® you can provide personalized access to a digital landing page by using unique codes. Select a specific budget to your colleagues and have them select their own end of year gift. Support your loyalty program and sent long-term customers a personalized code to pick a branded product of their liking. Or boost your sales promotion by handing out scratch cards with a unique code connected to a branded prize or not. The GiftCode® access code shop can be used to digitalize a number of promotional events.
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