Interview | The easy of PromOnline®

The easy of ® PromOnline Complete control over your promotional products

The easy of PromOnline

®

Complete control over your promotional products With PromOnline®., you can manage your promotional portfolio wherever and whenever you are. At this day and age, webshops play an important role in the promotional business.

However, due to the constant technological developments, it is not always clear how it can help your brand. At Compacon, we build every webshop based on customer demand. From brand style to required functionalities. We understand that no brand is the same. With PromOnline®, we can build a webshop suitable for you.

Marit and Machiel are both part of our in-house Studio and specialize in our PromOnline® module. In this interview, they’ll tell you more about our efficient webshop solution.

Mention the word ‘webshop’ and most people think about the online marketplaces where big retailers, like Amazon, sell their products. In fact, Compacon’s webshop module is no different. A simplified version allowing you to search ad select products, add them to a basket and order.

Let’s deepdive into the types of users that work with our PromOnline® module. “Our active webshops are not accessible to the general public, but mostly for internal users.

Think about resellers or employees of the organization we build this webshop for.”, Machiel explains.

“For example, we manage the promotional webshop of Yamaha.

Organizers of motorcycle racing events sponsored by Yamaha can order items like beach flags to place around the track.” Marit continues: “A major Dutch bank is one of our customers with a personal webshop. The bank has offices all around the country and

one headquarters. The headquarter office decides on what products are placed in the webshop. The manager of each regional office can access the webshop and order the requested number of products, like notebooks, pens and desk calendars, for their location. This means less time and effort needs to be spend on communication.” A webshop is a great solution for brands that distribute larger numbers of promotional products. “A major advantage of having a promotional webshop is having the ability to have a promotional product delivered at your doorstep within a matter of days.”, Machiel explains. ”That means we store ready-to-be-send stock in a warehouse. This is not very relevant for brands that use a couple of promotional products a year.

For larger numbers, it is definitely beneficial!”

This explains how a webshop can help you with a variety of promotional challenges. Compacon is not the only organization that offers webshop solutions. Marit explains what the advantages are of having a webshop managed by us.: “With PromOnline®, we can manage the complete supply chain of your promotional products. Compacon takes care of it from beginning to the end. This enables us move fast.”

Machiel continues: “PromOnline® also has an advanced dashboard that provides real-time insight into order statuses. It also allows you to download valuable reports.” Besides these advantages, the webshops in PromOnline® are completely designed based on the brand’s own brand style. Users end up in a recognizable and trustworthy online environment.

The first step in web

A lot of organizations make use of promotional products on a large scale. Besides distributing corporate premiums, like notebooks for office use, you can use PromOnline® for having new employees select merchandise or work clothing in their size. Or use it for a sales promotion that allows people to enter the shop using a unique code to see if they have won branded products.

“Last year, we supported a sales campaign for Driscolls, a supplier of berries, with a so-called access code shop.”, Marit mentions. “In the stores of a famous German supermarket, flyers were handed out with a unique code on each of them to whoever bought a Driscolls product. With this code, you could log in to the shop and see if you won a prize. The prizes were cool products branded by Driscolls.”

shop creation is a conversation with one of our account managers.

After that, the process is completely dependent on the situation. “We design the webshop based on the exact needs and wants of the brand.

This means, we take different steps in each webshop project.”, Marit tells. “It can take up to weeks to build a webshop with a lot of products.

For each product, we need to take care of photography, product text and make sure the stock shown on the webshop is connected to the exact stock levels of the warehouse.

In case a webshop should be able to send products to different countries, we need to make sure this is technically connected as well. For example, we work with a different transportation partner in the Netherlands than in Germany.” Other projects are taken care of in just a few hours. “We can also create a so-

wow!

Dutch Office

called GroupBuy®.”, Machiel explains.

“This is a small webshop that allows users to select a requested number of products, instead of directly ordering them. It tells a headquarter how many products per office are exactly needed, for example. This reduces waste. If you only want users to select the requested amount of pens and notebooks, this means we have to add just two products to the GroupBuy®. We can take of this within a day.”

PromOnline® offers solutions for every brand that makes use of promotional items on a large scale. Marit is convinced the future of webshops is huge: “Everything is digital these days.

Therefore, it is very efficient to be able to manage your promotional portfolio online.”

Interested in the possibilities for your brand? We start with that great conversation! Find our contact details on our website www.compacon.com.

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Coverphoto: Collegues at work

Take a look at our vacancies or sent an e-mail to info@compacon.com