BRANDBOOK
story. Madrid, 2002. General Perón Street. A small, family-run colorful store starts to become a known secret between the women working in the area. Soon, this store is followed by other four. From General Perón to Brooklyn and from Goya to Shibuya: season after season the fresh, timeless and creative spirit of the brand grows at a dizzying pace as it expands all over the world. Today we take the Spain brand to more than fifteen countries in all five continents and we’re a great team of young, enthusiastic and fashion loving people. From our main office at the trendy neighborhood of Las Salesas (Madrid) we design our collections: more ambitious every time, with more sophistication and quality; but without losing the genuine charm and authenticity that is our house seal. We work hard every day to offer a product with a great level of design and an excellent quality-to-price ratio. As a result of our effort s we have obtained a sales growth of the 30% season after season and a great repercussion of our brand on online and offline media. And this has just begun!
.philosophy Compañía Fantástica is a casual brand with a fun, genuine touch, of simple and comfortable patterns in garments full of prints and colors. It pays special attention to details and finishing touches and bets on the quality at a good price. The brand’s philosophy walks towards the original, versatile, fresh and spontaneous elegance that likes to transmit an idea of playing with fashion. The only rule is that there are no rules…that are our Leit Motiv.
.values Originality Authenticity Game Color Prints Happiness Independence Sophistication Comfort
.cia in the world
COMPAÑÍA FANTÁSTICA Spain - Portugal - France - Italy - Greece - Germany - Austria - Holland - Belgium - Russia - Japan - China - India - EE.UU - Canada - Turkey
.cia in numbers
29
AGENTS/SHOWROOMS
4
COLLECTIONS A YEAR
15 450 30 1.000.000 50.000 COUNTRIES
REFERENCES EACH COLLECTION
PEOPLE IN THE TEAM
SALES PER YEAR
SOCIAL MEDIA FOLLOWERS
distribuition. Some of the most prestigious international wholesale retail stores, Department Stores and Ecommerce already trust Compañía Fantástica.
.marketing&communications We’re aware of the vital role media, social media and influencers play in an increasingly globalized world, and even more a sector as fast and constantly changing as the fashion industry. Because of this, we dedicate a great human and logistic effort to strengthen Compañía Fantástica’s image through our Marketing and Communication’s department. Our team is in constant contact with the main national and international fashion headers, stylists, bloggers and celebrities. Encouraging feedback, interactions and conversation to make of our brand something worldwide, notorious and valuable. We continuously search the 2.0 network in search for opportunities, tends, mentions and conversations. A digital strategy based in constant encouragement, care of the contents and detection of influencers has provided us with a community of more than 50.000 followers distributed through channels such as Instagram, Facebook, Twitter. Pinterest or Vimeo. In our Marketing Plan we can highlight our presence in some of the most prestigious fairs of the sector such as Who’s Next Paris and Panorama Berlin.
clipping.
bloggers.
Bartabac 307000
Dulceida 534000
The Sartorialist 730000
Lovely Pepa 1M
celebrities.
Miranda Makaroff
Pilar Rubio
Clara Lago
WWW.COMPANIAFANTASTICA.COM
sales@ciafantastica.com +0034 91 555 25 05