8341 Ridge Ct San Diego, CA, 92108
Prepared for Carl Obeck
Our mission is to help everyone ďŹ nd their place in the world.
About How my expertise will optimize your seller experience
The Cassity Team
"Who You Work With Matters" Working with an experienced, hyperlocal real estate team is the most important place to start your home sale process. Representing buyers in Apex and Lucent, as well as now 3 sellers in Apex, gives us a unique insight into selling homes in the Civita community. Outside of the Civita knowledge that we bring to the table, we also have a list of interested clients to reach out to from our other listings, who were looking for something a bit different.
Our Stats
$43m Total sales
$2.5m Record Sale
85+ Transactions to date About
Testimonials
"4 successful transactions later, I am still amazed by the quality of his work." Ari Polivy, Seller - Apex @ Civita (617-543-3584)
"...used a drone outside to film the entry to the neighborhood and how our home fit within the Civita Community." Damon Dunn, Seller - Apex @ Civita ((251-533-0481)
About
Featured Apex Listings Pending
Sold
8338 Summit Way
$1,088,000 4 Bed 3 Bath
8344 Summit Way
Withdrawn
$1,150,000 4 Bed 3 Bath
8334 Ridge Court
$1, 299,900 4 Bed 3 Bath About
Representing Your Home How I'll seamlessly manage every facet of your sale
Your Transaction Timeline Backed by a proven process, Compass listings spend 19 fewer days on market than the industry average. A swifter sale means a more seamless seller experience and greater value for you.
Done
3-5 Days
1-2 Days
1
2
3
Position
Prepare
Pre-MLS Marketing
Evaluate comparable homes Analyze market trends Competitively price Discuss closing costs
Marketing strategy Listing preparation (staging, floorplan, photography) Client questionnaires
Print and digital advertising Print collateral Targeted mailers and email campaigns Signage
1 Day
4
5
6
Launch
Show
Update
MLS and Syndication Networking
Broker events Open houses Lead follow-up Gather prospective Buyer Feedback
Client progress reports Listing statistics Price assessment
30 Days
7
8
9
Negotiate
Escrow
Close
Acceptance
Inspections Title Disclosures Contingency Removal
Representing Your Home
Sales report
Representing Your Home
Marketing Your Property
Your Marketing Timeline Working with our in-house marketing and advertising agency, I will target the right audience across the most effective channels through cohesive branding — all to elevate the style and story of your home.
1
2
3
Staging
Imagery
Floorplan
Appliance upgrades Furnishings Virtual staging
Daytime photography Twilight photography Aerial footage Lifestyle video
Traditional oorplan Virtual walkthrough
4
5
6
Listing Launch
Signage
Email Campaign
Compass.com MLS Syndication
Townhouse sign Window decal Open house sign
Property announcement Open house invitations Company email inclusions
7
8
9
Print Campaign
Digital Campaign
Events
Postcards Brochures Advertising Public relations
Paid social media promotion Feature on Compass channels Advertising
Brokers' open house Special events
Representing Your Home | Marketing Your Property
Staging When prospective buyers evaluate a home, they seek a space that they can make their own. A few simple shifts can dramatically impact your listing's perceived appeal.
before
after
Representing Your Home | Marketing Your Property
Photography Proponents of powerful imagery, Compass invests in visuals editors, creative producers, and the industry's most respected photographers to capture your home's ďŹ nest selling points.
Our photographers' work has appeared in such publications as:
Representing Your Home | Marketing Your Property
Pre-Marketing Your Home Drive buyer interest and buzz with Compass Coming Soon, which affords prospective buyers a glimpse of your home before it ofďŹ cially comes on the market.
Create Early Demand
Drive Buyer and Seller Excitement.
Get More Exposure
Listing your property ďŹ rst on Compass Coming Soon can build anticipation among potential buyers, drive up its value, and shorten the sales timeline.
By creating visibility for your home early on, you can start engaging your network. 2.4x more potential buyers will attend the open house of a Compass Coming Soon listing.
Build momentum by launching your home twice: ďŹ rst on compass.com; then to the rest of the market, taking advantage of a strategic promotional phase of marketing.
Representing Your Home | Marketing Your Property
Sourcing Your Buyer The next owner of your home could be searching for properties anywhere. That’s why I’ll pair predictive data with a multifaceted marketing plan — to ensure your listing is seen by each and every prospect.
51% Buyers who found their home online
30% Buyers who found their home by working with a dedicated buyer's agent
19% Buyers who found their home via signage, networking, print ads, or other method
Source: National Asssociation of Realtors, 2018
Representing Your Home | Marketing Your Property
Networking Capabilities Aided by state-of-the-art Compass technology, I'm strategically connected to the market's entire brokerage community.
Unprecedented reach Using the Network tool, I can analyze your property across 350+ parameters to determine similar sold listings, identify the right brokers, and correspond with ideal prospective buyers through a series of email campaigns and targeted outreach.
Representing Your Home | Marketing Your Property
Print Materials Every single Compass marketing piece — from multipage brochures to custom mailers to open house handouts — creates a cohesive story around your property and elevates it to luxury status.
Formats Postcards Notecards Bi-folds Mailing Brochures Tri-folds Gate-folds
Representing Your Home | Marketing Your Property
Digital Presence At the forefront of modern marketing, Compass takes a multi-pronged approach to the digital promotion of your property.
1.9M+
15K
800+
Average monthly page views on Compass.com, where your property's critical selling points are presented via an intuitive, searchable platform
Luxury agents worldwide who receive our monthly Compass Connect newsletter featuring our highest-end exclusives
Partner websites to which your listing is automatically syndicated for maximum digital coverage
Representing Your Home | Marketing Your Property
Social Media We engage brokers and buyers every day across five dynamic platforms. With this suite of promotional opportunities, your home will be spotlighted in a real-time, relatable, and quantifiable way.
20k Our total audience on social media
100k Total views on our Facebook/YouTube channels
3 Homes Sold via Instagram in 2018
Unmatched Resources
Strategic Audiences
Dynamic Storytelling
Supported by a dedicated, in-house social media team, I'm able to stay on the leading edge of social media strategy.
I have access to an exclusive list of social media stars, putting your home in front of their influential followers.
With listing promotion accounting for 75% of our company's social content, we highlight our exclusives with a mix of interior images, press mentions, listing videos, and client features.
Representing Your Home | Marketing Your Property
Social Presence In addition to community and industry connections, my network extends to the digital sphere. By investing in stunning images, serviceable tips, and intelligent targeting, I’ve cultivated a thriving social media following — all the better to broadcast your listing.
18k
100k
10k+
Number of followers
Number of likes
Average reach per post
Many agents will tell you that they can incorporate "social media" into their listing plans, but most agents aren't really utilizing their social platforms properly. Our Facebook, Instagram, and LinkedIn ENGAGEMENT numbers are the best in the industry. We use social media to tell stories of the homes that we sell, and the people in our lives, which leads to a connection via our social channels.
facebook.com/jasoncassityRE instagram.com/jason_cassity
Representing Your Home | Marketing Your Property
Your Media Plan Your property deserves an advertising strategy as unique as it is. Employing print, digital, and social channels, here’s how we’ll effectively reach your prospective buyer base.
Type
Description
Notes
Social
Targeted Facebook Ads
Spending marketing dollars in our "Magic Million" audience is a fantastic starting point for generating REAL buyer leads for your home.
Social
Our HUGE following on Instagram (12k) following exposes your home to the San Diego agent community, and our sphere of home buyers.
Civita Neighborhood Mailers
We believe that the buyer maybe come from within your community. We pair a colorful insert, and a tailored letter and mail all of Civita.
Digitial
Email Blast
Our rolodex of over 1,000 San Diego Agents/Brokers are notified before we hit the MLS.
Digital
Zillow/Trulia
As Zillow "Premier Agents", we have access to the COMING SOON feature, and top placement on the listings page.
Physical
Signage / Open House
COMPASS Yard Signs with flyer inserts installed for neighbors.
Representing Your Home | Marketing Your Property
Advertising Our in-house media team has fostered relationships with key print and digital publications. Based on your buyer proďŹ le, I'm able to craft an effective, targeted campaign strategy unique to your listing.
Representing Your Home | Marketing Your Property
Targeted Facebook and Instagram Ads We promote your property on the platforms where people go to be inspired. Working with an in-house team of experts, we’ve perfected the three keys to achieving digital success.
Quality Creative
We pique buyers’ interest with eye-catching design
Precise Targeting
In-Depth Analytics
We match qualified audiences with the most suitable properties
We measure and optimize the results of every campaign
Why paid advertising matters Reaches passive buyers
Can accelerate the transaction timeline
Drives more private tour requests
Improves chances of competing offers
Increases open house visitors
May drive a higher purchase price
Representing Your Home | Marketing Your Property
Global Presence Owing to a considered geo-targeting strategy, Compass listings have a digital presence in over 50 nations around the world.
3.8B
51
78
1.8M
Our international impressions per year
International real estate syndication portals
Countries to which Compass syndicates listings
1.7M
Unique international users on compass.com per year
Potential international social impressions each year
Representing Your Home | Marketing Your Property
Overseas Partnerships Recognizing that your buyer may be sourced abroad, Compass has forged connections with the key digital real estate destinations on every continent.
lkeria.com
xe.com
privateproperty.com.ng
globaliza.com
homesales.com.au
property852.com
propertyindex.com.ng
kamicasa.com
realestateworld
99acres.com
zameen.com
pisos.com
rentbuy.com.au
rumah123.com
hausples.com.pg
immostreet.ch
willhaben.at
homehippo.com
iproperty.com.ph
darproperty.co.tz
imot.bg
myhome.ie
myproperty.ph
thailand-property.com
realestate.com.kh
propertysteps.ie
persquare.com.pg
thailand-property-gate.com
kangalou.com
homeglobally.com
domy.pl
sokna.tn
icasas.cl
immobiliare.it
morizon.pl
emlaktown.com
fang.com
realestate.co.jp
oferty.net
bayut.com
sodichan.com
buyrentkenya.com
kamicasa.pt
rightmove.co.uk
icasas.com.co
city24.lv
magazinuldecase.ro
bestpropertiesoverseas.co.uk
city24.ee
city24.lt
arkadia.com
edenway.co.uk
housingparadise.com
immotop.lu
domofond.ru
thehouseshop.com
acheter-louer.fr
go853.com
senegalcity.com
zezoom.co.uk
cotelittoral.fr
iproperty.com.my
imovina.net
mesto.ua
immostreet.com
icasas.mx
iproperty.com.sg
bestpropertiesoverseas.com
seloger.com
mubawab.com
reality.sk
realtyindexer.com
zezoom.fr
selektimmo.com
persquare.co.za
sz-immo.de
shweproperty.com
privateproperty.co.za
Representing Your Home | Marketing Your Property
Representing Your Home
Seller Communication
How will I monitor the market? Called the Pinterest of real estate, Collections allows us to track the local landscape for the duration of your sale in a centralized, visual space.
Collections Together, we can keep a close eye on homes similar to yours, keeping tabs on the competition in order to make strategic decisions based on price and status updates.
Representing Your Home | Seller Communication
How will I assess our strategy? Using our digital dashboard, I can communicate the key metrics you need to know in an easy-to-understand format and make informed marketing decisions for your home.
Insights The Insights dashboard grants me access to real-time data about your listing’s traffic, so I'm able to refine marketing and pricing strategy and discover new leadgeneration opportunities.
Representing Your Home | Seller Communication
Representing Your Home
Analyzing the Market
Pricing Your Property Intelligent pricing is among the most crucial determinants of a successful sale. By considering both timing and value, I’m able to strategically assess your home and price it for maximum impact.
80%
7 Days
9%
The percentage of buyers who purchase their home at its fair market value
The period of time during which your home receives peak attention once it's been listed
The average percentage below market value that homes sell for after 24+ weeks on the market
Representing Your Home | Analyzing the Market
What is the value of your property? Our team of industry-leading software engineers and data scientists have created competitive analytical tools that empower me to conďŹ dently answer this key question.
Valuation The Compass Valuation tool, complete with advanced, in-building view and rich search capabilities, allows me to instantly compare your home with similar properties to accurately determine its value.
Representing Your Home | Analyzing the Market
Recommended listing price
$1,100,000-$1,200,000
Agent's Notes
My gut tells me that $1,149,000 is the right price,
but of course, I need to see the inside of the
home. Motivation will determine pricing to the top
end, or bottom end, of the range.
Representing Your Home | Analyzing the Market
Compass is a real estate broker licensed by the state of California and abides by equal housing opportunity laws. License number 01527365. All material presented herein is intended for informational purposes only. Information is compiled from sources deemed reliable but is subject to errors, omissions, changes in price, condition, sale, or withdrawal without notice. No statement is made as to accuracy of any description. All measurements and square footages are approximate. This is not intended to solicit property already listed. Nothing herein shall be construed as legal, accounting or other professional advice outside the realm of real estate brokerage.
How should we price your property?
After analyzing your property as well as comparable properties currently on the market, recent sales, and comparable properties that failed to sell, I've determined that your property will sell most
Discovering Compass How we’re building the ďŹ rst modern real estate platform
The Compass Advantage Compass takes a tech-driven, personalized approach, combining a collaborative agent community, in-house creative agency, and the industry’s most tenured leadership team.Â
Our leaders hail from the world's most innovative companies:
#1
1.9M+
$2.2B
150+
Our rank in average agent sales volume among national brokerages
Our company valuation, with $775M in ďŹ nancing raised to date
Average monthly page views on Compass.com
Compass designers, creative producers, and marketing strategists hailing from top brands
Discovering Compass
A Nationwide Network Since our launch in 2012, we’ve aimed to simplify the real estate process, one market at a time. With 80+ offices across 14 regions, Compass is the country’s fastest-growing, most innovative brokerage.
3100
14
Top 5
Number of Compass agents nationwide
Number of our major markets
Our brokerage rank in all active markets
80
$30B
$6.8B
Number of Compass offices
Total sales volume to date
Value of current Compass exclusives
Discovering Compass