Client Case Studies
Heineken - March 2010
SGL Carbon - April 2010
Wolseley - February 2010
Responsible Commercial
Antitrust Compliance programme
Competition Law Compliance
Communications programme
programme SGL Group - The Carbon Company - is
Heineken, the large international brewing
one of the world’s leading manufacturers
Wolseley is the largest specialist trade
company, launched the 6th edition of their
of carbon-based products. For the
distributor of plumbing and heating
Responsible Commercial Communications
training of their employees, they initiated
products to professional contractors and a
programme to 1,270 employees from sales and
a company-wide and comprehensive
leading supplier of building materials to the
marketing departments worldwide. Their goal
Antitrust Compliance programme. Until
professional market. This Flash-based EU
was to maintain a high level of understanding
now, more than 130 separate training
Competition Law Compliance programme
of the Heineken Rules for Responsible
programmes world-wide have been carried
forms one part of their wider programme on
Commercial Communications by launching this
out for approximately 2,200 employees. This
business ethics. This particular programme
programme on a yearly basis.
software tool enables the participants to go
was rolled out to educate their employees on
through an up-to-date and interactive training
the basics of competition law so
“It is clear that this online programme
course, improving efficiency by saving time,
that they can deal with any potential “real-life”
helps to communicate these important
costs and resources.
competition issues appropriately.
efficient way! The participants like the
“The cooperation went very well. Our
“Interactive Dialogues has been
interactivity and user-friendliness of
contacts at Interactive Dialogues were
responsive to our requests to change/
the programme. As with the previous
always at our disposal and were very
update the programme and has been
roll-outs, Interactive Dialogues was co-
flexible. The incorporation of the changes
very helpful when dealing with technical
operative and we were very satisfied with
to the programme went very smoothly.
and general queries following the launch
the support provided.”
We found the Interactive Dialogues team
of the programme.”
Sietze Montijn - Head of Corporate Affairs at
to be very client-orientated.”
Jenny Wilks - Corporate Counsel at Wolseley plc
Heineken International
Andrea Krönung - Compliance Services Manager at
rules across the company in a very
SGL Carbon SE
www.interactivedialogues.com