Curvydivas

Asleson became frustrated with the lack of options and personal service offered to women like her, who wear sizes extra-large and up. There can be a level of shame attached to shopping in the “plus size” department and stores, and very few offer any personal service at all. The clothing options available are frequently not fashionable or unique, nor do they embrace a woman’s size. Instead, they attempt to hide it in oversized, frumpy looking clothing that leaves a woman looking shapeless and feeling dull.

Enter Curvy Divas. The boutique is truly a personal shopping experience, with Asleson and her experienced staff eager to assist women in finding clothing that not only fits, but flatters and draws attention to their truly beautiful shape, with the proper fit and color. Asleson says,

“We want our customers to love what they see when they look in the mirror. We want to see that huge, approving smile, the obvious confidence to shine through. We encourage color, stripes, patterns, leggings, stepping out of that comfortable box!”

A woman’s foundational piece is her bra. Curvy Divas has earned a reputation for life-altering bra fittings, and people have come from as far away as New York to be fitted. Asleson has become known as the “fairy bra mother” and is very particular on any fit that is done by her or her staff.

A proper fitting bra can make a huge difference in a woman’s quality of life. If a bra is ill fitting, it can cause a woman an array of issues with back, neck and shoulder pain, as well as contribute to headaches. Nearly all women who walk in the door at Curvy Divas for the first time are in an ill-fitting bra. The staff will encourage customers to seek a proper fitting bra, and they are ready to help.

The ladies at Curvy Divas take careful measurements, then offer styles that will fit properly, and comfortably. The real test is when a woman gets dressed again, with a bra that fits them properly. As fashion consultant Sharon says, “I’ve had women cry tears of joy to see their shape completely changed by a proper fitting bra.”

The big, comfy, fuchsia couch in the middle of the boutique has been the site of dozens of heart-to-heart conversations between Asleson, her staff and her customers over the past two years. They talk about loss of loved ones, illness, lack of self-confidence, how women tear themselves down, whatever comes to mind. Curvy Divas is a very nontraditional, comfortable environment and gives a whole new meaning to “retail therapy.”

The gorgeous women in these photographs are Asleson, her assistants, Sharon Gartner, and Candida Maye, and four lovely, dedicated Curvy Divas customers: Stephanie Hall, Danielle Becker, Abby Brandon and Maggie Dahl.

Curvy Divas carries sizes XL–4X. Bra band sizes start at 28 and go up to the mid-50s; cup sizes range from DDD to an O. The extended range of bra size options is how Curvy Divas can deliver the perfect fit. Sizes will vary by line, but special orders are frequently available. Appointments for bra fittings and personal shopping are welcome, but not necessary.

As Asleson says, “When you know you look good, you feel good, positively affecting your mind, body and soul.”