2 minute read
Our vision
was to collaborate with a collective group of talented artists, stylists and models who share our passion for fine artistry and craftsmanship. We sought to work with individuals who had playful energy and who clearly love what they do for a living. Each participant brought something special to the table and, together, we created a body of work that went beyond our expectations.
Early on in the process, we knew we had to start formalizing our thoughts and organizing them in a way that helped us move on from concept to concept without losing a single detail. Steph used mood boards to help visually describe the aesthetic she was hoping for with her set design. For Haley, it was about critically thinking through each image and mapping out the technical details along with the creative direction of each pose. Once we had our ideas down on paper, we began refining them down into one cohesive story with a concrete set of wireframes, lighting diagrams, and mood boards.
Steph composed a fully-immersive set design and wearable florals using only sustainably sourced flowers from primarily American growers. Over the course of several hours, Steph intentionally placed each individual stem to create a stunning free-flowing, organic forest atmosphere that captures the true essence of the wild. She used eco-friendly mechanics to carefully add layers to her design to add depth and volume to the overall aesthetic, completely elevating her artistry. Sustainability is at the heart of everything Steph does at Botanica Floristry, no matter the event or occasion.
Siede Hne Peter of Siede Beauty joined our team early on in the process and delighted us with her intentionality and connection to our initial concept and design. She took our vision and, through her expert hair styling and flawless makeup application, she was able to bring our ideas to life through our talented models Marissa Turrubiates and Kyra Bahls (from Ultimate Image, LLC) and Anna Sethre (independently represented). We were inspired by the way each model connected with the set design and how they came together as a group to elevate the narrative.
Production for our shoot lasted roughly six hours but, for Haley, the task isn’t finished once the camera switches off. Each image underwent a thorough editing process and, with ultra-fine precision, Haley carefully performed micro-retouching to ensure that the integrity of each model’s skin remained fully intact. The philosophy behind micro-retouching differs from photographer to photographer, however, for Haley, the process is about preserving the integrity and uniqueness of each model’s skin while minimizing temporary blemishes like scratches, bumps, and bruises, or acne. The process is incredibly involved but the thrill of solving a technical challenge is unbeatable.
We wanted to step outside of our norm to do something different, something that challenged us to dream bigger and reach further than we have before. This shoot would not be what it is without each individual contributing their absolute best. We challenged ourselves to create an immersive experience that was delightful and surreal, something you could bring to any event, branding or space.