GOVTECH
INJAZAT
LISTENING: THE KEY TO DRIVING IMPACTFUL DIGITAL INNOVATION 40
In this month’s edition of GovTech, we managed to secure an exclusive op-ed from Khaled Al Mazrouei, Acting Chief Commercial Officer. at Injazat, who has appealed to decision-makers and thought leaders to start listening and stop talking in a bid to capitalise on the opportunities presented by the on-demand digital economy.
F
or most, it is no
US$8.2 trillion organisations,
has found that the COVID-19
governments and entire
now default. What
pandemic has accelerated the
industries and ecosystems are
is new, however, is
adoption of digital technologies
gearing up to take advantage of
that COVID-19 has changed
by several years, with many of
the digital economy.
everything and if we want to
these changes having a serious
continue seizing the many
and long-term impact on
figures, but whenever we
opportunities the digital
any organisations’ future.
witness this kind of capital flow,
economy offers, then we need
Unsurprisingly then, those
These are astronomical
we experience the emergence
to first start listening, instead
that were early adopters in
of various bad actors, so who
of talking.
emerging technologies have
has your best interests in mind,
emerged much stronger and
and who is only after your
most members of the C-suite
more resilient than before the
company’s money?
find themselves being forced
onset of the pandemic.
A key learning for myself in
The numbers say it
my role as the chief commercial
Accelerated by COVID-19,
to rethink their digital
DECEMBER 2020
A recent study by McKinsey,
big news: digital is
transformation (DX) strategies.
all. According to the
officer of one of the leading
From remote working to supply
latest IDC findings, the value of
firms in digital transformation,
chains, customer service
DX has swollen to over US$20
cloud, and cybersecurity in the
and measuring productivity,
trillion, which is the equivalent to
UAE, is that we cannot innovate
traditional ways of operating
20 per cent of global GDP – and
without working closely with
are no longer viable.
with direct investments of over
our customers.
www.tahawultech.com
