etisalat.ae Issue 16 | January 2014
Etisalat Business Update
Smart cities Improving the quality of life in urban settings
INSIDE
Managed Security
Digital Signage
Video Surveillance
Digital Hospital
Contents
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04
16 Gearing up for smart cities A smart city uses intelligent technology to enhance our quality of life in urban environments. Cities can use data in a variety of ways—to save money, minimise waste, measure domestic water usage and manage transport routes. Smart technologies can help deliver a cleaner environment, a higher quality of life and a vibrant economy.
06
14
21
Perfect host
Moving to the cloud
News
Arguably, the UAE’s hospitality segment has never been so strong. Growth is healthy, hotel rooms are occupied and construction of new hotels has been at its highest rate since before 2008. Â
Sensing the increased demand for more cloud services in the UAE, Etisalat recently launched a new cloud services solution, which it calls the Cloud Unified Platform (CUP).
Etisalat partners GlobeX Data
08
16
Securing your business needs
Digital hospitals
Etisalat helps its customers address the security challenges in the face of the ever-changing threat landscape.
How technology is transforming healthcare.
12
20
Security surveillance gets smarter
Cloud-based digital signage
As businesses grow in scope and complexity, maintaining a secure working environment for customers, employees and physical assets has never been more critical. This is the vital role that digital security surveillance plays.
Delivering right information to right people in right time
with
Etisalat and UAE University organise mobile learning conference Etisalat in tie-up with NEC for unified communications services Etisalat offering
extends
M2M
Management
Speak
Chairman Dominic De Sousa CEO Nadeem Hood Editorial Abdulla Hashim, Senior Vice President, ICT, Etisalat
Looking forward: 2020 and beyond If information is power, then it is Etisalat’s goal to empower the people of the UAE by implementing smart technologies. The Smart City concept put forward by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE, and Ruler of Dubai, has already started to take shape, and Etisalat is taking active steps to play the key role of an enabler to drive and support the creation of smarter cities in the UAE. Enthusiasm for turning Dubai into a Smart City has reached fever pitch since the Emirate was awarded the right to host the World Expo in 2020, and rightly so. Organisations across all verticals are keen to showcase the very best of what the UAE has to offer, and in many cases, this means pushing the envelope of what is technologically possible. Etisalat supports every push to make the UAE more efficient, and it will also be pulling its weight in the leadup to the Expo. But this is not to say that we have been idle in recent years—far from it, in fact. Already smart meters line the streets of Dubai—the fruits of a project that the emirate’s Roads and Transport Authority implemented with the help of Etisalat. Meanwhile, scores of organisations have saved costs in recent years through reducing their energy consumption, thanks to the Emirates Energy Star programme. Perhaps more importantly, though, the programme has
Group Editor Jeevan Thankappan jeevan.thankappan@cpimediagroup.com +971 4 375 1513 Editor Tom Paye tom.paye@cpimediagroup.com +971 4 375 1499 Circulation Circulation Manager Rajeesh M rajeesh.nair@cpimediagroup.com +971 4 375 1645 Production and Design Production Manager James P Tharian james.tharian@cpimediagroup.com +971 4 375 1643 Designer Analou Balbero analou.balbero@cpimediagroup.com +971 4 375 1504 DIGITAL SERVICES Digital Services Manager Tristan Troy P Maagma Web Developers Erik Briones Jefferson de Joya Photographer and Social Media Co-ordinator Jay Colina webmaster@cpimediagroup.com +971 4 440 9100
helped to reduce the UAE’s carbon footprint as a whole. Achievements such as this should not be taken lightly, but there is still much work to
Published by
do. Happily, when it comes to Smart Cities, the possibilities are endless. We foresee a future in which high-performance wireless networks are readily available to the inhabitants of the UAE, and in which businesses can act in real-time on the most relevant information available. Emerging technologies such as M2M and cloud will drive greater efficiency across key verticals vital to the growth of the local economy, and smart devices will become gateways into a plethora of next-generation public services. As we prepare for the Expo 2020, much is already being done to realise this future, and we at Etisalat want to be at the forefront of this change. In this issue of ICT Insight, you can
Registered at IMPZ PO Box 13700 Dubai, UAE Tel: +971 4 375 1500 Fax: +971 4 447 2409 Printed by Printwell Printing Press
read about how we are leveraging emerging technologies to achieve the goal of a Smart City, and you can see how we are helping specific verticals to drive greater efficiency.
Regional partner of
Lastly, we’d like to wish you a happy and prosperous 2014 as we embark on this exciting new adventure. Enjoy. © Copyright 2014 CPI All rights reserved While the publishers have made every effort to ensure the accuracy of all information in this magazine, they will not be held responsible for any errors therein.
etisalat.ae
Cover Story
Gearing up for smart cities A smart city uses intelligent technology to enhance our quality of life in urban environments. Cities can use data in a variety of ways—to save money, minimise waste, measure domestic water usage and manage transport routes. Smart technologies can help deliver a cleaner environment, a higher quality of life and a vibrant economy.
Zpryme research forecast the smart energy technologies market (including smart grid) reaching $220 billion worldwide by 2020, whilst markets & markets research estimate smart transport to be $156 billion, and smart water to be $22 billion globally by 2020 (Frost and Sullivan Research). Additionally, Arup conservatively estimates both smart waste and assisted living technology markets to reach $5 billion each globally. Collectively these figures aggregate to reach an estimated annual $408 billion worldwide by 2020. Growth opportunities lie, no less, at home through smarter approaches to transport management, healthcare and energy. On the back of better connectivity and better access to public information, we can manage cities more effectively, anticipate and solve problems more cost effectively, and raise the economic prospects and the quality of life in every UAE citizen. In so doing, the UAE can strengthen its position as a global hub of expertise at a time when cities throughout the world are seeking innovative
Allowing the public access to real time information enables
solutions to the challenges of urbanization.
people to make more informed choices, such as planning
4
ICT Insight
a journey by checking for available room on trains and
What is a “Smart City�?
buses or even identifying car parking spaces before leaving
The concept of a Smart City goes way beyond the
the house. There is much more money to be made in
transactional relationships between citizen and service
embedding sensors than in analysing existing datasets.
provider. It is essentially enabling and encouraging the
And while data given passively or pro-actively by citizens
citizen to become a more active and participative member
wielding smartphones is by far the most important smart
of the community, for example, providing feedback on
city development of recent years.
the quality of services or the state of roads and the built
environment, adopting a more sustainable and healthy
Benefits of smart city solutions - Smart solutions across
lifestyle, volunteering for social activities or supporting
the verticals optimise resources through better information
minority groups. Furthermore, citizens need employment
on where resources are being consumed. This information
and “Smart Cities” are often attractive locations to live,
enables better monitoring and management on the part
work and visit.
of the utility and also enables consumers to make more
But the concept is not static: there is no absolute
informed use of resources, and lower their consumption.
definition of a smart city, no end point, but rather a process,
This in turn reduces utility operating costs and extends the
or series of steps, by which cities become more “liveable”
operating life of existing infrastructure. Smart technologies
and resilient and, thus, be able to respond quicker to new
also provide opportunities for new services to citizens.
challenges. Thus, a Smart City should enable every citizen
There is still confusion in the market as to the distinction
to engage with all the services on offer, public as well as
between Smart city solutions and Future city solutions.
private, in a way best suited to his or her needs. It brings
Future city solutions are innovative physical projects which
together hard infrastructure, social capital including local
are often but not exclusively associated with low carbon
skills and community institutions, and (digital) technologies
economies. Smart city solutions apply digital technologies
to fuel sustainable economic development and provide an
to address social, environmental and economic goals.
attractive environment for all.
Smart city solutions can combine physical and digital
There are five key aspects to smarter approaches, which are strongly information driven: a modern digital infrastructure, combined with a secure
alone. This confusion is a barrier to growth of this market as confused customers find it difficult to justify investment. Smart city solutions are disruptive technologies which
enables citizens to access the information they need, when
require system-wide deployment to yield the most benefits.
they need it;
Existing processes will need to change. Furthermore
a recognition that service delivery is improved by being
successful deployment will require collaboration between
citizen centric: this involves placing the citizen’s needs at
multiple actors in value chain. This could be a barrier in
the forefront, sharing management information to provide
some verticals where there is little incentive for established
a coherent service, rather than operating in a multiplicity of
players to change.
service silos (for example, sharing changes of address more
Opportunities for UAE business and UAE cities - There
effectively), and offering internet service delivery where
is great potential for UAE business in this growing market.
possible (at a fraction of the face to face cost);
Furthermore there are benefits to cities and citizens by
an intelligent physical infrastructure (“smart” systems or
deploying smart solutions. This in turn would improve the
the Internet of Things), to enable service providers to use the
chances of UAE companies by opening the market here and
full range of data both to manage service delivery on a daily
providing them with a platform to export their services. In
basis and to inform strategic investment in the city/community
the verticals, UAE Government is taking a lead in removing
(for example, gathering and analysing data on whether public
barriers to innovate and facilitate collaboration between
transport is adequate to cope with rush hour peaks);
multiple diverse actors. This has already begun to happen
with new approaches and new business models; and
The estimated value of the smart energy technologies market by 2020.
infrastructure or can be based on digital infrastructure
but open access approach to public re-useable data, which
an openness to learn from others and experiment
$220bn
in the Energy and Transport verticals, but more needs to be done.
transparency of outcomes/performance, for example, city
There is also a need for cities and government to take
service dashboards to enable citizens to compare and
a cross-sectoral approach. Cities and government have
challenge performance, establishment by establishment,
traditionally considered these resources by verticals:
and borough by borough.
energy, water, waste, transport and health have been
But cities and firms we have consulted agree that
considered and managed separately, since the deployment
the key attribute for a Smart City – the sixth and critical
of smart solutions has happened largely within these
criterion - is that the leadership has a clear and consistent
vertical value chains, without much interaction between
vision of what the future city offers its people, with a
different verticals. However cities are starting to look at
commitment to deliver the necessary change. It is a vision
smart city solutions as part of a more integrated approach
which has been developed in consultation with its citizens,
to information technology and data. Furthermore they
creating an attractive environment for business across the
are looking to smart solutions and open data to address
city, so that the quality of life of all its citizens is enhanced
wider economic and social challenges. This cross-sectoral
by anticipating their needs and meeting them, such that
approach leads to additional opportunities for cities and
firms and people embrace the vision and want to locate
citizens, and should also yield additional opportunities for
and live there.
UAE industry.
Etisalat Business Update
5
Vertical Insight
Perfect host Arguably, the UAE’s hospitality segment has never been so strong. Growth is healthy, hotel rooms are occupied and construction of new hotels has been at its highest rate since before 2008.
The strength of this particular vertical, however, hasn’t just come on the back of well-known hotel brands setting up shop in the emirates. In recent years, the most successful hotels in the UAE have seen success because of their commitment to ICT spending. And, keen to help the hospitality segment up its game through technology, Etisalat has crafted a number of offerings aimed squarely at this vertical. “The hospitality market in the UAE is flourishing—growth is around 10 percent in terms of the number of guests coming in. This is expected to continue year on year with
6
ICT Insight
an anticipated doubling of guest numbers by 2020. The
Of course, hotels have understood quickly that guests
awarding of Expo 2020 to Dubai will add greater confidence
demand high-speed Internet, and are looking to upgrade
in these numbers. The sector contributes an important and
their infrastructures accordingly. But according to Jeraj,
sizable share of our ICT revenues, so naturally we put a lot
Etisalat now offers a regional first with an intelligent, cloud-
of focus into tourism and travel,” says Irfan Jeraj, Director
based solution—called Bandwidth on Demand—which can
ICT Solutions, Etisalat.
help hotels to more efficiently provide high-quality Internet.
“Etisalat serves the complete spectrum of scales across
“Some of the top hotels here might want a 500 Mbps
the hospitality sector. At the top end of the sector, you’ve
connection, but to pay for that sort of level every month
got your super-properties. They’re the single properties
is not going to be cost efficient. We’ll do an analysis with
that have scaled to around 1,000-plus rooms, and you can
them and they’ll realise that, actually, they may only need
effectively treat them as a large enterprise. Then you also
20 percent of that capacity, but at certain events they’ll
have the national and the global chains, which have set
need to be able to burst to certain levels,” he says.
standards and policies and expectations. They want the
“We give them the capability to automatically do that,
same experience across all of their hotels, but naturally
and they just pay for the usage that they have on that day
obviously they will have a regional variance in terms of
or for the week.”
their requirements.”
Jeraj adds that Etisalat is also able to smartly manage the
Naturally, the mid and lower-end hotels still need ICT
bandwidth—the solution allows hotels to allocate dedicated
solutions, but they are inclined to require more standalone
bandwidth to business or VIP guests, even during busy
products, which Etisalat is fully capable of providing them
times. This capability can be linked into the hospitality
with, Jeraj adds.
management system, making it easy to pick out VIP guests
That said, the more impressive implementations come
or those on loyalty schemes.
with higher-end hotels, which see Jeraj and his team
Bandwidth on Demand isn’t only about making Internet
conduct an initial consultation, ahead of building what is
provision more economical, however, according to Jeraj,
essentially a bespoke and turnkey solution for the hotel.
who says that it also affords the opportunity to monetise
And while this sounds like Etisalat is simply taking the role
Internet connections in hotels.
of a large systems integrator, Jeraj believes that Etisalat’s
“You can have gold, silver or bronze levels and you can
latest offerings in the hospitality segment will provide a
sell that on. You may bundle the premium service in for
large portion of differentiation.
your VIP guests, or you can give regular guests the option
“Services have traditionally been around Internet
to pay a little bit extra for a faster connection,” he explains.
access—so Internet Direct Access (IDA), television services,
This is just one part of a new drive in the hospitality
and telephony services. However, recently we’ve now
industry to use technology as a differentiator, according
enhanced those services,” he says.
to Jeraj. Guests now expect high-quality content and
These enhancements have been created on the back
entertainment systems, high-speed Internet with next
of a deep understanding of how to improve the guest
generation WiFi infrastructure and seamless telephony.
experience, gleaned from Etisalat’s customers in the
Some hotels have even opted for advanced video-
hospitality segment. According to Jeraj, technology now
conferencing capabilities, too, Jeraj says.
plays such a fundamental part in the guest experience that the market simply needed better services on offer.
“Complementary to that, we have digital signage and security surveillance. We provide the ability to do data
“Increasingly, the most important thing for a high-end
analytics from a security point of view as well as from
hotel has been the guest Internet experience. There’s
a hotel management point of view. With our security
the guest room, there’s the hotel facilities, but it’s now a
surveillance solution, we provide the cameras, we provide
common check when you’re on a search engine to see if the
the storage, and we also do the data analytics. This helps
hotel has free Wi-Fi (Internet access),” he says.
us show when facilities such as restaurants are busy at
“If you’re a personal guest staying there with your family,
certain times, when the lobby gets congested, or when
you probably have five or six devices with you, so you
staff need to be moved around. Hotels can use this to
want to make sure that all of your devices connect with a
optimise their workforce,” he says.
good performance. You expect to be able to have the same
As time goes on, more hotels are going to be waking up
experience that you have at home, and sometimes you may
to the benefits that such technologies can bring, and Jeraj
even want a better experience because you’re staying at a
believes that Etisalat has the right solutions to offer this
certain grade of hotel.”
growing market.
Etisalat Business Update
7
Services & Solutions
Securing your business needs The first half of 2013 witnessed a significant increase in the number of cyber-attacks globally. Organised hackers, political “hacktivists�, cyber-extortionists, international cyber-terrorists and nation states are targeting businesses every day, incapacitating them, causing huge losses and tarnishing brand repute permanently. With social media being welcomed into the corporate world, the spate of attacks by hackers attempting to capture personal information and thereby gather industry information has shown an alarming increase. This wave of cyber-attacks has also shown a tremendous increase in the market activity in the security business and it is predicted that, by 2017, the global cyber-security market is expected to skyrocket to $120.1 billion. The victims of cybercrimes globally have lost well over $500 billion over the last two years. With smartphone population increasing exponentially, and with more and more services provided on mobile devices, criminals are trying out new ways and means to get access to information. The UAE witnessed targeted attacks to multiple industry segments during the beginning of this year. These growing threats of global nature compromised various sites, which were rendered inactive causing panic among employees and also putting a stop to certain citizen services. This has caused loss of income and
8
ICT Insight
To combat this ever changing threat landscape, Etisalat provides an array of Managed Security Services (MSSP) that will facilitate supreme protection to its customers. The services are rolled out in partnership with Industry stalwarts in security and will help customers enjoy the best protection for their infrastructure whilst focusing on their core business. All MSSP services are provided to customers at a minimal Capex to ensure that both Enterprise and SME segments receive the best services without investing heavily. “The roadmap for the security is already laid out and customers are already showing affinity to our proven capability in the security practice,” says Al Forah. Abdulla Hashim, SVP ICT, Etisalat, adds, “We have been offering security services to our customers for over a decade now and the services bouquet is planned to help every customer segment, be it large enterprise, SMB or consumers, to choose services for Perimeter Security, DDOS Protection, Email Security, Web Security, Governance Risk & Compliance, Audits and Vulnerability Management. Customers are also relying heavily on Etisalat to provide them with tailor-made professional productivity, loss of reputation and loss of customers as
services in security. Our services can be rendered
well. In the UAE, experts estimate that three-quarters of
through on-premise equipment, or from the Etisalat
Internet users in the country will become victims of cyber-
Cloud Computing platform. This allows the customer
crime. Of that figure, 75 percent of information hacking is slated to happen around our financial accounts. Though organisations have been trying to increase awareness on the threat landscape, the activity on safeguarding against cyber-crime is still low and it is estimated that only one out of 10 have installed anti-virus software on mobile phones.
$500bn The amount that cyber-crime victims have lost over the last two years
full freedom to choose services based on their business model, and also selects customised services to suit their business needs.” Threat of DDoS Today’s businesses are increasingly reliant on Internet connectivity for their day-to-day business needs. Non-
Etisalat, over the last four decades, has built a modern
availability or down time of the service causes a huge
telecoms infrastructure and established its stature as a
impact both financially and will lead to loss of customers
preferred ICT partner for customers in the UAE as well as
and irrevocable brand image. A DoS attack is an attempt
its growing customer base in other markets.
by an attacker to exhaust the resources available to a
Khalifa Al Forah, Chief Digital Services Officer, Etisalat,
network, application or service so that genuine users
says, “Etisalat ICT transformation has arisen out of planned
cannot gain access. Present-day attacks have far reaching
investments in the area of state of the art infrastructure,
consequences with the emergence of DDoS (Distributed
Security & Network Operations Centers (CNOC/SOC),
Denial of Service), whereby hundreds of thousands of
Managed Services, Security Practice, Vertical Solutions,
compromised hosts jointly target a single entity, be
Unified Communications, Cloud Computing, M2M, Data
it businesses, government or service providers. DDoS
Centers, Professional Services & Project Management.
attacks in essence are weapons of mass destruction and
Our industry best practices & SLM management is ably
impacted businesses have been permanently shut down.
supported by qualified professionals available 24x7x365
Using Intelligent DDoS Management System (IDMS),
which in turn helps our customers to accomplish the ever
in partnership with Arbor, a unique combination of
growing needs of this challenging market”.
hardware, software and managed solutions, Etisalat
Etisalat Business Update
9
Services & Solutions
$120.1bn The estimated size of the global cybersecurity market by 2017
Managed Distributed Denial of Service (DDoS) Service
Protecting your email from the cloud
enables its customers’ business to respond proactively
to DDoS attacks, while keeping legitimate traffic flowing
communication for business purposes that is quicker
into customer network thereby avoiding loss of revenue
and cheaper than more traditional methods. Yet it
and business impact due to downtime. Etisalat provides
brings with it the necessity to make one’s corporate
a unique combination of both cloud and cloud-plus-CPE
messaging system as secure as possible. Inadvertent
(hybrid) services to combat this ever growing menace
employee error, laptop theft, contractors’ unauthorised
of DDoS attacks. The customers benefit from supreme
access to information, disgruntled employees, password
protection from DDoS attacks and help them avoid
mismanagement—all of these factors can mean drastic
tarnished reputation, which in turn boost business
revenue loss, legal liabilities, diminished productivity and
continuity and productivity.
brand erosion. The risk of crucial corporate data, including
is
well-established
as
a
prime
means
of
corporate intellectual property and confidential business Etisalat Web Security Cloud Service Enables business
information being stolen from within the company is much
beyond the corporate network
higher than from outside.
In today’s dynamic business environment, users are
Etisalat maintains the industry’s most comprehensive
everywhere, and applications and data are moving to the
email security threat classification and email security
cloud. At the same time, the rise of social media, web 2.0
management solution against phishing, virus, spam
applications, and the bring your own device (BYOD) trend
emails, and other email borne malware. Enterprise emails
are blurring the lines between corporate and personal
are classified based on the level of email security threat to
usage, exposing companies to new risks from threats that
an organisation and managed accordingly.
target individual users and spread through social networks.
Etisalat’s Managed Email (SaaS) Security threat
As a result of this shift, traditional security appliances
protection solution uses real-time email message tracing
often get bypassed. This new, dynamic world demands
to provide the necessary security tools to triage any
a new security solution that integrates web, mobile and
security threats while backed by an enterprise-class
newer channels of communication.
support organisation focused on supporting your mission
Etisalat Web Security Cloud Service in partnership
critical communications. It enforces email security policy
with Zservices, enables organisations to embrace new
to assure legal and regulatory compliance for both inbound
cloud applications and social media technologies, while
and outbound email across your organisation.
gaining the industry’s most advanced protection from
Powered by ZServices (Zscaler – Middle East cloud),
accidental data loss, malicious attacks and emerging
Etisalat’s
threats. With Etisalat Web Security services, you get the
businesses to provision a security suite over a cloud
Managed
Security
service
allows
key capabilities you need to securely enable business
thereby minimizing capital overlay, avoiding complex
beyond the corporate network, including the industry’s
deployments and reducing support infrastructure set-up
most advanced protection from mobile threats across
to run day to day affairs. Its is a secure, hosted service
multiple devices, including smartphones, tablets and PCs.
that provides enterprise-grade spam, virus protection and
This service delivers to the organizations IT, powerful and
email content filtering, hence delivering cost-effective
most advanced web security control and protection tool,
email management.
whereby organizations enjoy Advanced Threat Protection,
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ICT Insight
Cloud Application and Social Media Control, Anti-Virus and
Managing your network security is a cumbersome task
Anti-Spyware, Dynamic URL Filtering, Real-time Reporting
Etisalat Managed Secure Connect proactively tackles
and Analysis, Unified Policy Administration, Complete
all concerns related to your network’s security and is
Visibility and Control, Mobile user and data security, Safe
a dependable security service that includes supply,
Browser for iOS and Android, Unified Policy on Any Device:
installation, configuration, onsite support, and proactive
Etisalat Zservices Web Security Cloud is the first of
24x7x365 remote monitoring. The services are delivered
its kind hosted locally in the UAE. The service offering
through security features by qualified professionals,
comes with no hardware or software allowing uniform
manning the Customer Network Operations Centre
policy implementation over any device with a real time
(CNOC), and maintaining the integrity of the network’s
reporting capability.
security requirements.
Customers will also benefit from multiple appliance options that cater to small branch offices, standalone businesses including large enterprises. Using multifaceted secure services gateway appliances from Juniper, these appliances can be accessed remotely for change of configuration, updating security patches, virus patterns, fault
troubleshooting
and
restoration
without
the
necessity to deploy manpower to the site. A combination of service components, which include Anti-Virus. Anti-
We have been offering security services to our customers for over a decade now, and the services bouquet is planned to help every customer segment, be it large enterprise, SMB or consumers.
Spam, Web Filtering and Deep Inspection provide customers the best Unified Threat Management service, it boasts of a rich services catalogue in security, it clearly
caters to their growing security demands.
understands this ever changing landscape. Customers Securing the remote worker adds complex challenges to
are finding it increasingly difficult to deploy new
your network
technologies every day to mitigate this growing threat
As network privileges are extended beyond employee
landscape. At Etisalat, the commitment is to deploy the
access, administrators have to be vigilant of thwarting
best in class security services, best practices and certified
new network security threats such as viruses, hacker
professionals to help alleviate this customer problem and
attacks and malware. With the proliferation of remote
deliver affordable services to our customers.
employees working from distant locations away from
With Etisalat Integrated Security Device Management
central business offices, high network performance
services, Etisalat provides an end-to-end security solution
and secure access to critical business applications and
to customers where we supply firewall (appliance)
information has become vital requirements to achieving
devices, install and conduct 24x7 proactive monitoring
maximum productivity.
and remote management from centrally located CNOC/
With Etisalat’s Managed Remote Access service, your organisation can empower its employees by providing them with flexible 24x7 work environment in a simple, secure, stable and scalable manner. Offered as a managed service, the solution is highly compatible with corporate office networks and needs the basic requirements like Internet access through a standard browser, a corporate username and password, in order to activate the service.
75% The number of Internet users in the UAE estimated to be a victim of cybercrime
SOC in UAE. These managed firewall devices provide the highest level of security performance, proactive support, policy management, support and resolution management to tackle any eventualities that arise and are mitigated
anticipating complete resources/
applications breakdowns. Khalifa Al Forah adds, “Etisalat is presently revitalising our security offerings to the market. An array of new
Ideal for remote users, the service not only enables
services will be launched this year which includes
professionals to retrieve email and access corporate
Cyber Security Services, Managed Security Devices,
resources and applications, but also enables business
Mobile Security, Forensics, Authentication Services,
executives to use web-based intranet applications from
Security Event Management, Cloud Based Offerings
public or personal PCs. Being a business centric solution,
as well as customized security projects to suit every
security has been developed as the core. Remote
market demand. To facilitate this growth, a brand new
users from respective business customers are securely
Customer Security Operations Centre is being deployed
configured on the Security Appliance (SA) Device located
in partnership with Telefonica.”
at Etisalat Data Centre and ensuring that only authorized
Security is an amalgamation of Technology, People and
users are able to log in to their business resources. With
Processes. Etisalat is committed to providing the best of
Etisalat’s Managed Remote Access service, businesses
breed in all these three realms to protect its customers
can effectively lower the Total Cost of Ownership (TCO)
and to help enterprises focus on their core business.
for secure remote extranet and intranet access to mission critical network resources. Etisalat’s constant endeavor is to deliver customers the best available protection from impending threats. Though
(For information on our security services, please write into
managedsecurity@etisalat.ae
or
contact
your
Account Manager)
Etisalat Business Update
Source: IDC, Gartner
11
Services & Solutions
Security surveillance gets smarter As businesses grow in scope and complexity, maintaining a secure working environment for customers, employees and physical assets has never been more critical. This is the vital role that digital security surveillance plays.
The legal framework in the UAE requires businesses
enhanced security and loss prevention to the analysis
and facility owners to install and maintain surveillance
of retail store traffic for optimal product placement.
systems. In addition, the legal requirement for the
Digital Security Surveillance Solutions include an ever-
duration of storage of videos files keeps increasing.
expanding range of video appliances used for physical
Security managers have to scale up with hard disks
security, intelligent traffic management, emerging
on regular basis. Sometimes these hard disks are not
business intelligence applications, and many other
properly configured or they go corrupt due to hardware
video analytics-based applications.
failure. It results in loss of video files without the knowledge of security manager. Digital security surveillance solutions have the power
12
ICT Insight
Customers are looking for secure, scalable, and simple deployment and operations of their digital security surveillance
environment,
especially
when
video
to augment human resources and deliver comprehensive
systems are large and span across multiple locations.
security. But that’s not all. Today’s digital security
Regardless of where a digital security surveillance
surveillance solutions have the intelligence to help
solution is deployed—in healthcare, in an educational
drive informed business decisions in areas ranging from
facility, in a retail, commercial or industrial application,
or in any other environment—digital oversight can
facial recognition, or storing video. Today, supporting
complement human resources. Video security provides
requirements like these typically requires costly efforts
immediate, actionable information.
such as rebuilding the infrastructure or replacing cameras.
The cost for IP digital camera systems has reduced dramatically over the past years, making analogue camera technology redundant. IP systems provide high performance while maintaining a low cost monitoring and storing environment. However going digital doesn’t mean that all the investment in the analogue system needs to be written off. Smart architectures integrate
2% The average cost, as a percentage of annual revenue, of pilferage to business
• Automated processes to minimise management overhead. The challenge is not simply making the deployment work, but making it work with your existing resources. Adding ten times more cameras is not economically feasible if it requires ten times more staff. The setup of security systems under the facility manager desk or at times under the reception area
the existing infrastructure with new systems till their
without any proper guidelines and polices is another
respective end of life.
factor for the loss of video and risk of undetected thefts were
and pilferages. The average cost of pilferage to business
connected to a separate network, increasing costs and
is about 2 percent of their annual revenue. This is a
restricting viewing of video feeds to consoles connected
very high cost to pay when effective converged IP-
to the same network. More recently, organisations
based security system can be installed at fraction of
have begun connecting their cameras to their existing
this cost.
Traditionally,
video
surveillance
cameras
IP network. This is part of a global trend called the
Transformation of infrastructure security system
Internet of Things, referring to burgeoning connections
from traditional reactive systems to proactive system
between people, process, data, and things, including
architecture with IP Cameras and Digital Recording has
digital security surveillance cameras and physical
been made easy by Etisalat’s Smart Digital security
access controllers.
surveillance Practice. Security Managers are provided
The Internet of Things is transforming safety and security
with one stop shop for all their Digital security
operations. For example, situational awareness improves
surveillance gear and setup. In addition, the customer
because mobile personnel can receive alerts and view
is provided with useful analytics that enables them to
video from anywhere, on any device, including tablets and
respond to events more effectively.
smartphones. In addition, you can automate response to
Etisalat has built the Digital security surveillance
events by integrating different safety and security systems
practice from the customer centric perspective. The
connected to the same network—for example, by capturing
hands-on approach involves Etisalat visiting customer
video in response to gunshots or an opening door.
premises for site survey, providing a quote, installing and configuring the system and training the customer
To capitalise on the potential of the Internet of things for video surveillance, you need:
on the usage. In addition, in the post-sale stage, Etisalat manages all the camera systems and hard disks and
• A secure architecture that can adapt to evolving
conduct Predictive Maintenance to give the customer
business needs. This might include adding many more
peace of mind that the system is working well and is
cameras, capturing high-resolution video to enable
in good hands. Customers with distributed facilities can have all their video files located at a secure Etisalat data center and access it from their central Security office. Etisalat
The cost for IP digital camera systems has reduced dramatically over the past years, making analogue camera technology redundant.
provides all the connectivity of the satellite office to the central Etisalat Data Center for video footage transfer. While Etisalat takes care of the Security Systems, customers can focus on their core businesses. We believe with Etisalat customer can trust that their data is secured, their camera systems are working and their hard disks will never run out of space.
Etisalat Business Update
13
Emerging Technology
Moving to the cloud It seems almost certain that 2014 will bring about an
service (IaaS), according to Ahmed M. Al Hammadi, Senior
increase in the consumption of cloud-based services. Despite
Manager, PM-e Business Solutions, Etisalat.
predictions from some analyst houses that concerns over data
14
ICT Insight
“It’s
a
platform
that
integrates
with
different
privacy might cost the industry billions in the coming year,
applications from different companies, and we only broker
businesses have found it hard to resist the draws of high-
these services. The platform itself does not have services
quality cloud services that can be paid for on an OPEX basis.
on top of it; it’s only integrated with those applications, so
Sensing the increased demand for more cloud services
the customer goes to the online portal, sees the catalogue
in the UAE, Etisalat has recently launched a new cloud
of services, chooses what services he wants, and then
services solution, which it calls the Cloud Unified Platform
pays online for those services, depending on the number
(CUP). CUP allows Etisalat to broker cloud services
of users he wants and what packages he selects,” he says.
between vendors and customers, on top of its own
However, Al Hammadi stresses that, while Etisalat
platform. The platform is a natural progression in Etisalat’s
brokers some of the services that it is offering through
cloud offerings, which began with infrastructure as a
CUP, the platform itself is still a strong one.
“It does a lot of automation, a lot of reporting, business
The customers in question are expected to be small and
intelligence types of things, billing and ordering, so it
medium-sized enterprises, Al Hammadi adds. He says that
does everything else other than the provisioning of the
the ability to pay on an OPEX model will attract a number
services,” he says.
of SMEs, and that this is true when discussing Software-
What’s more, he explains, Etisalat believes that
as-a-Service (SaaS) anywhere in the world. However, he
brokering these advanced services from reputable
adds that other customers should also be interested in
vendors is probably better than attempting to create
Etisalat’s CUP offerings.
them in-house. After all, these vendors have been
“Definitely government is a big portion of the target
creating cloud-ready solutions for years, and have the
market, but they take different types of services. The
ability to be far more dedicated in terms of research
government type of customers, or some enterprise
and development.
customers, are looking for private cloud services. If we
In terms of the services on offer, then, there are around
talk about SMEs, they look for public cloud or hybrid cloud
10 cloud applications that were available upon CUP’s
services. In terms of addressing, we are addressing all of
launch in January 2014. When working out which services
the customers and segments,” he says.
to launch with, Al Hammadi and his team categorised
Naturally, a large part of the cloud question has turned
which services would most appeal to the market.
to where the data is ultimately stored. However, this
Therefore the first applications to be made available were
shouldn’t be a worry for Etisalat customers, according to Al
around security (Web and endpoint), storage and back-up
Hammadi—a mandate from the UAE government has said
services, and CRM and ERP. Mobility tools and help-desk
that all cloud services must include a local node, so that
applications are also available, Al Hammadi says.
any data uploaded to the cloud can be kept in-country.
“These are the service types that we’ve chosen, and
“Though the service providers are international service
then we have chosen who are the leaders in those types
providers, we will have nodes for each of these services
of services. For example, in CRM, we are dealing with
inside the country, and the data will remain in the country.
SugarCRM, and in security services, we have Symantec
This is not a strategy for Etisalat only—this is the strategy
and Zscaler. Then we have online storage with a Swiss
of the country itself, so we have to follow the same,” Al
company called GlobeX Data, so it’s a mix of services,” he
Hammadi explains.
explains.
With this promise to its customers, Etisalat eventually
As the year goes on, Etisalat aims to add two to three
wants to have a wealth of applications to offer its
more cloud-applications to CUP every quarter, according
CUP customers. Al Hammadi likens it to becoming a
to Al Hammadi. That said, he believes that it’s more about
cloud application hypermarket: “When you go to the
quality rather than quantity when it comes to cloud
hypermarket, you don’t have just one brand of each type;
customers.
you have different brands, and you have the elite ones
“The quantity is not what the customer expects—the
and you have the medium ones. We to have different
quality is what the customer expects. And the right mix of
ranges of prices for different types of customers,” he says.
products is what the customer will be looking for,” he says.
With other service providers such as systems integrators and value-added resellers also now getting into the cloud brokerage game, it’s true that Etisalat may
The quantity is not what the customer expects—the quality is what the customer expects. And the right mix of products is what the customer will be looking for.
face some stiff competition in the coming years. However, according to Al Hammadi, procuring these cloud services from a telco could be much more beneficial in the long run. “The advantage that the telco will have is that you can take everything from one telco, the telco can give you one proposition. There’s applications, plus the infrastructure, plus the storage services, connectivity, and end-to-end SLA as well. The advantage to taking those services from a telco is beyond what you get from others,” he says.
Etisalat Business Update
15
Deep Dive
Digital hospitals How technology is transforming healthcare.
A digital hospital is a patient-centric healthcare environment
mission. This real-time information environment permits
in which all systems—clinical, business, and facility—fully
a transformation to Lean technology enabled processes
integrate and connect, enabling information to flow seamlessly
that facilitate evidence-based, personalised medicine, and
and securely among departments and personnel.
alignment of IT and business.
It provides increased quality, efficiency, productivity, and
Providing real-time, evidence-based—information, the digital
patient and staff satisfaction while controlling costs. In short,
hospital is an evolution and synthesis of e-health and health
the digital hospital orchestrates the care.
informatics fields into a real-time, evidence-based, hospital
A
digital
hospital
is
comprehensive.
It
exploits
information environment. It relies on technology as an integral
communications and device technology, wireless, cloud
and fundamental part of business strategy. A digital hospital
architecture concepts and integration, imaging technology,
strategy enables the adopting healthcare organisation to
and radio frequency identification (RFID)—as well as business
provide higher quality care and patient safety in increasingly
process reengineering and organizational transformation.
efficient ways by employing state-of-the-art IT and process
The breadth and depth of a digital hospital is driven by the
16
ICT Insight
redesign.
business. It can be isolated to the digital enablement of a single
It goes beyond advanced clinical systems and includes
device such as an infusion pump or to a clinical area such as
additional integration among IT, medical, communications,
radiology. It also can encompass a facility’s IT ecosystem, a
and physical facility technologies to create a top-level, real-
building or ward, or be expanded to the enterprise or a hospital
time health information environment. For example, in the
campus and beyond including outpatient, affiliated hospitals,
United States, the digital hospital is closely associated with
and research facilities.
the concept of the National Health Information Network,
Technology is the enabler—digital hospital initiatives are
linking autonomous healthcare information systems into
being sponsored not only by IT professionals, but also by
a virtual digital healthcare environment. This enables
physicians and other clinicians, who are demanding better
patients, physicians, hospitals, and public health agencies to
tools and see technology as an enabler. Clearly, this is not
collaborate and share clinical information in a secure, real-
technology for technology’s sake. Rather, technology is
time environment, decreasing healthcare costs materially and
required to ensure the future success of a healthcare facility.
measurably while vastly improving patient care.
The digital hospital provides a foundation to integrate
The digital hospital concept is based on IP connectivity (“IP
diverse technologies; including medical systems, building
everything”). It represents an integrated platform connecting
controls, communications, and information management,
hospital technologies and business systems to meet the
enabling closer alignment of IT architecture and the hospital’s
availability, security, and reliability requirements of clinical
application deployment. It brings together information,
relationships independent of specific standards, technologies,
communication, medical, and facility technologies to support
or implementations that aim to provide an agile and unique
the care process freeing healthcare professionals from many
solution to solving the digital hospital business challenge.
manual tasks that reduce their ability to focus on patient care and safety.
There are many major engineering components associated with a digital hospital and its organiaation, including:
It also greatly reduces paperwork by supporting electronic
-Network Infrastructure that supports data, voice, video
medical record systems and provides easily stored and
communications, and location-based services with highly
transferred digital images versus cumbersome X-ray film.
reliable, converged, wired and wireless IP-based infrastructure.
More importantly, digital hospitals represent a holistic solution
-Devices and building systems: Intelligent monitoring and
to healthcare, as they encompass people, process, and
building management controls, caregiver communication
technology.
devices, and patient interactive system.
Through integration practices, digital hospitals make
- Foundation: High-availability, high-reliability servers
intelligent devices found in hospitals interoperable bringing
and storage, and the requisite system management and
information out of individual departments, devices, or isolated
monitoring tools.
process control systems. This is done through a common
- Medical devices: Medical informatics devices (biomedical)
communications and middleware platform (a device bus)
that capture, collect, monitor, transmit, or store patient point-
a network that connects all intelligent devices through a
of-care information.
common language supported by the IP.
or applications located anywhere in the network or running
such as network and infrastructure, information and
on different operating systems, providing a closed-loop,
administrative systems, point-of-care systems, communication
role-based business rule engine that enables messages—
and collaboration systems, and building management and
communications, alerts, and notifications—to be routed to the
facility systems. It brings together advanced technologies,
proper role or individual.
including location-based services, remote application, and
- Services Unifies communications and collaboration
information access. An example, imagine identifying a patient
services, providing unified operations, platform management,
in a treatment room using RFID and automatically presenting
and security necessary to ensure highly available, dependable,
the attending physician with patient information such as
and secure systems - Applications provide essential functionality for clinical
Unified communications play a key role in providing an agile
systems and data services, such as computer physician order
enterprise that can mature along with business processes
entry, electronic medical record, clinical documentation, and
and clinical needs of caregivers and supporting staff. The key
picture archiving and communications system
service of the digital hospital environment is collaboration
- Process support includes work flow-oriented systems
and communication. Digital hospitals provide communication
such as bed management, time and attendance, billing, and
services based on role, ensuring that clinicians and other
patient flow and decision support systems
healthcare professionals get the information they need for decision-making. This means providing the correct information, in the correct format, to the correct recipient, when and where they need
- Health information exchange Integrates external entities, permitting the mobilization of healthcare information electronically across the organization and with partners from the community, region, or nationally
it. It is also about providing service related to content and
- Integration and identity management Integrates enterprise
knowledge management in support of research and evidence-
directory services and identity management systems for look-
based medicine practices, closed loop exchanges/transactions
up and access control
for building/facilities, and supply chains within the hospital ecosystem/enterprise.
One of the key communication technologies being used in digital hospitals
- Middleware: It connects different software components
It tightly integrates and collapses healthcare IT domains
medical history, allergies, or lab test results.
RFID
Everything is interconnected: Digital hospitals rely on a model in which everything is interconnected through a
A digital hospital network and its supporting infrastructure
highly available, secure, pervasive network, one where
network must be highly available, and all computing platforms
clinical staff is provisioned with the right information at
and data storage platforms installed on the network must
the right place at the right time. Time wasted locating
provide the same level of high-availability. The network
personnel, devices, and reports is vastly reduced, and the
consists of a wired network, wireless network, and location
links provided outside the hospital better facilitate care at
based services with this key capability.
lower cost, resulting in improved outcomes. This fosters
As we journey down the digital hospital path, we find
and supports one of healthcare’s primary goals: Focus on
many technical frameworks are evolving to support this
the patient, with the patient central to all activities and
growing market. The goal of a technical framework is to
information. That’s what makes a digital hospital a genuine
identify the minimum set of unifying concepts, axioms, and
patient-centric healthcare system.
Etisalat Business Update
17
10 Jaw-Dropping Facts About Our Mobile World There are 5.6 billion mobile subscriptions in the world That’s over
There are
85% of the global population.
10.7 million
mobile subscriptions in the Unites Arab Emirates alone, averaging
2 cellphones per resident
15,145 You have
15,145 messages
the number of text messages an average user sends a year.
89
the number of texts an average 18- to 29-yearold sends a day
Account Summary The world’s most expensive phone bill.
$218 trillion
Outstanding Total Due
Source: Visage - Jaw-Dropping Mobility Insights
Mobile usage has exploded in recent years. Just how much? Enough to make our mouths gape. Here are some out-ofthis-world numbers on mobility’s enormous reach.
Reach the deepest point of the ocean:
98,560
The number of iPhones it would take to… Reach the moon:
3.4
Circle the globe:
351
billion
million
200
cellphones are left in NYC cabs a day, that’s
73,000 a year.
205,343 years
The collective amount of Angry Bird playtime in one year.
Services & Solutions
Cloud-based digital signage Delivering right information to right people in right time The global advertising landscape has seen a dramatic
Etisalat as an owner
transformation from traditional print advertisements to dynamic
of whole ecosystem
advertisements over years. More and more enterprises are using
of the solution
digital displays within customer facing branch or store locations
has built a digital
to optimize the customer experience, increase sales, and enhance
signage platform
customer and associate communication.
at data center for the operation and management of complete
The Digital Signage is viewed as the “next big thing” for advertisers, marketers and promoters in a wide range of
signage system including site devices. The building blocks of Etisalat Cloud Digital Signage
market segments, including retail, hospitality, entertainment,
Solution are as follows;
restaurants and convenience stores.
Screen
The Digital Signage market is on the cusp of a dramatic growth
Professional screen having wide viewing angle, reliability,
curve thanks to the digital revolution and it is estimated in size as
brightness, less energy consumption and 24x7 operations
US$ 22 million in UAE and US$ 77 million in MENA.
but, at affordable price.
The ideal market segments for digital signage are: • Retail
Media Player
• Financial Services/Banking
Presenting the right content on the right display at the right
• Hospitality
time but also used in digital signage also offer interfaces for
• Services
remote monitoring and configuration.
• Transportation • Government
Content Management System
• Business with multiple locations
Ability to create, change and delete play schedules and to
While digital signage systems have been broadly adopted across a wide array of vertical markets, many companies still have difficulty budgeting for the upfront and ongoing expenses that these systems require.
transfer these lists to media player that are organized in the head-end through dedicated systems. Etisalat Cloud Digital Signage Solution is one-stop, turnkey solution providing:
With Etisalat Cloud Digital Signage Solution utilizing LGE
• Site systems including digital screen and media player
display systems, companies can quickly and efficiently deliver
• Content management software
digital content via Etisalat’s reliable, scalable network and
• 24x7x365 system operation and technical support
system by simply subscribing features and functionalities.
• Installation and training
The below diagram shows quick comparison Cloud based vs On-premise digital signage system.
• Preventive operations and system maintenance • Full reporting on system performance • The key benefits that customers are getting
Less staff required
More staff and IT skills needed
More cost-effective Easily accessible from anywhere
Rent system
More resource-intensive Access is limited Additional cost for software update and support Buy and own system
Choose if looking for budget friendly solution
Choose if there is clear strategy and roll-out investment
Free software update and support
20
ICT Insight
• No initial investment • Rapid deployment • Flexible payment plan • Lowered total cost of ownership • Fully hosted and managed service (For more information contact Etisalat account manager or visit us at www.etisalat.ae/digitalsignage.)
@etisalat.ae 7:11 PM - 9 Dec 13
Abdulazizhelabi4h
@Abdulazizhelabi4h بس.. أوه العرض جميل ومغري ِ EAUtalasitE@ أنا انتظر تنزلون عرض على تلفون (جلكسي سامسونج ) و لكم كل الشكر واالحترام
News
Etisalat partners with GlobeX Data burden of handling confidential digital data. “Recognising the need for top-notch services to
https://twitter.com/Abdulazizhelabi/status/410245233989787648
address this issue, we have partnered with GlobeX Data to bring to the Middle East market two new data storage
11:06 AM - 4 Dec 13
عمرو محمد أبوكحيل
and back-up offerings. The two new technologies follow
@someoneinalain
the highest standards of confidentiality and privacy,
شكرا# EAUtalasitE@ . هدايا اتصاالت الجميلة wEYn8ZQks1/moc.rettiwt.cip اتصاالت
and have been designed keeping the clients’ needs and
https://twitter.com/someoneinalain/status/408311272258940928/photo/1
requirements in mind. Further, the services use eco-
10:05 AM - 4 Dec 13
Etisalat has announced its partnership with GlobeX Data,
friendly technology, in line with Etisalat’s commitments to
@ismail_Aljwabra
a cloud storage technology provider, to offer enterprises
adopt sustainable practices for growth and development.”
ismail Aljwabra اهلل يبارك في اتصاالتEAUtalasitE@ https://twitter.com/ismail_Aljwabra/status/408296071698194433
and individuals secure data storage and back-up services for critical business data and applications. The partnership enables Etisalat to introduce the
11:12 PM - 3 Dec 13
Issausman @issausman75
@EtisalatUAE i like etisalat services thanks keep it up pic.twitter.com/ qeeRY4P9aI https://twitter.com/SaddmaarebMC/status/136763322598035457
10:10 AM - 3 Dec 13
رواضيDubaiExpo2020 @umRowdha
@EtisalatUAE it’s awsome, thank you etisalat https://twitter.com/umRowdha/status/407934861857406976 12:52 PM - 2 Dec 13
Noura Alzaabi
@mpshah اجمل زينه زينة اتصاالتEAUtalasitE@
The DigitalSafe technology features a protected digital vault for the safekeeping of confidential information. Using a mobile- and web-based secure cloud storage
DigitalSafe and SecurusVault technologies in the Middle
application, clients can share individual files with specific
East, thereby reiterating its position as the region’s
people, maintain multiple file versions, store passwords,
leading integrated services provider.
bank details, travel documents and much more.
The two new services are designed with Swiss high
Alain Ghiai, CEO of GlobeX Data Group, said, “We
encryption and privacy technology architecture and
are pleased to partner with Etisalat to bring to the
ensure that there is 100 percent assured safety and
region our two state-of-the-art technology offerings. At
confidentiality of critical information.
GlobeX Data, we firmly believe in establishing long-term
Abdulla Hashim, Senior Vice President ICT, Etisalat
partnerships with the best organisations that constantly
UAE, said: “Data is at the heart of any organisational
offer innovative solutions to promote business and
activity, therefore it is crucial for organisations to protect
individual developments. Our partnership with Etisalat
their data and back it up regularly. With business
is part of a tradition of aligning ourselves with the best
continuity gaining popularity in the region, an increasing
in the market and we look forward to servicing Etisalat’s
number of individuals and corporations are faced with the
client base globally.”
https://twitter.com/Nayooor/status/407613223580340224 4:57 AM - 2 Dec 13
Eng.Hend Kamali @HendAlKamali
@EtisalatUAE amazing great job etisalat
Etisalat and UAE University organise mobile learning conference
https://twitter.com/HendAlKamali/status/407493838979096577
Etisalat and UAE
conference. They welcomed representatives from
University (UAEU)
higher education faculty members and executives,
6:16 AM - 24 Nov 13
organised the first mobile
graduates and PhD students, instructional
@beibhinnisargel
learning conference
technologists, business and government officials.
Finally! I got to pay my 1st bill from @Etisalat_Care through @ AlAnsariEx So Convenient. Thanks!!!
‘Embracing Mobile
Participants had a chance to network, attend
Learning’, aimed at
professional development workshops, and discuss
modelling best classroom
topics such as materials production, engaging
practices and showcase
teaching techniques, and mobile literacy.
Beibhinn Aisling
https://twitter.com/beibhinnisargel/status/404614557663907841 6:16 AM - 24 Nov 13
Kang Leader @_skyyy_
@EtisalatUAE i love you guys for fixing my Monthly data plan. good job https://twitter.com/_skyyy_/status/404196823889231872
6:16 AM - 24 Nov 13
الشارقة مدينة صحية
@SharjahHCP EAUtalasitE@ شكر وتقدير لمؤسسة اتصاالت _الشارقة# على رعايتهم الماسية لبرنامج S8ow1nBK0N/moc.rettiwt.cip مدينة_صحية https://twitter.com/SharjahHCP/status/403064124680069120
how mobile technology can be integrated effectively into teaching and learning. The event took place at the campus of UAE
Abeer Nijmeh, Director, Information & Communication Technology, Etisalat said, “Our aim has always been to stand on the forefront of ICT
University located in Al Ain. This was a unique
technology in the UAE. As partners of this unique
platform to exchange insights and innovations from
event, we are proud to offer ICT solutions and
the region’s ICT domain. The conference was a
applications for the education sector.”
medium to share research regarding the effectiveness
Etisalat has supported educational initiatives in
of mobile strategies and their influence on student
the past, including the Duroosi tutorial videos at the
engagement and learning.
Ministry of Education, and continues to contribute to
UAEU invited foreign delegations from various fields to encourage global perspectives in this
technology-based learning, reinforcing its dominance as the preferred telecom and ICT partner in UAE.
Etisalat Business Update
21
@etisalat.ae
News
Etisalat in tie-up with NEC for Unified Communications services conduct research to select a suitable cloud service, allowing customers to save on time and money. To maximize their benefits, clients also have the opportunity to contact Etisalat representatives, who offer their expert guidance on the best choice of cloud services to suit their business requirements. The Etisalat CUP, powered by NEC, offers a carriergrade services brokering, federation and aggregation
10:11 AM - 19 Nov 13
الهتلـي
@AlHetliy اشكركم علىeraC_talasitE@ سرعة الرد واتمنى لكم التوفيق https://twitter.com/AlHetliy/status/402861796111175680 9:01 PM - 17 Nov 13
Elfatih Khalid @elfatihkhalid
@Etisalat_Care Dear all, Thank you very much for your prompt response the problem was resolved yesterday night, now it is working fine https://twitter.com/elfatihkhalid/status/402300619312353280
platform, with multiple propositions on InfrastructureEtisalat, the leading telecom company in the Middle East
as-a-service (IaaS), Platform-as-a-Service (PaaS) and
and Africa, today announced its partnership with NEC,
Software-as-a-Service (SaaS). The Etisalat CUP also
a global provider of internet, broadband network and
entails a Development Platform for young entrepreneurs,
enterprise business solutions, to deliver unified cloud
where they can develop, compile, deploy and publish
services to the UAE and Middle East market.
cloud applications in the CUP’s marketplace.
The partnership enables Etisalat to deliver to the
Abdulla Hashim, Senior Vice President- ICT, Etisalat
regional market a Cloud Unified Platform (CUP), which
UAE, said: “Adoption of Cloud Services in the region is
offers enterprises a one-stop-shop-solution for all their
gaining momentum, due to the obvious benefits it brings
cloud service needs. The Etisalat CUP marketplace will have
to customers and their businesses. However, selection
cloud services such as BigTinCan, LibreOffice among others.
and subscription to the right cloud service is no easy
The Etisalat CUP, which is hosted in Etisalat data centers in the UAE, cuts down on the time taken to
task. Customers find that the process of adoption can be time-consuming, as well as expensive.”
4:45pm - 5 Dec 13
Kate Lowhan Etisalat, u are the best. @Naseemulaziz. I'll refer u to a distant friend who works as a site engineer. https://www.facebook.com/photo.php?fbid=668304 766523719&set=a.370568849630647.84288.107 009842653217&type=1 7:19pm - 5 Dec 13
Ahmed El Kholy Best network in UAE, always number one
https://www.facebook.com/photo.php?fbid=6683 04766523719&set=a.370568849630647.8428 8.107009842653217&type=1 7:19pm - 5 Dec 13
Mackdonald Arinze you are the best and always the best
Etisalat extends M2M offering visibility into activities of their connected devices across the UAE. The fixed package allows 1 GB to 2,000 GB data usage which can be shared by any number of SIMs.
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4:28pm - 1 Dec 13
Alamin Mia i like dubai ad etisalat
allowance ranging from 10 MB to 100 MB per SIM. They Etisalat has announced new shared fixed data
are best suited for small to medium M2M deployments,
packages to be offered to Enterprise and SMB
where minimum amount of data is used per SIM.
The new fixed shared data packages, in addition
Wessam Chaabi كثير حلوووووووووو
long-term basis. flexible shared data pool packages which offer data
last year.
2:24 pm - 7 Dec 13
It is optimum for big projects where expansion is on Earlier this year, Etisalat launched the UAE’s first M2M
customers from the M2M Control Center launched
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Abdulla Hashim, Senior Vice President, ICT, said: “Pioneering the latest—whether in technology or services—is a business requirement as we progress
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4:29pm - 3 Dec 13
Mackdonald Arinze My best network https://www.facebook.com/media/set/?set=a.6 66010586753137.1073741832.1070098426 53217&type=1
12:59am - 1 Dec 13
Marwan El Nemr
to available per SIM flexible data packages, enhance
from being a telecom operator to becoming a complete
AMAZING!!!!!
the telecom major’s Machine-to-Machine (M2M)
ICT solutions provider. Based on market study, we
offerings for enterprises planning M2M deployments.
found that customers value real-time visibility into
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The different types of packages will facilitate M2M
devices and their activities and an understanding and
deployments in automotive, health, metering, energy
diagnosis of wireless connectivity issues. In this age of
and smart city sectors.
globalisation, connected device operations must scale
Etisalat’s enterprise and SME customers can now
along with businesses and need to work anywhere
choose a package most suitable for their data needs.
in the world. Hence our solutions were custom-made
This will provide them full control over costs and data
to suit all these business needs of large enterprise or
usage on their SIMs even as they enjoy real-time
SMB customers.”
22
ICT Insight
12:16am - 1 Dec 13
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Business keeps changing. Our commitment to you doesn't. Thank you for trusting us with your business. We commit to continuing to provide you with:
• The widest channel presence for easy access • Dedicated account managers • Tailored mobility solutions and services • More roaming partners
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