etisalat.ae Issue 17 | March 2014
Etisalat Business Update
How best to generate actionable intelligence for your business
INSIDE
Cybersecurity
Mobility
Retail Banking
M2M
Mobile Device Management
T&C apply
Management
Speak Chairman Dominic De Sousa CEO Nadeem Hood COO Georgina O’Hara Publishing Director Rajashree Rammohan raj.ram@cpimediagroup.com +971 4 375 1511 Editorial Abdulla Hashim, Senior Vice President, ICT, Etisalat
Big on data Today, we see many rapidly evolving, potentially transformative technologies on the horizon
Group Editor Jeevan Thankappan jeevan.thankappan@cpimediagroup.com +971 4 375 1513
Circulation Circulation Manager Rajeesh M rajeesh.nair@cpimediagroup.com +971 4 375 1645
spanning Internet of Things (M2M), mobile internet, Big Data and cloud. These technologies have transformed the way we access information and changed the way we communicate with the world around us. These powerful technological forces that make up the Digital Transformation where the Big Data has the power to be its most potent force. Social media, cloud and mobility will all drive business growth, but the ability to draw on defining facts from the Internet of Things could be the differentiator between an organisation’s success and failure. It is easy for individuals to be overwhelmed by the prospect of Big Data. The information
Production and Design Production Manager James P Tharian james.tharian@cpimediagroup.com +971 4 375 1643 Designer Analou Balbero analou.balbero@cpimediagroup.com +971 4 375 1504
that can give an organisation a competitive edge is within its grasp, but finding the needle within the proverbial haystack is no easy task. A recent study by auditors KPMG revealed that 85% of CFOs and CIOs did not know how to analyse data that they had collected. This shows there is work to be done both in finding methods to mine the data, and in reassuring customers that there is light at the end of the tunnel. In the rush to find this value-adding information, it is vital that organisations consider security implications when mining Big Data. According to Cisco’s recent 2013 Annual Security Report in the Middle East and Africa, the highest concentration of online security threats come from legitimate destinations visited
DIGITAL SERVICES Digital Services Manager Tristan Troy P Maagma Web Developers Erik Briones Jefferson de Joya Photographer and Social Media Co-ordinator Jay Colina webmaster@cpimediagroup.com +971 4 440 9100
by mass audiences, such as major search engines, retail sites and social networks. And given that these sorts of destinations are where social analytics and Big Data programmes are getting their data from, this is a problem that must be considered by those
Published by
looking to exploit Big Data. Etisalat’s clean pipe technology allows secure access to this potential gold mine, and our behaviour-based security solutions (which are discussed in this issue) provide a concise advantage in this quest. A large number of organisations are unable to connect the dots because they do not fully understand how data and analytics can transform their business. Unless businesses tackle the problem of data collection and analysis one step at a time, they run the risk of giving
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themselves too many issues to tackle at once. Social media has a vital role to play in getting the most out of Big Data. It provides a valuable resource of information on market trends, and is something we at Etisalat plan to
Regional partner of
exploit in our quest for valuable information. An important aspect of our culture is having a well-planned solution in place to make the most of the third platform. Read on to learn more about how we plan to capitalise on this exciting technology, and in the process, help you transform your business.
© Copyright 2014 CPI All rights reserved While the publishers have made every effort to ensure the accuracy of all information in this magazine, they will not be held responsible for any errors therein.
etisalat.ae
Contents
07
05
09 Big Data: The next frontier for innovation Every day, we create 2.5 quintillion bytes of data — so much that 90% of the data in the world today has been created in the last two years alone. The concept of analyzing these large volumes of data for trends and insights is appealing to any business looking to make better decisions, writes Mehdi Quiraishi, Senior Director of Digital Services, Etisalat.
07
13
20
Breaking barriers
Retail Banking – Branch of the Future
News
Technology is changing the retail landscape, forcing retailers to develop seam cross-platform shopping experience combining the best of digital and physical worlds.
Branches are emerging as a place where channels and technology converge to create a new era of personalized banking.
Etisalat partners with IDC for CIO Summit
09
15
Taking security to the next level
On the right track
In 2014, cybersecurity is a seemingly never-ending conundrum. Threats are persistent and mercurial, and solutions which may have sufficed several years ago are now ineffective.
Geotab, specialists in vehicle tracking and fleet management, uses Etisalat’s M2M Control Center to gather real time information and insights.
11
17
Ahead of the game
Taming BYOD with mobile device management
Etisalat has expended its array of mobility solutions to help its customers ride the crest of this new wave.
4
ICT Insight
Bring Your Own Device (BYOD) continues to be one of the most influential trends reshaping the landscape of the mobile enterprise and the evolution of IT organizations.
Etisalat showcases m-health technology at Arab Health Etisalat receives ISO award for business continuity management Etisalat shines at CIO 50 Awards and Forum
Cover Story
Big Data: The next frontier for innovation Every day, we create 2.5 quintillion bytes of data — so much that 90% of the data in the world today has been created in the last two years alone. The concept of analyzing these large volumes of data for trends and insights is appealing to any business looking to make better decisions, writes Mehdi Quiraishi, Senior Director of Digital Services, Etisalat.
Big Data analytics is revolutionising how individuals, businesses and government agencies collect, store and analyse data. Driven by the explosion in the volume, variety and velocity of available data, Big Data analytics is answering new questions as well as providing more accurate and complete answers to questions that have been around for decades. The world has evolved from a transaction based society to an interaction based society as we all interact now far more than we transact via email, text and social media outlets and the Web. This has created an explosion of data in volumes and types never imagined just a few years ago. The market has responded to Big Data with new technologies that store and analyze any volume and type of data. The leading technology is Hadoop, an open-source storage and compute platform that leverages low-cost, commodity hardware and can linearly scale to 1000’s of servers. Hadoop and Big Data analytic solutions that run natively on Hadoop bring dramatic, cost-effective storage and analytics to Big Data users. These Big Data analytic applications are key to end-users since Hadoop by itself has no user interface and requires coding to perform any integration or analytic operation.
Etisalat Business Update
5
Cover Story
What’s most exciting about Big Data is that many organisations are not even coming close to utilising data
points, so much of the focus in for businesses needs to be on linking the three ‘V’s to find value for the organisation.
to its fullest extent. The Big Data phenomenon is going to
As Gartner’s prediction states, by the end of the decade
only grow as an opportunity for competitive advantage,
technology spending outside of the IT department will
but it first must address the key challenges that has been
become 90 per cent of total spend. Big Data will be a
holding back its growth.
major driver of that, as it offers clear and definable value to all parts of the business. To keep on top of the trend,
Is Big Data too big to handle?
organisations will want to work on educating different
Most organisations are collecting data right now, but
teams within the business on how to draw meaningful
they’re not necessarily doing enough with it to articulate
insights from Big Data and then execute on them.
the value around it. In coming years it will become more
A lot of the energy around Big Data in years past has
important for businesses to make a strong business case
been around social media - gathering interactions and
around the data they’re collecting in order to justify
using it to better target customers with tailored content.
continued investment in Big Data solutions.
But there is much more to be done. How many retailers
Big Data has three unique selling points - volume,
are making use of data gathering to understand how
velocity, and variety. These three ‘V’s can be linked to a
customers are moving through their stores? We can expect
fourth - value, which occurs when business value is linked
to see Big Data’s role move well beyond social media for
into each of the other ‘V’s. In other words, the business case
the innovative companies out there.
for Big Data will involve the collection of data on customer’s devices, preferences, activities, locations, and interests, and
Conclusion
this data will be analysed in real time to ensure a positive
Big Data analytics is changing the way enterprises and
customer experience. The velocity is critical because the
individuals gain insights from data. These insights are
value of information decreases sharply a short period after
driving increased revenues, lowering costs, detecting
it’s gathered. It’s impossible to make an effective business
fraud and providing a more complete view of prospect and
case for Big Data without meeting each of these selling
customer behaviour. The key to maximum benefit from Big Data analytics is the application of the appropriate technologies to a given use
Big Data offers tremendous promise, including opening the door to predictive analytics and improving operational efficiencies across a range of enterprise verticals.
case. Big Data analytics is not, in most cases, a replacement for traditional BI. For use cases that need to analyse moderate amounts of structured data, BI technologies are mature, well proven and appropriate. However, for use cases that involve analysis of large datasets, and or contain unstructured data or structured and unstructured data together, Big Data analytics is the clear choice.
6
ICT Insight
Vertical Insight
Breaking barriers Technology is changing the retail landscape, forcing retailers to develop seamless crossplatform shopping experience combining the best of digital and physical worlds. Etisalat offers tailor-made solutions for retailers to create a cohesive consumer experience.
The retail industry revolves around the customer more
and retailers, and particularly for consumer product
than any other Industry. It becomes imperative to not
manufacturers.
just interact with the customer in a better way, but
The big question for retailers is the role of the store
also to ‘know’ the customer. Such knowledge helps in
in an increasingly digital world. Some retailers think
boosting profits, market share and customer loyalty.
digital commerce could put physical stores out of
“Challenges for retail industry are many in today’s
business completely.
business environment as divergences of market forces
Quraishi believes the most likely scenario is that
have created an extremely difficult climate,” says Mehdi
both stores and digital commerce will evolve in new
Quraishi, Senior Director, Digital Services, Etisalat.
and complementary ways, and that physical and online
In mature markets, the retail sector is constrained
channels may eventually become so intertwined that
in its ability to grow and maintain profit margins as a
consumers will no longer distinguish between them. Stores
result of a deflationary operating environment, market
that survive will offer omni-channel experiences that
saturation, lower consumer spending. There are
combine the best of digital commerce, easy comparison
also the immediate concerns of growing competitive
shopping, expert advice, low prices and broad choices
pressures, an increase in the number of alternative
with the best of physical shopping sensory experiences,
sales channels, a blurring of roles between suppliers
instant access, social interaction and easy returns.
Etisalat Business Update
7
Vertical Insight
New habits, new expectations Two omni-channel experiences are getting a lot of attention this holiday season: flexible fulfilment and the store as an omni-channel stage. Flexible fulfilment: shoppers value the ease of buying online, but that’s not the only factor in their decision making. Also important are delivery speed, security of the package, the cost of delivery, the ability to pay in cash and the ability to see and touch the product before buying it. Convenient delivery is a key pain point. But traditional retailers have a potential advantage in terms of fulfilment — their physical stores. One
As a consequence, the strategic focus of the sector is moving towards the emerging economies and expanding consumer markets, which offer new opportunities for growth through global sourcing, off-shoring and the development of modern retailing.
ambitious idea retailers are pursuing is redesigning stores as customer pickup and distribution centres.
been more important or challenging. Fortunately,
Retailers are facilitating in-store pickups of online
it is now much easier to accomplish with an
orders, shipping online orders directly from stores,
integrated approach to delivering retail initiatives and
shipping inventory between stores and accepting in-
applications. Etisalat Connected Retail strategy lets
store returns of online purchases.
you create a convenient and highly secure shopping
As a consequence, the strategic focus of the
experience by using technology to connect retailers,
sector is moving towards the emerging economies
shoppers, and suppliers . It can help you:
and expanding consumer markets, which offer new
• Reach mobile, connected customers
opportunities for growth through global sourcing, off-
• Maintain consistency across channels and customer touch points through etisalat multi-channel strategy
shoring and the development of modern retailing.
• Collaborate more effectively with employees and field managers through Etisalat unified communication &
Retail Industry Priorities As
more
tech-savvy
convenient,
consumers
personalised
are
shopping
demanding experiences,
retailers are not only expected to provide multiple touchpoints, but also a consistent shopping across the board. Other key priorities for the industry include:
efficiency
security
vigilance
through
Security
Surveillance • Reduce capital and operating expenses through our managed services By using Etisalat network as your platform, you can
• Customer centricity • Operational
collaboration and Digital Signage platforms • Maintain
(higher
flexibility
and
responsiveness)
easily integrate access to information for every user, including employees, customers, and suppliers. Security,
• Increasing share of consumer wallet
management, rich connectivity, video, media, mobility,
• Multi-channel (A uniform & seamless shopping
voice, and identity services are enabled in the network
experience and branding across all their channels –
itself. Digital Signage solutions can display promotional
one view of the customer)
videos, tutorials, and other visual information that
• Reinforce advertising or promotions – through Digital Signage
enhances the shopping experience. As a result, you can provide your users with access to the information and people that they need, at any time and with any
How Etisalat can help you
device. With network-based services available to all
Etisalat enables retail to communicate, and thereby
devices, you can also execute new retail strategies and
be more effective, through the retail enterprise.
implement new applications far more rapidly, easily,
Connecting your brand to your customers has never
and cost-effectively than ever before.
8
ICT Insight
Services & Solutions
Taking security to the next level In 2014, cybersecurity is a seemingly never-ending conundrum. Threats are persistent and targeted, and solutions which may have sufficed years ago are now ineffective. What can orgnisations do to protect their data and infrastructure, and is it possible to thwart these new age attacks?
“The
threat
landscape
of
this
age
is
highly
complex,” says Sudhir Menon, Senior Manager, Digital Security Services, Etisalat. “As technology has shifted from being simple to complex, so has the threat landscape. Attacks no longer just target one specific resource; they are more sophisticated and multi-vector. “This has largely stemmed from a wider attack surface that has come with new technologies. Today as the Internet of Things becomes a reality, information about an individual or an organisation can be acquired from a variety of sources.” Trends like ransomware and DDOS attacks convey this shift; there are a variety tricks attackers can use, and each poses a unique threat for an organisation. With hacktivism, groups are using defacement as a
Etisalat Business Update
9
Services & Solutions
says. “What is far more important however, is whether the spending is in the right areas. The reality is that by putting up a huge security barricade, you do not stop attacks. Even if a business buys best-of-breed technology, if it does not have the right mix between the right processes, technology and people, it will not achieve the desired results.” Abdulla Hashim, SVP Digital Services is keen to stress that Etisalat is able to cater not just for large organisations, but can devise programmes for all companies large and small, “Like large companies, SMBs can profit from our solutions,” he says. “Of course they don’t have similar needs, but if the delivery model can change to suit their needs and provides for better RoI, then that’s the best way for them to move forward. We’re able to deliver security options in an opex model, with plans that are suited for all organisations, depending on their individual needs.” A key feature of Etisalat’s security services is means of popularising their propaganda. Attacks are
providing customers with a ‘clean pipe’ as part of its
no longer just about showcasing skills or curiosity, but
internet services.
now there are serious financial implications.
“In essence, instead of a company having to invest
“The UAE market is very box-driven. The upside of
a lot of money in building infrastructure and getting
that is most of the latest technology from around the
the right people on the job, we will do it for them,”
globe is in the UAE, but the issue is whether you are
says Hashim.
getting the right set of products and services to give you the best protection,” says Menon.
As a service provider, security is of paramount importance to our own operations and within the
With analysts IDC predicting a Middle East IT spend
services we deliver to customers. Our security operations
of $32 billion for 2014, Menon is confident that the
centres play a vital role in ensuring we have the right
region has a positive approach to security investments,
combination of people, processes and technologies to
but is conscious of where the money is being spent.
provide reliable security services, he adds.
“Without doubt there is a huge spend on security not just in the UAE, but in the GCC region in general,” he
Etisalat
offers
managed
DDoS
protection,
managed firewall services, as well as managed web and email security, and is a key player in security professional services and PKI. While disruptive technologies like mobility, Big Data
As a service provider, security is of paramount importance to our own operations and within the services we deliver to customers. Our security operations centres play a vital role in ensuring we have the right combination of people, processes and technologies to provide reliable security services.
analytics and cloud promise increased productivity and versatility within an organisation, the threat to corporate data is rife. “With a lot of enterprises mobilising their applications, contextual security is a market that has to be addressed,” says Menon. “While Etisalat offers MDM platforms,
ensuring the security of corporate data and networks. “As is consistent with our culture, we feel it is imperative to have a clear strategy from the beginning of security implementation, and to ensure it is tailormade to each organisation.”
10
ICT Insight
the most important
issue is understanding exactly what mobile security is;
Services & Solutions
Ahead of the game Etisalat has expanded its array of mobility solutions to help its customers ride the crest of this new wave.
The world of business is going mobile. Global
begin. To meet the growing demand, and to ensure that
enterprises and small to medium businesses alike are
businesses in the region experience a headache-free
adopting comprehensive mobility plans, both in terms
transition into their mobility plans, Etisalat has begun
of client-facing sales and marketing applications,
to focus on providing Enterprise Mobile Management
employee BYOD plans, management and productivity
for the progressive businesses of the GCC.
solutions. While the idea of mobility solutions is nothing
Etisalat’s goal is to provide solutions and manage them
new globally, plans are gaining momentum hold in the
so that CIOs in enterprises can innovate in IT and Mobility
Middle East market. Businesses around the region are
and contribute to their business growth. However,
beginning to adopt mobility plans and most solutions
with each business requiring different components for
are implemented and managed in-house. With a desire
different IT needs, Etisalat has a big order to fill. “The
to be abreast with technology and so many options
biggest challenge in enterprise mobility is addressing
available, implementing a mobility strategy for a CIO can
the diverse mobilizing requirements of each customer
seem like a daunting task, often not knowing where to
with complex and legacy IT infrastructure,� says Pramod
Etisalat Business Update
11
Services & Solutions
Kashyap, Product Marketing Manager, Etisalat. Despite complex IT requirements from customers, Etisalat’s suite of mobility solutions meets the brief from start to finish. The provider is offering end to end mobility solutions for customers in any business arena. “Today, we can offer smartphones, tablets, ruggedized devices, customized mobile applications, hybrid or native
We are an established mobility provider in the region, so clients can trust that we will be there for them long-term.
enterprise grade mobility applications with enhanced security, access to real time data, multi-platform support
Enterprise Mobility remained the top priority among
with desire service level availabilities to our customers
UAE CIOs with share of ICT spending to increase
in the region” says Pramod.
towards managed services than systems. “Etisalat has with
done the hard work of building assets through our
industry leader SAP. Under this partnership, Etisalat will
networks, data centres and partnership with best of
offer on premise and cloud based mobility management
breed solution providers, it is a logical extension that
solutions. Through the platform, enterprises can use
we start utilizing them to provide managed mobility
readily available pre-built mobile applications for
services to enterprises in the region.” Etisalat is always
diverse industry verticals or quickly mobilize their
looking to the future, and leveraging its infrastructure
existing IT applications irrespective of the back-end
to further support MMS which is an important focus for
infrastructure used by the enterprise. With real time
the company at this time.
Etisalat
recently
announced
partnership
data available on the device, sales can qualify and
Enterprises can consume these services without
close deals; HR workflows can be enhanced; Finance
the worry of changing their existing infrastructure to
approvals can be shortened and overall productivity of
meet new demands. With Etisalat taking care of the
departments within an enterprise will increase.
implementation and management of mobility solutions,
Mobility solutions for asset intensive industries like
businesses can concentrate on simply doing business.
Oil & Gas, logistics where devices are used in harsh
The philosophy is simple – mobility shouldn’t be a pain
work environments can also be offered through the
point for customers. Partnering with Etisalat for mobility
platform. A mCommerce portfolio on the platform will
solutions releases businesses from managing all of the
help banking industry in offering B2C applications.
moving parts of a mobility solution plan. “Through our
Government and public sector can utilize the platform
Managed services products, we are already managing
to transform their existing e-services to m-services and
so many of our customer’s on-premises solutions,
offer it to residents of UAE.
mobility is just an extension to this area in which we
Another area of Enterprise Mobility management is
excel,” says Pramod.
through Bring Your Own Device (BYOD). BYOD programs
Beyond providing the tools to clients to maintain
are already being informally deployed by enterprises
connectivity between customers, employees and the
in UAE. Enterprises need security and agility, and
home office, Etisalat is also in the business of providing
their employees demand better user experience on
long-term customer care to clients that implement
their devices. Etisalat is offering solutions to address
mobility solutions. “From an enterprise point of view,
looking to support the needs of its clients in regard
we would like to be the preferred partner of choice
to streamlining a BYOD environment. “I think BYOD is
for Enterprise Mobility management,” says Pramod,
going to increase in the future and stretch itself into
“We are an established connectivity provider in the
management of mobile devices, applications, email, and
region, so our customers can trust us and get the
content. No longer will employees have to go to a public
much needed convenience in dealing with one partner
sharing folder to share corporate content. Instead they
for all their mobility needs with guaranteed service
will use secure containers within the device to share
levels to match their requirements.” Globally, as new
information among teams or partners,” says Pramod.
trends emerge in the area of technology, Etisalat is
Indeed, managed mobility solutions are warming up in the region. A recent regional survey revealed that
12
ICT Insight
committed to bring in these innovations to the region and offer to its customers.
Deep Dive
Retail Banking – Branch of the Future Branches are emerging as a place where channels and technology converge to create a new era of personalized banking. Mehdi Quraishi, Senior Director, Digital Services, Etisalat, takes us through how tech is changing retail banking and Etisalat’s Branch of The Future offerings.
In this new world, banks are engaging with customers in very different ways. For some banks, branches are emerging as the new, technology-enabled centerpiece in the relationship with customers, a place where channels and technology converge to create a new era of personalized banking. “Gone are the days when branches represented a onesize-fits-all solution for all demographics and services. The onset of digital technologies has resulted in a divergence of the banking environment. While self-serve digital channels cater to transactional activities, branches provide relationship-based activities that require proximity,” says Mehdi Quraishi, Senior Director, Digital Services, Etisalat.
Etisalat Business Update
13
Deep Dive
The Branch of The Future may see the digital world
• Does it reduce the cost of banking operations?
come into the branches, rather than replace them. The
• Does it contribute real growth to the business?
advent of digital technologies has not been lost on banks.
• Does it maximise the return on investment?
Many banks have begun leveraging the latest innovations in technology to offer a personalised banking experience.
If all the channels are not judged against the same
For instance, some banks in western world converted its
measures in this way, the customer experience will be
branches into specialised branches where customers can
variable, and each channel will remain segregated with its
get expert advice on mortgages and small businesses via
own objectives. The result of true integration will be the
video-conferencing supported by integrated document
emergence of a single face of the bank to the customer
sharing functionality coupled with integrated scanner and
with a clear set of objectives and service. Some of the key
printer to send and retrieve signed documents. Similarly,
characteristics of the branch in the future will be the need for
branches
increased speed and efficiency, and for the branch to be rich
are
customised
spaces
with
innovative
technology such as media walls, interactive kiosks and
with information that is directly relevant to each customer.
work benches that enable customers to self-navigate
Etisalat contribution to the solution is The Branch of The
and gain information on a wide array of products and
Future, a concept for the future that places connectivity at the
solutions, and also conduct transactions.
heart of bank operations, which will open the door to a whole
Etisalat recognises this need, and has the expertise and resources to offer a multi-faceted solution in the form of The Branch of The Future, underpinned by the kind of connectivity that will support advanced applications such as multi-channel integration and video-conferencing. The Branch of the Future will transform the customer experience. Customers can be coached in the use of
range of technology, applications and services. The vision of an Branch of The Future involves all aspects of banking: • How can technology and communications make a modern bank fast, agile and cost-effective? • How can banks make step changes to what they do? For example, in increasing levels of service and reducing costs.
automated methods of banking, while staff are made available to sell more products or provide specialist
The first focus for The Branch of The Future is directly
advice. In this way, the branch will return once again
on the branch, which is the most obvious start. The project
as the flagship of the retail brand, be more relevant and
will then be guided by input from stakeholders (banks,
useful to customers, while dramatically reducing its own
staff, consumers and technology partners) to fine tune
running costs.
existing ideas and develop new ones.
The most effective models of future branches will
While customers gain from an increasingly multichannel
be the ones that address the current problems as
and
part of a multi-channel strategy. As with all of the
themselves can turn their attention to giving advice to
channels, the branch of the future will need to pass
customers and selling financial services and products,
three essential tests:
creating a better return for retail banks as a whole. This
flexible
banking
environment,
banking
staff
will also improve morale and self-image amongst staff who may feel that their roles have been taken over by the newer telephone and internet services.
Gone are the days when branches represented a one-size-fits-all solution for all demographics and services. The onset of digital technologies has resulted in a divergence of the banking environment. While self-serve digital channels cater to transactional activities, branches provide relationship-based activities that require proximity. 14
ICT Insight
The Branch of The Future is a blueprint for the retail banks to deliver a higher quality of customer service, while driving their own sales far more effectively at the same time says Mehdi. The strategic use of technology in The Branch of The Future can allow for a much more concentrated focus on the customer, from both the applications themselves, and also from the staff who work in the individual branch. Understanding what customers want is the key to success. Strengthening the relationship between customers and branches should be the primary role of the bank of the future.
Case Study
On the right track Geotab, specialists in vehicle tracking and fleet management, uses Etisalat’s M2M Control Center to gather real time information and insights.
Johan Wolhuter, Regional Manager, Geotab, woke up one morning with a problem. An entire group of vehicles that the global leader in fleet management tracks had simply disappeared. The state-of-the-art tracking systems that would normally be pumping out real-time telemetrics on location, speed, refrigeration temperatures, even tire pressure had fallen silent. This was, to put it mildly, alarming. Geotab’s entire business model is about providing, via M2M technology, companies that manage fleets of vehicles specific, real time and precise measurements and information about their vehicles. The SIM cards that are installed in each vehicle are the key to providing such data through M2M communication. “We have a very low failure rate
Etisalat Business Update
15
Case Study
globally – around .54 percent,” says Wolhuter. So when
platform. It also delivers authentication and real time
the vehicles disappeared in the GCC region, he knew he
management of M2M connected devices. The Control
had a very real problem.
Center can also be customised with easy to program
Not one to panic, Wolhuter investigated the issue. “It
rules. The user-friendly interface allows businesses to
was a full failure of the SIM cards,” says Wolhuter, “each
set rules, decide what will trigger those rules and set an
SIM had received an SMS requiring it to be registered
action to take place when the rule conditions are met.
to the mobile provider. Because the device is installed
Etisalat provided Geotab with a unique, real-time
securely inside a vehicle without the need for human
view of how each device was connected on the Etisalat
interaction and haven’t used SMS technology since
network. This feature allowed Geotab to analyse and
the mid-2000s – the SMS was never received and the
control how the vehicles were working in the field, and
mobile operator deactivated the SIM cards.”
respond immediately to any situation. It was this type
A simple misunderstanding, Wolhuter went to his
of access that Geotab needed to manage their fleets.
mobile provider and explained that the tracking devices
“With Etisalat’s M2M Control Center, we can make
would not be able to receive an SMS to register, and
the vehicle a mobile platform. We can send messages
that deactivating the SIM cards would be devastating to his business. The provider seemed to note the issue, but
Johan Wolhuter, Regional Manager, Geotab
to drivers through the GPS devices installed in each vehicle, and we can monitor exactly where and what
the next month the SIM cards were deactivated again.
each vehicle is doing at any given time,” says Wolhuter.
“As the SIM card is literally our only point of failure,
The M2M Control Center also gives Geotab full control
this was just not an acceptable situation for us.” It was
over the SIM cards themselves. Geotab is able to
at that point that Wolhuter found Etisalat. He learned
activate and deactivate devices on their own at the
about Etisalat’s M2M Control Center and knew that he
touch of a screen. “This gives us control from the time
would be changing providers.
a customer signs on, throughout their contract,” says
“The difference between Etisalat and our previous
Wolhuter.
provider was huge for us,” says Wolhuter, “They
Geotab is also now able to run detailed diagnostics
understood what we needed and were able to provide
on any device. “We are the largest fleet company with
both much needed support and independence in regard
active data management globally, with almost 450,000
to access to our own data.” Most importantly, Etisalat
monitored vehicles,” says Wolhuter, “It is mission critical
provided Geotab with a point of contact that understood
that my devices stay online, because if my customer
their business. No longer did they have to connect with
can’t see where his vehicles are then what is the point?”
a call centre and speak to a new person every time that
With M2M Control Center, employees at Geotab, and of
didn’t know the situation perfectly. The pain of going
course Wolhuter himself, can pinpoint any vehicle. “I
over past issues each time he called in was eliminated.
remember sitting with a client, using an iPad to watch
With a face-to-face point of contact, Geotab wasn’t
his vehicle make a delivery. We sat, watching the tiny
stuck explaining the issue time and time again.
point go across the screen as it entered an area that we
In addition to consistent and understanding customer
knew had a low signal. We kept waiting for the point to
support, Etisalat provided Geotab with the freedom to
disappear, and it never did.” It was then that Wolhuter
look into their own data. Employees at Geotab were
knew he had made a wise decision.
able to access the data that had been uploaded from
Geotab’s success story with Etisalat’s M2M Control
the Etisalat SIM cards, and interpret it with their specific
Center is just one of many. The system can be put
expertise through the Etisalat M2M Control Center. This
in place to monitor and manage M2M applications in
cut out the step of going through the provider to view
devices like Smart Meters, ATMs, Health Monitoring
interpret the data, cutting down on turnaround times
Devices and Vending Machines. The Control Center
and increasing productivity. Etisalat’s M2M Control
can get to market quickly, help control business costs
Center applications go beyond monitoring the status of
and improve efficiency. With continued support from
equipment, they gather real-time data from connected
Etisalat, implementing, deploying, managing, scaling
machines. This data can be interpreted by a customer
and customising M2M monitoring can put any business
like Geotab through Etisalat’s hosted and secure
in control of their M2M data.
16
ICT Insight
Services & Solutions
Taming BYOD with mobile device management Bring Your Own Device (BYOD) continues to be one of the most influential trends reshaping the landscape of the mobile enterprise and the evolution of IT organizations. The influx of powerful mobile devices into the workplace
access corporate email, calendar, and contacts, etc. As
is changing how users access and consume enterprise
more and more personal devices become prevalent in the
resources. IT managers are establishing policies with
enterprise, workers are using these devices to access
BYOD access as the norm rather than the exception due to
enterprise resources and applications to do their daily
increasing demands from employees and executives who
jobs. With employees using personal devices for mission
embrace this megatrend. Enterprises are beginning to see
critical job functions, mobile device management (MDM)
BYOD as an opportunity rather than a challenge. There
are becoming increasingly important. Functions such as
is no longer any doubt that enterprise IT departments
ensuring that a device can be locked and wiped remotely
are adapting to mobile devices (smartphones, tablets,
in case it gets lost or stolen or when the employee is
laptops, etc.) in the corporate workplace to meet user
terminated are becoming a necessity.
expectations and leverage new technologies to boost worker productivity. IT needs to balance productivity with security and coordinate business justification with the various line of
An
enterprise’s
BYOD
strategy
should
build
momentum towards meaningful infrastructure, security, and wireless innovation and provide a solid rationale for BYOD investments.
business owners to implement BYOD programs within an
To understand the benefits and the challenges BYOD
enterprise. On one hand, employees are demanding access
poses, it is helpful to understand the business trends that
from devices not only within the corporation, but also
are hindering or driving BYOD adoption.
beyond the firewall. On the other hand, risk management dictates that corporate data must remain protected.
Role of MDM in the Enterprise Network – Mobile Device Management is designed to help an enterprise rapidly
The Etisalat BYOD Solution delivers a unified
and securely deploy mobile devices and applications
workspace that increases workforce productivity with
with policy, compliance, configuration, and application
high quality collaboration on any device, anywhere.
management to minimize risk. Large enterprises are
Etisalat BYOD Solution is a complete, yet flexible and
extremely interested in delivering general-purpose as well
secure BYOD solution that one can easily tailor to meet
as custom-built corporate applications to their workforce.
an enterprise’s needs.
Etisalat enables IT administrators to manage large-scale
When BYOD is properly implemented, it delivers an
deployments of mobile devices. Quickly enrol devices
uncompromising, work-your-way user experience and
in your enterprise environment, configure and update
enables organizations to secure data with unified policies
device settings over-the-air, enforce security policies and
and essential controls.
compliance, secure mobile access to corporate resources,
Mobile devices are turning into general computing
and remotely lock and wipe managed devices.
devices with faster components and better integration
By implementing a BYOD program, or a hybrid of
and support in connecting to enterprise systems. They
corporate- and employee-owned programs, enterprises
are being used by employees to perform their regular
can allow employees access to corporate resources and
job functions. In many cases, each employee owns
ensure that their data is protected and secure.
multiple devices which they use for personal as well as business work.
Etisalat provides unprecedented choices over the types of devices you deploy and the device ownership models,
The BYOD market was initially centered on allowing
without compromising the security and management of
employees, partners, and guests to connect to the
your mobile fleet. Etisalat provides a flexible model for
corporate networks and be able to perform a limited
asset management, policy enforcement and distribution
number of basic functions, such as access the Internet,
of profiles and apps based on device ownership.
Etisalat Business Update
17
WHY MARKETERS SHOULD LEARN TO
MARKETING’S BIG CHANCE: DATA DELUGE The consumer decision journey is generating huge amounts of data
EVALUATE
BIG MONEY IS AT STATE
$1 TRILLION
Successful marketers have figured out how to use data to squeeze billions more from marketing and help their companies grow.
Global Marketing spend per year
CONSIDER
Better marketing analytics can improve the returns 10-20%
PURCHASE
BOND
$100-$200 BILLION ADVOCATE
EXPERIENCE
CMOs ARE IN A PRESSURE COOKER
42%
of European consumers carry out web searches on their mobile devices in stores
78%
of mobile activity is data (not voice)
CMOs today face mounting pressure to deliver above-market growth, manage growing amount of data, and adapt to arapidly changing technology landscape.
61%
of consumers worldwide use digital channels as part of their purchase journey
150
Minimal amount if data stored by US companies with more than 1000 employees
TERABYTES
CMOs ARE IN A PRESSURE COOKER 19
72%
of CEOs “Marketers are always asking for more money, but can rarely report explain how much incremental business this money will generate.”
13
11 CMOs ARE IN A PRESSURE COOKER
8 6
50% of companies surveyed reported struggling to measure the impact of digital marketing on sales and profits. According to a survey of the chief marketing officers:
42%
SOURCE: McKinsey & Company
of projects do not use marketing analytics to inform decisions
61%
of campanies do not measure the ROI of their social media.
42%
higher productivity for big data leaders vs. other companies
42%
higher profits for big for big data leaders vs. other companies
6
7
Revenue 1999-2009 10 year CAGR Big Data Leaders Other Companies
6
STOP WORRYING AND LOVE THE DATA
“MARKETING SCIENCE” ANALYTICS DELIVER BIG MARKETING ROI
EXAMPLE: SMALLER, SMARTER
THEN
Marketing Mix Modeling drives on average - 14% profit improvements
Series of big compaigns, each spending beyond point of diminishing returns Diminished ROI Max ROI
2008
2009
2010
2011
2012
0-4
NOW
5 - 14
Series of big compaigns, each spending beyond point of diminishing returns
15 - 24
85%
25 - 34 35+
higher profits for big for big data leaders vs. other companies
Provit improvement: (%)
Marketing ROI increase
Diminished ROI
2008
25% 2009
2010
2011
EXAMPLE: DEATH OF SPAM
THEN
CMOs ARE IN A PRESSURE COOKER
Direct mail to broad customer segment Inmmediate incremental
Short-term memory effect
Long Term Brand Growth
Average increase in profit of promoted products
Sales Impact
Brand Maintenance Without marketin investment, a brand’s base would declineover long term
Brand Base
NOW
Time
MARKETING MIX MODELING (MMM) Immediate effect: 0-6 weeks Memory effect: 2-3 months Incremental effect typically responsiblefor 20%-40% on total sales
BRAND MARKETING Long-term effect: 3-5 years Typically responsible for 60%-81% of total sales
Many smaller targeted campaigns: + 100 campaigns per year + 2 million customers + 10 million transactions
288%
2012
News
Etisalat partners with IDC for CIO Summit facilitate effective use
said: “The consumerisation
of ICT applications and
of technology has made it
technologies.”
imperative for the CIO to balance business needs
At the pre-summit press conference, Mehdi Quraishi,
with opportunities and risks
Senior Director Product
involved in business. Today
Management and Marketing,
they are actively involved in
Etisalat participated in
making business decisions
a panel discussion held
as well as strategic long
Today, the role of IT
‘Digital Revolution-Advances
ongoing need for technology
focusing on ‘Technology
term partnerships of the
professionals has evolved
that will transform life,
to bring in transformation to
and Transformation’.
organisation.”
and is critical to bring
business and the global
stay ahead of the curve.
Experts gathered to discuss
in transformation in the
economy’, he said: “In today’s
new business world, said
business environment, the
Abdulla Hashim, senior Vice
role of IT professionals
President, Digital Services, Etisalat UAE.
The annual IDC CIO
key opportunities and
Summit attracted more than
is a strategic event which
challenges facing the IT
300 industry professionals
helps us engage with the
industry today in bringing
converge to hear a
is constantly evolving
relevant stakeholders and
this transformation in an
discussion on the new types
and the infrastructure is
showcase our range of
enterprise environment.
of challenges faced by CIOs
Hashim was speaking
becoming increasingly
services and solutions.
Jyoti Lalchandani,
as a result of third platform
at the 7th IDC CIO Summit,
complex, creating the
Etisalat has always strived
Group Vice President
technologies – the cloud,
held in Dubai between
need for new skillsets. As
to offer an unparalleled
and Regional Managing
big data, mobility and social
24-25th Dubai. Delivering
technology becomes even
level of expertise to
Director for IDC Middle
media.
the key note address on
more advanced there is an
implement, support and
East, Africa, and Turkey
“The IDC CIO summit
Etisalat showcases m-health technology at Arab Health Etisalat showcased its latest mobile health (mHealth)
and revolutionising healthcare services with a fully-
technology at the Arab Health Exhibition and
integrated patient health information system.
Congress, the largest healthcare event in the Middle East and Asia. Developed in line with the regulations and vision
Commenting on Etisalat’s participation at Arab Health, Abdulla Hashim, Senior Vice-President, ICT, Etisalat UAE said: “We are committed to harnessing
of the Ministry of Health, Etisalat showcased its
the power of mobile connectivity through innovation
innovative “Learn Anywhere-Anytime” technology
to develop products that change people’s lives for
in partnership with iHealthEngines, a rewards based
the better and help to accelerate social and economic
platform for health education and change management
development in UAE. Etisalat’s advanced infrastructure
that empowers consumers to take charge of their
and technological expertise will enable convenient and
health. Leveraging the power of Personal Medical
accessible healthcare in the UAE.”
Education Credit Scores (PME) and incentives,
“Learn Anywhere-Anytime” is aimed at both the public
@etisalat.ae 1:07 pm - 30 Jan 14
Habib Rahman Etisalat is always great https://www.facebook.com/Etisalat/photos/a.37056 8849630647.84288.107009842653217/6960747 67080052/?type=1
3:56 pm - 30 Jan 14
Namita V Suri Etisalat always comes with attractive offers https://www.facebook.com/Etisalat/photos/a.11662 2321691969.13401.107009842653217/6961716 63737029/?type=1&relevant_count=1
5:35 AM - 17 Feb 14
the platform enables hospital systems, insurers,
and private healthcare sectors and offers users a wide
pharmaceutical companies and employers to drive
range of mHealth-based services on their smartphones,
patient education and engagement.
which connect them with medical professionals.
@EtisalatUAE You are doing a great job #EtisalatMyChoice keep it up
Specifically in the UAE, the platform is highly strategic to
https://twitter.com/Turtugol/status/435225943658209280
During the event, Etisalat UAE signed a strategic Memorandum of Understanding (MOU) with the
medical service providers, supporting increased revenues
Ministry of Health (MOH) in support of eHealth,
and quality, strengthened relationships with patients,
mHealth and Digital Hospital, with the aim of
and referrals of community physicians.
improving healthcare standards in the UAE. As part
The platform can be used to train clinicians and
of the agreement, Etisalat will build a world-class
credentialed network physicians (CME and non CME
healthcare infrastructure and increase the network
Education) to improve quality of care and increase patient
connectivity of the Al Wareed Project, the first and
referral rates, ultimately helping to reduce the number of
largest public healthcare initiative in the region aimed
patients who travel abroad for medical treatment.
20
ICT Insight
Tugay Hakan @Turtugol
8:23 AM - 16 Feb 14
wasim shaikh @wasims9
100MB downloaded in like 5 seconds. Awesome internet speed. Thanks @EtisalatUAE :-) https://twitter.com/wasims9/status/435086969651986432
Etisalat receives ISO award for business continuity management business in order to better serve our business customers. “It also reaffirms our resilience and ability to continue to provide services during crises and emergencies with the least possible disruption.” Etisalat MSS and Data centre hosting business is also ISO/IEC 27001:2005 certified and has received its report under the International Standard on Assurance Engagements (ISAE) 3402 Type II (formally SAS 70 type II). MSS is one of the core departments within Etisalat, providing a range of managed services including, network management services such as routers, switches, voice and UC management, as well as security management services such as secured remote access, firewall and unified threat management, hosting, data centre and application management. The solutions cater to Etisalat’s business customers in the UAE Etisalat has been awarded the ISO standard certification for Societal
and provide a proactive monitoring, management and service support
Security – Business Continuity Management by the British Standards
agreement on a 24/7 basis throughout the year from Centralised
Institute (BSI).
Customer NOC and SOC equipped with latest technologies and tools and
The ISO 22301:2012 certification, which was developed to help companies manage the risk of disruptions as a result of a major disaster
manned by IT Professionals and Engineers. Ahmad M. Darwish, SVP/Customer Service Engineering, Etisalat UAE,
or minor incident, is indicative of Etisalat’s commitment towards about
said: “This achievement is a key milestone for Etisalat and highlights
implementing a National Emergency Plan.
our efforts towards ensuring that service levels are on par with
Etisalat received the award for its Managed Services Solutions
international standards. We offer a distinct advantage to our customers
(MSS) and Hosting Data Centre and Fixed Network during a ceremony
and this certification emphasises to our clients and stakeholders that
at the company’s Alkifaf Building, Dubai on February 13, 2014. The
we can provide them with uninterrupted business operations under all
announcement comes after the telecom major’s Mobile Networks
circumstances.”
Certificate was upgraded from BS 25999 to ISO 22301 in November
The international standard provides a framework for companies in implementing procedures that will ensure the continuity of their critical
2013. Commenting on the announcement, Tareq Alkharji, SVP/Data Centers
businesses during exceptional circumstances. The objective of this
and Cloud Solution, Etisalat UAE, said: “We are delighted to receive this
continuity plan is to protect the company from disruptive incidents such
prestigious award from BSI. Attaining the ISO 22301:2012 certification
as fires, unavailability of information systems, pandemics, and malicious
reinforces our commitment towards improving all aspects of our
acts by reducing their potential impact on its business.
Etisalat shines at CIO 50 Awards and Forum CIO 50 Awards and Forum. Etisalat was the main sponsor for the event, which brought
mobile data services and social media. Irfan brings 17 years’ of global
together the 50 leading CIOs in the region to
telecommunications experience to his role
honour their innovative use of IT to progress
at Etisalat and is responsible for providing
and aid their organisation’s goals.
large enterprises with services and solutions
During the event, Etisalat’s Director/ Solutions Architecture-ICT, Irfan Ali, gave
across the spectrum of digital services. Abdullah Hashim, Senior Vice President,
the industry keynote speech on Digital
ICT, Etisalat UAE, meanwhile, presented
Revolution, which covered topics including
awards to the winners during the ceremony,
Etisalat is one of the most innovative
the role of digitisation in economic growth,
which took place at The Jumeirah Beach
companies in the region at this year’s CNME
disruptive technologies and the explosion of
Hotel, Dubai on 27th January 2014.
Etisalat Business Update
21
News
Etisalat offers 2-month free rental for new Business Ultimate customers Etisalat is rewarding its
plans of AED 49, 99 or 199
John Lincoln, Senior
and large enterprises. New
new post-paid customers
and in return receive rental
Vice President, Business
customers and those who
by waiving 2 months’
waivers on the first & 13th
Marketing, Etisalat, said:
upgrade by joining us will
rental on its Business
months. They will also
“We, at Etisalat, have a
benefit from the pricing
Ultimate packages. This
enjoy up to 260 minutes
customer-first approach
transparency, flexibility
offer is also a golden
of international /national
and always believe in
and predictability that this
opportunity for 055 & 052
calls, limited free SMS and
providing differentiated
offer brings to businesses.
The Business Ultimate
mobile series customers to
data capacity on monthly
and customised solutions
Businesses will experience
post-paid packages were
upgrade to Etisalat without
basis. The upgrade will
to our customers. The
the difference when
launched last year to
changing their numbers.
enable businesses to
Business Ultimate
partnering with the UAE’s
address the needs of
enjoy the best value for
packages have been
leading telecom operator
business customers and
subscribe to Business
money and transparency
designed to cater to the
and digital services
deliver real value their
Ultimate postpaid rental
of package.
specific needs of the SMEs
provider.”
money.
New customers can
Etisalat inks pact with SAP for enterprise mobility lower entry cost for
source technologies
a strategic opportunity
be at the forefront of
enterprise-grade mobility
which makes it device
in building and offering
helping to make this a
management with faster
and tools agnostic.
cloud based Managed
widespread reality. These
Mobility offerings for the
solutions will help bring
time to market, thereby minimizing the cost and
government departments
private and public sectors
about the transformation
risk of implementing and
or enterprises can
in the UAE, as mobility
to smart cities.”
maintaining a mobility
achieve quick mobilization
is increasingly becoming
Sherif Hamoudah,
infrastructure. They
of their IT applications
critical in the day-to-day
Head of Telco at SAP
also offer flexibility
through pre-built mobile
business operations.
MENA, said: “Our mobility
and scalability to any
applications or develop
“Along with SAP,
Etisalat has partnered
organisation, geography
enterprise grade hybrid
Etisalat will bring in
considerable value to
with SAP to deliver a
and usage model.
mobile applications. The
innovation in the way
businesses of all sizes
platform also includes
government services
across the UAE, and
comprehensive range
In order for businesses
solutions can be of
of enterprise mobility
to leverage mobility
mobile solutions for
are offered and the way
Etisalat is a strong ally
services and solutions to
for their competitive
asset intensive industries
enterprises are run, with
for us to reach our widest
businesses of all sizes in
advantage, Etisalat
such as oil and gas,
the ability to ‘run once,
audience yet with these
the UAE.
mobility solutions
logistics and warehousing
deploy everywhere’.
offerings.
address the development
where readily available
Our goal is to improve
which was announced
and usage of mobile
productivity applications
their ability to compete
enterprise demands
during Mobile World
applications, control
like Asset Manager and
and thrive and to drive
simplicity, and an
Congress in Barcelona,
of mobile devices,
Inventory Manager can
innovation. Increasingly,
intuitive user-experience.
Etisalat will build and
security and compliance
be effective.
and necessarily, the
This is a partnership that
offer cloud-based and
requirements, as well
Abdulla Hashim,
future of the UAE is
is all about empowering
on-premise mobility
as the management of
Senior Vice President,
being shaped in the cloud
the end-user. We want
management solutions,
the overall enterprise
Digital Services, Etisalat,
and on mobile devices
to help businesses
based on a robust
mobility strategy.
said: “Businesses in the
along with data-driven
exceed customer
The SAP Mobile
UAE have to be mobile-
real-time decision-making
expectations, drive sales,
SAP. Such solutions
Platform is based on
enabled to develop and
and strong leadership.
boost loyalty and reduce
offer companies a
open standards and open
compete. Etisalat sees
Etisalat is proud to
operational costs.”
Under the partnership,
mobility platform from
22
Through the platform,
ICT Insight
“The unwired
Etisalat unveils first of its kind surveillance solution Etisalat has launched its
“Businesses today are
network and data centre
new Smart Security and
increasingly concerned
facilities by a trusted
Surveillance solution,
with security and
partner for sensitive data,
the first of its kind in
procedures and technology
this competitively priced
the UAE, which protects
must effectively prevent
solution customers added
customers from theft,
vandalism, accidents,
peace of mind.
vandalism, accidents and
or unlawful building
unauthorised entry.
access from disrupting
SMBs and large enterprise,
Aimed primarily at
daily operations. For
Etisalat’s Smart security
has partnered with LG
video surveillance, many
and surveillance solution
Electronics, to provide
companies still use closed
is offered with a managed
customers with a fully-
circuit TV but this is
service contract and up to
hosted end to end IP
not an efficient way to
three year payment plan.
based solution offering
view property and asset
The service is offered on
security features such
remotely.
a performance based SLA
The telecom major
IP-based cameras work
and requires no upfront
infrastructure, the video
investment.
surveillance system
with monitoring software
becomes part of the
and network attached
data network and can
storage devices to allow
step in the evolution
be integrated with
improved event search
one step ahead of any
of video surveillance
other business systems
and retrieval and remote
Vice President, Digital
unwarranted activity.
technology. By connecting
to provide enhanced
management of the
Services, Etisalt, said:
Operated via an extensive
to the existing IP
surveillance capabilities.
physical security.
as live on-site video
“Our exciting new IP-
streaming, centralised
based solution is a one
video archiving, remote
stop shop for security
video playback, alarm relay
and surveillance allowing
surveillance is the next
and video analytics.
business owners to stay
Abdullah Hashim, Senior
IP-based video
Etisalat rolls out Cloud digital signage solution audio and visual content
immediate faulty device
signage solution allows
to a display. By utilising
replacement.
businesses to reach
Abdullah Hashim,
their key audiences and
customers can quickly
Senior Vice President,
grow revenue by making
and efficiently deliver
Digital Services,
their communications
multimedia content
Etisalat, said: “Digital
more relevant and
via a reliable, scalable
signage is seen as
memorable.
network and system
the next big thing for
and enjoy features
advertisers, marketers
of our offering allows
such as remote content
and promoters in a
customers to create
uploading and real-time
wide range of market
cost effective, eye-
content editing.
segments including
catching, interactive
retail, hospitality and
marketing solutions fast
subscription basis, the
entertainment and is
and efficiently, giving
service is available on
often preferable to
a particular campaign
cloud technology,
Available on Etisalat has launched its Cloud digital signage
to SMBs. The telecom major
“The dynamic nature
solution, designed to
has partnered with LG
a 24/7 basis through
printed signage because
timely exposure to a
address the advertising
Electronics to provide
managed services
content is visually
target audience through
and promotional needs
state-of-the-art digital
including remote system
dynamic, targeted,
a network of displays all
of business customers
signage, a method of
monitoring, proactive
flexible and affordable.
managed from a central
from large enterprises
relaying interactive
customer support and
Our cloud digital
location.”
Etisalat Business Update
23