MESSAGE OF PRESIDENT JEFFREY WEBB
On the global stage, CONCACAF has enjoyed unparalleled success in women’s football, and we can stake claim to some of the game’s most successful players, coaches, referees and teams. With the FIFA Women’s World Cup set to be played in Canada next year, CONCACAF is again in an excellent position to excel on the pitch. Yet, there is still much work to be done in order to fully maximize the potential of women’s football in our region. CONCACAF is therefore proud to present Let’s Develop Women’s Football, a unique two-day event that will further establish our Confederation’s commitment to the women’s game. The seminar will highlight the success stories of our region and provide our Member Associations with new strategies and ideas to continue competing at the elite level of women’s football with the rest of the world.
By bringing together global thought leaders, we have the opportunity to discuss the prominent topics which currently surround the women’s game in order to expand the opportunities that lie ahead. Throughout the weekend, Let’s Develop Women’s Football will strive to accomplish three main objectives: EDUCATE stakeholders about the current status of women’s football on the regional and global levels PROMOTE investment and improvement of the women’s game INSPIRE the participation of women in the game through the creation of new opportunities We look forward to hosting you in Philadelphia and we appreciate your commitment and dedication to improving all aspects of the women’s game in the CONCACAF region.
Jeffrey Webb President
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Let’s Develop Women’s Football Table of Contents
TABLE OF CONTENTS
Program of Events for the Weekend
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Day 1: Let’s Develop Women’s Football Seminar
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The MODERATOR: ANN SCHATZ
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Panel 1 FOOTBALL CHANGED MY LIFE
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Panel 2 ELITE PLAYER DEVELOPMENT
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Panel 3 HOSTING THE FIFA WOMEN’S WORLD CUP
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Panel 4 FOOTBALL PATHWAYS
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Panel 5 WOMEN’S PROFESSIONAL FOOTBALL LEAGUES
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Day 2: Development Workshop & Football Matches
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SATURDAY, OCTOBER 25 Let’s Develop Women’s Football Seminar 9:00AM – 5:00PM / The Dell Theater
Program of Events for the Weekend
Dinner for Let’s Develop Women’s Football Attendees 7:00PM – 9:00PM
SUNDAY, OCTOBER 26 CONCACAF Women’s Football Development Workshop 8:00AM – 1:00PM / The Sheraton
CONCACAF Women’s Championship Final Matches 3:00PM – 9:00PM / PPL Park
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Day 1
Let’s Develop Women’s Football Seminar Saturday, October 25, 2014 The Dell Theater
TIME
SESSION
SPEAKER(S)
9:00AM – 9:30AM
Welcome and Opening Remarks
President Jeffrey Webb Moderator Ann Schatz
9:30AM – 10:30AM Panel 1: Football Changed My Life Sonia Bien-Aime Cedella Marley 10:30AM – 11:30AM Panel 2: Elite Player Development
Kari Seitz
April Heinrichs Kelly Simmons Junko Imai Vanessa Martinez-Lagunas
11:30AM – 12:00PM Coffee Break 12:00PM – 1:00PM Panel 3: Hosting the FIFA Women’s World Cup Dr. Robert Contiguglia Eugenia Monge Sandra Gage Heike Ullrich Tatjana Haenni 1:00PM – 2:30PM Lunch 2:30PM – 3:30PM Panel 4: Football Pathways Kathy Carter Carol Anne Chenard
Monica GonzaleZ Andrea Rodebaugh
3:30PM – 4:30PM Panel 5: Women’s Professional Football Leagues Cheryl Bailey Heike Ullrich Mike Golub Linda Wijkström 4:30PM – 5:00PM Closing Remarks
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Moderator Ann Schatz
A true pioneer in sports broadcasting, Ann Schatz’s storied career has taken her to the top of her profession. Ann is widely known and regarded as an accomplished sports broadcaster, speaker and entrepreneur. With a sports broadcasting career spanning over three decades, Ann’s imprint on national and international broadcasting is impressive. Ann has provided live coverage for top competitions and venues across the globe including the NBA Championships, the Summer and Winter Olympic Games, the Boston Marathon, NCAA Men’s and Women’s Basketball Tournaments, and the US Women’s Open Golf Championship. Currently, Ann is the voice of the Portland Thorns, the 2013 National Women’s Soccer League Champions, she and covers women’s soccer, basketball and softball games for the Pac 12 Network.
Throughout her broadcasting career, Ann has had access to the world’s top athletes, coaches and sport companies; including Lance Armstrong, Tiger Woods, Michael Jordan, Mia Hamm, Nike and adidas. Weaving her personal experiences with this elite group of individuals along with real-life techniques and tools, Ann inspires her audiences to challenge the status quo and develop a plan to achieve breakthrough personal and professional results. Ann attended Creighton University where she received her B.A. in Journalist/Mass Communications. She graduated cum laude in 1979.
The MODERATOR:
ANN SCHATZ
Sports Broadcaster and Motivational Speaker 11
Panel 1
FOOTBALL CHANGED MY LIFE
Panel 2
ELITE PLAYER DEVELOPMENT
Sonia BIEN- AIME
April HEINRICHS
Cedella MARLEY
Junko IMAI
Kari SEITZ
Kelly SIMMONS
FIFA, CONCACAF and CFU Executive Committees Turks and Caicos Islands Football Association (TCIFA) President • First female appointed to CONCACAF Executive Committee in November of 2013 • One of three women voted into the FIFA Executive Committee in a co-opted position in May of 2013
Global Ambassador for the Jamaica Football Federation (JFF) Women’s Football • Acting director of the Bob Marley Foundation • CEO of Tuff Gong International record label
Retired FIFA International Referee, USA • Refereed at a record four FIFA Women’s World Cups (1999, 2003, 2007 and 2011) and three Olympic Games (2004, 2008, 2012) • Refereed over 200 professional matches, 1,000 college matches and 50 USWNT matches and is currently a CONCACAF and US Soccer Referee Instructor
Technical Director - U.S. Women’s National Team Program • Two-time FIFA Women’s World Cup Champion (1991 as a player, 1999 as a scout) • Holds a USSF “A” Coaching License
AFC Women’s Committee Member, Japan Football Association (JFA) Vice Chair Person of Women’s Committee • Member of the FIFA Task Force for Women’s Football 2014 • Technical Study Group (TSG) member for four international football competitions
The Football Association (The FA) Director of the National Game and Women’s Football • Led the development and implementation of the FA National Game Strategy, which will invest £200 million into grassroots football over a four-year period • Implemented “Game Changer” – The FA’s strategy for women’s football, which includes developing The FA Women’s Super League and a new elite women’s unit at St. George’s Park
Vanessa MARTINEZ- LAGUNAS
FIFA Women’s Football Instructor and Head Coach of the University of Manitoba Women’s Soccer Team • Holds a UEFA Pro License, USSF “A” License, USSF Youth Coaching License, USSF Goalkeeping License and a NSCAA Premier Diploma • Former member of the Mexican Women’s National Team
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Panel 3
HOSTING THE FIFA WOMEN’S WORLD CUP Dr. Robert CONTIGUGLIA
Immediate Past President of the United States Soccer Federation (USSF) • Hosted two FIFA Women’s World Cups in the U.S. (1999 and 2003) • Member of the U.S. Soccer National Board of Directors
Sandra GAGE
Chief Marketing and Communications Officer for the NOC of the FIFA Women’s World Cup Canada 2015 • Generated over $100 million in revenue for various international figure skating and basketball events • Member of senior-management team for FIFA Women’s World Cup, with the primary responsibility of generating revenue through marketing, communications and ticketing
Tatjana HAENNI
FIFA Deputy Director of Competitions, Head of Women’s Competitions • First employee fully dedicated to women’s football at both UEFA and FIFA • Responsible for all organizational aspects of the FIFA Women’s World Cups at the senior and youth levels
Panel 4
FOOTBALL PATHWAYS Kathy CARTER President of Soccer United Marketing (SUM) • Former Vice President of Sales and Marketing at AEG, overseeing the sponsorship sales division and securing major partnership deals • Oversees the commercial and marketing aspects for SUM and is responsible for sales and servicing for several of the premier soccer properties in the United States
Carol Anne CHENARD
FIFA International Referee, Canada • Refereed at 1 FIFA Women’s World Cup (2011), 3 FIFA U20 Women’s World Cups (2008, 2010, 2014), and 1 Olympic Games (2012) • 2012 Queen’s Diamond Jubilee Medal Recipient
Monica GONZALEZ
ESPN Studio Analyst/Sideline Reporter, Former Mexican Women’s National Team Player • 2007 FIFA World All-Star • Founder of Gonzo Soccer, a non-profit soccer and leadership academy that serves 800 girls in the USA, Mexico and Colombia that incorporates elite soccer training, academic assistance and life skills lessons
Eugenia MONGE
Marketing Manager for FIFA U17 Women’s World Cup in Costa Rica • Oversaw marketing efforts at Club Sport Herediano • Responsible for marketing activities at the FIFA U17 Women’s World Cup in Costa Rica, which set many attendance records at the U17 agelevel
Andrea RODEBAUGH
FIFA Consultant and Instructor and Former Mexican Women’s U20 National Team Coach and National Team Player • Former captain of the Mexican Women’s National Football team, with appearances at the 1999 FIFA Women’s World Cup • FIFA Women’s Football Coaching Instructor and Consultant
Heike ULLRICH
Head of Tournament Organization for FIFA Women’s World Cup 2010 (U20) and 2011 in Germany • Member of multiple FIFA Women’s World Cup Organizing Committees • Two-time FIFA Women’s World Cup Champion as Team Manager (2003 and 2007)
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Day 2
Panel 5
Development Workshop & Football Matches
WOMEN’S PROFESSIONAL FOOTBALL LEAGUES Cheryl BAILEY
National Women’s Soccer League (NWSL) Executive Director • Senior Associate Athletic Director and the Senior Woman Administrator at the University of Wisconsin for 15 years, where she was the sport administrator for 22 university teams • Former General Manager of the U.S. Women’s National Team
Mike GOLUB Portland Timbers and Thorns President of Business Operations • Two-time Major League Soccer Executive of the Year (2011, 2013) • Helped lead the launch of the Portland Thorns in 2013, with an average of 13,000 fans attending each women’s soccer match and the team winning the inaugural NWSL Championship
Heike ULLRICH
German Football Association (DFB) Deputy Director – Women’s Football / Head of Women’s Football • FIFA Instructor, UEFA Match Delegate, UEFA Venue Director • Responsible for league coordination of the Frauen-Bundesliga, 2. Frauen-Bundesliga and U17 Bundesliga since 1996
Sunday, October 26, 2014 The Sheraton & PPL Park
TIME
SESSION LOCATION
8:00AM – 8:15AM
Welcome and Opening Remarks
Philadelphia Ballroom
8:15AM – 9:00AM CONCACAF Women’s Football Development
Philadelphia Ballroom
9:00AM – 10:30AM
Philadelphia Ballroom
Presentations by Member Associations
10:30AM – 10:45AM Coffee Break
Philadelphia Ballroom
10:45AM – 12:00PM Group Work and Presentations
Philadelphia Ballroom
12:00PM – 12:30PM FIFA Women’s Football Development Programs
Philadelphia Ballroom
12:30PM – 12:45PM Closing Remarks
Philadelphia Ballroom
1:00PM – 2:00PM Lunch 3:00PM – 5:00PM CONCACAF Women’s Championship 3rd Place Match
Salons 5 and 6
6:00PM – 8:00PM CONCACAF Women’s Championship Final Match
PPL Park
PPL Park
Linda WIJKSTRÖM
Swedish Elitfotboll Dam(EFD) General Secretary • General Secretary of the Women’s Football League Association, which represents the clubs playing in the top two leagues in Sweden, the Damallsvensakn and the Elitettan • Responsible for developing elite club women’s football in Sweden both on and off the pitch, including in the areas of administration, finance, marketing, sponsorship and television rights
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Notes
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Notes
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