White Rose Interiors Social Media Proposal

White Rose Interiors Social Media Marketing Proposal

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Concept Bank Giblatore District, Bog Walk, St. Catherine

(876)561-3686| conceptbank26@gmail.com

June 15, 2017 Patrick Marsden Managing Director White Rose Interiors Unit 32 The Trade Centre, 30 Red Hills Rd, Kingston 10.

Dear Patrick Marsden, Thank you for considering Concept Bank for your Social Media Marketing needs. By using Social Media strategies and implementing procedures based on the results of extensive analysis, study of Social Media trends, and application of specifics unique to White Rose Interiors, we are confident in delivering effective results within your Social Media channels.

We believe our proposal provides a complete Social Media Marketing strategy which will culminate in highly successful results for your business.

If you have any questions, please don't hesitate to get in touch.

Sincerely, Jesica Campbell, Ms.

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Contents Executive Summary................................................................................................................... 3 Team Members .......................................................................................................................... 4 Overview ..................................................................................................................................... 7 Determine Social Media Strategy: ......................................................................................... 7 Create/Update Accounts: ...................................................................................................... 7 Creating Engaging Social Content........................................................................................ 8 Posting Company Related Updates ...................................................................................... 8 Integrate Social Media Activity into Other Marketing Plans ............................................. 8 Promotions and Social Campaigns ....................................................................................... 9 Sustained Monitoring ................................................................................................................ 9 Analytics ...................................................................................................................................... 9 Assessment ............................................................................................................................... 10 .................................................................................................................................................... 11 Social Media Marketing Investment .................................................................................... 12 Terms and Conditions ............................................................................................................. 15

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Executive Summary Concept Bank is a provider of expert services. We have over five years in delivering Multimedia Solutions and Consultancy services.

Our goal is to provide a comprehensive Social Media program that integrates smoothly with other marketing and adverting programs and messaging, whether on-line or on other media.

Concept Bank will not engage in posting inauthentic reviews on review sites like Yello and Google as part of the Social Media program. Such activities are generally considered unethical and not part of legitimate Social Media work.

The Provider will, however, assist in creating or improving descriptions of the Client’s business available on these sites.

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Team Members

Jesica Campbell, Managing Director.

I am an open-minded individual with a proven track record

in

conceptualizing

and

implementing

Information Communication Technology. I am also equipped with the capacity to identify users’ needs and

requirements

and

mobilizing

existing

technology to meet their criteria. I am a creative, adaptable and bright individual with an excellent eye for detail. The under mentioned provides an overview of the projects I've previously worked on: •

The Commodore Community Access Point

•

Media Officer The People’s National Party

•

National Workers Union Website “nationalworkersunionjm.org”

•

The People’s National Party Website “peoplesnationalparty.org”, 2014.

•

Above or Beyond Social Media Marketing & Content Management

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Shanoy Mattis, Public Relation

I am a mature, positive and hardworking individual, who always strives to achieve the highest standard possible, at any given task. I possess excellent communication skills, and I have the ability and experience to relate to a wide range of people via the any communications channel. My greatest strengths are my research, communication and writing skills. Below are projects I've piloted previously: •

Rebranding and Sensitization Campaign for the Caribbean Poison Information Network

•

Social Media Marketing Campaign at KLAS Sports Radio Ltd

•

Social Media Manager PNP Headquarters

Our decision to come together as a company is based on our individual success on various projects with other teams and our collective goal to be even better able to provide these boutique services for our clients and to the market place going forward.

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Our Strategy

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Overview This proposal is for a comprehensive and coordinated campaign to build a Social Media presence on the popular Social Media outlets, particularly Facebook, Instagram, and YouTube, but can include other Social Media outlets as well.

Social Media provides the opportunity to build brand awareness, transmit messages to key audiences, and drive website traffic at very low cost, therefore offering big returns through more leads and prospects which in turn promote sales and revenue.

Effective Social Media marketing takes quality and consistency over time to build interest and a following. This section describes the activities that will be part of the Social Media marketing program over a six-month Social Media program.

Determine Social Media Strategy: • •

Review White Rose Interiors short and long-term goals in using Social Media.

Create an overall plan for initial and on-going Social Media activities and responsibilities and for key messaging strategies.

Create/Update Accounts: •

Create Facebook, Twitter, YouTube channel, blog post site/area, and other Social Media accounts, or update any existing accounts/blogs as

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needed (i.e. improved profile images and descriptions). This includes applying existing logos and marketing graphics or creating original profile content, if required.

Creating Engaging Social Content • •

Our team will plan a dynamic on-going social content calendar to guide you to your goals.

We will grow an increasing social audience and follower base through hash tag campaigns, strong use of keywords, sharing/retweeting relevant news, "liking" posts, staying updated within the industry and contributing our own unique content to broaden reach.

Posting Company Related Updates Our plan is to engage our Social Media audience by sharing company news, press releases, events, employee spotlights and other content. We will also pay close attention to industry trends and share. This will help to gain exposure with your target market.

Integrate Social Media Activity into Other Marketing Plans With clear communication and monthly brainstorm meetings, we'll be able to consolidate the marketing initiatives to fit your goals and promotional material.

Campaigns via Social Media are more important than just sharing about

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giveaways, sales, contests or promotions. We will agree on a schedule for a series of posts to keep prospective customers excited and engaged.

Promotions and Social Campaigns •

•

We will utilize social channels to connect with your follower base and engage them with promotions to get them excited about both current events and the brand itself.

These campaigns can last as short as a day or can run up to six months.

We will be able to analyze the results from each campaign and then we will provide a report of its success. Results of campaigns can be compared so the most effective promotions, offers, or contests can be replicated.

Sustained Monitoring It is important to regularly maintain marketing activity for maximum growth. We will continually monitor each channel, and will respond to any questions, comments, and posts within a two-hour time period. Two hours will allow us to confirm that accurate information is communicated to the client.

Analytics •

We will provide you with daily and weekly analytics including follower growth, reach, demographics, comments, "likes", shares, retweets, as well as quarterly reporting.

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•

We have a quarterly meeting to discuss the results and adjust our approach accordingly.

Assessment White Rose Interiors has a strong reputation for the services provided within its segment of industry and Concept Bank is excited to team up and tackle the challenge of improving their current Social Media standings. Successful Social Media marketing is one of the most cost-effective ways to get noticed.

In our research, we discovered that White Rose Interiors does not exhibit any current primary Social Media strengths which includes but is not limited to: timely responding to comments and creating clever content to engage with the current follower base.

Concept bank is committed to ensuring the optimal performance of White Rose Interiors, we will work to improve areas as follows: use of more consistent promotional campaigns, use of photo marketing/infographics, and using analytics to demonstrate effective Social Media marketing.

We will analyse the current successful marketing trends, such as: use of key words, creating interesting infographics and interacting with the audience in a fun and professional manner will be useful ways to get started.

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Social Media Marketing Investment

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Social Media Marketing Investment FEATURES

Standard

Premium

Ultimate

Social Media marketing strategy

✓

✓

✓

Social Media Competitive Analysis

✓

✓

✓

Social Media Brand Reputation Analysis

✓

✓

✓

Social Media Audit + Recommendations

✓

✓

✓

Dedicated Account Representative

✓

✓

✓

Daily monitoring of included social assets

✓

✓

✓

Prompt customer response time

✓

✓

✓

Up to 2 personal Social Media consultations per month

✓

✓

✓

Access to Concept Bank editorial calendar & content publishing tools

✓

✓

✓

Access to Concept Bank Social Media contest tools

✓

✓

✓

Ratings and reviews alerts

✓

✓

✓

Custom monthly reporting and analysis

✓

✓

✓

✓

✓

✓

✓

ONE SOCIAL NETWORK

Email Marketing

1 Social Media Contest - Strategy, Graphic Design & Management

✓

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TWO SOCIAL NETWORKS

THREE SOCIAL NETWORKS

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Social posts per month

20

40

60

Blog posts per month

1

2

4

One time campaign investment (covers two months):

$252,000

$336,000

$420,000

Monthly Management & Promotion Investment:

$112,000

$140,000

$168,000

Additional Cost •

Video Production

•

Photoshoots

•

Resources needed for the design, such as fonts, stock photos, and icons, are not included in the prices above. Those will be paid for by the client, and the rights to use them shall be theirs.

•

Additional work for components that appear in the scope of work will be charged $2500 per hour (e.g. beyond the number of revisions described).

•

New components that are not described in the scope of work will be assessed in a new estimate.

•

Business day count starts only after the client provides all resources requested, such as images, contact details, etc.

•

Travel out of the KMR per return trip

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White Rose Interiors Next Step!

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To take advantage of this proposal and proceed with the project as outlined, White Rose Interiors next steps must be to:

● Accept the proposal as-is ● Discuss desired changes with Concept Bank ● Finalize and sign the contract ● Submit an initial payment of 50 percent of total project fee ● The balance is due in two equal payments, one midway and the other by the end of the project. ● Invoice will attract General Consumption Tax (GCT) of 16.5% without a zero-rated Purchase Order.

Once completed, Concept Bank will contact White Rose Interiors to schedule a project launch meeting to make introductions and gather information before beginning the work.

We’re happy to make changes to project scope on White Rose Interiors’ request at any time, but may be subject to additional billing.

Terms and Conditions Once the project fee is paid in full to Concept Bank, any elements of text, graphics, photos, contents, trademarks, or other artwork furnished to Concept Bank for inclusion in the Social Media Marketing campaign are owned by White Rose Interiors.

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Concept Bank assumes White Rose Interiors has permission from the rightful owner to use any code, scripts, data, and reports provided by White Rose Interiors for inclusion in its materials, and will hold harmless, protect, and defend Concept Bank from any claim or suit arising from the use of such work.

Concept Bank retains the right to display graphics and other web content elements as examples of their work in their portfolio and as content features in other projects.

This agreement becomes effective only when signed by agents of White Rose Interiors and Concept Bank. Regardless of the place of signing of this agreement.

Usage rights: After the work is completed and payment has been received, the client will own the rights to the design.

In case of project cancellation after the work has started, the client will pay for the relative part of the work.

The agreement contained in this contract constitutes the sole agreement between White Rose Interiors and Concept Bank regarding all items included in this agreement.

Sincerely, Concept Bank Jesica Campbell, Ms. Managing Director

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The End!

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