Fashion Show VIP Media Kit 2014-2015

THE FASHION MEDIA COMPANY

DELIVERING THE LUXURY BUYING EXPERIENCE

www.FashionShowVIP.com

www.fashionshowvip.com

THE SOURCE OF NEW FASHION IDEAS AND INSPIRATION Fashion Show VIP, is a Fashion Media and Technology company that can develop and communicate visual content for your brand, providing the fashion conscious consumer and retail buyer a unique luxury buying experience that will ensure your success in today’s ever changing fashion industry.

The Fashion Show VIP website is a premiere members-only online fashion retailer. Our fashion savvy members are invited to shop designer runway shows, which historically have only been available to fashion industry insiders and retail buyers. This unique shopping experience showcases emerging designers and brands from around the globe. www.fashionshowvip.com

Visitors who view product videos are 85% more likely to buy than visitors who do not.

I n t e r n e t Re t a i l e r, 2 0 1 4

WHY FSVIP? FSVIP creates and provides powerful sales marketing and communication tools. FSVIP has full control over the production of all of its media content, which can be reused and shared.

DESIGNER BENEFITS • Sell direct to our fashion savvy members • Exposure to over 3,500 Fashion Editors • Professional videos and pictures • Feature in Thread Magazine • 1 full page Ad in Thread Magazine • Press and Retailer communication • Social media content • Fulfilment

FASHION SHOW VIP AUDIENCE • 500,000 + online shoppers • 3,500 Qualified Print and Digital Editors • 1,500 influential Fashion Bloggers • 350,000 Thread Magazine Readers Digital & Print • Social media engagement Instagram, Facebook Twitter, Youtube

w h at w e d o INSIGHT By combining market insights with a rich understanding of the fashion savvy consumers needs and behaviors, FSVIP identifies business opportunities.

PRODUCT STRATEGY We create digital content and services in the context of the US market.

TECHNOLOGY STRATEGY With a strong perspective on the future of technology, we apply our expertise in what is possible today to create solutions that are relevant, implementable, scalable, and cost-effective.

GO TO MARKET STRATEGY We execute a plan to bring brands to market with maximum impact by connecting with the right partners.

BRAND STRATEGY We shape brand meaning to inspire authentic, relevant, and differentiated product and service experiences.

Events (Digital trunk shows) We promote our clients through our exclusive events.

w h o w at c h e s f s v i p ?

AUDIENCE FASHION SHOW VIP AUDIENCE • 500,000+ global online shoppers • 3,500 qualified print and digital Editors • 1,500 influential fashion bloggers • 500,000+ THREAD Magazine Readers

• Responsive to “newness” and the latest fashion products • Purchases over 50% of her clothing online

PROFILE

• 99% are female • 52% are married/living with a partner • 33% have children

AGE

• Average Age 33

PRESS • Fashion Print Press • Fashion Digital Press • Influential Fashion Bloggers

SOCIAL MEDIA The dedicated Fashion Show VIP social media team interacts daily with fashionable, tech-savvy women, fashion editors and bloggers through our social media platforms.

SOCIAL MEDIA SITES • Facebook • Pinterest • Twitter • Youtube • Instagram • Google +

SOCIAL MEDIA PROGRAM Digital Links will be available through our social media network as well as our extensive network of affliates.

• Registered members of fashion show VIP • Retail & wholesale buyers • National press • Fashion industry executives

RETAIL AND ONLINE BUYERS • Major department store buyers and agents • Online fashion retailers

Visitors who view product videos are 85% more likely to buy than visitors who do not.

Internet Retailer, 2013

T H E P R E S S I S WAT C H I N G

THE WORLD IS MOBILE

FA C T :

Mobile devices surpass PC’s on online retail sales in the United States

Internet Retailer 2014

FA S H I O N S H O W V I P W E B S I T E HOME PAGE

DIGITAL FASHION SHOW

FA S H I O N S H O W V I P W E B S I T E E-COMMERCE

SOCIAL MEDIA

THREAD MAGAZINE THREAD MAGAZINE PROFILE THREAD Magazine - the official magazine for Fashion Show VIP is the premiere fashion & lifestyle publication created for the reader who can only be satiated with the finest in fashion, luxury goods, and travel. Readers can shop straight from the pages of THREAD Magazine.

INSIDE THREAD MAGAZINE • In depth designer interviews • The latest and greatest in designer trends • Luxury international travel • Beauty

CIRCULATION • Circulation: 200,000 • Readership: 500,000

DIGITAL - 180,000 • Thread Magazine will be delivered to registered members of fashion show VIP • International Press

DIRECT MAIL - 20,000 • Retail & wholesale buyers • National press • Fashion industry executives

INSIDE THREAD FEATURES

FASHION EDITORIALS

FA S H I O N S H O W V I P T V FASHION SHOW VIP TV Fashion Show VIP TV provides our viewers with a unique interactive experience.

• Previewing up and coming fashion shows on Fashion Show VIP • Designer Interviews • Health and Wellness Tips • Styling tips from top stylist from around the world • Video look books • Travel locations and tips

FASHION SHOW VIP TV • iPad • i Phone and android devices • You Tube • Facebook • Pinterest • www.fashionshowviptv.com

www.fashionshowvip.com

PAC K AG ES PLATINUM PACKAGE €from $ 9,500 • Up to 20 Items • Includes models, stylist, hair and makeup • Digital Fashion Show • 2 page feature in Thread Magazine • 1 full page Ad in Thread Magazine • Digital Lookbook

SILVER PACKAGE €

from

$ 5,500

• Up to 10 Items • Includes models, stylist, hair and makeup • Digital Fashion Show • 1 page feature in Thread Magazine • 1 full page Ad in Thread Magazine • Digital Lookbook

c o n ta c t FA S H I O N S H O W V I P

CONCEPT MEDIA 3390 Mary St. Suite 116 Miami, Florida 33133 P. 786-282-4210 info@fashionshowvip.com