MEDIA KIT
PROFILE Fashion Show VIP is an premiere members-only online fashion retailer. Our fashion savvy members are invited to shop designer runway shows, which historically have only been available to fashion industry insiders and retail buyers. This unique shopping experience showcases emerging designers and brands from around the globe. www.fashionshowvip.com
Internet Retailer reports that shoppers who viewed video were 144% more likely to add to cart than other shoppers. Internet Retailer, 2012
HIGHLIGHTS • Professionally produced digital fashion shows • Thread the official magazine for Fashion Show VIP • Fashion Show VIP TV • National and International online shoppers • Exposure to national and international press • Fulfillment • Social Media Consulting • International Runway Models • Professional Fashion Stylists
www.FashionShowVIP.com
AUDIENCE FASHION SHOW VIP AUDIENCE • 500,000+ global online shoppers • 3,500 qualified print and digital Editors • 1,500 influential fashion bloggers • 500,000+ THREAD Magazine Readers
PROFILE
• 99% are female • 52% are married/living with a partner • 33% have children
AGE
• The median age of our online customer is 33
PRESS
• International Fashion Print Press • International Fashion Digital Press • International Fashion Bloggers
RETAIL AND ONLINE BUYERS • Major department store buyers and agents • Online fashion retailers
SOCIAL MEDIA The dedicated Fashion Show VIP social media team interacts daily with fashionable, tech-savvy women, fashion editors and bloggers through our social media platforms.
SOCIAL MEDIA SITES • Facebook • Pinterest • Twitter • Youtube • Instagram • Google +
Visitors who view product videos are 85% more likely to buy than visitors who do not. Internet Retailer, 2013
SOCIAL MEDIA PROGRAM Digital Links will be available through our social media network as well as our extensive network of affliates. • Registered members of fashion show VIP • Retail & wholesale buyers • National press • Fashion industry executives
www.FashionShowVIP.com
FASHION SHOW VIP MOBILE Our technological savvy members and the press watch our fashion shows, read our magazines and shop our flash sales 24/7 with Fashion Show VIP’s mobile enhanced website. Mobile its the new way to shop.
THREAD MAGAZINE PROFILE THREAD Magazine - the official magazine for Fashion Show VIP is the premiere fashion & lifestyle publication created for the reader who can only be satiated with the finest in fashion, luxury goods, and travel. Readers can shop straight from the pages of THREAD Magazine.
INSIDE THREAD MAGAZINE • In depth designer interviews • The latest and greatest in designer trends • Luxury international travel • Beauty
CIRCULATION • Circulation: 200,000 • Readership: 500,000
DIGITAL - 180,000 • Thread Magazine will be delivered to registered members of fashion show VIP • International Press
DIRECT MAIL - 20,000 • Retail & wholesale buyers • National press • Fashion industry executives
www.FashionShowVIP.com
FASHION SHOW VIP TV Fashion Show VIP TV provides our viewers with a unique interactive experience. • Previewing up and coming fashion shows on Fashion Show VIP • Designer Interviews • Health and Wellness Tips • Styling tips from top stylist from around the world • Video look books • Travel locations and tips
FASHION SHOW VIP TV • iPad • i Phone and android devices • You Tube • Facebook • Pinterest • www.fashionshowviptv.com
DESIGNER BENEFITS Fashion Show VIP is much more than an online store it is a direct sales, marketing, public relations and fulfillment juggernaut designed to give our clients online sales, national and international media exposure and sales tools that only the top fashion houses have been utilizing for years. Benefit from the thousands in our extensive member network and gain instant international sales as well as brand awareness. • Flash Sales to our exclusive members • Professional fashion show videos • Still images from show • Global press coverage print & digital • Exclusive Thread Magazine coverage • Direct-to-consumer branding tool • Showcase to national & international retail buyers • Extensive social media exposure • i Phone, i Pad and android devices • Fulfillment
www.FashionShowVIP.com
THE WORLD IS SHOPPING Retail site visitors who view video stay two minutes longer on average and are 64% more likely to purchase than other site visitors. Internet Retailer, 2012
According to Internet Retailer, 52% of consumers say that watching product videos makes them more confident in their online purchase decisions. When a video is informationintensive, 66% of consumers will watch the video two or more times. Internet Retailer, 2012
Professionally produced video optimized for eCommerce outperforms user-generated video (UGC video) by 30%, delivering a 24.7% lift as compared with an 18.7% lift for the UGC video. Comscore, 2013
Over 90% of shoppers surveyed found video useful in making purchase decisions, according to a study of Boutique customers. Internet Retailer, 2013
SPECIAL INTRODUCTORY PACKAGES PLATINUM PACKAGE - $ 9,500 • Fashion Show featuring up to 25 items • 7 day flash Sale • 1 Page Editorial in Thread Magazine • 2 Full Page Ads in Thread Magazine • Fashion Show VIP Segment • Still Images of each item
SILVER PACKAGE - $ 5,500 • Fashion Show featuring up to 10 items • 5 day flash Sale • Full Page Ad in Thread Magazine • Still Images of each item
INCLUDES
• Professional Runway models • Styling •Video Editing for Online show
ADDITIONAL SERVICES • Web site design • Social Media Consulting • Graphic Design • Advertising • Video Editing • Public Relations & Marketing
CONTACT Bobby Harris 786.282.4210 bobby@conceptmediausa.com