THE GLOBAL WHOLESALE SOLUTION
OVERVIEW
THE WHOLESALE MARKETPLACE FOR SWIMWEARR
OVERVIEW Pop Up Swim Shop is the premier wholesale and marketing solution for swim and resort brands. We connect and sell to over 20,000 retailers around the world. Our sales platform includes direct 1 to 1 sales, industry events, and trade only pop up’s. The in-house sales and communications teams will market your brand via our multimedia platform:
OVERVIEW
Retailer database 20,000 + • United States 11,300 • Canada - 405 • Australia - 2,200 • South America, Mexico - 1,100 • Caribbean - 850 • Europe - 2,500 • Asia - 1,500 • Middle East, Africa - 280
1. Pop Up Swim Shop website 2. Swim Edit Magazine 3. Public Relations/Communication 4. Influencer Engagement
COMMUNICATIONS • Public Relations • Influencer Engagement
5. Industry events 6. Pop Up Swim Shop TV
MARKETING SERVICES
• Photography and Video • Graphic Design • Social Media
OVERVIEW
HOW IT WORKS
STEP 1 - Brand Application Process • All brands must be approved STEP 2 - Production • E-commerce photos and video • Set up Brand Micro-Site on www.popupswimshop.com • Swim Edit Photo-shoot • Video collection preview STEP 3 - Communication • Create and disseminate press releases • Swim Edit magazine interview • Connect with Influencers Step 4 - Sales & Communications • Connect and sell to retailers Step 5 - Communications - Create demand • Influencers • Stylists EVENTS • Miami Swim Week • Pop Up Swim Shop - Los Angeles - Miami - Dallas - Orange County - NYC - Hawaii - Australia • Caribbean - Curacao
WEBSITE FEATURES • Registered Retailers • Password Protected • Searchable
THE WHOLESALE MARKETPLACE FOR SWIMWEARR
WEBSITE ABOUT: • EST. 2012 • MIAMI • WHOLESALE ONLY
PRESS:
• OCEAN DRIVE • CABANA ONE
MARKETING TOOLS: • E- COMMERCE PHOTOS • INSTAGRAM PHOTOS & VIDEOS • YOUTUBE VIDEOS • E-MAIL TEMPLATES
LOOK BOOKS • DOWNLOAD PDF • DOWNLOAD VIDEO
AQUAVITA SWIM
MANUFACTURED: • ITALY
AVAILABLE: • BIKINIS • ONE PIECES • COVER UPS • DRESSES • HATS
PRICES & MINIMUMS: • $ 45.00 - $ 85.00 WHOLESALE • 30 PIECES MINIMUM • 5% DISCOUNT ON ORDERS OVER $2,000 US
SWIM EDIT MAGAZINE DETAILS • Published 6x per year • Distributed digitally to over 25,000 retailers, stylists, and media worldwide • Printed copies distributed at ISFW and Miami Swim week • Retailers can purchase straight from the pages of Swim Edit
PLUS 2017 COLLECTIONS DESIGNER INTERVIEWS
• Designer Interviews
• Brand Advertising
• Fashion Editorials
POP UP SWIM SHOP TV DETAILS • Password Protected • Designer Interviews • Collection Previews • Industry Updates • Industry related videos
• Mobile - Pop Up on the Go
COMMUNICATIONS PUBLIC RELATIONS Pop Up Swim Shop has retained the Riviere Agency NYC as our communication partner. The Riviere Agency is a Full Service Integrated Marketing Communications Agency serving the Fashion, Beauty and Lifestyle Industries. Their team team has over 30 years combined experience in the fashion, beauty and lifestyle industry. • 2015 and 2016 Agency of record for Miami Swim Week (formerly Mercedes Benz Swim Week)
INFLUENCERS The Pop Up Swim Shop Team works with 100’s of top influencers to promote your brand and increase demand.
Julia Pereira 25K + Instagram
TIKA 250K + Instagram
E-COMMERCE
FLATS
LIFESTYLE
PHOTO & VIDEO Pop Up Swim Shop Exclusive Partner