TURKEY
GOLF AND TRAVEL
MEDIA KIT
Sponsored By:
TURKEY
GOLF AND TRAVEL Turkey Golf & Travel Initiative - Your Marketing & Sales Channel in the USA and Canada
Dear Sirs, Attached you will find the Turkey Golf & Travel Media Kit for a very defined and well tailored marketing campaign, aimed to the affluent US and Canadian traveler interested in golf and culture in Turkey. The campaign is a fully integrated media program including print, television and sales events to the consumer and the travel trade, giving you outstanding value for your marketing budget. The most valued component of our media program is the quintessential sales channel, where we will make the buying process seamless for the traveler and insure that we facilitate your investment into honest sales revenues. The marketing campaign is managed by Bobby Harris, President of Concept Media International. Concept Media is known for its profound and upscale advertising projects targeting the ultra wealthy. Furthermore the Turkey Golf & Travel Initiative is proud to refer to the renowned Pamfilya Tourism Inc. of Mr. Yasar Sobutay as the exclusive turkish agency for all of your concerns. Together with Pamfilya a trustworthy and reliable sales channel to the transatlantic markets of the United States and Canada has been formed and is ready to serve you! The Turkey Golf & Travel Initiative is for forward thinking business partners that have joined to take the first decisive steps to bring the destination Turkey to the American market luxury market, to create touristic momentum in a new origin, and to find economical benefits. We hope to find your interest and are looking forward to receiving your reply. In case of questions or inquiries, please do not hesitate a minute. You will find me at your disposal at any time! Best regards, Christopher Tiess President Turkey Golf & Travel
PROFILE
The Guide The Turkey Golf & Travel Guide is written exclusively for the elite High Net Worth golf traveler from the United States and Canada our unique luxury-focused guide offers discerning golf travelers the resource of choice, helping them to chose from which hotel and suite to stay in, where to golf, and shop and what to do during the day and night. The design and format has been tailor made to
Inside The Guide Our Golf & Travel Guide contains a wealth of insider information, making it the definitive source for the elite golf and cultural traveler. The TGTG is iPad compatible and available to download as both a printable PDF, and also in a digital magazine format which can be viewed on the iPhone and android mobile devices.
• Destination Highlights • Only Elite - Exclusive VIP Experiences • Where to Play • Where To - Stay • Where To - Dine • Where To - Be Pampered • Where To - Shop • What To Do - During the Day • What To Do - During the Night • What To Do - Featured Events • Need to Know - Exclusive Transport • Need to Know - Useful Information
Profile
Demographics Median Age........................................................... 49 Male................................................................. 65 % Female ............................................................ 35 %
Affluence MHHI....................................................... $ 315,000
Education Attended/Graduated College ............................... 85 % Post Graduate Studies......................................... 50 %
Employment Professional/Management.................................... 76 %
Lifestyle Country/Private Club Member............................... 75 % Boating............................................................. 52 %
Golf 25 + times per year............................................ 75 % 50 + times per year............................................ 55 %
Travel 10 + days........................................................ 85 % 20 + days........................................................ 54 % Business Travel (days per year)................................. 39 Travel Overseas.................................................. 54 %
Information provided by Mendelsohn Affluent Survey
CIRCULATION Circulation 30,000 Readership 120,000 The Golf Guide will be distributed primarly in the United States and Canada in exclusive golf courses, country clubs, travel agents to the ultra high end traveler and worldwide in airport lounges.
EXCLUSIVE GOLF COURSES - 20,000 Available in country clubs, private golf courses, resort pro shops in the United States, Caribbean,and Canada
AIRPORT LOUNGES - 5,000 & PRIVATE AVIATION The Turkey Golf & Travel Guide will be distributed in over 100 Airports.
TRAVEL AGENTS - 5,000 & TOUR OPERATORS
TURKEY GOLF & TRAVEL THE TV SHOW Turkey Golf & Travel TV show will showcase a sampling of golf courses, luxury hotels and cultural excursions. Hosted by Ana Tracy the 30 minute show will shown on our website turkeygolftravel.com, our dedicated You Tube channel as well as Facebook. Trailers of the show will be featured on cable networks in key markets.
HOST ANA TRACY
THE WEB SITE Our website will be a comprehisive guide to golf, travel and culture as well as a sales center for golf packages and cutural excursions.
TURKEY GOLF & TRAVEL HOME
HOTELS & RESORTS
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GOLF PACKAGES
COURSES
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TV SHOW
CONTACT US
EXCURSIONS
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T
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EVENTS It all starts with trust and tangibility. In addition to the awareness raised via the different media channels there will be follow-up-events in distinct locations such as top notch coffee houses, restaurants, bars and golf & country clubs. The events will be set up in a tea party style - offering turkish baklava, turkish tea and coffee. Invitations will be given out to a select audience. The presentation of Turkey as a golf and tourism destination will be held by a team of an experienced American luxury travel agents and a representative of the turkish network partners.
LOCATIONS New York Connecticut Washington DC Los Angeles Chicago
RATES & SPONSORSHIPS ADVERTISING RATES 2 -PAGE
(RESORTS, HOTELS, COURSES) 1-page advertorial with images 1 page advertisments
NET RATE: $ 8,000
FULL PAGE Full Page Advertising
TV SEGMENT 5 MINUTES IN LENGTH
NET RATE: $ 5,000
NET RATE: $ 2,500
MAGAZINE SPONSORSHIPS TITLE SPONSOR (EXCLUSIVE) - $ 25,000 - Logo on cover - Inside front and backcover AD - 2 AD’S inside
TV SHOW SPONSORSHIPS TITLE SPONSOR (EXCLUSIVE) - $ 25,000 - Brought to you by....... and logo througout tv show - 3 commercials during 30 min program - 1 commercial during individual segments NON-EXCLUSIVE TITLE SPONSOR - $10,000 - 1 commercials during 30 min program - 1 commercial 2 of the individual segments TRAILER SPONSOR - $ 5,000 PER MONTH PER MARKET(Markets NY, Washington DC, Chicago, Los Angeles) TRAILERS WILL BE :30 OR :60 on the following networks CNBC, Bloomberg, Golf Channel, Travel Channel
EVENT SPONSORSHIPS TITLE SPONSOR - $ 2,000 • all rates quoted are net
CONTACT INFORMATION Concept Media International Inc. Advertising Information turkeytravel@conceptmediausa.com Tukey Golf & Travel www.turkeygolftravel.com