Sotheby's Concierge Auctions | 2022 Global Sales Brochure

2022 AUCTION SERIES

Sotheby’s Concierge Auctions is pleased to present a series of auctions showcasing the finest real estate offerings in the world with bidding closing live at Sotheby’s auction house in New York City. Simultaneously showcased with Sotheby’s auction house, the world’s premier destination for fine art and luxury goods, properties hand-picked for inclusion benefit from global exposure and positioning alongside the finest luxury items in the world.

xhibition Consignments

SPACES ARE LIMITED

Quietly

December Global Sale

This December, we will feature a selection of luxury properties to high-net-worth buyers from across the globe.

Our end-of-year Global Collection is one of our largest and most anticipated sales of the year. Simultaneously showcased with similar marquee offerings on sothebys.com and casothebys.com, properties will receive exposure via our proven platform and global database of high-net-worth clientele—including direct reach to buyers in key feeder markets and the fastest-growing luxury cities in the world.

Properties will also be featured at preview events in London, Singapore, and Dubai, as well as part of Sotheby’s Luxury Week exhibition in New York.

Bidding will close live at Sotheby’s New York. We are accepting a limited number of properties per market for this sale. Call us at +1 212.203.2408 to submit your property for consideration.

New Jersey Collection

As part of our December Global Sale, we are pleased to feature a collection of New Jersey’s finest luxury real estate offerings.

Properties selected for inclusion will benefit from positioning alongside the finest luxury items in the world via our partnership with Sotheby’s auction house, exposure via our proven platform and global database of high-net-worth clientele—including direct reach to buyers in key feeder markets—with extended marketing from our December Global Sale.

We are accepting a limited number of properties.

THE WORLD LEADER.

Sotheby’s Concierge Auctions is the largest luxury real estate auction marketplace in the world with 90%+ market share and one of the most comprehensive databases of high-net-worth property connoisseurs. We facilitate transparent, market-driven transactions in an expedited time frame.

WE’RE HERE TO HELP

We understand the traditional real estate model alone has limitations. And, we’re here to help. We match sellers of one-of-a-kind properties with the world’s most capable buyers via a state-of-the-art digital marketing, property preview, and bidding platform.

BRAND PARTNERSHIPS

In November 2021, we were acquired by Sotheby’s, the world’s premier destination for fine art and luxury goods, and Anywhere Real Estate Inc. (NYSE: HOUS), the largest full-service residential real estate services company in the United States.

Today, we continue to partner with all real estate companies and, through these additional resources and reach, service all brands and clientele better than ever before.

SELL IN 30 DAYS

We add unmatched exponential reach, speed, and certainty.

In short, we help sellers accomplish in as little as 30 days what can otherwise take years.

BROWSE & BID: 24/7

We know every luxury home and select only the best. One of every 20, to be exact. The result? Buyers have direct access to incredible deals on the world’s finest properties.

AGENTS EARN COMMISSIONS

Born out of the luxury real estate industry, we are an additional agent tool for high-end listings. In fact, we have never auctioned a property without a listing agent.

GLOBAL REACH: HIGHLIGHTS

Properties will receive direct reach to members of our global database, including our Private Client Group of buyers, agents, and industry experts. Our process typically results in 1,000 inquiries, 25+ showings, and multiple buyers competing for your property.

PUBLIC RELATIONS

Inclusion in sale “lineup” release, distributed over the global news wire to primary international buyer markets, including:

• Asia-Pacific, Europe, North America, Middle East

ADVERTISING & EVENTS

• Google Display Network display and retargeting banner ads

(The entire Google Display Network reaches over 90% of internet users worldwide; sample sites include WSJ.com, Entrepreneur.com, Forbes.com, and NYTimes.com)

• Google AdWords custom property location/ keyword campaign

• Facebook advertising campaign, targeting new potential buyers, agents, and executives within key feeder markets

• Facebook retargeter campaign, reaching visitors of your property’s page on casothebys.com

• Preview events in London, Singapore, and Dubai

SOTHEBY’S MARKETING

• Showcased on Sothebys.com with additional collection promotion

• Exposure in Sotheby’s Today emails to 670,000± daily subscribers

• Catalogue mailed to Sotheby’s galleries in New York, East Hampton, Los Angeles, London, Hong Kong, Dubai, and Monaco*

• Luxury Week gallery exhibition and property showcase at Sotheby’s New York

• Presence at RM Sotheby’s inaugural Munich, Germany car auction

• Live auction at the Sotheby’s gallery in New York City

DIGITAL MARKETING

• Exposure on Juwai.com, the largest and most authoritative source for global property in Chinese

• Inclusion in Auction Alert® emails, distributed to 180,000± weekly subscribers

• Drip subscriber email campaign

• Key market agent email campaign

SALES

• Preview event at the property

• Daily showings

• Dedicated, onsite Project Manager

• Market, key influencer, and broker/agent outreach

• Outreach to targeted members of our global database of 800,000±

COLLATERAL

• High-quality photography, including 3D tour*

• Custom messaging

• High-quality print collateral and signage

• Radius or key feeder market mailing*

• Inclusion in monthly catalogue, direct mailed to members of our Private Client Group, billionaires, and high-net-worth property owners across the U.S

* if applicable