Sotheby's Concierge Auctions | Company Profile Book

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ConciergeAuctions.com | +1 212.202.2940

The World Leader

Concierge Auctions is the world’s largest luxury real estate marketplace, backed by our ownership of Sotheby’s, as the world’s oldest and leading auction house established in 1744, and Anywhere Real Estate (NYSE: HOUS), the world’s most extensive agent network.

Still ran by our founders, our platform is enhanced with deep auction expertise and heritage, innovation, and access to an unmatched network of fine art and luxury goods collectors. We have been active in 36 countries and 46 US states. Our body of work can be viewed on conciergeauctions.com.

Key for Key®

Every business has a responsibility to make a positive impact on the world. Our Key For Key® giving model guarantees for every home we sell, we build a home for a family in need. We believe in the empowerment and financial stability that comes with homeownership and its impact for generations.

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TABLE OF CONTENTS 11 Today's Market 33 Traditional Sales + Auction Format 61 The Perfect Platform 87 Technology 95 Dedicated Sales Support 103 The Real Estate Brokerage Community 109 Economics & Expectations 121 Case Studies & Testimonials Sold for $5.264M 318 Kicking Horse Trail | Cordillera, CO Listed by Malia Cox Nobrega & Barbara Scrivens of LIV Sotheby's International Realty

• Limited Liquidity for Luxury

• Today’s Real Estate World

• Your Next Smart Business Decision

• Timing Is Everything

• When Days On Market Go Too Far

• The Inflection Point

• Sell in 60 Days

Sold for $10.36M

3114 Blackhawk Meadow Lane | East Bay Area, CA

Listed by Debi Ann DiCello of Sotheby's International Realty San Francisco Brokerage

TODAY’S MARKET | 11
TODAY'S MARKET
Sold for $7.476M 2930 Hurlingham Drive | Wellington, FL
Realty
Listed by Thomas Baldwin of Equestrian Sotheby’s
International
TODAY’S MARKET | 13
YOUR HOME IS UNIQUE

All of the things that make your luxury property unique are the reasons it will likely fall into one of two categories. A.

Your home will sell quickly (60–180 days) at a high percentage of the list price; or

B.

Your home will likely linger on the market for years, and sell for a fraction of the original asking price.

Sold for $4.688M CAD

The Keynote Penthouse | Calgary, Alberta, Canada

Listed by Corinne Poffenroth of Sotheby’s International Realty Canada

TODAY’S MARKET | 15

Limited Liquidity for Luxury

IN TODAY’S REAL ESTATE MARKET, THERE IS LIMITED LIQUIDITY FOR LUXURY.

In the luxury realm, the buyer pool is limited. Properties in this category are difficult to value and sell. Price has little bearing on demand, and multiple buyers don’t often arrive at once.

Price reductions are proven to undermine the value of a property and frequently cause buyers to sit back and wait.

Sold for $1.98M

Palms Penthouse 55302 | Las Vegas, NV

Listed by Dale Thornburgh of Synergy Sotheby's International Realty

TODAY’S MARKET | 17

Today's Real Estate World

BUYERS CAN MORE EASILY THAN EVER SEE THE HISTORY OF A PROPERTY.

This includes total Days On Market, price history, every listing agent hired, every price reduction made, every time a property has been de-listed and re-listed. Here’s the hard truth: These strategies don’t work. Today, information about your property’s history is more transparent than ever.

18 | TODAY’S MARKET
Days On
LISTED FOR 1,192 DAYS MIAMI, FL The Regalia Penthouse 19575 Collins Avenue Sold at auction in 35 days CARMEL, CA 568Viejo Road Sold at auction in 40 days DURANGO, CO 463 & 464 Pinnacle View Drive Sold at auction in 42 days HOUSTON, TX 3996 Inverness Drive Sold at auction in 42 days LISTED FOR 202 DAYS LISTED FOR 932 DAYS LISTED FOR 573 DAYS
*Average
Market (DOM) calculated from the top 10 sales in each market for each year using MLS and property record data.

Your Next Smart Business Decision

You most likely didn’t end up owning a property like yours by getting lucky, but rather you’ve made good business decisions. We’re here to help you make another.

20 | TODAY’S MARKET
Sold for $2.24M Mukan Hotel | Tulum, Mexico Listed by Charley Ford of LIV Sotheby’s International Realty

Timing Is Everything

WE UNDERSTAND THAT LUXURY PROPERTIES ARE DIFFICULT TO VALUE AND SELL. AND, THAT TIME CAN BE, IF NOT MORE, VALUABLE THAN MONEY.

Our research continues to show that if a luxury property does not sell quickly, it will linger on the market upwards of years and sell for a fraction of the original asking price. The top sales in the top luxury markets in America alone are not only selling for 10% less than in years prior, they are taking an average of 300 days to do so. Moreover, for the 50% that are listed for more than 180 days, it is taking nearly double this time.

Simply put, it can take time to find the right buyer. This is where we come in. We are skilled at pairing sellers of the world’s finest properties with the world’s most capable buyers. We bring unmatched reach, speed, and certainty to what can otherwise take years.

Sold for $7M

2200 White Stallion Road | Thousand Oaks, CA

Listed by Nicki LaPorta & Karen Crystal of Ewing & Associates Sotheby's International Realty

TODAY’S MARKET | 23

Timing Is Everything

DAYS ON MARKET ARE YOUR ENEMY.

Like UV rays on your skin, they are toxic, and the longer you are exposed, the more harmful they become. Every day your property is on the market it depreciates in value.

24 | TODAY’S MARKET

RETAIL (0–30 DAYS)

The property is not listed and an offer that can’t be refused is received.

MARKET (31–90 DAYS)

The property is listed for sale and generates interest from multiple buyers. Value declines over time as excitement wanes.

DANGER ZONE (91–180 DAYS)

The property experiences accelerated deflation.

WHOLESALE (181–365+ DAYS)

The property becomes stale merchandise. Buyers correlate multiple listing agents and price reduction with diminished value.

0 % VALUE ACHIEVED DAYS ON MARKET 365+ 10 0 RETAIL MARKET DANGER ZONE WHOLESALE

When Days On Market Go Too Far

DAYS ON MARKET ARE EXPENSIVE.

When a property has been on the market for a prolonged period of time, not only does it suffer from negative perception, but there’s an inherent cost associated with the accumulated days.

We eliminate this cost.

Sold for $12.656M

Chateau Plaisance | Westlake Village, CA

Listed by Joan Ruth Young & Cathie Messina of Sotheby's International Realty

TODAY’S MARKET | 27

The Inflection Point

THERE IS A POINT OF INFLECTION WHERE REAL ESTATE TURNS FROM NECESSARY TO DISCRETIONARY.

Similar to other luxury consumption—cars, planes, yachts, and wine—once a home has not only been enjoyed but also highly customized to its owner, it is worth significantly less to the next buyer. High-end real estate acts the same way; plus it’s static in location. Oftentimes, selling a property like yours quickly is purely due to luck and timing—not price or exposure.

Our professional advice: Go ahead and list your property with a top broker/agent, but if you haven’t sold between 90–180 days, it is time to take action.

28 | TODAY’S MARKET
Sold. Listed for $14M. Deer Lodge | Santa Barbara, CA Listed by Mike & Micah Brady of Sotheby's International Realty Santa Ynez Valley Brokerage

Sell in 60 Days

We add unmatched exponential reach, speed, and certainty. In short, we help sellers accomplish in as little as 60 days what can otherwise take years.

Sold for $12.32M

3996 Inverness Drive | Houston, TX

Listed by James R Jay Monroe of Martha Turner Sotheby's International Realty

TODAY’S MARKET | 31

TRADITIONAL SALES + AUCTION FORMAT

• We're Here to Help

• Traditional Sale + Auction

• Delivering Control, Predictability, and Liquidity

• From Outsiders to Insiders to Innovators to Leaders

• Brand Partnership and Ownership

• Ahead of the Curve and State of the Art

• A Cutting-Edge Global Force

Sold for $6.804M

Il Incanto | Rancho Santa Fe, CA

Listed by K. Ann Brizolis, Anna Houssels & Brittany Hahn of Pacific Sotheby's International Realty

TRADITIONAL SALES + AUCTION FORMAT | 33

The world’s finest art, classic cars, yachts, and antiques are sold at auction—so, too, is luxury real estate.

Sold for $3.192M

568 Viejo Road | Carmel, CA

34 | TRADITIONAL SALES + AUCTION FORMAT
Listed by Laura Warren of Sotheby's International Realty

$36M

Highest Furniture: Badminton Cabinet; 18th Century Sold in 2004

$28.6M Highest Antiquity: Artemis and the Stag; 1920s (discovered); Sold in 2007

$1M

Highest Wine: 2019 Glass Slipper Vineyard Cabernet Sauvignon; Sold in 2021

$142M Highest Automobile: 1955 Mercedes-Benz 300 SLR

“Uhlenhaut Coupe”; Sold in 2022

$450.3M

Highest Art: Leonardo da Vinci, Salvator Mundi; circa 1940-1500; Sold in 2017

*As of March 2023

We're Here to Help

We match sellers of one-of-a-kind properties with the world’s most capable buyers via a state-of-the-art digital marketing, property preview, and bidding platform. Every single day.

TRADITIONAL SALES + AUCTION FORMAT | 37
for $12.488M
Loyola Drive | Silicon Valley, CA
San Francisco
Sold
690
Listed by Greg Goumas & Arthur Sharif of Sotheby's International Realty

We sell unique properties for clients like you who are not in a precarious financial state, but rather choosing to auction as a smart decision. We’re not in the business of bank sales, distressed properties, or foreclosures.

38 | TRADITIONAL SALES + AUCTION FORMAT

271 John Tyler Memorial Highway | Near Richmond, VA

Sold for $2.06M
Listed by Sharon Nicholson of Sotheby’s International Realty

Traditional Sale + Auction

A TIME-CERTAIN SALE. Our 60-day solution may deliver a higher Net Present Value than the status quo.

40 | TRADITIONAL SALES + AUCTION FORMAT

TRADITIONAL + AUCTION

1 Assuming 80% of list 2 Taxes, insurance & maintenance; approximated at 0.5% per month

3 The national average based on absorption; from the institute for luxury home marketing

LIST PRICE $10,000,000 $10,000,000 Estimated Contract Price1 $8,000,000 $8,000,000 Monthly Cost of Carry2 $40,000 $40,000 Months to Sell3 40 2 Approximate Carry Until Sold $1,600,000 $80,000 Approximate Proceeds $6,400,000 $7,920,000

Delivering Control, Predictability, and Liquidity

OUR PLATFORM GIVES YOU THE ADVANTAGE OF:

1. CONTROL

You decide the timing and terms.

2. PREDICTABILITY

You will be provided with the starting bid range, offer line-up, and exposure metrics so you know what to expect before your chosen sale date.

3. LIQUIDITY

The sale of your home will be followed by a contingencyfree closing, typically within 1–4 weeks.

Sold. Listed for $13.5M.

4002 Tyx Trail | Spicewood, TX

Listed by Susan Barringer of Kuper Sotheby's International Realty

TRADITIONAL SALES + AUCTION FORMAT | 43

OVER

Sold for $20.524M

The Regalia Penthouse | Miami, FL

Listed by Jeffery Miller of ONE Sotheby’s International Realty

44 | TRADITIONAL SALES + AUCTION FORMAT
$3 BILLION DOLLARS SOLD

Backed by game-changing technologies, award-winning marketing, sales support, and one of the most valuable Ultra-High-Net-Worth (UHNW) private client lists in the industry, we have pioneered a new way to buy and sell luxury properties. Our expert team curates the world’s most elite properties, matches them with qualified buyers, and facilitates an easy, market-driven transaction.

Our typical clients are entrepreneurs, business owners, sports and entertainment figures, and executives from the technology and financial sectors.

Sold. Listed for $35M.

Champ d’Or | Near Dallas, TX

Listed by Joan Eleazer & Robbie Briggs of Briggs Freeman Sotheby’s International Realty

TRADITIONAL SALES + AUCTION FORMAT | 47

60 Days, From Sign To Sell

OUR PROCESS IS 60 DAYS, FROM THE DAY YOU SIGN UP TO THE DAY YOU CLOSE. TYPICALLY, OUR PLATFORM WILL GARNER 200–400 INQUIRIES, 25–50 SHOWINGS, AND 3–7 BIDDERS VIA A FOUR-PRONGED APPROACH:

1. Package your property for market.

2. Expose it globally to our auction insiders via our proprietary database of 850,000± contacts who will hear about your property first.

3. Engage the local market.

4. Facilitate a fast and easy closing that is as-is, where-is, and contingency-free.

Sold for $5.4M

Rocky Creek Ranch | Statesville, NC

Listed by Derek Rowley of Mountain Sotheby's International Realty

TRADITIONAL SALES + AUCTION FORMAT | 49

Brand Partnership and Ownership

Through our ownership by Sotheby’s and Anywhere, our platform continues to be enhanced with the deep luxury auction expertise, innovation in online and live auctions at Sotheby's galleries around the world, and access to an unmatched global network of fine art and luxury goods collectors of Sotheby’s and increased lead generation and enhanced marketing visibility via Anywhere’s brands and affiliated agents.

Established in 1744, Sotheby’s is the world’s premier destination for art and luxury. Sotheby’s promotes access, connoisseurship, and preservation of fine art and rare objects through auctions and buy-now channels including private sales, e-commerce, and retail. Its trusted global marketplace is supported by an industry-leading technology platform and a network of specialists spanning 40 countries and 50 categories, which include Contemporary Art, Modern and Impressionist Art, Old Masters, Chinese Works of Art, Jewelry, Watches, Wine and Spirits, and Interiors, among many others.

As the leading and most integrated provider of U.S. residential real estate services encompassing franchise, brokerage, relocation, and title and settlement businesses as well as a mortgage joint venture, Anywhere Real Estate Inc’s diverse brand portfolio includes some of the most recognized names in real estate: Better Homes and Gardens® Real Estate, CENTURY 21®, Coldwell Banker®, Coldwell Banker Commercial®, Corcoran®, ERA®, and Sotheby's International Realty®. Realogy brands include approximately 191,700 independent sales agents in the U.S. and more than 135,000 independent sales agents in 117 other countries and territories.

TRADITIONAL SALES + AUCTION FORMAT | 51

We created a new category, dominate the space, and set the standard.

Sold. Listed for $6.384M.

La Perse | Houston, TX

Listed by Kellie Geitner of Martha Turner Sotheby’s International Realty

TRADITIONAL SALES + AUCTION FORMAT | 53

Sold for $10.36M

19700 Southeast Mack Dairy Road | Jupiter, FL

Listed by Todd Peter of Sotheby’s International Realty

Ahead of the Curve and State of the Art

Our direction: Forward

Our speed: Fast

Our mindset: Focused

TRADITIONAL SALES + AUCTION FORMAT | 55
56 | TRADITIONAL SALES + AUCTION FORMAT Company founded Became a preferred auction partner to Engel & Voelkers Became a preferred auction partner to Naef Prestige Knight Frank 2008 2018 First $10M sale 2010 Increased geographical reach to 15 states with significant investment in marketing and technology 2011 $1B in historic sales First European sales 2016 Enhanced reach to China First world record achieved Became a preferred auction partner to Berkshire Hathaway HomeServices of America 2017 Exclusive relationship established with Sotheby’s International Realty®
Agent Advisory Board founded Named one of Inc 5000 fastestgrowing US companies—six consecutive years 2009 2019
Global

2012

Continued investment in technology platform and database ($4M to date)

2013

First international sale

Exclusive relationship with Who’s Who in Luxury Real Estate established

2014

33% of bidders from database

Exclusive relationship established with Leverage Global Partners

Added Barabara Corcoran as strategic advisor

2015

Deployed mobile bidding app

2020

Activity grows to 30 countries

Passes 650K database members and 100K subscribers

2021

Majority acquired by Sotheby’s and Anywhere

Fourth world record achieved

2022

Activity grows to 34 countries

First-ever real estate exhibition at Sotheby's since inception in 1744

Fifth world record achieved Over $3B in historic sales

A Cutting-Edge Global Force

We have the largest footprint of any real estate auction marketplace in the world with 90%+ market share.

ACTIVITY IN 46 U.S. STATES & 36 COUNTRIES/TERRITORIES

TRADITIONAL SALES + AUCTION FORMAT | 59

THE PERFECT PLATFORM

• Steps to Submitting Your Property

• A Proven, Predictable Formula

• Buyer Funnel

• Reaching the Right Buyer

• Comprehensive Database

• Marketing Your Property

• Paid Media

• Public Relations

• We Are Obsessed with the Details

Sold for $6.16M

Jewel of Barton Creek | Austin, TX

Listed by Julie Mack of Kuper Sotheby's International Realty

THE PERFECT PLATFORM | 61

Steps to Submitting Your Property ANALYSIS:

We know every luxury home and select only the most realistic sellers. One in every 20 that comes our way, in fact. The result? Buyers have direct access to premium real estate in an open bidding platform that allows participation from anywhere in the world with complete convenience and full transparency. No more under offering. No more over paying.

PROPOSAL:

Our sales team works closely with sellers of qualified properties to address any questions, and drafts a proposal with the specific terms of sale.

AUCTION AGREEMENT (AA):

Once accepted, the auction agreement is drafted, reviewed, and signed. Then, we’re off!

PHASE I: UNDERWRITING

Committee review and approval

PHASE II: PREPARATION & DILIGENCE

Timing: 2 Weeks

Launch preparations: marketing assets and materials, diligence package, and sales strategy

UNDERWRITING APPROVED

62 | THE PERFECT PLATFORM
SIGNED AGREEMENT AUCTION LAUNCH

PHASE III: GLOBAL MARKETING & EARLY BIDDER/DATABASE AGGREGATION

Timing: 3 Weeks

Global marketing: property live on conciergeauctions.com, database outreach, and open houses/scheduled showings

PHASE IV: BIDDING & ADDITIONAL BIDDER/LOCAL MARKET ENGAGEMENT

Timing: 2 Weeks

Additional bidder engagement: bidding opens on conciergeauctions.com, MLS continually adjusted to the current high bid, exposure to the local market, and database re-engagement

PHASE V: CLOSING

Timing: 1–4 Weeks

PRE-AUCTION CALL

Timing: 12–24 hours before bidding opens

Review of initial bidder lineup and Starting Bids

BIDDING OPENS

BIDDING CLOSES CLOSING DAY

A Proven, Predictable Formula

WE ARE DATA-DRIVEN TO THE CORE.

Our full-time, in-house data and marketing teams continually monitor the traction of our platform and analyze performance for increased engagement and outreach for campaigns.

Sold for $5.628M

Ritz-Carlton Penthouse | San Francisco, CA

64 | THE PERFECT PLATFORM
Listed by Gregg Lynn of Sotheby’s International Realty San Francisco

Buyer Funnel

WE KNOW:

• How many eyes need to be reached to generate sufficient momentum

• How many buyer prospects need to be engaged

• How many feet need to come through the doors at showings and open houses

• How many registered bidders will result in a successful auction

66 | THE PERFECT PLATFORM
Bidders 3–7 The Perfect Buyer Showings 25–50 Auction Prospects 200–400 Mass Exposure/Database Reach 1M±
DELIVERS
PERFECT BUYER—ON DEMAND.
for $6.6M Riven Rock Ranch | Comfort, TX
by Rick Kuper & Lauren Haass of Kuper Sotheby’s International Realty
OUR PROCESS
YOUR
Sold
Listed

At the end of your exposure period, you can expect qualified bidders to be identified from each of the following avenues:

1.

1/3 NEW BUYER PROSPECTS

New buyers who have never been exposed to your property previously.

2.

1/3 LOCAL EXPOSURE

Buyers in your market who have not made an offer prior as there was no urgency.

3.

1/3 PROPRIETARY CONTACTS

Buyers who have been identified from our database and Private Client List.

Sold for $15.087M

Bar B Bar Ranch | Jackson Hole, WY

Listed by Thomas J. Evans of Jackson Hole Sotheby’s International Realty

THE PERFECT PLATFORM | 69

Global By Nature: Reaching the Right Buyer

OVER THE LAST DECADE, WE’VE INVESTED MILLIONS OF DOLLARS IN GROWING OUR DATABASE.

Plus, we make an annual investment of over $10 million to support our platform in order to cultivate the right audience for luxury properties. Your property will be plugged into this proven platform and exposed to our global network of buyers, supplemented with Navy SEAL style hand-to-hand outreach to the best buyer prospects who we know are candidates for properties like yours.

Sold for $2.667M

Hassford Gulch | Crested Butte, CO

70 | THE PERFECT PLATFORM
Listed by Cathy Benson & Channing Boucher of Benson Sotheby's International Realty

The World's Most Comprehensive Database & Private Client Group

WE HAVE ONE OF THE MOST VALUABLE UHNW DATABASES OF BUYERS IN THE REAL ESTATE AND AUCTION INDUSTRIES.

We carefully segment our database of over 850,000, so we strategically target to market, lifestyle, and transactional history. Each additional sale generates interest resulting in database expansion.

Plus, we market to over 185,000± subscribers weekly with our auction opportunities, and our Private Client Group includes UHNW individuals who are active buyers, brokers, and agents of luxury real estate who have raised their hands—and paddles (or clicked to bid!)—at our auctions

Sotheby's International Realty listings also receive exposure to Sotheby’s 670,000± daily subscribers.

Sold for €1.037M

Palladio at Palazzo Molin | Venice, Italy

Listed by Ann-Marie Doyle of Venice Sotheby's International Realty

THE PERFECT PLATFORM | 73

OUR DATABASE HAS EXTENSIVE GLOBAL REACH

% OF BUYERS, SELLERS, AND AGENTS

74 | THE PERFECT PLATFORM
BUYERS AGENTS SELLERS SUBSCRIBER LIST SIZE 180K 160K 140K 120K 100K 80K 60K 40K 20K 2016 2019 2020 2021 2022 2015 2018 2014 2017

850,000+ CONTACTS IN 210 COUNTRIES/TERRITORIES

The Marketing of Your Property

IN ADDITION TO BENEFITING FROM OUR EXTENSIVE MEDIA BUYS AND PR, YOUR PROPERTY WILL RECEIVE A TARGETED KEY MARKET CAMPAIGN.

EMAIL CAMPAIGNS

Our campaigns are not only content-focused, but also dataand analytics-driven, consistently performing higher than industry averages. Your property will be digitally marketed based on interest and behavioral activities to both new and prior like-kind property prospects from our global database. We will also provide emails for agents to send information about your property to their clients directly.

SOCIAL MEDIA/SEARCH

Our marketing team is focused on our social and search campaigns.

SIGNAGE

Directional signage will be displayed to promote preview times and awareness about the auction opportunity.

COLLATERAL

Your property will receive high-quality collateral, distributed to a radius and/or targeted list of potential buyers and made available for your listing agent and onsite.

VISUALS

During our preparation period, our marketing team will review all visuals available for your property and determine if a new photo shoot, film, and/or 3D tour should be additionally produced in the style that best highlights the main features of your property.

THE PERFECT PLATFORM | 77
Sold for $19.25M The Grand Teton Estate | Jackson Hole, WY Listed by Pamela Renner of Jackson Hole Sotheby's International Realty

Paid Media & Public Relations

Our marketplace is promoted extensively worldwide.

78 | THE PERFECT PLATFORM

* Planned placements subject to change

Public Relations

Your property will be included in a press release distributed via a national news wire, and press exposure will be sought in news outlets in key markets.

EARNED MEDIA

Press Release with National Wire

Distribution Media, Blogger, & Influencer Relations

Key/Target Market Press Pitching

YOUR

PROPERTY

PAID MEDIA

Facebook/Google Display Retargeting

Display Network Targeted Ads

AdWords/Keyword Search Property Listing Sites

Sold for $3.85M

The River Valley Preserve | Hailey, ID

Listed by Sue Engelmann of Sun Valley Sotheby’s International Realty

SHARED MEDIA

Social Postings

MLS & Property Listing Sites

OWNED MEDIA

Property Page with Assets & Diligence

Subscriber Email Campaign

Targeted Database Outreach

Collateral & Direct Mail

THE PERFECT PLATFORM | 81

We Are Obsessed With the Details

WE HAVE GARNERED GLOBAL ATTENTION, INCLUDING:

5 World Records

Hunderds of Marketing Awards

“Best Overall Marketing”, “Extraordinary Philanthropy”, “Best Website”, and “Significant Sale”, Who’s Who in Luxury Real Estate

“Best in Show” for print and film + 36 Marketing Awards including “Best Website”

USA Today and NAA

45 Film Production Awards

The Telly Awards

Named One of America’s Fastest-Growing Privately-Held Companies – Hall of Fame and 6 Years in a Row Inc. Magazine

CEO Laura Brady and President Chad Roffers

awarded “Most Influential Leaders in Real Estate”

Inman News

No. 38 on the 2018 Entrepreneur 360™ List

Sold for $5.5M

Tusculum Historic Estate | Princeton, NJ

by

Ranked on the Financial Times Americas’

Fastest Growing Companies 2020 list

THE PERFECT PLATFORM | 83
Listed Judson Henderson of Callaway Henderson Sotheby's International Realty

TECHNOLOGY

• A Focus on the Future

• Browse & Bid 24/7

• Proprietary Online Marketplace

Sold for $2.856M

Sky Ha House | Tulum, Mexico

Listed by Veronica Cordova of Riviera Maya Sotheby’s International Realty

TECHNOLOGY | 85

A Focus On the Future

TECHNOLOGY IS KEY.

Our investment in customized, state-ofthe-art technology ensures a seamless experience for our team and clients.

Sold for $9.13M

Anselmo Vineyards & Seven Hills Ranch | Inwood Valley, CA

Listed by Donald Van de Mark of Sotheby's International Realty

TECHNOLOGY | 87

Browse & Bid: 24/7

TECHNOLOGY | 89
world’s digital; we’re digital.
for $1.43M CAD
International Realty Canada
The
Sold
27 Granite Ridge | Calgary, Alberta, Canada Listed by Lisa Tomalin-Reeves of Sotheby’s

Our Proprietary Online Marketplace

Our digital bidding allows buyers to participate privately from anywhere in the world with complete convenience and full transparency.

You will have presence on our exclusive online marketplace, ConciergeAuctions.com. Built from the ground-up using proprietary software, our Product Team of UI/UX designers and software engineers used international state-of-the-art technologies, data science, predictive analytics, and user behavior to present the right properties to the right buyers.

Sold for $7.04M

101 Pascal Lane | Austin, TX

Listed by Gary & Michelle Dolch of Kuper Sotheby's International Realty

TECHNOLOGY | 91

LIVE CHAT

Our intelligent live chat platform offers potential buyers assistance based on user behavior and predictive analytics.

USER BEHAVIOR TRACKING

Our site communicates with our CRM and marketing platforms so we capture and track valuable data, both in our analytics and in our sales management interfaces.

AUTO EMAILS & NOTIFICATIONS

Various actions on our website send auto-responses, trigger drip campaigns based on behaviors, and/or task our sales team for personal potential buyer outreach.

Sold for $5.488M

Northstar Luxury Chalet | Aspen/Snowmass, CO

92 | TECHNOLOGY
Listed by Andrew Roberts of Aspen Snowmass Sotheby’s International Realty

DEDICATED SUPPORT

• Auction Team

• Broker Outreach

• Previews/VIP Events

Sold for $3.668M

Mariposa del Lago | Dallas, TX

Listed by John Zimmerman of Briggs Freeman Sotheby's International Realty

DEDICATED SALES SUPPORT | 95

Auction Team

We have a dedicated auction team that’s focused on your property, working alongside your Listing Agent to educate the market about the opportunity and assist in the auction registration process. This team also introduces properties that we’re auctioning to members of Sotheby's Concierge Auctions’ Private Client Group, and will individually reach out for one-on-one conversations with top prospects of our clientele.

We speak: Deutsch, English, Español, Français, Italiano, Português, Pусский, 简体

Sold for $9.25M

Painted View Ranch | Atlanta Area, GA

Listed by Cynthia Chandlee of Atlanta Fine Homes Sotheby's International Realty

DEDICATED SALES SUPPORT | 97
中文, תירבע

Broker Outreach

In tandem with our global reach, local market engagement and education play a key role in our outreach endeavors. In addition to notifying via the multiple listing service, top-producing brokers in the local and target markets will be personally contacted.

Sold for $4.452M

Eagle's Nest | Castle Rock, CO

Listed by Linda Behr of LIV Sotheby’s International Realty

98 | DEDICATED SALES SUPPORT

Previews/VIP Events

Your property will be available for scheduled showings.

A reception will be hosted at your property for VIP potential buyers, local opinion leaders, and/or key top-producing brokers.

Sold. Listed for $4.88M.

The Versailles Penthouse | Las Vegas, NV

Listed by Kristen Routh-Silberman of Synergy Sotheby’s International Realty

DEDICATED SALES SUPPORT | 101
THE REAL ESTATE BROKERAGE COMMUNITY | 103 THE REAL ESTATE BROKERAGE COMMUNITY
Our Take on Agents
Our Preferred Agent Network
for $18.7M
Island | Exuma, Bahamas
by George Damianos of Damianos Sotheby's International Realty
Sold
Innocence
Listed

Wind

Listing Agents

WE ARE AN ADDITIONAL AGENT TOOL FOR HIGH-END LISTINGS AND HAVE NEVER AUCTIONED A PROPERTY WITHOUT A LISTING AGENT.

We help agents bring the market, not chase it.

THE REAL ESTATE BROKERAGE COMMUNITY | 105
Sold for $2.475M Horse Farm | Wilmot, NH Listed by Pam Perkins of Four Seasons Sotheby’s International Realty

Preferred Agent Network

Over the past decade, we have established our own network of top agents from across the globe who are experienced with our platform and the luxury market. We understand the value this network brings in terms of experience and local market knowledge.

Our Preferred Agents have a deep understanding of your market and the leverage of an extensive business and personal network.

Between us, the agent, and you, this is a win-win-win for everyone.

Sold for $7.3M

Bighorn Lodge | Jackson, WY

Listed by The Spackmans of Jackson Hole Sotheby's International Realty

THE REAL ESTATE BROKERAGE COMMUNITY | 107

ECONOMICS & EXPECTATIONS

• Auction Formats

• Fee Structure

• Bidder Qualification

• Starting Bids & Price Discovery

• Our Success Rate

Sold for $3.338M

463 & 464 Pinnacle View Drive | Durango, CO

Listed by Zach Morse & Tom Morse of Legacy Properties West Sotheby’s International Realty

ECONOMICS & EXPECTATIONS | 109

Auction Formats

WE ANALYZE YOUR PROPERTY AND THE MARKET TO DETERMINE THE MOST EFFECTIVE APPROACH.

NO RESERVE: The property will sell to the highest bidder at auction. There is no minimum bid that must be exceeded to purchase the property.

RESERVE: The property will sell at or above a pre-determined price threshold at auction.

The majority of our auctions take place via our online marketplace, ConciergeAuctions.com. Dedicated representatives are also available for assistance via phone. Bidding is typically open for two weeks.

Sold for $6.552M

Arbor Hill | Philadelphia Area, PA

Listed by Janet Rubino & Wendie Steffens of Kurfiss Sotheby's International Realty

ECONOMICS & EXPECTATIONS | 111

Sold for $9.5M

Villa Collina | Knoxville, TN

Fee Structure FEES

We do not charge any seller fees.

AGENT COMMISSIONS

Listing and buyer agent commissions are protected.

STARTING BID INCENTIVE

For No Reserve auctions, Sotheby's Concierge Auctions offers a Starting Bid

Incentive, a credit to reduce the Buyer's Premium by 50% related to the Starting Bid Amount, encouraging buyers to submit a starting bid prior to the start of the auction.

BUYER’S PREMIUM

The buyer pays an additional 12% premium on top of the high bid. This covers our fee.

TITLE & TAXES

The seller pays the title search and title insurance. The buyer pays any applicable transfer taxes.

Listed by Debbie Elliott-Sexton of Alliance Sotheby's International Realty

ECONOMICS & EXPECTATIONS | 113

Sold for $3.63M

Crosscreek Farm | New Hope, PA

Bidder Qualification

BIDDERS ARE VETTED TO VERIFY ABILITY TO PURCHASE.

PRIOR TO YOUR SALE, BIDDERS MUST REGISTER TO PARTICIPATE BY:

1. Completing and submitting the Auction Terms & Conditions.

2. Providing proof of funds from a bank or financial institution.

3.

At the close of bidding, the winning buyer signs the contract and posts a non-refundable deposit.

ECONOMICS & EXPECTATIONS | 115
Listed by Donald Pearson of Kurfiss Sotheby's International Realty

Sold for $5.5M

Happy Valley Estate | Scottsdale, AZ

Starting Bids and Price Discovery

PROVIDING YOU WITH TRANSPARENCY THROUGHOUT THE PROCESS IS AN IMPORTANT PART OF WHAT WE DO.

EXPECTATIONS AND TRANSPARENCY

We are committed to providing full transparency. That is why all sales are on our website. And, prior to engaging us, time will be spent reviewing your market, available inventory, and recent sales to determine an expected starting bid range for your property. Once your property begins its exposure, you will be informed every step of the way through updates and constant communication with your sales team. 24 to 48 hours prior to your auction, you will be provided the bidder lineup and starting bid ranges are exposed.

ECONOMICS & EXPECTATIONS | 117
Listed by Frank Aazami of Russ Lyon Sotheby's International Realty

Our Success Rate

We have a dedicated, in-house closing team with a historical close rate of 87% for all properties that are successfully auctioned.

All interested parties complete due diligence during the exposure period of your property, as all sales are “as-is” without contingencies, typically within 1–4 weeks of your scheduled auction.

The Auction Terms and Conditions, Purchase Contract, and available property documents can be downloaded directly from your property’s page on our website.

Sold for $6.35M

1482 Austin Conolly Drive | Grand Cayman, Cayman Islands

ECONOMICS & EXPECTATIONS | 119
Listed by Patty Nugent of Cayman Islands Sotheby’s International Realty

• The Grand Teton Estate | Jackson Hole, WY

• 313 & 315 Belvedere Avenue | Charlevoix, MI

• 56-3083 Puakea Bay Drive | Big Island, HI

• 935 & 939 Hillsboro Mile | Hillsboro Beach, FL

• 822 North Street | Greenwich, CT

• Circle R Ranch | Aspen, CO

Sold. Listed for $10M. Honeystone | Wayne, PA

Listed by David Harrington & Susan Ravenscroft of Kurfiss Sotheby’s International Realty

CASE STUDIES & TESTIMONIALS | 121
CASE STUDIES &  TESTIMONIALS

JACKSON HOLE, WY

Sold for $19.25M | Record Sale: Highest sale in Jackson Hole for five years

The Grand Teton Estate | 7555 Moose Wilson Road

"The level of professionalism and skill from everyone on the Sotheby's Concierge Auctions team was impressive. Each person played their part to figure out how to achieve the best price. Prior to working with the firm, I was very specific about approving potential buyers to see the property. I simply didn’t want my privacy invaded. The team managed the showings well, and I was relieved after hiring them that the entire process—from beginning to end—would only be five weeks.”

The property had been listed for 1,386 days prior to going to auction. In only six weeks, the auction exposure period generated:

PROSPECTS: 739 | SHOWINGS: 125+ | BIDDERS: 9

In cooperation with Pamela Renner of Jackson Hole Sotheby's International Realty

122 | CASE STUDIES & TESTIMONIALS

Charlevoix, MI

Sold for $3.92

313 and 315 Belvedere Avenue

"The interest and the curiosity the auction generated truly astounded me. My property was on the market three and a half years and I can count on one hand how many real buyers had come through the door. Then, with the auction, more than 500 people came to see the property. The entire town was abuzz, which was both exciting and fun. Sotheby's Concierge Auctions created urgency and interest around my unique asset in a niche market. I so appreciated their efforts and would absolutely recommend their team and process. They are top-notch."

In only four weeks, the auction exposure period generated:

PROSPECTS: 748 | OPEN HOUSE VISITORS: 412 | BIDDERS: 6

In cooperation with Brad Rellinger of Harbor Sotheby's International Realty

CASE STUDIES & TESTIMONIALS | 125

BIG ISLAND, HI

Sold for $9.995M

56-3083 Puakea Bay Drive

"We are thrilled with the successful results of the recent auction. In just 38 days of exposure, we hosted 59 open house visitors and conducted 35 qualified showings at the property."

In only six weeks, the auction exposure period generated:

PROSPECTS: 636 | BIDDERS: 4

In cooperation with Kathy Christiansen & Gayle Ching of MacArthur Sotheby's International Realty

126 | CASE STUDIES & TESTIMONIALS

HILLSBORO BEACH, FL

Sold, Listed for $159M | Record Sale: U.S. World Record for Highest Price 935 & 939 Hillsboro Mile

"I hired Sotheby's Concierge Auctions because their reach to the most elite buyers across the globe is unsurpassed, and I've been equally impressed by the attention to detail and business acumen of their entire organization. If I had the chance to sell this property again, Sotheby's Concierge Auctions would be my first call. They are the best organization in the world to produce the highest price for one-of-a-kind properties in an efficient manner."

In only six weeks, the auction exposure period generated:

PROSPECTS: 1,800 | SHOWINGS: 29 |

BIDDERS: 11

In cooperation with Mayi de la Vega of ONE Sotheby’s International Realty

CASE STUDIES & TESTIMONIALS | 129

GREENWICH, CT

Sold for $4.48M

822 North Street

"We are thrilled with the successful sale of our home through Sotheby's Concierge Auctions. The process was smooth and efficient, and we now can move onto the next phase of our lives with ease, knowing our home has a new owner who will cherish it as much as we have.”

In only four weeks, the auction exposure period generated:

PROSPECTS: 467 | OPEN HOUSE VISITORS: 100 | BIDDERS: 6

In cooperation with Francine D. Ehrlich of Sotheby’s International Realty - Greenwich

130 | CASE STUDIES & TESTIMONIALS

ASPEN, CO

Sold for $14.28M

Circle R Ranch

"Sotheby's Concierge Auctions did exactly what they were hired to do, and the process worked...We had great showing activity, generating substantial interest from potential bidders and numerous registered bidders with the firm’s marketing platform and open house schedule. I will unequivocally recommend Sotheby's Concierge Auctions in the future, and I look forward to working with them again."

In only four weeks, the auction exposure period generated:

PROSPECTS: 1,206 |

SHOWINGS: 28 |

BIDDERS: 5

In cooperation with Craig Morris & Andrew Ernemann of Aspen

Snowmass Sotheby's International Realty

CASE STUDIES & TESTIMONIALS | 133

Rather than just an auction company, we are a global marketplace for luxury real estate.

Sold. Listed for $15M.

The Strand Luxury | Dana Point, CA

Listed by Bob Chapman & Kindy Slagle of Coast Sotheby’s International Realty

135
136 Our proven platform was built to support properties like yours. Sold for $7.04M 18127 Via Roswitha | Rancho Santa Fe, CA Listed by Ann Brizolis of Pacific Sotheby’s International Realty
139 LET US DELIVER YOU A BULLSEYE. Sold for $4.48M 8106 Overlake Drive West | Medina, WA Listed by Rebecca M. Gray of Realogics Sotheby’s International Realty

ConciergeAuctions.com | +1 212.202.2940

Concierge Auctions, LLC, (“Concierge Auctions”) is an auctioneer. Concierge Auctions’ principal address is 228 Park Avenue South, Suite 70835, New York, NY 10003, and its phone number is (212) 202-2940. If required, Concierge Auctions (or its representative) is registered, licensed and/or bonded in the U.S. state where the property to be auctioned is located. Concierge Auctions (in certain jurisdictions) and certain Concierge Auctions subsidiaries, employees, and representatives may possess real estate broker or salesperson licenses in various jurisdictions and may, in some circumstances, perform functions that may be deemed brokerage services, however, neither Concierge Auctions nor its agents, employees, and affiliates are acting as a broker in any capacity for any party in connection with this auction. Bidders must seek brokerage services or advice from their own real estate agents or professional advisers. Our brokerage licenses are held solely for compliance purposes to further our auctioneering services. Concierge Auctions, the Listing Agent, the seller of the property and their respective agents, employees, and affiliates do not represent, warrant, or guarantee the accuracy or completeness of any information and shall have no liability for errors or omissions under any circumstances in this or any other property listings or advertising, promotional or publicity statements, and materials. This is not meant as a solicitation for listings or an offer to sell real property. Cooperating brokers are encouraged to participate as set forth in Concierge Auctions bidder terms and conditions.

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