March 2023 Global Sale

Sotheby’s Concierge Auctions is pleased to present its next Global Sale showcasing the finest real estate offerings in the world with bidding closing this March, live at Sotheby’s New York and online.

Simultaneously showcased with Sotheby’s auction house, the world’s premier destination for fine art and luxury goods, properties hand-picked for inclusion benefit from global exposure and positioning alongside the finest luxury items in the world.

Featuring a selection of luxury properties to high-net-worth buyers from across the globe, our Global Sales are our largest and most anticipated events of the year. Presented with similar marquee offerings on sothebys.com and casothebys.com, properties will receive exposure via our proven platform and global database of high-networth clientele—including direct reach to buyers in key feeder markets and the fastest-growing luxury cities in the world.

Fully integrated within Sotheby’s bi-annual Luxury Week sales series— displayed and sold alongside Sotheby’s rare and exceptional offerings of Jewelry, Watches, Sneakers, and more—a selection of offerings will close live at Sotheby’s New York.

Timing

Sold, Quietly Listed for €100M | Lake Como, Italy

Global Sale Results

Following our historic September sale, which was the first-ever exhibition of luxury real estate to gavel at the world’s largest, most trusted and dynamic marketplace for art and luxury, our three-hour December sale event was conducted by head auctioneer Frank Trunzo. With an audience of more than one hundred in attendance, over 80 property connoisseurs competed from around the world, in the room, on the telephone via Sotheby’s Concierge Auctions team of specialists, and online.

Our Last Global Sale’s Facts & Figures

“We have always been diligent in curating sales that encompass the world’s most coveted locales and lifestyles. Particularly with these sales, while the market has fluctuated, we continue to see strong buyer demand. The strength of our platform, now propelled by the esteemed history of the Sotheby’s brand, only heightens our focus to bring quality offerings to the auction stage.”

Laura Brady, CEO

• First-ever exhibitions of luxury real estate in history to gavel at Sotheby’s New York

• 93% sell through rate across 15 sales

• $56M+ in sales volume

• $620M+ across nearly 200 aggregate bids

• 56%+ increase above average Starting Bid prices achieved

• 82 bidders from 11 countries

• 40% of properties achieved prices in excess of $4 million

The World Leader.

Sotheby’s Concierge Auctions is the largest luxury real estate auction marketplace in the world with 90%+ market share and one of the most comprehensive databases of high-net-worth global property connoisseurs. We facilitate transparent, market-driven transactions in an expedited time frame.

WE’RE HERE TO HELP

We understand the traditional real estate model alone has limitations. And, we’re here to help. We match sellers of one-of-a-kind properties with the world’s most capable buyers via a state-of-the-art digital marketing, property preview, and bidding platform.

BRAND PARTNERSHIPS

In November 2021, we were acquired by Sotheby’s, the world’s premier destination for fine art and luxury goods, and Anywhere Real Estate Inc. (NYSE: HOUS), the largest full-service residential real estate services company in the United States.

Today, we continue to partner with all real estate companies and, through these additional resources and reach, service all brands and clientele better than ever before.

SELL IN 30 DAYS

We add unmatched exponential reach, speed, and certainty.

In short, we help sellers accomplish in as little as 30 days what can otherwise take years.

BROWSE & BID: 24/7

We know every luxury home and select only the best. One of every 20, to be exact. The result? Buyers have direct access to incredible deals on the world’s finest properties.

AGENTS EARN COMMISSIONS

Born out of the luxury real estate industry, we are an additional agent tool for high-end listings. In fact, we have never auctioned a property without a listing agent.

Global Reach: Highlights

Properties will receive direct reach to members of our global database, including our Private Client Group of buyers, agents, and industry experts. Our process typically results in 1,000 inquiries, 25+ showings, and multiple buyers competing for your property.

PUBLIC RELATIONS

Inclusion in sale “lineup” release, distributed over the global news wire to primary international buyer markets, including:

• Asia-Pacific

• Europe

• North America

• Middle East

ADVERTISING

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Google Display Network display and retargeting banner ads

(The entire Google Display Network reaches over 90% of internet users worldwide; sample sites include WSJ.com, Entrepreneur.com, Forbes.com, and NYTimes.com)

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Google AdWords custom property location/keyword campaign

• Facebook advertising campaign, targeting new potential buyers, agents, and executives within key feeder markets

• Facebook retargeter campaign, reaching visitors of your property’s page on casothebys.com

SOTHEBY’S MARKETING

• Showcased on Sothebys.com with additional sale promotion

• Exposure in Sotheby’s Today emails to 670,000± daily subscribers

• Catalogue mailed to Sotheby’s galleries in New York, East Hampton, Los Angeles, London, Hong Kong, Dubai, and Monaco*

• Sale promotion during Sotheby’s bi-annual Luxury Edit in New York

• Live auction at the Sotheby’s gallery in New York*

DIGITAL MARKETING

• Exposure on Juwai.com, the largest and most authoritative source for global property in Chinese

• Inclusion in Auction Alert® emails to 180,000± weekly subscribers

• Drip subscriber email campaign

• Key market agent email campaign

SALES

• Daily showings

• Preview event

• Dedicated Project Manager

• Market, key influencer, and broker/agent outreach

• Outreach to targeted members of our global database of 825,000±

COLLATERAL

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High-quality photography, including 3D tour*

• Custom messaging

• High-quality print collateral and signage

• Radius or key feeder market mailing*

• Inclusion in monthly catalogue, direct mailed to members of our Private Client Group, billionaires, and high-net-worth property owners across the U.S. * if applicable

Concierge Auctions, LLC, dba Sotheby’s Concierge Auctions, is an auctioneer. Sotheby’s Concierge Auctions’ principal address is 650 Madison Avenue, New York, NY 10022, and its phone number is (212) 202-2940. If required, Sotheby’s Concierge Auctions (or its representative) is registered, licensed and/or bonded in the state where the property to be auctioned is located. Sotheby’s Concierge Auctions (in certain jurisdictions) and certain Sotheby’s Concierge Auctions subsidiaries, employees, and representatives may possess real estate broker or salesperson licenses in various jurisdictions and may, in some circumstances, perform functions that may be deemed brokerage services, neither Sotheby’s Concierge Auctions nor its agents, employees, and affiliates are acting as a broker in any capacity for any party in connection with this auction. Bidders must seek brokerage services or advice from their own real estate agents or professional advisers. Our brokerage licenses are held solely for compliance purposes to further our auctioneering services. Sotheby’s Concierge Auctions, the Listing Agent, the seller of the property and their respective agents, employees, and affiliates do not represent, warrant, or guarantee the accuracy or completeness of any information and shall have no liability for errors or omissions under any circumstances in this or any other property listings or advertising, promotional or publicity statements, and materials. This is not meant as a solicitation for listings or an offer to sell real property. Cooperating brokers are encouraged to participate as set forth in Sotheby’s Concierge Auctions bidder terms and conditions.