BIDDER GUIDE: HOW TO BID (AND WIN!) AT AUCTION Terminology:
Auction Roles:
+ Soft Gavel: An automatic time addition on the auction clock when a bid is placed. The “soft gavel” allows all bidders time to place their next bid.
+ Auctioneer: Auction conductor who is the deciding factor on bid increments and the timing of extensions.
+ Chip: An incremental advance in bidding that is below the current ask. + Counter Bid: A bid placed by the auctioneer in order to move the bidding closer to the Reserve. Counter bidding is common practice throughout the auction industry to help the buyer and seller reach a price that works for both parties, so the auction is successful. In a Reserve auction, Sotheby's Concierge Auctions may place counter bids until the Reserve Price is met. When bidding reaches the Reserve, Sotheby's Concierge Auctions will no longer counter bid.
+ Auction Controller: Auction clerk in direct communication with the auctioneer. + Bid Assistant: A dedicated assistant assigned to offer phone support to bidders in the last 15± minutes of an auction. Bidders have the option to join a private, recorded line. Bid Assistant support includes time extension requests, "chip" requests, bidding strategy, and auction FAQs/process explanation. + Bidders: Individuals who have completed our threestep registration process.
+ Floor Bid: A bid placed by the auctioneer to establish the starting price for a Reserve auction. + Without Reserve: The property will sell to the highest bidder on auction day. There is no minimum bid that must be exceeded to purchase the property. + Reserve: The property will sell at or above a predetermined price threshold on auction day.
casothebys.com | 212.202.2940 Concierge Auctions, LLC, dba Sotheby’s Concierge Auctions, is an auctioneer. Sotheby’s Concierge Auctions’ principal address is 650 Madison Avenue, New York, NY 10022, and its phone number is (212) 202-2940. If required, Sotheby’s Concierge Auctions (or its representative) is registered, licensed and/or bonded in the state where the property to be auctioned is located. Sotheby’s Concierge Auctions (in certain jurisdictions) and certain Sotheby’s Concierge Auctions subsidiaries, employees, and representatives may possess real estate broker or salesperson licenses in various jurisdictions and may, in some circumstances, perform functions that may be deemed brokerage services, neither Sotheby’s Concierge Auctions nor its agents, employees, and affiliates are acting as a broker in any capacity for any party in connection with this auction. Bidders must seek brokerage services or advice from their own real estate agents or professional advisers. Our brokerage licenses are held solely for compliance purposes to further our auctioneering services. Sotheby’s Concierge Auctions, the Listing Agent, the seller of the property and their respective agents, employees, and affiliates do not represent, warrant, or guarantee the accuracy or completeness of any information and shall have no liability for errors or omissions under any circumstances in this or any other property listings or advertising, promotional or publicity statements, and materials. This is not meant as a solicitation for listings or an offer to sell real property. Cooperating brokers are encouraged to participate as set forth in Sotheby’s Concierge Auctions bidder terms and conditions.